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ProductCamp Austin
February 16, 2013
Jose A. Briones, Ph.D.
SpyroTek Performance Solutions
Twitter: @Brioneja
Introduction


In this chapter of the "Beyond Stage Gate"
series, we explore simple, low cost,
effective and proven global design
solutions that do not require exotic
technology but that when combined can
dramatically improve the quality of life of
people around the world.



Recent examples of successful design that
have raised living standards in developing
countries will be shown.
www.Brioneja.com
Twitter: @Brioneja
Backgroun
don
 80% of humanity lives
less than $10/day



If you are part of the
world's lowest
socioeconomic level you
may be living on a house
that can barely be called
that



It's a collection of
sticks, cardboard, plastic
sheet



A dirt floor, no

www.Brioneja.com
Twitter: @Brioneja
www.Brioneja.com
Twitter: @Brioneja
www.Brioneja.com
Twitter: @Brioneja
www.Brioneja.com
Twitter: @Brioneja
Frugal Innovation


Enter frugal innovation or frugal
engineering: The process of reducing
the complexity and cost of a good and
its production



Usually this refers to removing
nonessential features from a durable
good in order to sell it in developing
countries



Also known as “Jugaad” Innovation
www.Brioneja.com
Twitter: @Brioneja
The $300 House Challenge


In 2010 Vijay
Govindarajan
challenged the
world to design
a $300 house
for low income
populations



www.300house.com
www.Brioneja.com
Twitter: @Brioneja
#5: Stone Dome -- $300
Geopolymer Earthbag Dome


This 257 sq. ft.
(interior) $300
earthbag dome
home provides
safe, decent, affo
rdable shelter.



Earthbag
construction
requires very
basic
construction
materials: sturdy
sacks, filled with
inorganic
material usually
available on site
www.Brioneja.com
Twitter: @Brioneja
#4: Improved design of urban low
cost housing in Bangladesh




Materials:
Bamboo, Corrug
ated Iron



www.Brioneja.com
Twitter: @Brioneja

Pilot project to
build 10 low cost
houses

Promoting a
range of
improved
building
techniques
#3: The SuperAdobe Project


Using the
SuperAdobe
to quickly
build strong
and economic
houses, with
cost below
$300

www.Brioneja.com
Twitter: @Brioneja
#2: Earthbag Community


www.Brioneja.com
Twitter: @Brioneja

House
community
made of
bags filled
with local
materials
#1: Totally Tubular: Earthbag
Innovation


A natural
stress-skin
panel
building
system of
light fiber
and clay
upper walls
on a heavy
earthbag or
masonry
base.

www.Brioneja.com
Twitter: @Brioneja
#1: Totally Tubular: Earthbag
Innovation


Hyperwattle is
a hybrid
between
light clay
and straw
bale.

www.Brioneja.com
Twitter: @Brioneja
TECHO http://www.techo.org/


Has brought
low cost
design to
reality



Operations
in 19
Countries in
Latin
America
and
Caribbean
www.Brioneja.com
Twitter: @Brioneja
Simple, Efficient Design

Plywood or Composite
Wood
 8 Volunteers – 2 Days
Construction
 Cost: US$1,200-1,500


www.Brioneja.com
Twitter: @Brioneja
Finished Homes: Tulancingo,
Mexico

www.Brioneja.com
Twitter: @Brioneja
What is Missing


Basic
shelter
problem is
solved but
other
needs still
not
addressed

www.Brioneja.com
Twitter: @Brioneja
Other Basic Needs



No Facilities for
 Cooking

 Food Storage
 Waste Management

www.Brioneja.com
Twitter: @Brioneja


The Onil Stove – Helps
International
Used extensively in
Guatemala



It is an incredibly
efficient stove that
requires 70% less wood
to cook



It is relatively easy to
build and low cost. The
materials used are
simple construction
materials.



