Brioneja - Tweet coverage of 2nd Annual Open Innovation Summit, Chicago, Il aug. 12, 2010

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Transcript of live coverage via Twitter of 2nd. Annual Open Innovation Summit, Chicago, IL August 11-13, 2010

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Brioneja - Tweet coverage of 2nd Annual Open Innovation Summit, Chicago, Il aug. 12, 2010

  1. 1. Brioneja - Tweet Coverage of 2nd Annual Open Innovation Summit, Chicago, IL Aug. 12, 2010 Jose A. Briones www.Brioneja.com (Start from the Bottom) I have enjoyed covering the #openinnovation conference for @innovate, but I need to leave early. Look for upcoming blog post #ois10 Fri Aug 13 2010 14:02:32 (Central Daylight Time) via TweetChat COSAT: An accessible innovation ecosystem. #ois10 Fri Aug 13 2010 14:00:57 (Central Daylight Time) via TweetChat What do you want from innovation? We want to change the world: One dose of Merck's Mectizan prevents river blindness for 1 year #ois10 Fri Aug 13 2010 14:00:34 (Central Daylight Time) via TweetChat Case 3. COSAT's Excellence in Science program. Annual program to fund exploratory science. Funds project on antibody processing #ois10 Fri Aug 13 2010 13:58:37 (Central Daylight Time) via TweetChat Thank god for Google. Etiology = cause, origin #ois10 Fri Aug 13 2010 13:56:58 (Central Daylight Time) via TweetChat 2nd. case: Academic publishes cause for disease. J&J scientist identifies potential treatment. COSAT funds pre-clinical work #ois10 Fri Aug 13 2010 13:56:02 (Central Daylight Time) via TweetChat Corp. reorganized. Idea now within strategic focus. Great example of use of sanctuary. #ois10 Fri Aug 13 2010 13:53:02 (Central Daylight Time) via TweetChat Case example: Unmet medial need ID'd. Corp. said: "not in our strategic focus". COSAT took the lead. #ois10 Fri Aug 13 2010 13:52:17 (Central Daylight Time) via TweetChat Tech Transfer Tool: Expert locator system. Indexing algorithm that operates on sent email and enables keyword searching #ois10
  2. 2. Fri Aug 13 2010 13:50:44 (Central Daylight Time) via TweetChat COSAT roles: Broker, Funder, Aggregator, Validation #ois10 Fri Aug 13 2010 13:49:39 (Central Daylight Time) via TweetChat COSAT innovation tools: Provide air cover, sanctuary (Business not ready) #ois10 Fri Aug 13 2010 13:47:33 (Central Daylight Time) via TweetChat Role of COSAT: Take some of the early risk out of projects #ois10 Fri Aug 13 2010 13:45:16 (Central Daylight Time) via TweetChat The path to product: Decreasing freedom. Discovery: Anything goes. Development: Highly Regulated #ois10 Fri Aug 13 2010 13:44:27 (Central Daylight Time) via TweetChat We may need to aim ahead, even w/o certainty. ROI vs TPP (technical patient benefit)? PPB: Protectable Patient Benefit #ois10 Fri Aug 13 2010 13:43:36 (Central Daylight Time) via TweetChat Transformational Innovation often fails because the idea was never given a chance. Problem is not lack of ideas #ois10 Fri Aug 13 2010 13:40:02 (Central Daylight Time) via TweetChat #Innovation comes in several flavors: Incremental, transformational (finally companies are moving away from one size fits all) #ois10 Fri Aug 13 2010 13:39:25 (Central Daylight Time) via TweetChat What is innovation: Change w/o a consumer/patient benefit is not innovation (yes!) #ois10 Fri Aug 13 2010 13:36:30 (Central Daylight Time) via TweetChat Get information to the folks that need it. Allocate resources you assume will be lost. Support internal disruption #ois10 Fri Aug 13 2010 13:35:53 (Central Daylight Time) via TweetChat Innovation is polytheistic, no single solutions, is all about enablement #ois10 Fri Aug 13 2010 13:34:24 (Central Daylight Time) via TweetChat Next on #openinnovation conference: R. Zivin, J&J - Creating the Innovation Sandbox: Leveraging Employees & Infrastructure #ois10
  3. 3. Fri Aug 13 2010 13:31:19 (Central Daylight Time) via TweetChat RT @WorkingKnowledg winners of Cisco's iPrize were 5 innovation students from Mexico whom Cisco wouldn't have found otherwise #ois10 #ois10 Fri Aug 13 2010 12:20:32 (Central Daylight Time) via TweetChat RT @AndreaMeyer Cisco used Spigit's idea market (prediction market) for the iPrize competition; building on ideas won prize #ois10 #ois10 Fri Aug 13 2010 12:13:04 (Central Daylight Time) via TweetChat RT @innovationrules Awesome city innovation driven by citizens at Manor TX www.manorlabs.org #OIS10 #IP #innovation #ois10 Fri Aug 13 2010 12:05:13 (Central Daylight Time) via TweetChat I am starting to see a common pattern on presentations from Cisco. I imagine that you have to pass an eye exam to be hired there #ois10 Fri Aug 13 2010 12:02:57 (Central Daylight Time) via TweetChat RT @InnovationFixer "Directed serendipity" is best - you get lucky because you're looking in the right places #ois10 Fri Aug 13 2010 12:01:09 (Central