SlideShare a Scribd company logo
Instagram Marketing
for eCommerce
Elliot Thomas
Experienced Instagram
Marketee’r
My Instagram Milestones To Date
Founded (Fuzmo) - www.fuzmo.com
Assisted in building Instagram accounts
to over 4m followers
Founded (Skippr) - www.getskippr.com
Instagram Marketing Suite
Quick Overview
· Instagram Feed & Your Store
· Customer Generated Content & Quick Wins for Retail Stores
· Building Mailing Lists from Instagram
· Instagram Ambassadors
· The New Instagram Feed
· #Hashtag To Success
· Using Tools To Measure Success
Instagram & Your Store
Customer Generated Content
Product Images (Black Milk Clothing)
Quick Wins For Retail
The dressing room selfie!
(Urban Outfitters)
Building Mailing Lists From Instagram
Using one simple competition...
E-Mail Instagram@YourBrand.com to WIN!
Instagram Ambassadors
@barkbox - leading the way!
The New Instagram Feed
Facebook Style Feed
Double Tap to WIN
Competition
Build Relationships!
Earn Engagement
Grow respectively
#Hashtag to SUCCESS!
Example Account Theme: Fashion
Target 1) Mens Clothing
#mensstyle #mensfashionpost #mensweardaily
#mensfashionreview #menslook #trendyman
#stylishinstaman #mensclothing #fashionableman
Target 2) Womens Clothing
#womensclothing #fashionstatement #fashionaddicts
#newtop #bestdress #fashionjunkie #beenshopping
#newclothes #fashionablegirl
Target 3) Street Style
#streetstyle #fashionstreet #streetinspiration
#coolhunting #walkingfashion #streeticon
#pavementstyle #walkingstyle #streetshoes
Target 4) Summer Season
#summertimeshine #summerdays
#summerweatherdress #summerholidayclothes
#bikinicladgirl #sunshinestyle #smokinghotstyle
#newseasonstyle
Target 5) ‘Get the look’
#getthelook #fashionstatement #trendsetter
#fashionjunkie #fashionaddicts #fashionforward
#stylebrowsing #newfashion #fitforme
Target 6) Runway Fashion
#runwayfashion #runwayshow #fashionshow
#catwalk #fashionindustry #fashionstylist
#fashionmagazine #fashionweek #fashionicon
Target 7) Outfit of the day
#outfitpost #outfit #todaysoutfit #styleoftheday
#outfitinspiration #stylegram #styleblogger
#whatiwore #fashioninspo
Target 8) As seen on me
#asseenonme #mycatwalk #fashionable
#myfashionsense #whatiwear #myhotclothes
#iboughtandwore #betteronme #fitfortoday
Target 9) Accessories
#fashionjewelry #accessory #jewelry #bracelet
#earrings #accessories #wearwiththis #newbag
#clutch
Target 1 Target 2 Target 3
Target 4 Target 5 Target 6
Target 7 Target 8 Target 9
KPI’s & Success Measurement
Here’s what you should be measuring:
· Followers: Week on Week Growth
· Engagement: Likes & Comments Growth
· Your Engagement % From Followers
· Competitors Engagement % From Followers
· Peak Posting Times
Thanks for listening!
Questions?
Contact Elliot
elliot@getskippr.com
Exclusive 30% Skippr Discount
using code: weloveveeqo16
www.getskippr.com

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Instagram Marketing for eCommerce Webinar

  • 3. My Instagram Milestones To Date Founded (Fuzmo) - www.fuzmo.com Assisted in building Instagram accounts to over 4m followers Founded (Skippr) - www.getskippr.com Instagram Marketing Suite
  • 4. Quick Overview · Instagram Feed & Your Store · Customer Generated Content & Quick Wins for Retail Stores · Building Mailing Lists from Instagram · Instagram Ambassadors · The New Instagram Feed · #Hashtag To Success · Using Tools To Measure Success
  • 6. Customer Generated Content Product Images (Black Milk Clothing)
  • 7. Quick Wins For Retail The dressing room selfie! (Urban Outfitters)
  • 8. Building Mailing Lists From Instagram Using one simple competition... E-Mail Instagram@YourBrand.com to WIN!
  • 10. The New Instagram Feed Facebook Style Feed Double Tap to WIN Competition Build Relationships! Earn Engagement Grow respectively
  • 12. Example Account Theme: Fashion Target 1) Mens Clothing #mensstyle #mensfashionpost #mensweardaily #mensfashionreview #menslook #trendyman #stylishinstaman #mensclothing #fashionableman Target 2) Womens Clothing #womensclothing #fashionstatement #fashionaddicts #newtop #bestdress #fashionjunkie #beenshopping #newclothes #fashionablegirl Target 3) Street Style #streetstyle #fashionstreet #streetinspiration #coolhunting #walkingfashion #streeticon #pavementstyle #walkingstyle #streetshoes Target 4) Summer Season #summertimeshine #summerdays #summerweatherdress #summerholidayclothes #bikinicladgirl #sunshinestyle #smokinghotstyle #newseasonstyle Target 5) ‘Get the look’ #getthelook #fashionstatement #trendsetter #fashionjunkie #fashionaddicts #fashionforward #stylebrowsing #newfashion #fitforme Target 6) Runway Fashion #runwayfashion #runwayshow #fashionshow #catwalk #fashionindustry #fashionstylist #fashionmagazine #fashionweek #fashionicon Target 7) Outfit of the day #outfitpost #outfit #todaysoutfit #styleoftheday #outfitinspiration #stylegram #styleblogger #whatiwore #fashioninspo Target 8) As seen on me #asseenonme #mycatwalk #fashionable #myfashionsense #whatiwear #myhotclothes #iboughtandwore #betteronme #fitfortoday Target 9) Accessories #fashionjewelry #accessory #jewelry #bracelet #earrings #accessories #wearwiththis #newbag #clutch
  • 13. Target 1 Target 2 Target 3 Target 4 Target 5 Target 6 Target 7 Target 8 Target 9
  • 14. KPI’s & Success Measurement Here’s what you should be measuring: · Followers: Week on Week Growth · Engagement: Likes & Comments Growth · Your Engagement % From Followers · Competitors Engagement % From Followers · Peak Posting Times
  • 16. Contact Elliot elliot@getskippr.com Exclusive 30% Skippr Discount using code: weloveveeqo16 www.getskippr.com