To make a mobile marketing campaign successful, integrate mobile seamlessly across platforms, combine mobile apps and SMS messaging to engage different market segments, make mobile useful by providing new opportunities through apps and search, and understand progress by quantifying results and evolving the campaign based on feedback.

1. What Makes a
Successful Mobile
Marketing
Campaign?
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2. 2
INTEGRATE MOBILE
• Make transition seamless from desktop
to mobile
– Encourages use on multiple devices
– Navigation should be simple
• Mobile as an extension of online
– Certain features should be uniform across
platforms
• SMS marketing for supplemental reach
– Provide local offers and information
pertinent to the consumer
– Allow consumers to opt in
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3. 3
COMBINE MOBILE PLATFORMS
• Offer both apps and SMS messaging
– Tackle different market segments
– Provide a uniform message
• Provide relevant ways for consumers to
interact
– Engaging mobile ensures consumer
participation
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4. 4
MAKE MOBILE USEFUL
• Apps should provide new opportunities
– Apps should provide incentives
– Encourage habitual use
• Develop Mobile Search
– Message will be more targeted
– Company website is easier to digest
ercsms.com | 608-837-5270 | info@ercsms.com

5. 5
UNDERSTAND PROGRESS
• Campaign must be quantifiable
– Marketers should track campaign outcomes
– Results should be used to further improve
• Campaign should evolve
– Acquiring feedback and data allows
campaigns to evolve and become more
successful
ercsms.com | 608-837-5270 | info@ercsms.com