Daylight Time) via web from Near North Side, Chicago Article on Manor's citizen idea platform http://bit.ly/9wyUzt #ois10 Fri Aug 13 2010 11:57:24 (Central Daylight Time) via TweetChat Next: Panel discussion: From Idea to Innovation: The evolution of a great idea. #ois10 Fri Aug 13 2010 11:54:26 (Central Daylight Time) via TweetChat Q. by A. Gilicinski: How is value quantified for opportunities managed via Discovery Planning? (My answer here http://ht.ly/2mGC2) #ois10 Fri Aug 13 2010 11:38:54 (Central Daylight Time) via TweetChat Grundfos uses open Innovation to fill the pipeline #ois10 Fri Aug 13 2010 11:35:53 (Central Daylight Time) via TweetChat Grundfos uses Stage Gate for Incremental Innovation, Discovery Planning for other types (my preso on this here http://ht.ly/2mGC2) #ois10 Fri Aug 13 2010 11:34:55 (Central Daylight Time) via TweetChat
  4. 4. Grundfos classifies innovation by types: Incremental, evolutionary and Radical/disruptive, treats each type differently (yes!!!) #ois10 Fri Aug 13 2010 11:32:34 (Central Daylight Time) via TweetChat #ois10 so far only a corporate marketing presentation #ois10 Fri Aug 13 2010 11:25:38 (Central Daylight Time) via TweetChat Next: F. Chen, Grundfos - "Open Innovation as a Strategic Agenda: A collaborative approach to drive success. #ois10 Fri Aug 13 2010 11:16:41 (Central Daylight Time) via TweetChat ..Establish target list >> CFE. #ois10 Fri Aug 13 2010 11:10:57 (Central Daylight Time) via TweetChat Maintenance & monitoring: Manage your intellectual property workflow. Identify, check citations, expand view laterally... #ois10 Fri Aug 13 2010 11:09:30 (Central Daylight Time) via TweetChat Licensing & Commercialization: Example of citation map for Tall Oil (chemical additive). to find new uses #ois10 Fri Aug 13 2010 11:05:30 (Central Daylight Time) via TweetChat Landscape Map: Analyzes text of patent citation data, maps the technology areas as "islands" (very unique analysis) #ois10 Fri Aug 13 2010 11:02:49 (Central Daylight Time) via TweetChat Citation "code drift": Points to technology usage growing in new area. #ois10 Fri Aug 13 2010 11:00:30 (Central Daylight Time) via TweetChat Tracking the increase in the number of citations can lead you to an emerging technology trend #ois10 Fri Aug 13 2010 10:58:10 (Central Daylight Time) via TweetChat Citations link older and newer technologies, reveal development pathways (I have used this many times and it is very effective) #ois10 Fri Aug 13 2010 10:57:13 (Central Daylight Time) via TweetChat Research & Innovation: Citations provide route to R&D paths and innovation. #ois10 Fri Aug 13 2010 10:56:39 (Central Daylight Time) via TweetChat
  5. 5. ...Licensing and commercialization, Protection and Assertion #ois10 Fri Aug 13 2010 10:55:20 (Central Daylight Time) via TweetChat Strategies for applying "Creatively Found Elsewhere" CFE: Research & innovation, Application & prosecution, Maintenance & monitoring #ois10 Fri Aug 13 2010 10:54:46 (Central Daylight Time) via TweetChat Open Innovation is collaboration and partnerships - internal and external #ois10 Fri Aug 13 2010 10:51:31 (Central Daylight Time) via TweetChat Open innovation is bigger than open source or outsourcing #ois10 Fri Aug 13 2010 10:51:01 (Central Daylight Time) via TweetChat Next: C. Poulos, Thompson Reuters, "Creatively Found Elsewhere" - Strategies to succeed at #openinnovation - #innovation #ois10 Fri Aug 13 2010 10:49:25 (Central Daylight Time) via TweetChat Interesting #Crowdsourcing Example: Donated Computer Time Discovers New Star http://bit.ly/cizO0C #openinnovation #ois10 Fri Aug 13 2010 10:25:52 (Central Daylight Time) via TweetChat 1) Surrendering to uncertainty. Letting too much info inhibit systematic data mining. #ois10 Fri Aug 13 2010 10:21:57 (Central Daylight Time) via TweetChat 2) Buying when renting will do. Do you have to own the patent? #ois10 Fri Aug 13 2010 10:20:06 (Central Daylight Time) via TweetChat 3) Overlooking the white space. Opportunities for disruptive innovation may reside solely with you #ois10 Fri Aug 13 2010 10:19:37 (Central Daylight Time) via TweetChat 4) Scouting for haystacks instead of needles. Concern for not missing anything results in too much noise. Need better pre-screening #ois10 Fri Aug 13 2010 10:18:08 (Central Daylight Time) via TweetChat 5) Omitting the obvious. Weak screening of internal innovation resources. #ois10 Fri Aug 13 2010 10:17:03 (Central Daylight Time) via TweetChat
