What is Social Media Marketing?
Social media marketing (SMM) uses social media
platforms, to positively influence consumers toward a
website, company, brand, product, service, or a person.
The focus of social media marketing is to create
“conversations into conversion”.
Conversion can be in terms of various consumer actions,
such as the purchase of a product, subscription to a
newsletter, registration in an online community, or some
other desirable activity.
What is different in this marketing
The old communication
was a monologue. The new communication
is a dialogue.
Traditional Media – Controls the Content sent to
audience – e.g. Newspapers, Television, Radio, etc
Social Media – Co-creation of Content
Traditional Media – dictatorial approach
Social Media – discussion approach
Traditional Media- paid platforms
Social Media – free platforms
Can you name few more ? ? ?
Benefits of Social Media Marketing to
Some more benefits of SMM
Helps in creating new business relationships and
maintaining old ones.
Helps to stay updated with what customers are
talking about your brand / business.
In contrast to other marketing channels, social media
marketing is cost-saving, effective and efficient.
Increases your global reach.
Helps in co-creating content with other people as
well as your own clients/customers.
Helps in achieving growth, visibility, trust and loyalty.
There is No Return in Social Media
Social Media is Free
Social Media is Just a Fad
Let’s get Social !
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