What is Internationalisation of Markets? - Eye on the Market
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International marketing involves planning, pricing, promoting, and distributing a company's goods and services to consumers in more than one country. It requires understanding different cultures, economies, and political environments. As companies internationalize their marketing, they typically progress through stages from no foreign marketing to global marketing as their foreign market potential and capabilities increase. Effective international marketing requires awareness of global conditions and cultural differences.
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This document provides an overview of international marketing. It defines international marketing and discusses how the marketing environment differs internationally from domestic markets due to factors like competition, regulations, culture, and politics. It also outlines various stages of international marketing involvement, from no direct foreign marketing to global marketing. Additionally, it discusses challenges like self-reference criterion and ethnocentrism that marketers must overcome to effectively adapt to foreign cultures.
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The document summarizes key concepts in international marketing. It discusses how American businesses are increasingly globalizing and all managers must consider the global environment. International marketing involves performing business activities across borders. To be successful, firms must adapt to environmental differences between countries, such as laws, customs and cultures. The self-reference criterion and ethnocentrism can limit understanding of foreign markets if not addressed. Developing global awareness and choosing the right strategic orientation, such as domestic, multinational or global, are important for international marketing success.
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This document summarizes key chapters from the 15th edition of the textbook "International Marketing" by Philip R. Cateora, Mary C. Gilly, and John L. Graham. The chapter objectives cover adaptation to different cultures and management styles around the world. It discusses the impact of culture on business and the need to understand cultural differences to succeed internationally. Specific management styles are compared across countries and contexts, including differences in authority structures, communication, time orientation, and ethics. Adaptation to different cultural imperatives, electives and exclusives is also emphasized.
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This document provides an overview of international marketing. It defines international marketing and discusses how the marketing environment differs internationally from domestic markets due to factors like competition, regulations, culture, and politics. It also outlines various stages of international marketing involvement, from no direct foreign marketing to global marketing. Additionally, it discusses challenges like self-reference criterion and ethnocentrism that marketers must overcome to effectively adapt to foreign cultures.
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Follow Reconnect on slide share.
Official fb page: facebook.com/reconnectt
Official fb group: facebook.com/groups/reconnecting.tech/
Rights are reserved for this presentation. Please inbox 1st to get permission to use this
Chap001
The document summarizes key concepts in international marketing. It discusses how American businesses are increasingly globalizing and all managers must consider the global environment. International marketing involves performing business activities across borders. To be successful, firms must adapt to environmental differences between countries, such as laws, customs and cultures. The self-reference criterion and ethnocentrism can limit understanding of foreign markets if not addressed. Developing global awareness and choosing the right strategic orientation, such as domestic, multinational or global, are important for international marketing success.
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1. Definitions of international marketing as marketing activities carried out across national boundaries and as a multinational process of planning various marketing activities.
2. The main differences between international and domestic marketing are that international marketing involves activities across more than one country and is more complicated due to legal, cultural and other restrictions in foreign countries.
3. International marketing involves identifying customer needs and wants in international markets and adapting the marketing mix to diverse international customers and markets.
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Rights are reserved for this presentation. Please inbox 1st to get permission to use this
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二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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What is Internationalisation of Markets? - Eye on the Market
- 1. What is Internationalisation of markets? by Eileen Conlan Marketing Consultancy Services
- 2. International Marketing “International marketing is the performance of business activities designed to plan, price, promote and direct the flow of the company’s goods and services to consumers or users in more than one nation.” (Cateora et al, pg.9)
- 3. Q: What do these companies have in common? A: They used to be American companies.
- 4. (uncontrollable) Foreign Environment (uncontrollable) Domestic Environment (controllable) Firm characteristics Promotion Product Price Channels of distribution Research Environmental (uncontrollable elements) Country market A Environmental (uncontrollable elements) Country market B Environmental (uncontrollable elements) Country market C Political/ Legal forces Competitiv e Structure Economic climate Structure of distribution Level of technology Competitiv e Forces Economic Forces Political/ Legal forces Cultural Forces Geography and Infrastructure The International Marketing Task
- 5. Global Awareness involves: • Knowledge & understanding of cultures & history • Reviewing world market potential • Having knowledge & understanding of global economic, social and political trends (PESTLE factors) • Tolerance of cultural differences
- 6. • No direct foreign marketing • Infrequent foreign marketing (surplus) • Regular foreign marketing • International marketing • Global marketing Stages of International Marketing Market Potential | Company Capabilities
- 8. References • International Business: Competing in the Global Marketplace, Charles W.L. Hill • International Marketing, Phillip Cateora, Mary Gilly and John Graham • Principles of International Marketing (9th edition), Czinkota, Ronkainen & Zvogbo South- Western Cengage Learning
Editor's Notes
- MKT decision factors, aspects foreign mkt, aspects domestic market.