Social Media Marketing
Khushbu Pandya (Founder of Konvophilia
Communications & Author of WEAVE Model)
What is Social Media?
What is Social Media Marketing?
 Social media marketing (SMM) uses social media
platforms, to positively influence consum...
What is different in this marketing
channel?
The old communication
model
was a monologue. The new communication
model
is a...
 Traditional Media – Controls the Content sent to
audience – e.g. Newspapers, Television, Radio, etc
 Social Media – Co-...
Why Social Media Marketing?
Because
Because…
 Social Media helps building
CUSTOMER
RELATIONSHIPS
Hence :
Benefits of Social Media Marketing to
Businesses:
Busines
s
Loyalty
Building
Public
Relations
Recruting
Employes
s
Custome...
Some more benefits of SMM
 Helps in creating new business relationships and
maintaining old ones.
 Helps to stay updated...
Some facts:
Social Media Marketing Myths
There is No Return in Social Media
Marketing
Social Media is Free
Social Media is Just a Fad
THANK YOU
 Let’s get Social !
 Find my whereabouts @ www.khushbupandya.com
 You can email me directly at
info@khushbupa...
Social Media Marketing
Social Media Marketing
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Social Media Marketing

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This presentation in crisp and gives basic introduction to the topic SMM. Students, Professionals and anyone who wants a quick review on the Topic can refer this document.

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Social Media Marketing

  1. 1. Social Media Marketing Khushbu Pandya (Founder of Konvophilia Communications & Author of WEAVE Model)
  2. 2. What is Social Media?
  3. 3. What is Social Media Marketing?  Social media marketing (SMM) uses social media platforms, to positively influence consumers toward a website, company, brand, product, service, or a person.  The focus of social media marketing is to create “conversations into conversion”.  Conversion can be in terms of various consumer actions, such as the purchase of a product, subscription to a newsletter, registration in an online community, or some other desirable activity.
  4. 4. What is different in this marketing channel? The old communication model was a monologue. The new communication model is a dialogue.
  5. 5.  Traditional Media – Controls the Content sent to audience – e.g. Newspapers, Television, Radio, etc  Social Media – Co-creation of Content  Traditional Media – dictatorial approach  Social Media – discussion approach  Traditional Media- paid platforms  Social Media – free platforms Can you name few more ? ? ?
  6. 6. Why Social Media Marketing? Because
  7. 7. Because…  Social Media helps building CUSTOMER RELATIONSHIPS
  8. 8. Hence :
  9. 9. Benefits of Social Media Marketing to Businesses: Busines s Loyalty Building Public Relations Recruting Employes s Customer Acquisition Customer Service Thought Leadershi p
  10. 10. Some more benefits of SMM  Helps in creating new business relationships and maintaining old ones.  Helps to stay updated with what customers are talking about your brand / business.  In contrast to other marketing channels, social media marketing is cost-saving, effective and efficient.  Increases your global reach.  Helps in co-creating content with other people as well as your own clients/customers.  Helps in achieving growth, visibility, trust and loyalty.
  11. 11. Some facts:
  12. 12. Social Media Marketing Myths
  13. 13. There is No Return in Social Media Marketing Social Media is Free Social Media is Just a Fad
  14. 14. THANK YOU  Let’s get Social !  Find my whereabouts @ www.khushbupandya.com  You can email me directly at info@khushbupandya.com  Interested in learning more about Social Media? - Review my latest Book – WEAVE Model @ www.facebook.com/weavemodel

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