What is Social Media?
•
3 likes•515 views
This document discusses social media and its importance for marketing. It notes that marketing is no longer just about corporate websites and Google, but also social media. It provides examples of how blogs succeeded because they allow free self-expression and are easy to use. Case studies show how customer complaints on blogs can drive traffic and comments. The document also breaks down types of internet users and their level of participation in social media, from creators to spectators to inactives. It emphasizes sharing as a dominant online activity.
Report
Share
Report
Share
![[object Object],SOCIAL MEDIA WEB 2.0](https://image.slidesharecdn.com/what-is-social-media-1203422691967991-2/85/What-is-Social-Media-1-320.jpg)
Recommended
Social Brand Strategy
The document summarizes key points from a Forrester Research teleconference on social brand strategy. It discusses myths and realities of social media use, the profile of branded social media users, and provides a four step approach to setting an effective social media strategy: 1) understand your audience, 2) ensure the strategy is appropriate, 3) choose channels wisely, and 4) measure results. The overall message is that social media can be effective for marketing if brands understand their target audience and have a clear plan for engaging them through the right channels.
A Protest’s Web: The Cross-Syndication Practices of G20 Toronto Summit Online...
The document discusses analyzing the media ecology and platform dependency of protests against the 2010 G20 Toronto summit. It outlines steps to harvest links from the websites and social media accounts of the main organizing group and compare the outlink networks across platforms. Preliminary findings found YouTube prominently linked to but not containing external links itself. Content on platforms like Facebook and Twitter did not link outside, so other platforms where this content was syndicated needed identifying. Technical problems with link harvesting tools were also noted.
Social Networking - Musings
This document discusses social networking tools and strategies for measuring return on investment from social media. It provides statistics on popular social networking sites and tools. It then discusses approaches for businesses and individuals to engage with social media and ride the hype of social networking through blogging, Twitter, forums, Facebook and other platforms. Metrics for measuring social media ROI qualitatively through surveys and feedback or quantitatively through new subscribers, customers and links are also presented.
Social Media: Listening & Creating Buzz
The document discusses strategies for government agencies to create buzz and listen to public feedback on social media. It recommends that agencies get users to share content by using social bookmarking sites like Digg and StumbleUpon. It also suggests listening to the public by using tools like Google Alerts, RSS readers, and search sites to monitor discussions on blogs, forums, and social networks. The goal is to engage the public, lead by example in using social media, and measure the impact on policymaking.
Oh No, Not Another Web 2.0 Presentation!
Powerpoint for presentation at MAP for Nonprofits Talking Tech: Nonprofit Focused Solutions - Online Networking and Your Nonprofit
Mashing The Vote
This document outlines an agenda for a workshop on using web technologies to build grassroots political action. The agenda includes introductions, discussions of the principles of Web 2.0 like harnessing collective intelligence and user-generated content, examples of how these principles have been applied, and breakout groups for attendees to discuss ideas. The document also lists common roles of attendees and the key concepts of Web 2.0 that will be covered.
Social Media May 2009
This document provides an introduction to social media, discussing what social media is, how and where it is used, and why people use it. It covers several types of social media like social networks, blogs, microblogging, video, and different levels of engagement businesses can have on social media from monitoring to owning their own niche social networks. The key aspects are that social media allows users to create and share their own content, has low barriers to participation, and harnessing "the network effect" to spread information widely.
Act Presentation Final 02 18 09
The document discusses making sense of social media. It begins with an agenda that covers definitions of social media terms, survey results on social media usage, and ways to engage with social media. Next, it provides definitions of social media and data from surveys on internet and social media usage among the general population. It then discusses getting started with social media by setting up blogs and profiles on social networks. The document concludes by encouraging attendees to start using social media and engaging with others online.
Recommended
Social Brand Strategy
The document summarizes key points from a Forrester Research teleconference on social brand strategy. It discusses myths and realities of social media use, the profile of branded social media users, and provides a four step approach to setting an effective social media strategy: 1) understand your audience, 2) ensure the strategy is appropriate, 3) choose channels wisely, and 4) measure results. The overall message is that social media can be effective for marketing if brands understand their target audience and have a clear plan for engaging them through the right channels.
A Protest’s Web: The Cross-Syndication Practices of G20 Toronto Summit Online...
