What is the lifetime value of customers and how can marketers maximize it?
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This is a summary of question 2 of 4th chapter , creating customer value and relationships. This was done as a part of internship with prof. Sameer Mathur, Marketing professor, IIM lucknow.
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What is the lifetime value of customers, and how can marketers maximize it?
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The document discusses strategies for attracting and retaining customers, including building strong long-term relationships through customer relationship management and empowering customers. It emphasizes understanding customer retention dynamics to manage the customer base and build loyalty through relevant branding, while also focusing on winning back past customers. The goal is to maximize customer loyalty and aggregate customer value to drive company profitability.
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This is a summary of question 1 of 4th chapter , creating customer value and relationships. This was done as a part of internship with prof. Sameer Mathur, Marketing professor, IIM lucknow.
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Customers are value maximizers. They form an expectation of value and act on it. Buyers will buy from the firm that they perceive to offer the highest customer delivered value, defined as the difference between total customer benefits and total customer cost.
What is the lifetime value of customers, and how can marketers maximize it ?
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This document discusses the lifetime value of customers and how marketers can maximize it. It notes that according to the 80-20 rule, 80% of company profits typically come from 20% of customers. It defines a profitable customer as someone who generates more revenue than costs over time. It also discusses calculating customer lifetime value, which is the net present value of expected future profits from a customer over their lifetime with the company. Key factors in the calculation include price paid, direct servicing costs, discount rate, probability of repeat purchases, and acquisition costs.
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The document discusses strategies for attracting and retaining customers, including building strong long-term relationships through customer relationship management and empowering customers. It emphasizes understanding customer retention dynamics to manage the customer base and build loyalty through relevant branding, while also focusing on winning back past customers. The goal is to maximize customer loyalty and aggregate customer value to drive company profitability.
What are customer value, satisfaction, and loyalty, and how can companies del...
This is a summary of question 1 of 4th chapter , creating customer value and relationships. This was done as a part of internship with prof. Sameer Mathur, Marketing professor, IIM lucknow.
What are customer value, satisfaction, and loyalty, and how can companies del...
Customers are value maximizers. They form an expectation of value and act on it. Buyers will buy from the firm that they perceive to offer the highest customer delivered value, defined as the difference between total customer benefits and total customer cost.
What is the lifetime value of customers, and how can marketers maximize it ?
Based on the chapters from A South Asian Perspective by Philip Kotler
Learn how to maximize the customer value, Customer lifetime value and how to measure it.
What is the lifetime value of customer, and how can marketers maximize it ,
This document discusses the lifetime value of customers and how marketers can maximize it. It notes that according to the 80-20 rule, 80% of company profits typically come from 20% of customers. It defines a profitable customer as someone who generates more revenue than costs over time. It also discusses calculating customer lifetime value, which is the net present value of expected future profits from a customer over their lifetime with the company. Key factors in the calculation include price paid, direct servicing costs, discount rate, probability of repeat purchases, and acquisition costs.
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Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
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