Lashback Mailcon 2021
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This document discusses several top compliance concerns for political email marketers in 2020, including the frequent use of political figures in ads, recipients receiving multiple messages per day, blacklisting of IPs or domains, and loan offers with high borrowing limits. It also addresses issues with spoofed domains, noting that spoofing tends to be a common litigation target, and the use of COVID-19 related language in emails to generate engagement, which sharply increased in 2020. Finally, it shows that subject lines mentioning Trump and Biden correlated with a 30% increase in inbox delivery rates compared to overall email volume and inbox rates.
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Recommended
LashBack Presentation at Mailcon January 2019
On January 5th, LashBack CEO Peter Wilson delivered an impactful presentation entitled “Building Long-Term Value in Email” at Mailcon in Las Vegas. Utilizing LashBack’s unique insights on email, the presentation focused on how the market is evolving -- with a clear need to focus on the consumer experience and what actions deliver long-term business value.
Prioritizing best practices does not mean focusing only on optimizing message components and inboxing, it has to consider the consumer experience. There must be a relationship with the consumer and LashBack has developed a comprehensive view of this relationship that includes quality, volume, relevance and trust.
Included again in this year’s Mailcon presentation was a wealth of insights on quality, performance and delivery rates. However, with new standards being implemented in response to data breaches and privacy issues, there should be a renewed focus on consumer value and protection. The presentation points out that keeping the consumer experience at the forefront is critical to maximizing longer-term revenue opportunities and business value.
About LashBack
LashBack is a leading provider of digital marketing intelligence to major brands, agencies and networks. The business is a patent-holder that has been awarded for innovation, recognized as a member of the Online Trust Honor Roll, and a consistent advocate for best practices over more than a decade. Whether you represent a large brand or are just getting started -- are more focused on risk or growth -- we have the information and services to help you accomplish your objectives.
LashBack Presentation at Mailcon January 2018
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Peter Wilson - CEO, LashBack
Mailcon – Las Vegas
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LashBack’s President and CEO, Peter Wilson, recently had the honor of speaking at Mailcon in Las Vegas, Nevada. His presentation at the event focused on message quality and various characteristics of an email that can affect inboxing rates among different CEPs.
“Email is a powerful but complex marketing channel,” Wilson says in the presentation. “In order to succeed, you need to do the right analytics… at the right time, using the right data.” Over a series of slides that include in-depth graphic representations and detailed analysis of real data, he shows how LashBack’s data insights can provide businesses with the clarity needed to understand a company’s own inboxing rates. For example, quality issues such as authentication, length of HTML, and use of special characters will impact delivery.
About LashBack®
Founded in 2003 by marketers with a vision of how to make email more safe and effective, LashBack® has grown to become an authority and go-to resource for email compliance and intelligence.
LashBack® is a patent-holder with a long history of innovation, collecting and leveraging data, and advocating for best practices. We continue to focus on creative ways to bring insights to our clients with services spanning every aspect of email marketing and a recent expansion into additional digital marketing channels. Whether you represent a large brand or are just getting started -- are more focused on risk or growth -- we have the information and services to help you accomplish your objectives.
LashBack Presentation at Mailcon August 2019
LashBack Presents at Mailcon NY 2019
In August, several members of the LashBack team attended the Mailcon and Affiliate Summit East conferences in New York. The conferences provide a great opportunity for our team to meet with clients and contacts, and stay on top of what is going on in the world of digital marketing. It was a busy few days with lots of productive meetings and conversations.
As in previous years, LashBack CEO Peter Wilson gave a presentation at Mailcon, diving into the deep reservoir of LashBack data to find unique and actionable insights for the audience. This year’s presentation, “A Deeper Look at the Consumer Experience” contained an overview of some of the trends in email quality and delivery, with an emphasis on how different emailing practices are viewed by consumers. Building upon previous Mailcon presentations, some common themes around quality and prioritizing the consumer experience were explored with detailed examples. As the data continues to show us, the influence of greater transparency driven by technology and consumer expectation are sure to have an effect on the business practices of effective marketers.
