The document discusses neuromarketing design, emphasizing the use of visual hierarchies to enhance conversion rates through principles of influence and persuasion. It references the dual process theory, outlining the characteristics of the brain's systems involved in decision-making. The content highlights key design tactics and psychological principles, such as liking, scarcity, and social proof, that drive user engagement and satisfaction.

1. Neuromarketing Design
The creative process that involves the core principles of visual hierarchies
implemented towards the goal of higher converting actions based on the principles
of influence and persuasion driven by the 3 major brain systems.
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2. Dual Process Theory
System 1: Fast & Intuitive
System 2: Smart, Slow & Lazy
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3. The 3 Brains
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4. System 0
The Emotional Brain
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5. Neurotransmitters & Hormones
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6. Design Tactics
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7. Good Design. . .
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8. CONVERTS
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9. Design Leadership
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10. Great UI/UX
- Like your users
- Don’t make them think
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11. The Psychology of Persuasion
• Liking
• Scarcity
• Authority
• Reciprocity
• Social Proof
• Consistency & Commitment
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