what is the process in society that made this change to advertising .pdf

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what is the process in society that made this change to advertising objective throughout history? what objective in the list of advertising objectives bears a qualitative change in it or represents a new level of diff Solution Over the years, the advertising objectives has changed with change in societal structure and its morality. Advertising is a process to attract customer towards a product or service and it takes the route to arouse various emotion of the target audience. As the societal value has changed over the years, so has changed the pattern of advertisement to lure the consumer. In earlier days, when advertisindg came into picture, the society used to be closely knitted and had joint families. Hence, it was possible to capture a large audience at a go and that too with a well directed common messaage that includes the societal value of being together. As time progressed, families broken apart and nuclear families arose in the scene-so advertisers started targeting individual people\'s choices and came up with 2-3 versions of a single advertisement that can attract different customers having a same choice but with different mentality. Moreover, the division of society into high income group, middle income group and lower income group made the advertiser think in different ways.The concept of niche-advertising crept in- advertisers started targeting people based on their income. Then came the era of internet that changed the advertising objective all together. Initially the case was to attract the customer towards a product now marketers try to present their product at a place and time when customers need it, Today consumer is busy, having various options to compare - so reaching to the customer at a right time and at a right place is very necessary-so came the practice of using direct mail communication, tracking customer search history to know his/her preferences and present him/her with the exact product they want, came the concept of testimony from satisfied customer to gain confidence of other customers. Qualitative changes over the years that represents a new level of difference: - Niche advertising- Targeting preferences of individual class - Personal Targeting through internet- helped to save conumer efforts and made the experience rich..

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