The document discusses analyzing the media ecology and platform dependency of protests against the 2010 G20 Toronto summit. It outlines steps to harvest links from the websites and social media accounts of the main organizing group and compare the outlink networks across platforms. Preliminary findings found YouTube prominently linked to but not containing external links itself. Content on platforms like Facebook and Twitter did not link outside, so other platforms where this content was syndicated needed identifying. Technical problems with link harvesting tools were also noted.
Social Networking - Musings
This document discusses social networking tools and strategies for measuring return on investment from social media. It provides statistics on popular social networking sites and tools. It then discusses approaches for businesses and individuals to engage with social media and ride the hype of social networking through blogging, Twitter, forums, Facebook and other platforms. Metrics for measuring social media ROI qualitatively through surveys and feedback or quantitatively through new subscribers, customers and links are also presented.
Social Media: Listening & Creating Buzz
The document discusses strategies for government agencies to create buzz and listen to public feedback on social media. It recommends that agencies get users to share content by using social bookmarking sites like Digg and StumbleUpon. It also suggests listening to the public by using tools like Google Alerts, RSS readers, and search sites to monitor discussions on blogs, forums, and social networks. The goal is to engage the public, lead by example in using social media, and measure the impact on policymaking.
Oh No, Not Another Web 2.0 Presentation!
Powerpoint for presentation at MAP for Nonprofits Talking Tech: Nonprofit Focused Solutions - Online Networking and Your Nonprofit
Mashing The Vote
This document outlines an agenda for a workshop on using web technologies to build grassroots political action. The agenda includes introductions, discussions of the principles of Web 2.0 like harnessing collective intelligence and user-generated content, examples of how these principles have been applied, and breakout groups for attendees to discuss ideas. The document also lists common roles of attendees and the key concepts of Web 2.0 that will be covered.
Social Media May 2009
This document provides an introduction to social media, discussing what social media is, how and where it is used, and why people use it. It covers several types of social media like social networks, blogs, microblogging, video, and different levels of engagement businesses can have on social media from monitoring to owning their own niche social networks. The key aspects are that social media allows users to create and share their own content, has low barriers to participation, and harnessing "the network effect" to spread information widely.
Act Presentation Final 02 18 09
The document discusses making sense of social media. It begins with an agenda that covers definitions of social media terms, survey results on social media usage, and ways to engage with social media. Next, it provides definitions of social media and data from surveys on internet and social media usage among the general population. It then discusses getting started with social media by setting up blogs and profiles on social networks. The document concludes by encouraging attendees to start using social media and engaging with others online.
Overview of social media 2014
This document discusses the benefits and impacts of social media use. It notes that social networking sites allow people to stay connected to close social ties. Studies have found that average social media users have more close relationships and are less socially isolated than non-users. The document also discusses how social media platforms are changing as newer platforms emerge and teen engagement declines on older sites like Facebook. It concludes by emphasizing that social media is changing how we communicate, work, and do business.
Social Media Policies
This document discusses crafting social media policies for organizations. It covers types of social media, risks and rewards, and approaches to engagement (block and deter, neutral, actively engage). It provides examples of basic social media policies and guidelines around maintaining confidentiality, legal issues, identifying yourself, being respectful, and copyright. The document recommends combining monitoring with engagement as blocking alone is not effective for social media policies.
Social Media Converse Connect Collaborate Learn
The document discusses the growing popularity and importance of social media. It notes that over 70% of adults now use the internet and rely on online sources for information. Membership in online communities has more than doubled in recent years, with over half of users logging in daily and feeling as connected to online groups as to offline networks. The document advocates that organizations use social media to engage in conversations, share knowledge, collaborate, and build relationships with stakeholders.
emoji-engage-wwf-dave-drodge-2016
WWF's emoji campaign started with #EndangeredEmoji to raise awareness of endangered wildlife on social media and partnered with Apple. The campaign expanded to messaging apps like Kik, where WWF launched one of the first non-governmental organization chatbots. The emoji campaign generated huge engagement for WWF on social media, with over 28 million mentions in the first month. This led to a significant and long-term lift in WWF's brand awareness after the campaign.
Facebook Generation
This document discusses the rise of Facebook as the top social networking site globally and in Italy. It provides statistics on Facebook's growth in visitors and users worldwide and in Italy from 2008 to the present. Specifically, it notes that Facebook has overtaken Myspace as the #1 social network and that in Italy, unlike the US, there is no clear leading age group driving adoption of Facebook.