  6. 6. 6) Bringing out the heavy artillery. Targeting a single network and blasting it with a technology need. Be more selective with RFP's #ois10 Fri Aug 13 2010 10:16:26 (Central Daylight Time) via TweetChat 7) Measuring once, cutting twice. Must articulate needs in ways that attract the partners with the right solutions #ois10 Fri Aug 13 2010 10:13:31 (Central Daylight Time) via TweetChat 8) Investing global w/o targeting local. #ois10 Fri Aug 13 2010 10:12:47 (Central Daylight Time) via TweetChat 9) Forgetting the art, not appreciating the science. The identification of partners requires creative approaches #ois10 Fri Aug 13 2010 10:11:16 (Central Daylight Time) via TweetChat To overcome develop scorecard of partner capabilities to share with internal stakeholders #ois10 Fri Aug 13 2010 10:09:53 (Central Daylight Time) via TweetChat Top 10 challenges in finding innovation partners: 10) Telling, not selling. Need to establish internal buy- in #ois10 Fri Aug 13 2010 10:09:15 (Central Daylight Time) via TweetChat Partnering approaches: RFP, scouting, contests, data mining, grant participation, social communities, professional licensing org. #ois10 Fri Aug 13 2010 10:02:30 (Central Daylight Time) via TweetChat @dahowlett I have defined innovation as the intersection of invention and value. With no value there is no innovation #ois10 Fri Aug 13 2010 09:59:39 (Central Daylight Time) via TweetChat in reply to dahowlett What do we mean by Partner? Co-inventor, co-investor, co-developer? #ois10 Fri Aug 13 2010 09:58:47 (Central Daylight Time) via TweetChat Rt @InventionMachin #OIS10: @cthoen: Dinosaurs stayed in their comfort zone - they are fossils now: get outside your comfort #ois10 Fri Aug 13 2010 09:57:52 (Central Daylight Time) via TweetChat Next: B. Brager - Want Partners, Find Partners. When internal objectives meet external facts in the innovation landscape #ois10
  7. 7. Fri Aug 13 2010 09:57:19 (Central Daylight Time) via TweetChat RT @dscofield How True and how unrecognized RT @cthoen: #OIS10 serendipity is not serendipitous #ois10 Fri Aug 13 2010 09:56:05 (Central Daylight Time) via TweetChat Continuing the #OpenInnovation Discussion in blogs www.15inno.com, WRG LinkedIn subgroup #ois10 Fri Aug 13 2010 09:50:03 (Central Daylight Time) via TweetChat @bikespoke Most Sr. Mgrs say they want innovation, but want to have it w/o changing the way they do things #ois10 Fri Aug 13 2010 09:48:31 (Central Daylight Time) via TweetChat in reply to bikespoke J. Boehm: Case study- P&G. They got the vision and purpose right. #ois10 Fri Aug 13 2010 09:46:39 (Central Daylight Time) via TweetChat Vision: Establish clear sense of why we are doing Open Innovation, set context and create sense of urgency #ois10 Fri Aug 13 2010 09:43:54 (Central Daylight Time) via TweetChat Communication: Deliberate strategy, consistent and with confidence. Holistic approach, all views are shared #ois10 Fri Aug 13 2010 09:42:39 (Central Daylight Time) via TweetChat General Mills: Constant experimentation, trying new approaches #ois10 Fri Aug 13 2010 09:41:24 (Central Daylight Time) via TweetChat Tipping point occurs when the company shifts from avoiding risk to managing risk (yes!) #ois10 Fri Aug 13 2010 09:40:16 (Central Daylight Time) via TweetChat A. Gilicinski: Open Innovation is a suite of capabilities and tools. Only way to get there is by experimentation #ois10 Fri Aug 13 2010 09:39:52 (Central Daylight Time) via TweetChat Adaptability is exemplified by the courage to manage risk. Constant experimentation and evolution #ois10 Fri Aug 13 2010 09:39:13 (Central Daylight Time) via TweetChat Focus on 3: Adaptability, communication and vision #ois10
  8. 8. Fri Aug 13 2010 09:38:11 (Central Daylight Time) via TweetChat Adaptability (very important), ability to collaborate to compete, customer-needs focused approach, persistence, communication, vision #ois10 Fri Aug 13 2010 09:36:37 (Central Daylight Time) via TweetChat Open Innovation Characteristics: Risk, proactively seek others, opposite of non-invented here, leveraging others externally #ois10 Fri Aug 13 2010 09:35:32 (Central Daylight Time) via TweetChat Which companies are leaders in Open Innovation? #ois10 Fri Aug 13 2010 09:34:44 (Central Daylight Time) via TweetChat 2 Questions: Top 3 characteristics that define an Open Innovation leader? #ois10 Fri Aug 13 2010 09:34:15 (Central Daylight Time) via TweetChat Next: Review of yesterday's OI Think Tank panel. @lindegaard & @AndreaMeyer part of the panel #ois10 Fri Aug 13 2010 09:32:17 (Central Daylight Time) via TweetChat You should be a portfolio manager of ideas and should be expert at evolutionary innovation #ois10 Fri Aug 13 2010 09:27:31 (Central Daylight Time) via TweetChat Create a culture of learning, not a culture of knowing #ois10 Fri Aug 13 2010 09:26:57 (Central Daylight Time) via TweetChat @kurtmw Apple may be a poster child for design and business model #innovation, but I do not see them as leader in #openinnovation #ois10 Fri Aug 13 2010 09:23:06 (Central Daylight Time) via TweetChat in reply to KurtMW RT @cthoen #OIS10 use the "alien eyes" technique to try and find nonobvious and disruptive solutions #ois10 Fri Aug 13 2010 09:21:45 (Central Daylight Time) via TweetChat RT @lindegaard RT @cthoen: It's called educated incapacity NICE TERM :-) #ois10 Fri Aug 13 2010 09:20:15 (Central Daylight Time) via TweetChat Maddock: "You cannot read the label if you are inside the jar". Key is to bring outside experts to get out of the jar #ois10
