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Clickatell Mobile Messaging Trends Analysis How is the world of mobile messaging set to change in the coming years?
What does the future look like? TRENDS
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[object Object],[object Object]
Challenges What are the challenges for mobile messaging?
Indian mobile phone users are reducing their usage of SMS on the back of cheaper call rates Canadians will soon pay for incoming text messages, creating an obstacle to widespread adoption of mobile messaging for enterprises
SMS phishing, or SMiShing, is on the increase Because of SMS’ simple appearance it’s easy for fraudsters to imitate the SMSs sent by companies in order to gain sensitive personal or financial information
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What is happening in the US? SMS in US
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[object Object],[object Object],[object Object]
So what are people doing with SMS? Uses of SMS
Farmers in India receive up-to-date weather forecasts specific to their area via SMS A gas station in Minnesota uses SMS to alert customers to price hikes and special offers aimed at increasing customer retention
20% of US physicians owning cell phones use them to access drug reference databases or drug dosage calculators Bristol airport sends passengers special offers via SMS - so far the duty free stores at the airport has seen a 50% increase in average spend
What are people saying about SMS? Word Cloud The tag cloud on the next page reflects the most commonly-used words in a sample of 20 articles about mobile messaging
 

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Clickatell Trends Analysis July08

  • 1. Clickatell Mobile Messaging Trends Analysis How is the world of mobile messaging set to change in the coming years?
  • 2. What does the future look like? TRENDS
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  • 5. Challenges What are the challenges for mobile messaging?
  • 6. Indian mobile phone users are reducing their usage of SMS on the back of cheaper call rates Canadians will soon pay for incoming text messages, creating an obstacle to widespread adoption of mobile messaging for enterprises
  • 7. SMS phishing, or SMiShing, is on the increase Because of SMS’ simple appearance it’s easy for fraudsters to imitate the SMSs sent by companies in order to gain sensitive personal or financial information
  • 8.
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  • 10. What is happening in the US? SMS in US
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  • 13. So what are people doing with SMS? Uses of SMS
  • 14. Farmers in India receive up-to-date weather forecasts specific to their area via SMS A gas station in Minnesota uses SMS to alert customers to price hikes and special offers aimed at increasing customer retention
  • 15. 20% of US physicians owning cell phones use them to access drug reference databases or drug dosage calculators Bristol airport sends passengers special offers via SMS - so far the duty free stores at the airport has seen a 50% increase in average spend
  • 16. What are people saying about SMS? Word Cloud The tag cloud on the next page reflects the most commonly-used words in a sample of 20 articles about mobile messaging
  • 17.