CFEB Social Media Workshop - Managing Crisis Communication
Colorado Federal Executive Board Social Media Workshop on Tuesday, February 14, 2012. OMG!!!...My Agency has a Crisis - Managing Communications Using Social Media. Presentations by Capt. Chris Sukach, Air Force Space Command Public Affairs; Jennifer Miller with Rockford Gray and Frankie Cervantes, Partner at Andon Guenther Design.
Trend of Social Media in Hong Kong @PNC 2010
This document discusses trends in social media use in Hong Kong from 2010. It outlines how platforms like YouTube, Facebook, and Twitter grew in popularity and were used for both civic and business purposes. While the government began using social media after some high-profile incidents, their approach generally lacked strategy and control. Key trends included a shift to mobile apps, social media's role in civil society activism, and its growing importance relative to China's own restricted social platforms.
Social media for research sla 2010
The document discusses using social media for business research. It notes that social media has made global conversations more local by connecting 500+ million people on Facebook, 105+ million on LinkedIn, and 70+ million on Twitter. The document provides examples of how businesses can use social media to research companies, customers, partners, employees, products, experts, executives, industries, and trends. It recommends starting with Twitter or LinkedIn and listening first before participating to build expertise. The key message is that social media is fundamentally changing how businesses conduct research by providing real-time insights.
Roundtable Round Up from iMedia Brand Summit Mar 2010
Nick Gill from Five by Five rounds up the iMedia Brand Summit roundtables facilitated on the topic of social media disruption
Video version:
http://www.youtube.com/watch?v=sjCSooyy6Ak
@nicholasrgill
bluurb.wordpress.com
Using Social Media In The Workplace Rev 8.22.09
Why all companies need to get on board the Social Media bandwagon, whether they want to or not. Important message!
MIMA Summit Social Marketing 101 presentation
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Social Media is Taking Over - IMKT120 Media Design Concepts
Social media is having a major impact and is taking over how people spend their time and how companies market themselves. It is becoming essential for companies and their CEOs to engage on social media platforms to connect with customers, as social media usage grows exponentially and more data about consumers' behaviors and preferences become available. While adoption of social media was once slowing for large Fortune 500 companies, most businesses now recognize the importance of having a social media presence and strategy to stay relevant with their audiences.
Social Networking Tools/Tips/Resources
Internal presentation for Delphic Sage employees on ways to participate in Social Networking online and resources for Social Media. Helpful for anyone looking to get involved in social media as a great resource tool.
A Strategic Approach To Social Media For Business
This document provides an overview of leveraging social media strategically for businesses. It discusses understanding who businesses want to engage with on social media and setting objectives. It also outlines developing a strategy and choosing technologies based on the strategy. Examples of successful social media use by companies are provided, as well as findings from a survey that many companies are not taking an integrated, strategic approach to social media. The conclusion emphasizes that social media is about two-way communication and conversation.
Social Media in Business: Where are we now? Su Butcher
Presentation by Su Butcher of Justpractising.com at the Social Media for Business Conference 12 February 2015
Facebook 101:Privacy Protection through User Education
Northern Voice workshop talk (a social media/blogging conference in Vancouver)
~Feb 2008
http://2008.northernvoice.ca
Activity Streams on the Web
This document discusses the need for a standardized format for sharing activity streams and metadata across different services. It proposes a format called ActivityStreams based on the Atom format that includes additional elements for verbs, objects, actors to provide information about users' activities and connections. Examples of possible verbs and objects are given. The benefits of such a format for developers and users to more easily access and integrate activity data from various sources is also discussed.
From messages to connections
Presentation to the event "Communication practices: how to master digital PR" organized by the European Association of Communication Directors
Iιnteractive Marketing Seminar in Athens
My presentation in Interactive Marketing Seminar in Athens about the emerging Social Media and Social Networks.
Social Media presentation @ IAB/IEP seminar
This document discusses social media and new technologies. It notes that social media has shifted marketing from traditional corporate websites and Google traffic to platforms like social media. It also discusses how new technologies like user-generated content and video are empowering different types of online users like creators, critics, and collectors. Blogs and user-generated content continue growing rapidly according to statistics presented.
More Related Content
What's hot
Overview of social media 2014
This document discusses the benefits and impacts of social media use. It notes that social networking sites allow people to stay connected to close social ties. Studies have found that average social media users have more close relationships and are less socially isolated than non-users. The document also discusses how social media platforms are changing as newer platforms emerge and teen engagement declines on older sites like Facebook. It concludes by emphasizing that social media is changing how we communicate, work, and do business.