  9. 9. Fri Aug 13 2010 09:19:23 (Central Daylight Time) via TweetChat RT @lindegaard #PepsiCo No difference btw everyday life and digital life / big opportunity to create connections with digital tools #ois10 Fri Aug 13 2010 09:18:10 (Central Daylight Time) via TweetChat RT @lindegaard #OIS10 Maddock - being smart and a leader can be an obstacle to open innovation (you know best, why ask others?) #ois10 Fri Aug 13 2010 09:16:42 (Central Daylight Time) via TweetChat Back online for Day 2 of #openinnovation conference http://bit.ly/9O6Fd2 join us at #ois10 #ois10 Day 1 of #openinnovation conference is over. Join us tomorrow for day 2 http://bit.ly/9O6Fd2 at #ois10 Thu Aug 12 2010 17:35:39 (Central Daylight Time) via TweetChat Bullet point fest! #ois10 Thu Aug 12 2010 17:29:44 (Central Daylight Time) via TweetChat IP lawyer must ensure that agreements cover the actual activities (good point, I have seen projects diverge from agreements) #ois10 Thu Aug 12 2010 17:27:43 (Central Daylight Time) via TweetChat (I think needs & wants should also be listed for partner, see P&G example) #ois10 Thu Aug 12 2010 17:26:25 (Central Daylight Time) via TweetChat Alliance Framework outlined our needs & wants. This was raw material for due diligence #ois10 Thu Aug 12 2010 17:26:20 (Central Daylight Time) via TweetChat Learn as much as you can before moving to an NDA. Avoid IP Pollution (I agree!) #ois10 Thu Aug 12 2010 17:24:30 (Central Daylight Time) via TweetChat Many promising companies are small but technically exceptional. Unfortunately projects on a Roche scale can overwhelm them #ois10 Thu Aug 12 2010 17:23:14 (Central Daylight Time) via TweetChat @innovationrules good point! #ois10
  10. 10. Thu Aug 12 2010 17:21:52 (Central Daylight Time) via TweetChat in reply to innovationrules Partner Evaluation Summary Scorecard: Looked good. Hope he shares a copy #ois10 Thu Aug 12 2010 17:21:08 (Central Daylight Time) via TweetChat Key: Partner selection and implementation must not be a completely different team #ois10 Thu Aug 12 2010 17:17:35 (Central Daylight Time) via TweetChat The Alliance Framework: Not an agreement. A tool for organizing, clarifying and communicating key elements vital to an alliance #ois10 Thu Aug 12 2010 17:16:49 (Central Daylight Time) via TweetChat Challenges: 1) Desktop & web software moves very fast. 2) How to operationalize collaborations? #ois10 Thu Aug 12 2010 17:14:07 (Central Daylight Time) via TweetChat #openinnovation and CoDev were the answer to develop advanced web technologies #ois10 Thu Aug 12 2010 17:13:27 (Central Daylight Time) via TweetChat Objective: Achieve improved medical outcome. Success is based upon compliance. #ois10 Thu Aug 12 2010 17:09:21 (Central Daylight Time) via TweetChat Background: Company Rouch Diagnostics is the little brother of Rouch Pharmaceuticals. Will discuss Diabetes Care #ois10 Thu Aug 12 2010 17:05:13 (Central Daylight Time) via TweetChat Next: C. Baker "Leading a Grassroots Charge to Achieve a Culture of Open Innovation" #ois10 Thu Aug 12 2010 17:02:05 (Central Daylight Time) via TweetChat I should have brought binoculars to properly read some of the slides that have been shown today #ois10 Thu Aug 12 2010 16:41:31 (Central Daylight Time) via TweetChat The Venture Fest Process: Collectively turning ideas into businesses w annual business plan competition open to all employees #ois10 Thu Aug 12 2010 16:39:45 (Central Daylight Time) via TweetChat Qualcomm's Secret Sauce: Combine Online & Offline Collaboration Methodologies. "Collective Entrepreneurship" #ois10 Thu Aug 12 2010 16:38:41 (Central Daylight Time) via TweetChat
  11. 11. Qualcomm Innovation Network: New Business Dev, Leadership Dev, Innovation Culture and Management Principles #innovation #ois10 Thu Aug 12 2010 16:37:23 (Central Daylight Time) via TweetChat New Business Creation Process: New ideas are not enough, need the right people. (This has been common theme today) #ois10 Thu Aug 12 2010 16:35:50 (Central Daylight Time) via TweetChat The business enterprise has 2 basic functions: Marketing and Innovation. They produce results & the rest are costs. P. Drucker #ois10 Thu Aug 12 2010 16:33:40 (Central Daylight Time) via TweetChat Next: R. Gupta's The Qualcomm Innovation Network: Promoting Innovation Across your Internal Network of Employees #ois10 Thu Aug 12 2010 16:31:56 (Central Daylight Time) via TweetChat Shifting your culture from Closed Innovation to Open innovation is a long journey. #ois10 Thu Aug 12 2010 16:24:01 (Central Daylight Time) via TweetChat