What is unique is the
design, specifically the
simplicity of the design



Cost ~US$100

www.Brioneja.com
Twitter: @Brioneja
Principle of Operation


Also known as
IAP Stove



Stoves for
reducing indoor
air pollution



Fire tends to be
totally enclosed
www.Brioneja.com
Twitter: @Brioneja
Mitticool Clay Refrigerator India
 Works with no
electricity




www.Brioneja.com
Twitter: @Brioneja

It is made of
ceramic and
cools via water
evaporation
It will extend
the shelf life of
perishable
foods 1 to 3
days



Cost US$40
Operating Principle




www.Brioneja.com
Twitter: @Brioneja

When moisture
comes into
contact with dry
air, it evaporates,
causing an
immediate drop in
temperature
When the water in
the sand between
the two pots
evaporates, the
inner pot is kept
cool, preserving
the goods inside.
“Easy Latrine” - Cambodia


A low-cost pour-flush
latrine, especially
developed for a
project in Cambodia



It consists of a pan, a
bucket of water with a
ladle, and pipes to
connect a hut to a
latrine buried in the
ground.



The latrine itself has
three receptacles
made of rings of
concrete bound by
the ash of rice husk



Cost: US$30-40
www.Brioneja.com
Twitter: @Brioneja
Integration of Strategy, Service
Design, and Product Design


Designed by Jeff
Chapin while on
sabbatical
from IDEO



Was one of three
winners named Best
in Show by the jury
of the 2010 IDEA
awards



“Chapin understood
how to bring the
idea to the
community, how the
product would be
made, and how it
would be sustained”
www.Brioneja.com
Twitter: @Brioneja
Combined Solution


Global solution package:







House design – Latin America
Stove - Guatemala
Refrigerator - India
Latrine – Cambodia

Simple, low cost, effective and proven
global design solutions that do not require
exotic technology but that combined can
dramatically improve the quality of life of
people around the world.
www.Brioneja.com
Twitter: @Brioneja
Contact Information


SpyroTek, LLC
 Innovation management and training services

Brioneja@SpyroTek.com
 www.Brioneja.com
 Twitter: @Brioneja


www.Brioneja.com
Twitter: @Brioneja
Bio


Dr. Jose A. Briones is the Director of
Operations of SpyroTek Performance
Solutions, a supplier of innovation
management services.



20 years of commercial and technical
experience in the manufacturing and
technology industries with Fortune 300
companies, custom manufacturing companies
and software startups



Leader in the commercialization of over 40
new products and 7 patents
www.Brioneja.com
Twitter: @Brioneja

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Simple Design Solutions to Improve Lives Around the World - Images Only Version