Social Media Policies
This document discusses crafting social media policies for organizations. It covers types of social media, risks and rewards, and approaches to engagement (block and deter, neutral, actively engage). It provides examples of basic social media policies and guidelines around maintaining confidentiality, legal issues, identifying yourself, being respectful, and copyright. The document recommends combining monitoring with engagement as blocking alone is not effective for social media policies.
Social Media Converse Connect Collaborate Learn
The document discusses the growing popularity and importance of social media. It notes that over 70% of adults now use the internet and rely on online sources for information. Membership in online communities has more than doubled in recent years, with over half of users logging in daily and feeling as connected to online groups as to offline networks. The document advocates that organizations use social media to engage in conversations, share knowledge, collaborate, and build relationships with stakeholders.
emoji-engage-wwf-dave-drodge-2016
WWF's emoji campaign started with #EndangeredEmoji to raise awareness of endangered wildlife on social media and partnered with Apple. The campaign expanded to messaging apps like Kik, where WWF launched one of the first non-governmental organization chatbots. The emoji campaign generated huge engagement for WWF on social media, with over 28 million mentions in the first month. This led to a significant and long-term lift in WWF's brand awareness after the campaign.
Facebook Generation
This document discusses the rise of Facebook as the top social networking site globally and in Italy. It provides statistics on Facebook's growth in visitors and users worldwide and in Italy from 2008 to the present. Specifically, it notes that Facebook has overtaken Myspace as the #1 social network and that in Italy, unlike the US, there is no clear leading age group driving adoption of Facebook.
CFEB Social Media Workshop - Managing Crisis Communication
Colorado Federal Executive Board Social Media Workshop on Tuesday, February 14, 2012. OMG!!!...My Agency has a Crisis - Managing Communications Using Social Media. Presentations by Capt. Chris Sukach, Air Force Space Command Public Affairs; Jennifer Miller with Rockford Gray and Frankie Cervantes, Partner at Andon Guenther Design.
Trend of Social Media in Hong Kong @PNC 2010
This document discusses trends in social media use in Hong Kong from 2010. It outlines how platforms like YouTube, Facebook, and Twitter grew in popularity and were used for both civic and business purposes. While the government began using social media after some high-profile incidents, their approach generally lacked strategy and control. Key trends included a shift to mobile apps, social media's role in civil society activism, and its growing importance relative to China's own restricted social platforms.
Social media for research sla 2010
The document discusses using social media for business research. It notes that social media has made global conversations more local by connecting 500+ million people on Facebook, 105+ million on LinkedIn, and 70+ million on Twitter. The document provides examples of how businesses can use social media to research companies, customers, partners, employees, products, experts, executives, industries, and trends. It recommends starting with Twitter or LinkedIn and listening first before participating to build expertise. The key message is that social media is fundamentally changing how businesses conduct research by providing real-time insights.
Roundtable Round Up from iMedia Brand Summit Mar 2010
Nick Gill from Five by Five rounds up the iMedia Brand Summit roundtables facilitated on the topic of social media disruption
Video version:
http://www.youtube.com/watch?v=sjCSooyy6Ak
@nicholasrgill
bluurb.wordpress.com
Using Social Media In The Workplace Rev 8.22.09
Why all companies need to get on board the Social Media bandwagon, whether they want to or not. Important message!
MIMA Summit Social Marketing 101 presentation
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Social Media is Taking Over - IMKT120 Media Design Concepts
Social media is having a major impact and is taking over how people spend their time and how companies market themselves. It is becoming essential for companies and their CEOs to engage on social media platforms to connect with customers, as social media usage grows exponentially and more data about consumers' behaviors and preferences become available. While adoption of social media was once slowing for large Fortune 500 companies, most businesses now recognize the importance of having a social media presence and strategy to stay relevant with their audiences.
Social Networking Tools/Tips/Resources
Internal presentation for Delphic Sage employees on ways to participate in Social Networking online and resources for Social Media. Helpful for anyone looking to get involved in social media as a great resource tool.
A Strategic Approach To Social Media For Business
This document provides an overview of leveraging social media strategically for businesses. It discusses understanding who businesses want to engage with on social media and setting objectives. It also outlines developing a strategy and choosing technologies based on the strategy. Examples of successful social media use by companies are provided, as well as findings from a survey that many companies are not taking an integrated, strategic approach to social media. The conclusion emphasizes that social media is about two-way communication and conversation.