Collaborate & Innovate team is the owner of external tech until internal owner is assigned #ois10 Thu Aug 12 2010 16:21:43 (Central Daylight Time) via TweetChat Technology Incubation: The most difficult step. #ois10 Thu Aug 12 2010 16:21:30 (Central Daylight Time) via TweetChat Keep your initial screening process simple, fast and lenient (yes!) #ois10 Thu Aug 12 2010 16:20:24 (Central Daylight Time) via TweetChat Manage your expectations, technology scouting has low success rate. Run pilots/region to see which approach works best for you #ois10 Thu Aug 12 2010 16:19:41 (Central Daylight Time) via TweetChat LG has regional technology scouts for world-wide technology. Quick initial screening based on tech fit and business impact #ois10 Thu Aug 12 2010 16:17:37 (Central Daylight Time) via TweetChat If you don't define your needs correctly it will have a huge negative impact on the rest of the process. Requires unique skill sets #ois10
  12. 12. Thu Aug 12 2010 16:15:53 (Central Daylight Time) via TweetChat Needs are defined by conducting trend analysis and identifying bottlenecks. RFP template for specific needs opened up to the outside #ois10 Thu Aug 12 2010 16:13:25 (Central Daylight Time) via TweetChat LG Process: Define Needs, Technology Scouting, Technology Incubation, Collaboration Management. #ois10 Thu Aug 12 2010 16:12:30 (Central Daylight Time) via TweetChat @cthoen It was a pleasure to meet you today. This is my presentation on "Beyond Stage-Gate" http://ht.ly/2mGC2 #ois10 Thu Aug 12 2010 16:11:48 (Central Daylight Time) via TweetChat LG lessons learned: Need a systematic way to record external org/technology information to manage & share them. An active IT system #ois10 Thu Aug 12 2010 16:10:10 (Central Daylight Time) via TweetChat LG has created 2 web portals for open innovation: one internal and one external #ois10 Thu Aug 12 2010 16:07:12 (Central Daylight Time) via TweetChat Network: R&D Labs, Support Groups, External Networks, Technology Scouts #ois10 Thu Aug 12 2010 16:06:20 (Central Daylight Time) via TweetChat Lg has created a virtual collaborate & innovate organization. They advise having a corporate-wide team if the company is large #ois10 Thu Aug 12 2010 16:05:52 (Central Daylight Time) via TweetChat RT @lindegaard Chris Ryu, LG - Collaborate & Innovation, LG's open inno strategy, born in 2009, CEO vision http://bit.ly/bWWJDx #ois10 Thu Aug 12 2010 16:04:01 (Central Daylight Time) via TweetChat Interesting description from Table 3 of system that can predict based on walking moves if an elderly person is at risk of falls #ois10 Thu Aug 12 2010 16:03:36 (Central Daylight Time) via TweetChat Alliance framework had a great slide on the things you need to share first and what to share only later #ois10 Thu Aug 12 2010 16:02:58 (Central Daylight Time) via TweetChat
  13. 13. Confidentiality agreements should be first a simple, short document for limited time period #ois10 Thu Aug 12 2010 16:02:46 (Central Daylight Time) via TweetChat RoundTable 1 Summary key issues: Must build trust, open dialogue on needs/wants early on #ois10 Thu Aug 12 2010 16:02:34 (Central Daylight Time) via TweetChat At Roundtable "Promoting Open Innovation w/o giving away company secrets" #ois10 Thu Aug 12 2010 15:12:44 (Central Daylight Time) via twidroid @QuantFun @tomahawk @mencarna This is my presentation on "Beyond Stage-Gate" http://ht.ly/2mGC2 Feedback welcome #ois10 Thu Aug 12 2010 12:16:27 (Central Daylight Time) via TweetChat in reply to CASUDI P&G is on twitter at @ConnectDevelop and on LinkedIn Connect + Develop group #ois10 Thu Aug 12 2010 12:11:16 (Central Daylight Time) via TweetChat P&G wants to position themselves as the first choice for a partner. They are committed to grow their connections. Aim win/win #ois10 Thu Aug 12 2010 12:10:13 (Central Daylight Time) via TweetChat Key terms upfront: IP, licensing/commercialization, publication #ois10 Thu Aug 12 2010 12:06:27 (Central Daylight Time) via TweetChat Worked with Univ of Cincinnati to enable multiple projects with a single agreement. Accelerates negotiation process. #ois10 Thu Aug 12 2010 12:06:00 (Central Daylight Time) via TweetChat Very good table of the needs/wants of each partner Thu Aug 12 2010 12:03:17 (Central Daylight Time) via twidroid Case study: Ohio Collaboration Agreement. In the past most univ agreements were "one shot deals" Thu Aug 12 2010 12:02:03 (Central Daylight Time) via twidroid Do not start with open innovation if your internal innovation processes are not effective #ois10 Thu Aug 12 2010 11:58:37 (Central Daylight Time) via twidroid Skills required: 1) Trust is critical. 2) Seamless Collaboration 3) Speed/Agility 4) Networking #ois10 Thu Aug 12 2010 11:55:43 (Central Daylight Time) via TweetChat
