This document outlines the marking criteria for an assignment on addressing the four drivers of innovation and how a company applies them. It will be marked based on: 1) An in-depth critical analysis of how a company applies the four drivers of innovation in its market context; 2) The use of appropriate frameworks to analyze the market environment and provide meaningful information about the company; 3) The inclusion of up-to-date market information; 4) Justified conclusions about the use of the four drivers in the selected context. Additional criteria include adequate referencing and presenting the information in a final report meeting the given guidelines.