  • 1. ProductCamp Austin February 16, 2013 Jose A. Briones, Ph.D. SpyroTek Performance Solutions Twitter: @Brioneja
  • 2. Introduction  In this chapter of the "Beyond Stage Gate" series, we explore simple, low cost, effective and proven global design solutions that do not require exotic technology but that when combined can dramatically improve the quality of life of people around the world.  Recent examples of successful design that have raised living standards in developing countries will be shown. www.Brioneja.com Twitter: @Brioneja
  • 3. Backgroun don  80% of humanity lives less than $10/day  If you are part of the world's lowest socioeconomic level you may be living on a house that can barely be called that  It's a collection of sticks, cardboard, plastic sheet  A dirt floor, no www.Brioneja.com Twitter: @Brioneja
  • 7. Frugal Innovation  Enter frugal innovation or frugal engineering: The process of reducing the complexity and cost of a good and its production  Usually this refers to removing nonessential features from a durable good in order to sell it in developing countries  Also known as “Jugaad” Innovation www.Brioneja.com Twitter: @Brioneja
  • 8. The $300 House Challenge  In 2010 Vijay Govindarajan challenged the world to design a $300 house for low income populations  www.300house.com www.Brioneja.com Twitter: @Brioneja
  • 9. #5: Stone Dome -- $300 Geopolymer Earthbag Dome  This 257 sq. ft. (interior) $300 earthbag dome home provides safe, decent, affo rdable shelter.  Earthbag construction requires very basic construction materials: sturdy sacks, filled with inorganic material usually available on site www.Brioneja.com Twitter: @Brioneja
  • 10. #4: Improved design of urban low cost housing in Bangladesh   Materials: Bamboo, Corrug ated Iron  www.Brioneja.com Twitter: @Brioneja Pilot project to build 10 low cost houses Promoting a range of improved building techniques
  • 11. #3: The SuperAdobe Project  Using the SuperAdobe to quickly build strong and economic houses, with cost below $300 www.Brioneja.com Twitter: @Brioneja
  • 12. #2: Earthbag Community  www.Brioneja.com Twitter: @Brioneja House community made of bags filled with local materials
  • 13. #1: Totally Tubular: Earthbag Innovation  A natural stress-skin panel building system of light fiber and clay upper walls on a heavy earthbag or masonry base. www.Brioneja.com Twitter: @Brioneja
  • 14. #1: Totally Tubular: Earthbag Innovation  Hyperwattle is a hybrid between light clay and straw bale. www.Brioneja.com Twitter: @Brioneja
  • 15. TECHO http://www.techo.org/  Has brought low cost design to reality  Operations in 19 Countries in Latin America and Caribbean www.Brioneja.com Twitter: @Brioneja
  • 16. Simple, Efficient Design Plywood or Composite Wood  8 Volunteers – 2 Days Construction  Cost: US$1,200-1,500  www.Brioneja.com Twitter: @Brioneja
  • 18. What is Missing  Basic shelter problem is solved but other needs still not addressed www.Brioneja.com Twitter: @Brioneja
  • 19. Other Basic Needs  No Facilities for  Cooking  Food Storage  Waste Management www.Brioneja.com Twitter: @Brioneja
  • 20.  The Onil Stove – Helps International Used extensively in Guatemala  It is an incredibly efficient stove that requires 70% less wood to cook  It is relatively easy to build and low cost. The materials used are simple construction materials.  What is unique is the design, specifically the simplicity of the design  Cost ~US$100 www.Brioneja.com Twitter: @Brioneja
  • 21. Principle of Operation  Also known as IAP Stove  Stoves for reducing indoor air pollution  Fire tends to be totally enclosed www.Brioneja.com Twitter: @Brioneja
  • 22. Mitticool Clay Refrigerator India  Works with no electricity   www.Brioneja.com Twitter: @Brioneja It is made of ceramic and cools via water evaporation It will extend the shelf life of perishable foods 1 to 3 days  Cost US$40
  • 23. Operating Principle   www.Brioneja.com Twitter: @Brioneja When moisture comes into contact with dry air, it evaporates, causing an immediate drop in temperature When the water in the sand between the two pots evaporates, the inner pot is kept cool, preserving the goods inside.
  • 24. “Easy Latrine” - Cambodia  A low-cost pour-flush latrine, especially developed for a project in Cambodia  It consists of a pan, a bucket of water with a ladle, and pipes to connect a hut to a latrine buried in the ground.  The latrine itself has three receptacles made of rings of concrete bound by the ash of rice husk  Cost: US$30-40 www.Brioneja.com Twitter: @Brioneja
  • 25. Integration of Strategy, Service Design, and Product Design  Designed by Jeff Chapin while on sabbatical from IDEO  Was one of three winners named Best in Show by the jury of the 2010 IDEA awards  “Chapin understood how to bring the idea to the community, how the product would be made, and how it would be sustained” www.Brioneja.com Twitter: @Brioneja
  • 26. Combined Solution  Global solution package:      House design – Latin America Stove - Guatemala Refrigerator - India Latrine – Cambodia Simple, low cost, effective and proven global design solutions that do not require exotic technology but that combined can dramatically improve the quality of life of people around the world. www.Brioneja.com Twitter: @Brioneja
  • 27. Contact Information  SpyroTek, LLC  Innovation management and training services Brioneja@SpyroTek.com  www.Brioneja.com  Twitter: @Brioneja  www.Brioneja.com Twitter: @Brioneja
  • 28. Bio  Dr. Jose A. Briones is the Director of Operations of SpyroTek Performance Solutions, a supplier of innovation management services.  20 years of commercial and technical experience in the manufacturing and technology industries with Fortune 300 companies, custom manufacturing companies and software startups  Leader in the commercialization of over 40 new products and 7 patents www.Brioneja.com Twitter: @Brioneja