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Multinational_Companies_Visual_Presentation (1).pptx
- 1. Multinational Companies (MNCs) Features,Characteristics & Case Studies Presented by: Khushi Nayak
- 2. Introduction • A MultinationalCompany (MNC) is a business organization that owns or controls production or services facilities in one or more countries other than its home country. • MNCs play a vital role in globalization and international trade.
- 3. Meaning of Multinational Companies •• Operate in multiple countries but managed from one (home) country. • • Bring investment, technology, and employment to host countries. • • Examples: Apple, Coca-Cola, Tata Group.
- 4. Key Features ofMNCs • • Operate in 2+ countries • • Centralized control from HQ • • Large capital & resources • • Advanced technology use • • Standardized global brand & marketing • • Efficient production & distribution networks
- 5. Characteristics of MNCs •• Global presence & market reach • • Professional management • • R&D focus • • Economies of scale • • Knowledge & skill transfer • • Local market adaptation
- 6. Advantages of MNCs •• Employment generation • • Economic growth & foreign investment • • Improved technology & skill transfer • • Access to global markets • • Better quality products & services
- 7. Disadvantages of MNCs •• Exploitation of local resources • • Profit repatriation to home country • • Cultural influence & homogenization • • Competition with local businesses • • Risk of economic dependence
- 8. Case Study: AppleInc. • • Founded: 1976, USA • • Designs, manufactures & sells electronics globally • • Operates in 100+ countries • • Known for innovation, design & brand • • Example of global supply chain management
- 9. Case Study: Coca-Cola •• Founded: 1892, USA • • Leading global beverage company • • Operates in 200+ countries • • Localized marketing strategies • • Community & sustainability programs
- 10. Case Study: TataGroup • • Founded: 1868, India • • Operates in 100+ countries • • Owns brands like Jaguar Land Rover, Tata Steel, TCS • • Ethical business & community focus • • Indian-origin multinational example
- 11. Role in GlobalEconomy • • Facilitate international trade & investment • • Promote globalization & integration • • Drive technological advancement • • Create employment opportunities • • Influence policies & sustainability initiatives
- 12. Global Presence ofMNCs • • Apple: 100+ countries • • Coca-Cola: 200+ countries • • Tata Group: 100+ countries • • Illustrates wide-reaching operations & influence
- 13. Economic Contributions • •Foreign direct investment • • Job creation • • Technology & skill transfer • • Enhanced trade & market development
- 14. Conclusion • MNCs playa crucial role in shaping the global economy. • They bring innovation, jobs, and growth, while requiring responsible management. • They symbolize both opportunity and responsibility in globalization.
- 15. References • • www.apple.com •• www.coca-cola.com • • www.tata.com • • Business Standard, India • • Investopedia – Multinational Corporation • • Economic Times Reports on Globalization & MNCs