This document provides tips for mortgage brokers to maximize response rates and engagement through direct marketing. It recommends targeting mailing lists based on borrower and property attributes. Designing simple, clean advertisements that don't bury the lead message and use subtle empty space.Including a "secret" or intriguing disclosure to encourage prospects to learn more. Automating lead capture through tools that imprint unique codes allowing prospects to enter a landing page and be nurtured through the buyer's journey. Tracking visitors and conversions is key to improving ROI.