Social Media in Business: Where are we now? Su Butcher
Presentation by Su Butcher of Justpractising.com at the Social Media for Business Conference 12 February 2015
Facebook 101:Privacy Protection through User Education
Northern Voice workshop talk (a social media/blogging conference in Vancouver)
~Feb 2008
http://2008.northernvoice.ca
What's hot (16)
CFEB Social Media Workshop - Managing Crisis Communication
CFEB Social Media Workshop - Managing Crisis Communication
Roundtable Round Up from iMedia Brand Summit Mar 2010
Roundtable Round Up from iMedia Brand Summit Mar 2010
Social Media is Taking Over - IMKT120 Media Design Concepts
Social Media is Taking Over - IMKT120 Media Design Concepts
Social Media in Business: Where are we now? Su Butcher
Social Media in Business: Where are we now? Su Butcher
Facebook 101:Privacy Protection through User Education
Facebook 101:Privacy Protection through User Education
Viewers also liked
Activity Streams on the Web
This document discusses the need for a standardized format for sharing activity streams and metadata across different services. It proposes a format called ActivityStreams based on the Atom format that includes additional elements for verbs, objects, actors to provide information about users' activities and connections. Examples of possible verbs and objects are given. The benefits of such a format for developers and users to more easily access and integrate activity data from various sources is also discussed.
From messages to connections
Presentation to the event "Communication practices: how to master digital PR" organized by the European Association of Communication Directors
Iιnteractive Marketing Seminar in Athens
My presentation in Interactive Marketing Seminar in Athens about the emerging Social Media and Social Networks.
Social Media presentation @ IAB/IEP seminar
This document discusses social media and new technologies. It notes that social media has shifted marketing from traditional corporate websites and Google traffic to platforms like social media. It also discusses how new technologies like user-generated content and video are empowering different types of online users like creators, critics, and collectors. Blogs and user-generated content continue growing rapidly according to statistics presented.
Web meets World
My speech at "Who's afraid of Social Media" conference organized by the Greek Institute of Communications.
Platforms of Collaboration
A presentation for the Istame foundation of Greece about how the society transforms from an antagonistic to a collaborative one. Text of most slides in Greek
Video Sharing Services
The document summarizes various online video services, including their business models, target demographics, and average daily traffic. YouTube is the dominant service with over 150 million daily views and a shared revenue model targeting younger audiences of all genders. Vimeo focuses on quality and original content with advertising and targets middle-aged males. Myspace uses video on its large social network mainly targeting extra young males.
A new DNA for New Media
The document discusses how new media has evolved since the 1990s with the rise of the internet, blogs, wikis, social networks, forums, and sites like YouTube and Facebook. It notes that new media allows for broadcasting, commenting, editing, and analyzing speech/text. A challenge is how to filter information given people's short attention spans. New media also relies on links as a foundational element and represents a hybrid model between old and new approaches to media.
PR for Universities
Παρουσίαση για τη 12η διημερίδα τμημάτων γραφείων Δημοσίων και Διεθνών Σχέσεων Ελληνικών Α.Ε.Ι.
Out of Control
My presentation at the "Social Media and Communication" event, organized by the Institute of Communications in Greece
Presentation at Opencoffee Athens
This document outlines Taxibeat, a mobile app that aims to improve the taxi industry by connecting passengers to drivers. It introduces the founding team, discusses the initial launch challenges, and how the service improved over time. It also covers fleet expansion, marketing plans, revenue sources from passenger fares and driver commissions, new funding rounds, and the vision to become the new standard for city transportation.
Diplomacy and Social Media
The document discusses how social media and the internet have fundamentally changed communication and influence. Anyone can now influence others and decisions are impacted by public opinions shared online. New forms of cooperation enabled by technology may create new wealth and change how governments conduct diplomacy as citizens are now able to directly participate in foreign policy discussions. The rise of public diplomacy 2.0 through social media allows for collective diplomacy where citizens globally can engage in discussions that were traditionally limited to governments.
Viewers also liked (15)
Similar to What is Social Media?