LashBack Presentation at Mailcon July 2018
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Peter Wilson - CEO, LashBack
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LashBack’s President and CEO, Peter Wilson, recently had the honor of speaking at Mailcon in New York City. His presentation included high-level insights on the email market ranging from domain and IP relationships to quality and inboxing trends.
“There are meaningful variances in the approaches used by mail providers and ESPs,” Wilson says in the presentation. “You need the right data and insights to maximize inboxing.” Also featured in the presentation are detailed graphics based on real data to show how unexpected relationships can lead to actionable opportunities.
About LashBack®
Founded in 2003 by marketers with a vision of how to make email more safe and effective, LashBack® has grown to become an authority and go-to resource for email compliance and intelligence.
LashBack® is a patent-holder with a long history of innovation, collecting and leveraging data, and advocating for best practices. We continue to focus on creative ways to bring insights to our clients with services spanning every aspect of email marketing and a recent expansion into additional digital marketing channels. Whether you represent a large brand or are just getting started -- are more focused on risk or growth -- we have the information and services to help you accomplish your objectives.
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Recommended
LashBack Presentation at Mailcon January 2019
On January 5th, LashBack CEO Peter Wilson delivered an impactful presentation entitled “Building Long-Term Value in Email” at Mailcon in Las Vegas. Utilizing LashBack’s unique insights on email, the presentation focused on how the market is evolving -- with a clear need to focus on the consumer experience and what actions deliver long-term business value.
Prioritizing best practices does not mean focusing only on optimizing message components and inboxing, it has to consider the consumer experience. There must be a relationship with the consumer and LashBack has developed a comprehensive view of this relationship that includes quality, volume, relevance and trust.
Included again in this year’s Mailcon presentation was a wealth of insights on quality, performance and delivery rates. However, with new standards being implemented in response to data breaches and privacy issues, there should be a renewed focus on consumer value and protection. The presentation points out that keeping the consumer experience at the forefront is critical to maximizing longer-term revenue opportunities and business value.
About LashBack
LashBack is a leading provider of digital marketing intelligence to major brands, agencies and networks. The business is a patent-holder that has been awarded for innovation, recognized as a member of the Online Trust Honor Roll, and a consistent advocate for best practices over more than a decade. Whether you represent a large brand or are just getting started -- are more focused on risk or growth -- we have the information and services to help you accomplish your objectives.
LashBack Presentation at Mailcon January 2018
Data-driven Insights and Opportunities in Email
Peter Wilson - CEO, LashBack
Mailcon – Las Vegas
January 2018
LashBack’s President and CEO, Peter Wilson, recently had the honor of speaking at Mailcon in Las Vegas, Nevada. His presentation at the event focused on message quality and various characteristics of an email that can affect inboxing rates among different CEPs.
“Email is a powerful but complex marketing channel,” Wilson says in the presentation. “In order to succeed, you need to do the right analytics… at the right time, using the right data.” Over a series of slides that include in-depth graphic representations and detailed analysis of real data, he shows how LashBack’s data insights can provide businesses with the clarity needed to understand a company’s own inboxing rates. For example, quality issues such as authentication, length of HTML, and use of special characters will impact delivery.
About LashBack®
Founded in 2003 by marketers with a vision of how to make email more safe and effective, LashBack® has grown to become an authority and go-to resource for email compliance and intelligence.
LashBack® is a patent-holder with a long history of innovation, collecting and leveraging data, and advocating for best practices. We continue to focus on creative ways to bring insights to our clients with services spanning every aspect of email marketing and a recent expansion into additional digital marketing channels. Whether you represent a large brand or are just getting started -- are more focused on risk or growth -- we have the information and services to help you accomplish your objectives.
