Social Marketing

1. Social Marketing
Presented by :-
SHUBHAM BAUHGUNA
SMS-530
M.B.A(2nd Semester)
DOON UNIVERSITY
-Influencing Behaviors for Good
Presentation
On

2. • The application of commercial marketing
techniques +
• To influence a key target audience +
• To voluntarily change a behavior =
• For the good of society
What is Social Marketing?
 A Better Way, To Bring A Better World, To The Better People

5. EVOLUTION
Started in 1950’s to provide marketing concepts which involve
ethical practices and tune with the social needs.
In India we first saw social marketing in 1960’s.(Family Planning)

6. CONCEPT
The societal marketing concept can be defined as the organizations task
which tries to identify the needs and interests of the consumers and
delivers quality services or in a way that consumer's and society's well
being is maintained.
In other words organizations have to balance consumer satisfaction,
company profits and long term welfare of society.

7. OBJECTIVES
To create a better image in the society for the company than it’s
competitors.
To carry out it’s social responsibilities. Developing community
awareness towards it’s brands.
To increase the consumer base and market share.

8. THE "4 PS"

9. AREAS OF APPLICATION
Environmental-producing biodegradable products
, reduce emission of hazardous substances and
proper disposal of wastes.
 Educational-creating awareness about various
social issues through promotional campaigns.
 Technological-new innovative products having
unique features may serve the consumer’s as well
as the whole society’s interest.

10. BENEFITS
It helps to build a better image of the company.
Gives a competitive advantage over the competitors.
Useful in customer retention and long term relationships.
Increases the sales and market share.

11. CONCLUSION
Societal marketing is a concept which give an excellent framework
through which organization can do what they have set out to do,
helps individuals and society as a whole live better lives.
It involves understanding the needs of the consumers and the society
as a whole.

12. ThankYou
-Have A Good Day
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