Social Media Advertising presented by www.SocialMediopolis.com
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
Getting comfortable with social media
The document discusses social media marketing and provides tips for businesses getting started with social media. It begins by introducing LintBucket Media, a social media marketing agency. It then covers defining social media, setting goals, identifying target audiences, choosing appropriate channels and tools, and recommends resources for learning more. Key aspects include having a website and analytics in place before engaging in social media, determining goals and metrics, appointing passionate staff, focusing on creating value for customers, and integrating social media with other marketing.
DC Ag Communicators - Social Media for Agriculture
NMS team members Alex Redmond (Mid-Atlantic Business Development) and Leslie Bradshaw (Communications Manager) shared social media best practices and specific ideas for the agriculture industry during two presentations to the DC Ag Communicators in May and June 2009.
DC Ag Communicators - Social Media for Agriculture
This document provides an overview of social media and recommendations for how organizations can utilize different social media platforms. It discusses blogs, Twitter, social networks like Facebook, media sharing sites, and emerging platforms. Specific case studies are presented showing how different organizations have successfully used blogs, Twitter, Facebook, and video sharing to engage audiences and achieve their goals. The document concludes with immediate actions organizations can take to start participating in social media.
Social Media For Business Part 1 Social Media Basics
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
Introduction To Social Media MBA Class At Webster University
This document provides an introduction to social media and how businesses can utilize social media. It defines social media as technologies that allow people to get things from each other rather than traditional institutions. The document outlines different forms of social media like blogs, podcasts, videos, social networking sites, forums, ratings/reviews, wikis, and RSS feeds. It also discusses how businesses can develop a social media strategy by listening to conversations, engaging with customers, and measuring the results. The key aspects of a strategy are identifying goals and objectives, choosing the right social media tools, and getting involved in conversations to build connections.
Social Media in a Nutshell
A high level view of the social media sphere. How are trends, key technologies, and startups shaping the internet. Also discuss the role that mobile devices and gaming consoles are playing in enabling these technologies. Branded Entertainment, Produce Placement, and various other monetization techniques are discussed in the end.
Social Media Intro
The document discusses social media in business and provides tips for using social media effectively. It defines key terms like Web 2.0, social media, user-generated content, and social bookmarking. It also outlines trends in social media use and consumer trust, and provides best practices for social media strategies including using the POST method, optimizing content, increasing linkability, rewarding inbound links, and making tagging and bookmarking easy.
Digital Natives: the new generation
Digital Natives refer to those born after 1980 who have grown up in a world surrounded by digital technology. They comprise 30% of the population in developed countries and will make up 50% of the workforce by 2018. Digital Natives spend more time online than watching TV and are highly engaged with social media. Their online activities tend to be more collaborative and interactive compared to older Digital Immigrants. Companies must understand how to market to Digital Natives across various virtual media in a consistent way. They also need to consider how social media can impact their talent management, customer service, and public relations strategies. Failing to address the characteristics of Digital Natives could pose risks to a company, while leveraging their capabilities could open new opportunities.
What is Social Media and Why Should I Care?
A presentation outlining the new rules of marketing and public relations and defining social media tools every business should use to monitor and participate in online discussions and forums.
Pria Webinar Jan08
The document discusses trends in Web 2.0 technologies and their impact on businesses. It provides examples of how technologies like blogs, social networks, and wikis have positively and negatively influenced companies. The document also discusses how enterprises are increasingly adopting Web 2.0 tools for communication, collaboration and knowledge sharing.
Web 3.0 - X Marks the Spot
The document discusses the evolution of the internet from Web 2.0 to the predicted Web 3.0. It covers key aspects of Web 2.0 like social media philosophies and strategy. Predictions for Web 3.0 include it being more intelligent, data-driven and personalized through artificial intelligence. The document emphasizes learning social media terminology and linking engagement strategies to objectives over channels.
STC 2010 Strategies for the Social Web for Documentation
The social web can be perceived as intimidating, live-saving, risky, or a black hole of productivity loss. Learn how to take a strategic approach to integrating social media to accomplish your overall documentation goals.
De-Spookifying Social Media
Spooked by social media? Worried that there’s a trick to having your organization participate on social networking sites? Then, the Mississippi Beach chapter of the Public Relations Association of Mississippi has a treat for you.
PRAM-Mississippi Beach will hold an afternoon seminar Thursday, Oct. 29, in Biloxi to help you “De-Spookify Social Media.” Workshop leader Kellye Crane, APR, will discuss why marketing efforts should incorporate social media and how to apply this information into everyday business models. She will also share ideas on how to boost business with various social media tools.