  14. 14. Teamwork not just cross-functional, spans across individuals, companies, universities, governments #ois10 Thu Aug 12 2010 11:54:01 (Central Daylight Time) via TweetChat Complexity of open innovation required mindset shift for leaders: Risk tolerant (Absolutely!!) #ois10 Thu Aug 12 2010 11:53:19 (Central Daylight Time) via TweetChat To do open innovation must also recognize internal talent #ois10 Thu Aug 12 2010 11:52:21 (Central Daylight Time) via TweetChat Created small group, external business development area. Culture change came from the top. Open innovation has been a journey. #ois10 Thu Aug 12 2010 11:50:51 (Central Daylight Time) via TweetChat Connect + Develop started 10 yrs ago. Company was too internally focused. Only 1 in 3 launches were successful at the time #ois10 Thu Aug 12 2010 11:49:42 (Central Daylight Time) via TweetChat P&G touches 4 billion consumers every day. Wants to add 1 more billion. Increase per capita spending on brands from 12 to 14 $/yr #ois10 Thu Aug 12 2010 11:48:29 (Central Daylight Time) via TweetChat Consumer focus is critical at P&G. Triangulate with Brands and People. #ois10 Thu Aug 12 2010 11:45:46 (Central Daylight Time) via TweetChat Innovation history: Floating soap was a need so it would not get lost #ois10 Thu Aug 12 2010 11:44:09 (Central Daylight Time) via TweetChat C. Thoen mentions meeting in person many people from twitter here at the conference. Follow him at @cthoen #ois10 Thu Aug 12 2010 11:43:06 (Central Daylight Time) via TweetChat Next P&G: C. Thoen & K. William. "From Traditional Collaborations w Universities to Forward Thinking Creative Business Models" #ois10 Thu Aug 12 2010 11:39:18 (Central Daylight Time) via TweetChat Summary of Cisco talk: Classic slide show for senior management, full of buzzwords, lots of text and unreadable graphics #ois10
  15. 15. Thu Aug 12 2010 11:31:01 (Central Daylight Time) via TweetChat Acknowledges the move from Command & Control to Teamwork and Collaboration. - 10 Yr transition #ois10 Thu Aug 12 2010 11:21:30 (Central Daylight Time) via TweetChat So far a lot of buzzwords but not much content #ois10 Thu Aug 12 2010 11:15:28 (Central Daylight Time) via TweetChat Strategic Alliances Model: Multi-Dimensional Relationship. Partners are primary route to market #ois10 Thu Aug 12 2010 11:09:42 (Central Daylight Time) via TweetChat Next presentation: G. Fox from Cisco. Extending the Alliance Ecosystem In Search of New Markets #ois10 Thu Aug 12 2010 11:07:04 (Central Daylight Time) via TweetChat RT @lindegaard #OIS10 Gilicinski key point: networks catalyze ideas, but don't create them #ois10 Thu Aug 12 2010 10:59:56 (Central Daylight Time) via TweetChat Downstream OI: Accelerate, strengthen output. Upstream OI: Generate growth ideas #ois10 Thu Aug 12 2010 10:59:15 (Central Daylight Time) via TweetChat Recent success of new idea community approach for charcoal business to overcome regulatory issue #ois10 Thu Aug 12 2010 10:57:45 (Central Daylight Time) via TweetChat New approach: complement inventor outreach w moderated idea challenge are. Hits are managed by external partner #ois10 Thu Aug 12 2010 10:55:03 (Central Daylight Time) via TweetChat Idea Community Online: ROI in assessing ideas from the community is negative #ois10 Thu Aug 12 2010 10:54:00 (Central Daylight Time) via TweetChat Networks connect, communities create and the organization executes #ois10 Thu Aug 12 2010 10:52:35 (Central Daylight Time) via TweetChat Retrospect: It was naive to think that the world is full of profitable ideas just waiting to be discovered. #ois10 Thu Aug 12 2010 10:51:50 (Central Daylight Time) via TweetChat
  16. 16. Networks are created and nurtured for each opportunity space, with consumer, economic and technical elements #ois10 Thu Aug 12 2010 10:49:27 (Central Daylight Time) via TweetChat Want to stretch the company but not go for the impossible. I call that the sweet spot: Just beyond your existing capabilities #ois10 Thu Aug 12 2010 10:48:11 (Central Daylight Time) via TweetChat Interesting use of Degrees of Differences rating of capabilities: Too high or too low not good. #ois10 Thu Aug 12 2010 10:47:19 (Central Daylight Time) via TweetChat Upstream Open Innovation: New capability with Network-focused cross-functional team. Focus on 2 spaces: Natural and infections #ois10 Thu Aug 12 2010 10:44:44 (Central Daylight Time) via TweetChat Glad Partnership: Clorox: Brand/Manuf/R&D/Marketing, P&G: Patents/Equipment/R&D/ #ois10 Thu Aug 12 2010 10:42:07 (Central Daylight Time) via TweetChat Breath of innovation demonstrates success of open innovation approach. Glad partnership btwn Clorox and P&G: Acting as one team #ois10 Thu Aug 12 2010 10:40:33 (Central Daylight Time) via TweetChat Manage top-tier partners via "Win-Balancing". Innovation vs. Alignment grid maps strategy and development pipeline #ois10 Thu Aug 12 2010 10:36:46 (Central Daylight Time) via TweetChat Moved from "fast follower" in the 90's to deep, strategic partnering. Built repeatable model around these partnerships #ois10 Thu Aug 12 2010 10:35:29 (Central Daylight Time) via TweetChat Now expanding to upstream open innovation to build and deliver new ideas and adjancencies #ois10 Thu Aug 12 2010 10:33:41 (Central Daylight Time) via TweetChat 10 Years ago started downstream open innovation via technology partnerships #ois10 Thu Aug 12 2010 10:33:02 (Central Daylight Time) via TweetChat Open innovation: Upstream vs. Downstream, the tale of two cities? #ois10 Thu Aug 12 2010 10:32:24 (Central Daylight Time) via TweetChat