LashBack Presentation at Mailcon August 2019
LashBack Presents at Mailcon NY 2019
In August, several members of the LashBack team attended the Mailcon and Affiliate Summit East conferences in New York. The conferences provide a great opportunity for our team to meet with clients and contacts, and stay on top of what is going on in the world of digital marketing. It was a busy few days with lots of productive meetings and conversations.
As in previous years, LashBack CEO Peter Wilson gave a presentation at Mailcon, diving into the deep reservoir of LashBack data to find unique and actionable insights for the audience. This year’s presentation, “A Deeper Look at the Consumer Experience” contained an overview of some of the trends in email quality and delivery, with an emphasis on how different emailing practices are viewed by consumers. Building upon previous Mailcon presentations, some common themes around quality and prioritizing the consumer experience were explored with detailed examples. As the data continues to show us, the influence of greater transparency driven by technology and consumer expectation are sure to have an effect on the business practices of effective marketers.
LashBack Presentation at Mailcon July 2018
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Peter Wilson - CEO, LashBack
Mailcon, New York
July 2018
LashBack’s President and CEO, Peter Wilson, recently had the honor of speaking at Mailcon in New York City. His presentation included high-level insights on the email market ranging from domain and IP relationships to quality and inboxing trends.
“There are meaningful variances in the approaches used by mail providers and ESPs,” Wilson says in the presentation. “You need the right data and insights to maximize inboxing.” Also featured in the presentation are detailed graphics based on real data to show how unexpected relationships can lead to actionable opportunities.
About LashBack®
Founded in 2003 by marketers with a vision of how to make email more safe and effective, LashBack® has grown to become an authority and go-to resource for email compliance and intelligence.
LashBack® is a patent-holder with a long history of innovation, collecting and leveraging data, and advocating for best practices. We continue to focus on creative ways to bring insights to our clients with services spanning every aspect of email marketing and a recent expansion into additional digital marketing channels. Whether you represent a large brand or are just getting started -- are more focused on risk or growth -- we have the information and services to help you accomplish your objectives.
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This document discusses how brands can use email as the foundation of their customer relationship strategy in a Web 2.0 world where consumers are exposed to many advertising messages across multiple channels. It provides statistics that show email has the highest return on investment of any digital marketing channel and explains how top brands drive email relevance and performance through personalization, segmentation, behavioral targeting, and real-time content optimization.
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The document compares the carbon emissions of the US Postal Service to email. It finds that the USPS plans to reduce its petroleum use by 20% by 2015 and greenhouse gas emissions by 20% by 2020. In contrast, a study found that spam email produces over 17 million tons of CO2 emissions per year, with 80% of energy used searching for and deleting spam. While email is often touted as more environmentally friendly, many consumers prefer printed mail and are more likely to open and engage with printed statements and letters over electronic versions.
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The document summarizes spam trends from December 2009. The key points are:
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2) The average size of spam messages decreased, with fewer attachments. Health and product spam increased and now make up 52% of messages.
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2) Email has over 3 billion accounts worldwide and accounts for about 294 billion emails sent per day, far surpassing the reach of top social networks. However, most emails are flagged as spam.
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Email fraud continues to expand its reach and attackers continue to shift in their approach. Proofpoint helps organizations stop all forms of email fraud with a comprehensive multi-layered solution.
To learn more about the email fraud landscape, read the full quarterly threat update here: www.proofpoint.com/us/resources/threat-reports/quarterly-email-fraud-report
For more information about how to stop impostor email attacks before they reach the inbox, please visit: www.proofpoint.com/us/solutions/email-fraud
Current Ransomware Trends, Ransomware Attack Survey 2022 (Colin Wright at Hor...
Current Ransomware Trends, Ransomware Attack Survey 2022 (Colin Wright at Hor...Executive Leaders Network
Presented at Executive Leaders Network CMO/DPO/CIO/CISO Event on October 06th.
