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Similar to What Is Search Engine Optimization (SEO) And Why Is It Important?
What Is Search Engine Optimization (SEO) And Why Is It Important?
- 1. WHAT IS SEO Andwhy is it important? 1
- 2. ABOUT AMIR HAGHBIN •Founder of multi-award winning FinTech start-up, CurrenSeek • Co-founder of a boutique media buying agency, Wepool Sdn Bhd • Trainer of Certified Digital Marketing Specialist Course, iTrain (M) Sdn Bhd
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- 7. WHAT IS SEO? SEO(Search Engine Optimization) is the process of optimising your webpages to be discovered through search engine organic search results. 7Twitter: @Amir_Haghbin LinkedIn: Amir Haghbin
- 8. WHY GOOGLE? 8Twitter: @Amir_Haghbin LinkedIn:Amir Haghbin
- 9. WHY GOOGLE? 9Twitter: @Amir_Haghbin LinkedIn:Amir Haghbin
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- 11. WHY IS SEO IMPORTANT? •Traffic from your SEO’s activities is FREE • Traffic from SEO is CONSISTENT • Traffic from SEO reaches GOOGLE’S AUDIENCE 11
- 12. THE IMPACT OFCOVID19 ON MARKETING REPORT BY CONDUCTOR • 63% of the respondents believe SEO will their primary focus during economic downturn! • 66% of respondents report that SEO was a top performing channel last year. 12
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- 15. According to Backlinko 0.78%of Google searchers click on results from the 2nd page. 15Twitter: @Amir_Haghbin LinkedIn: Amir Haghbin
- 16. “The best placeto hide a dead body is page two of google search results.” Unknown 16Twitter: @Amir_Haghbin LinkedIn: Amir Haghbin
- 17. HOW DOES GOOGLEWORK? Crawling Crawlers (AKA Spiders) Seed Page Indexing 17Twitter: @Amir_Haghbin LinkedIn: Amir Haghbin
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- 19. HOW DOES GOOGLE RANK PAGES? •Make it easy for the spiders to understand what your web page is about • Show to Google and other search engines that your web page is worthy of ranking 19
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- 21. KEYWORD RESEARCH 21 • Findingrelevant keywords yours prospects are searching on Google and how these search queries fit into your business. • The easiest way to start finding the relevant keywords is to put yourself in the shoes of a potential customer!
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- 37. KEYWORD STUFFING We area food delivery service based in Kuala Lumpur that deliver foods to those who are searching for food delivery services to get quality food delivered to them when they are hungry for food. As a trusted food delivery service, we are nicer that other food delivery services. 37Twitter: @Amir_Haghbin LinkedIn: Amir Haghbin
- 38. TITLE TAG ANDMETA DESCRIPTION 38Twitter: @Amir_Haghbin LinkedIn: Amir Haghbin
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- 50. OFF-PAGE SEO • Refers tolink building and link building is the process of getting other websites to link to your web pages. 50
- 51. “Listen! These peopleare really good at their stuff and I trust them enough that I would love to send my visitors to their website.” 51Twitter: @Amir_Haghbin LinkedIn: Amir Haghbin
- 52. Image via neilpatel.com 52Twitter:@Amir_Haghbin LinkedIn: Amir Haghbin
- 53. NOT ALL LINKS ARE EQUAL •Links from social media networks • Links from online forums • Links from comment sections • Links from local or niche directories • Links from editorial pieces 53
- 54. OUTREACH • Connectingto people in your niche and ask them to link to your website. 54
- 55. “Yo! I needa backlink…Hook it up!” 55Twitter: @Amir_Haghbin LinkedIn: Amir Haghbin
- 56. THREE ELEMENTS OF SUCCESSFUL OUTREACH CAMPAIGN • Reachout to people who are actually interested in what you do! • Have a good reason to contact them in the first place • Offer them something that benefits them in exchange 56
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- 61. 61 “65% of marketersagree that link building is the most difficult SEO tactic to do.” According to SEOTribunal Twitter: @Amir_Haghbin LinkedIn: Amir Haghbin
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- 63. Best safety practicesfor delivery and takeout in the COVID-19 age A topic idea for a blog post 63Twitter: @Amir_Haghbin LinkedIn: Amir Haghbin
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- 66. IMPACTFUL BLOGGING • Provide practicalcontent that will help solve your prospective customers problems 66
- 67. Companies who engagein blogging receive 97% more backlinks to their site! According to HubSpot 67Twitter: @Amir_Haghbin LinkedIn: Amir Haghbin
- 68. • Lists! Readersenjoy lists: • 10 ingredients you should always have in your kitchen • Our 5 most popular menu items in summer • The top 5 food trends to watch in 2020 • 20 essential restaurant kitchen equipment list • “How-to’s” are very popular on blogs. • How to cook meat like a pro • How to hold a chef's knife the right way BLOG TOPIC IDEAS 68Twitter: @Amir_Haghbin LinkedIn: Amir Haghbin
- 69. HOW TO COME UP WITH TOPICS? •Can I embed my product or service into these posts naturally? • Would someone searching for this topic be interested in purchasing my products or services? 69
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- 72. PAGE SPEED 72Twitter: @Amir_Haghbin LinkedIn:Amir Haghbin
- 73. Bounce is whensomeone leaves your website without visiting or interaction with another page What does bounce mean? 73Twitter: @Amir_Haghbin LinkedIn: Amir Haghbin
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- 77. MOBILE FRIENDLINESS When awebsite appears correctly, no matter what device your visitors are on and no matter what browser they are using! 77Twitter: @Amir_Haghbin LinkedIn: Amir Haghbin
- 78. MOBILE-FIRST INDEXING 78Twitter: @Amir_Haghbin LinkedIn:Amir Haghbin Google predominantly uses the mobile version of the content for indexing and ranking. According to Google
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- 83. SEO VS. PPC VS. SEM •SEO is the practice of optimising web pages to be discovered through a search engine’s organic results. • PPC (Pay Per Click) is an online advertising model which businesses pay each time a user clicks on one of their online ads from popular platforms like search engines. • SEM (Search Engine Marketing) is a broad term that encompasses SEO and PPC. • When should you use SEO or PPC? 83
- 84. RUN PPC ADSFOR KEYWORDS THAT ARE TOO COMPETITIVE 84Twitter: @Amir_Haghbin
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- 86. 86 PPC Search Ads Twitter:@Amir_Haghbin LinkedIn: Amir Haghbin
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- 88. USE SEO FORINFORMATIONAL KEYWORDS 88Twitter: @Amir_Haghbin LinkedIn: Amir Haghbin
- 89. 89 Find me onLinkedIn: Amir Haghbin Find me on Twitter: @Amir_Haghbin