CNCS Web 2.0
The document discusses the evolution of the internet from Web 1.0 to Web 2.0 and defines key concepts of social media and how it has changed how knowledge is created and shared. It provides examples of common social media tools like blogs, social networking sites, RSS feeds, podcasts/vodcasts, widgets, and mashups. It argues that social media is important for connecting people, information and collaboration and is becoming essential for civic engagement and volunteering.
Social Media: A Practical Guide
Social media marketing is a sector surrounded by hype & jargon. This guide aims to cut through all the smoke & mirrors and provide practical examples of how you can use this exciting new channel.
Social Media: A Practical Guide
This document provides an introduction to social media. It discusses what social media is, why businesses should care about it, common social media platforms like blogs, micro-blogs, social networks, social bookmarking, wikis, and video/image sharing sites. It also provides examples of companies using social media successfully and reasons why social media strategies can fail.
G20cross
The document discusses analyzing the media ecology and platform dependency of protests against the 2010 G20 Toronto summit. It outlines steps to harvest links from the websites and social media accounts of the main organizing group and compare the outlink networks across platforms. Preliminary findings found YouTube prominently linked to from websites but not within comments on social media. Questions are raised about where photos and videos referenced on platforms are hosted and what platforms content is syndicated on.
Digg For Victory
Social media refers to media designed for social interaction using highly accessible publishing techniques. It includes blogs, microblogging, social networking, social bookmarking, wikis, and more. Without a social media strategy, companies risk negative coverage that could harm their brand. A strategy includes objectives, a plan for social media use, and monitoring. It can help increase awareness, improve image, and gain new customers. Companies should understand social media and decide if a strategy is needed to avoid issues and take advantage of opportunities.
20090420 Social Media For E-tail
0 views, 0 favs, 0 embeds more stats
A presentation on how etailers can use social media more
A presentation on how etailers can use social media, next to their response orientated efforts like Search Engine- and Affiliate marketing.
I keep updating it constantly, don't hesitate to contact me for the latest edition.
Similar to What is Social Media? (20)
Social Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.com
DC Ag Communicators - Social Media for Agriculture
DC Ag Communicators - Social Media for Agriculture
DC Ag Communicators - Social Media for Agriculture
DC Ag Communicators - Social Media for Agriculture
Social Media For Business Part 1 Social Media Basics
Social Media For Business Part 1 Social Media Basics
Introduction To Social Media MBA Class At Webster University
Introduction To Social Media MBA Class At Webster University
STC 2010 Strategies for the Social Web for Documentation
STC 2010 Strategies for the Social Web for Documentation
Recently uploaded
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta The Steadfast and Reliable Bull: Taurus Zodiac Sign
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambarKirill Klip GEM Royalty TNR Gold Lithium Presentation
Lithium Will Power Us For The Next 50 Years And Then Robots: Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Tesla Energy rEVolution And The Golden Age For Copper: Kirill Klip GEM Royalty TNR Gold Copper Presentation
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
9356872877Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambar.DearbornMusic-KatherineJasperFullSailUni
My powerpoint presentation for my Music Retail and Distribution class at Full Sail University
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
AI Transformation Playbook: Thinking AI-First for Your Business
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSPM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...Ksquare Energy Pvt. Ltd.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?Recently uploaded (20)
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
What is Social Media?
- 2. What is Social Media?
- 3. Transform the passive consumer ...
- 4. … into active participant
- 7. What’s in it for us ?
- 8. 2 reasons:
- 9. 1
- 10. Marketing has shifted. It’s no longer on two domains
- 13. c) Social Media
- 14. 2
- 15. It’s huge ...
- 19. Google vs. hi5
- 20. 100.000.000+ blogs * 33.000+ in Greece ** * Source: technorati.com ** Source: sync.gr
- 22. Case Studies
- 23. The breakup
- 24. Web 1.0
- 25. Web 2.0
- 26. The customer is in charge
- 27. The customer is in charge
- 28. Opportunity or a Threat ?
- 29. Many things about your company take place out of your control.
- 36. Writes on his blog
- 37. Others comment with their opinion
- 38. Νο . 2 for Spirit Airlines on Google #2
- 39. The Jetblue case
- 40. From Information To Conversation
- 41. Social Networks
- 42. The tribes of the Internet Source: Forrester Research
- 50. Sharing my Presentation www.slideshare.net/nikos
- 52. Our blog