"Last year a staggering 21% of Hornetsecurity Ransomware Attack Survey respondents reported that their organisations fell victim to a ransomware attack. On top of that consider that over 22% of companies reported thinking that Microsoft 365 data cannot be impacted by ransomware attacks, or do not know if it can be impacted. How have things changed since? What is the current state of the ransomware ecosystem today?
Join us as we deep dive into the results of this year's annual ransomware survey and explore the current trends, threats, and news from the industry.
Audience Takeaways
• Current Ransomware Trends
• Ransomware and Microsoft 365
• Protection Techniques
• And More!"How Cybercriminals Cheat Email Authentication
Email fraud is rife and costs companies like yours millions.
Implementing the authentication standard DMARC (Domain-based Authentication Reporting and Conformance) to block bad email before it reaches consumer inboxes is a great first step. But DMARC alone isn’t enough, protecting your brand from only 30% of email-borne attacks.
We tapped into the Return Path Data Cloud and analyzed more than 760,000 email threats associated with 40 top global brands over the course of 2 months to understand how fraudsters circumvent email authentication mechanisms like DMARC.
5 main trends in cyber security for 2020
# #vectorsynergy #cybersecurity #fakenews #cybersecurityreport #cybersecuritytrends #keepyourpeopleprepared
Using Return Path Data to Protect Your Brand: Security Breakout Session - NYC
Learn what tactics cyber-criminals are using today to spoof your brand and defraud your customers – and how you can put a stop to these attacks.
Databreach forecast
Cybercriminals will leverage various techniques in 2020 to steal consumers' personal and financial information, according to Experian's annual data breach industry forecast. These include using text messages ("smishing") disguised as fundraising initiatives to target online communities, hacking into unsecured public Wi-Fi networks using drones, and creating fake videos and audio ("deepfakes") to disrupt large enterprises and governments. Experian predicts identity theft will rise as cybercriminals exploit the growing use of mobile payments at venues like concerts and sporting events. Organizations must strengthen defenses against these evolving cyberthreats through employee training, security precautions, and rapid response planning.
Protect your domain with DMARC
The ability to easily identify a legit email message is changing the industry for the better.
Since 2012, dmarcian has been helping organizations of every size across the globe to deploy DMARC.
Using Return Path Data to Protect Your Brand: Security Breakout Session - Chi...
Learn what tactics cyber-criminals are using today to spoof your brand and defraud your customers – and how you can put a stop to these attacks.
Eliminating the Confusion Surrounding Cyber Insurance
The document summarizes a panel discussion on cyber insurance. It provides an overview of the cyber insurance market trends, including rising premiums and number of carriers. It also outlines average costs of cyber attacks and losses in 2018. The panel discusses whether cyber insurance is needed and what types of coverage it provides. Specific examples are given of claims related to crime/cyber and technology errors and omissions insurance. Attendees are invited to join future Triangle Security User Group discussions.
What the Redaction of WHOIS Data Means for Cybersecurity
How does privacy protection with the implementation of GDPR affect cybersecurity processes? Check out our latest study covering 285,238,124 domains distributed across more than 1,333 gTLDs, evaluating the implications of contact details redaction in WHOIS.
Spam and Phishing Report - Marzo 2010
Scam and phishing messages accounted for 19% of all spam in February, down 2% from January. Spammers continued to exploit current events like earthquakes in Haiti and Chile in their messages. Phishing attacks increased 16% from the previous month due to more unique URL and IP attacks. There was a rise in non-English and Italian/French phishing sites attributed to attacks on banks in those countries.
A guide to email spoofing
Email spoofing and phishing increased by 220% in 2021. With such high numbers, cyber-criminals are taking advantage of opportunities to spoof emails and phish for valuable information and credentials. As a result, the average cost of a data breach in 2021 was $4.24 million!
AB 2546
This document amends California law regarding commercial email advertisements (spam). Key points:
- Spam now accounts for nearly two-thirds of all email and costs US organizations over $20 billion annually, with costs to California estimated at $2.4 billion.
- Spam imposes costs on users and networks through wasted storage space and bandwidth. It also discourages email use.