  17. 17. A company the size of Clorox cannot make the investments required to achieve breakthroughs internally. Being open is a need. #ois10 Thu Aug 12 2010 10:31:31 (Central Daylight Time) via TweetChat The only way to achieve true differentiation and breakthrough products for a company the size of Clorox is open innovation #ois10 Thu Aug 12 2010 10:30:40 (Central Daylight Time) via TweetChat New product innovation innovation at Clorox range from incremental to breakthrough. #ois10 Thu Aug 12 2010 10:30:02 (Central Daylight Time) via TweetChat I was fortunate to have worked with Dr. Gilicinski a couple of companies ago. I look forward to his presentation #ois10 Thu Aug 12 2010 10:27:21 (Central Daylight Time) via TweetChat Next presentation: A. Gilincinski "Growing New Business Platforms through Self-Assembling Networks" #ois10 Thu Aug 12 2010 10:26:19 (Central Daylight Time) via TweetChat The Next Step in #OpenInnovation: A McKinsey Report http://bit.ly/bhNSNf #innovation #ois10 Thu Aug 12 2010 10:23:20 (Central Daylight Time) via TweetChat Thanks to @innovate for inviting me to the #OpenInnovation Conf. Follow his exceptional innovation blog at http://bit.ly/cPYHO3. #ois10 Thu Aug 12 2010 10:21:39 (Central Daylight Time) via TweetChat Thu Aug 12 2010 09:59:15 (Central Daylight Time) via web Summary: Interesting approach of crowdsourcing to healthcare in HealthcareScoop.com, successful use of virtual clinics #ois10 Thu Aug 12 2010 09:50:14 (Central Daylight Time) via TweetChat Results: Virtual clinic replaced visit 54% of the time #ois10 Thu Aug 12 2010 09:46:49 (Central Daylight Time) via TweetChat How to design around the consumer: Is an employee clinic worth it? Rethink the concept: Create virtual clinic with web cam #ois10 Thu Aug 12 2010 09:42:46 (Central Daylight Time) via TweetChat
  18. 18. #ois10 HealthcareScoop.com: Toward a yelp-like service for healthcare services? #ois10 Thu Aug 12 2010 09:38:58 (Central Daylight Time) via TweetChat Rt @IPStrategist @cthoen: #ois10 "Consumer driven health care vs physician driven“. #ois10 Thu Aug 12 2010 09:36:20 (Central Daylight Time) via TweetChat Can insurance companies morph into health companies? #ois10 Thu Aug 12 2010 09:32:54 (Central Daylight Time) via TweetChat #ois10 Designing around consumers changes the rules of the game: Must use collaboration #ois10 Thu Aug 12 2010 09:31:37 (Central Daylight Time) via TweetChat @JohnReaves The first paper today had it right: It is not just processes, it is people. I would also add, providing freedom of action #ois10 Thu Aug 12 2010 09:30:38 (Central Daylight Time) via TweetChat in reply to JohnReaves @cthoen @JohnReaves Managers go back to work to the same command and control models, only they will do them "open" #ois10 Thu Aug 12 2010 09:28:46 (Central Daylight Time) via TweetChat @cthoen @JohnReaves Unfortunately many companies are seeing openinnovation as the panacea to fix their innovation processes #ois10 Thu Aug 12 2010 09:26:55 (Central Daylight Time) via TweetChat RT @AndreaMeyer @dscofield Open #Innovation Case Study Results (OI Summit) by Deb Mills Scofield http://ht.ly/18xjOD #ois10 #ois10 Thu Aug 12 2010 09:24:19 (Central Daylight Time) via TweetChat Next preso: M. Stump "Staying Relevant in Challenging Times" #ois10 Thu Aug 12 2010 09:22:55 (Central Daylight Time) via TweetChat Communication to drive Innovation: Positioning, promotion, calls to action, make it stick #ois10 Thu Aug 12 2010 09:20:37 (Central Daylight Time) via TweetChat Key Points: Strong internal innovation foundation, Integrate processes, information, communities, and strong communication #ois10 Thu Aug 12 2010 09:20:01 (Central Daylight Time) via TweetChat
