This document discusses social media and its importance for marketing. It notes that marketing is no longer just about corporate websites and Google, but also social media. It provides examples of how blogs succeeded because they allow free self-expression and are easy to use. Case studies show how customer complaints on blogs can drive traffic and comments. The document also breaks down types of internet users and their level of participation in social media, from creators to spectators to inactives. It emphasizes sharing as a dominant online activity.
This document discusses social media and new technologies. It notes that social media has shifted marketing from traditional corporate websites and Google traffic to platforms like social media. It also discusses how new technologies like user-generated content and video are empowering different types of online users like creators, critics, and collectors. Blogs and user-generated content continue growing rapidly according to statistics presented.
The document summarizes various online video services, including their business models, target demographics, and average daily traffic. YouTube is the dominant service with over 150 million daily views and a shared revenue model targeting younger audiences of all genders. Vimeo focuses on quality and original content with advertising and targets middle-aged males. Myspace uses video on its large social network mainly targeting extra young males.
A presentation for the Istame foundation of Greece about how the society transforms from an antagonistic to a collaborative one. Text of most slides in Greek
This document discusses social media and its importance for marketing. It notes that marketing is no longer just about corporate websites and Google, but also social media. It provides examples of how blogs succeeded because they allow free self-expression and are easy to use. Case studies show how customer complaints on blogs can drive traffic and comments. The document also breaks down types of internet users and their level of participation in social media, from creators to spectators to inactives. It emphasizes sharing as a dominant online activity.
This document discusses social media and new technologies. It notes that social media has shifted marketing from traditional corporate websites and Google traffic to platforms like social media. It also discusses how new technologies like user-generated content and video are empowering different types of online users like creators, critics, and collectors. Blogs and user-generated content continue growing rapidly according to statistics presented.
The document summarizes various online video services, including their business models, target demographics, and average daily traffic. YouTube is the dominant service with over 150 million daily views and a shared revenue model targeting younger audiences of all genders. Vimeo focuses on quality and original content with advertising and targets middle-aged males. Myspace uses video on its large social network mainly targeting extra young males.
A presentation for the Istame foundation of Greece about how the society transforms from an antagonistic to a collaborative one. Text of most slides in Greek
The document discusses how new media has evolved since the 1990s with the rise of the internet, blogs, wikis, social networks, forums, and sites like YouTube and Facebook. It notes that new media allows for broadcasting, commenting, editing, and analyzing speech/text. A challenge is how to filter information given people's short attention spans. New media also relies on links as a foundational element and represents a hybrid model between old and new approaches to media.
This document discusses the need for a standardized format for sharing activity streams and metadata across different services. It proposes a format called ActivityStreams based on the Atom format that includes additional elements for verbs, objects, actors to provide information about users' activities and connections. Examples of possible verbs and objects are given. The benefits of such a format for developers and users to more easily access and integrate activity data from various sources is also discussed.
This document outlines Taxibeat, a mobile app that aims to improve the taxi industry by connecting passengers to drivers. It introduces the founding team, discusses the initial launch challenges, and how the service improved over time. It also covers fleet expansion, marketing plans, revenue sources from passenger fares and driver commissions, new funding rounds, and the vision to become the new standard for city transportation.
The document discusses how social media and the internet have fundamentally changed communication and influence. Anyone can now influence others and decisions are impacted by public opinions shared online. New forms of cooperation enabled by technology may create new wealth and change how governments conduct diplomacy as citizens are now able to directly participate in foreign policy discussions. The rise of public diplomacy 2.0 through social media allows for collective diplomacy where citizens globally can engage in discussions that were traditionally limited to governments.
The document discusses how new media has evolved since the 1990s with the rise of the internet, blogs, wikis, social networks, forums, and sites like YouTube and Facebook. It notes that new media allows for broadcasting, commenting, editing, and analyzing speech/text. A challenge is how to filter information given people's short attention spans. New media also relies on links as a foundational element and represents a hybrid model between old and new approaches to media.
This document discusses the need for a standardized format for sharing activity streams and metadata across different services. It proposes a format called ActivityStreams based on the Atom format that includes additional elements for verbs, objects, actors to provide information about users' activities and connections. Examples of possible verbs and objects are given. The benefits of such a format for developers and users to more easily access and integrate activity data from various sources is also discussed.
This document outlines Taxibeat, a mobile app that aims to improve the taxi industry by connecting passengers to drivers. It introduces the founding team, discusses the initial launch challenges, and how the service improved over time. It also covers fleet expansion, marketing plans, revenue sources from passenger fares and driver commissions, new funding rounds, and the vision to become the new standard for city transportation.
The document discusses how social media and the internet have fundamentally changed communication and influence. Anyone can now influence others and decisions are impacted by public opinions shared online. New forms of cooperation enabled by technology may create new wealth and change how governments conduct diplomacy as citizens are now able to directly participate in foreign policy discussions. The rise of public diplomacy 2.0 through social media allows for collective diplomacy where citizens globally can engage in discussions that were traditionally limited to governments.
24. Social Media provides a unique
opportunity to reach new
audiences and communicate to
these audiences in novel and
direct ways
Κυριακή, 21 Ιουνίου 2009
34. CONNECT WITH ME:
Nikos Drandakis: www.drandakis.com
@Twitter: twitter.com/drandakis
@e-mail drandakis@gmail.com
this presentation is
always available at
www.slideshare.net/nikos/
Κυριακή, 21 Ιουνίου 2009