- Spam filters have proven ineffective. Advertisers who use spam may gain an unfair advantage over lawful competitors.
- The law aims to regulate both actual spammers and those who advertise through spam, and prohibits unsolicited commercial emails.
Using Return Path Data to Protect Your Brand: Security Breakout Session - LA
Learn what tactics cyber-criminals are using today to spoof your brand and defraud your customers – and how you can put a stop to these attacks.
Authentication & Reputation, Adding Business Value In The Real World
Track: SECURITY, PRIVACY, COMPLIANCE | 1:30 PM - 2:30 PM
S3: Authentication and Reputation: Adding Business Value in the Real World
It's not a secret that the adoption of authentication and reputation standards is hitting critical mass in organizations around the globe. Almost 40 percent of all email is authenticated with Sender ID and/or DKIM, but what does that mean to an organization? Is authenticated email helping businesses improve efficiencies and protect their inboxes?
Attendees will learn the direct impact authentication and reputation can have on business goals and bottom lines. From brand protection to deliverability to curtailing spam, learn how adopting and taking action based on authentication and reputation can dramatically affect businesses on many levels.
MODERATOR: Patrick Peterson, VP Technology, IronPort
PANELIST: Barry Abel, VP of Field Operations, Message Systems
PANELIST: Bill McInnis, Director, Message Level
PANELIST: Alberto Mujica, President and CEO, Reputation Technologies Inc.
Email Evolved: Compliance and Deliverability
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Compliance doesn’t end with CAN-SPAM. With inbox access more challenging than ever, learn about the increasing importance of compliance on deliverability.
Similar to Lashback Mailcon 2021 (20)
Infographic: How to Prevent Email Fraud with DMARC
Infographic: How to Prevent Email Fraud with DMARC
Email Marketing Workshop Part 5: Deliverability, Compliance and Trust
Email Marketing Workshop Part 5: Deliverability, Compliance and Trust
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Current Ransomware Trends, Ransomware Attack Survey 2022 (Colin Wright at Hor...
Current Ransomware Trends, Ransomware Attack Survey 2022 (Colin Wright at Hor...
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Using Return Path Data to Protect Your Brand: Security Breakout Session - LA
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Mastering Your Online Visibility - Fernando Angulo
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Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
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在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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留信网认证的作用:
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6:个人职称评审加20分
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Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
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Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
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PickUp, Improve conversions with scenario-based conversational AI.
Efficient Website Management for Digital Marketing Pros
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Embark on style journeys Indian clothing store denver guide.pptx
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Growth Marketing in 2024 - Randy Rayess, Outgrow
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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How AI changes the marketing gameUnleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
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Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
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- The impact of recent changes and partnerships on Reddit’s place in search.
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Lashback Mailcon 2021
- 1. Politics Political figures used in ads Frequency Recipients receiving multiple messages per day Blacklisting Partners using blacklisted IPs or domains Loan Amounts Loan offers with high borrowing limits Spoofed Domains Mailers using third- party sending domains COVID-19 related verbiage used to generate engagement Coronavirus Top Compliance Concerns of 2020
- 2. The Problem with Spoofed Domains Domain spoofing continues to be a common compliance issue Based on client feedback, spoofing tends to be one of the most common issues that litigators target The California Business Code describes email advertisements that contain a third-party domain without permission as unlawful Mailers spoof domains to trick recipients and spam filters, but we’ve found that these emails don’t typically reach the inbox Implementing DKIM/DMARC/SPF is a suitable step to stop mailers from spoofing your domain
- 3. COVID-19 Verbiage Use in 2020 Email 0 100 200 300 400 500 600 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Thousands Pandemic COVID Coronavirus
- 4. 30% Increased Inbox Rate with Trump and Biden Subject Lines 45% 51% 51% 55% 56% 57% 62% 69% 72% 73% 77% 75% 0 100 200 300 400 500 600 700 800 900 1000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Thousands Email Volume Inbox Rate