  19. 19. @JohnReaves Open innovation will not fix a poor internal innovation process. #ois10 Thu Aug 12 2010 09:19:14 (Central Daylight Time) via TweetChat in reply to JohnReaves @JohnReaves I think the alignment is needed not just for OI for for innovation in general #ois10 Thu Aug 12 2010 09:18:44 (Central Daylight Time) via TweetChat in reply to JohnReaves @JohnReaves I interpreted it more like need to get everybody in the company on board with innovation before opening the doors #ois10 Thu Aug 12 2010 09:15:25 (Central Daylight Time) via TweetChat in reply to JohnReaves Promotion: Make your innovation program obvious using all available channels - not one-off. Use a rolling roadmap #ois10 Thu Aug 12 2010 09:14:15 (Central Daylight Time) via TweetChat Making #innovation relevant: Get the voice of the internal users and capture it. #ois10 Thu Aug 12 2010 09:11:55 (Central Daylight Time) via TweetChat Must understand how #openinnovation will impact your existing innovation process #ois10 Thu Aug 12 2010 09:10:07 (Central Daylight Time) via TweetChat @cthoen I would venture that many small efforts at first are good to get the process right before launching large scale initiatives #ois10 Thu Aug 12 2010 09:08:19 (Central Daylight Time) via TweetChat @johntodor True. In many cases it needs on the job training by creating entry level business development positions #ois10 Thu Aug 12 2010 09:05:52 (Central Daylight Time) via TweetChat in reply to johntodor Must build innovation support structure: Executive mandates/decrees are not sufficient #ois10 Thu Aug 12 2010 09:02:14 (Central Daylight Time) via TweetChat Needs: Get the right info at the right time, capture expertise and intellectual capital, work collaboratively with repeatable methods #ois10 Thu Aug 12 2010 09:00:26 (Central Daylight Time) via TweetChat Traditional innovation approaches are outdated - firms must develop the ability to collaborate #ois10 Thu Aug 12 2010 08:58:18 (Central Daylight Time) via TweetChat
  20. 20. Innovation Challenges: Innovation remains an ad-hoc process, knowledge is hidden in plain sight, innovators work in isolation #ois10 Thu Aug 12 2010 08:57:44 (Central Daylight Time) via TweetChat @dscofield HR role is now mostly a defensive function of the corporation immune system Thu Aug 12 2010 08:55:21 (Central Daylight Time) via web 2) Good process integration 3) Good internal communication #ois10 Thu Aug 12 2010 08:52:37 (Central Daylight Time) via TweetChat 3 key points to success: 1) Open innovation requires strong internal innovation framework (i agree!) #ois10 Thu Aug 12 2010 08:52:12 (Central Daylight Time) via TweetChat Now J. Boehm will discuss Marketing as driver for innovation, collaboration & revenue #ois10 Thu Aug 12 2010 08:48:49 (Central Daylight Time) via TweetChat Success at #openinnovation requires balance of the right project with the right people, soft skills #ois10 Thu Aug 12 2010 08:47:09 (Central Daylight Time) via TweetChat Skill Development at Unilever: Courses and mentors. Business training for technical people. #ois10 Thu Aug 12 2010 08:46:17 (Central Daylight Time) via TweetChat 7) Passion: Energy to overcome roadblocks. #ois10 Thu Aug 12 2010 08:44:03 (Central Daylight Time) via TweetChat 6) Balanced optimism. Can tolerate ups and downs and can communicate risk/reward properly #ois10 Thu Aug 12 2010 08:43:13 (Central Daylight Time) via TweetChat Tolerance for uncertainty. Able to make decisions without perfect information. This skill is teachable #ois10 Thu Aug 12 2010 08:42:25 (Central Daylight Time) via TweetChat 4) Quick study: Ability to quickly develop expertise outside of their area #ois10 Thu Aug 12 2010 08:41:48 (Central Daylight Time) via TweetChat 3) Strategic influencing to persuade, inspire and garner support. Successful at persuading people to do what they do not want to do #ois10
  21. 21. Thu Aug 12 2010 08:40:31 (Central Daylight Time) via TweetChat 2) Talent for relationship building within and outside the organization #ois10 8:38 AM Aug 12th via TweetChat Top 7 soft skills for #openinnovation: 1) Intrepreneurial skills. Sees opportunities before organization knows they need it #ois10 8:38 AM Aug 12th via TweetChat Winning for Unilever at #openinnovation means fewer, bigger partnerships, more productiove #ois10 8:37 AM Aug 12th via TweetChat @io_floriano Go to tweetchat.com use tag #ois10 #ois10 8:36 AM Aug 12th via TweetChat in reply to io_floriano Early #openinnovation efforts at Unilever mostly failed. Must get the soft skills right for projects to succeed #ois10 8:35 AM Aug 12th via TweetChat Unilever: 800 #openinnovation partnerships, 250 new contracts in 2009. 60% of spending aligned with high priority fields #ois10 8:31 AM Aug 12th via TweetChat Many of the competencies needed for #openinnovation cannot be learned. Have to find individuals with those characteristics #ois10 8:30 AM Aug 12th via TweetChat #ois10 First presentation by G. Martino- Unilever. Defining Competencies for #openinnovation success #ois10 Open innovation conference has started. Will be blogging/live tweeting so tweet volume will be heavier than usual. Follow tag #ois10 8:25 AM Aug 12th via TweetChat Follow live coverage of #OpenInnovation conference at tag #ois10 Agenda here http://bit.ly/aJE0xr #innovation

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