The General Data Protection Regulation (GDPR) is a legal framework. It describes the guidelines for the collection and processing of personal information from individuals who live in the European Union (EU) GDPR empowers users to exercise their right to privacy. It is a guideline on how an app or website can capture and record customer data and to what extent. Personal data helps the OTT services in creating and presenting content and ads that makes users spend more time and money. A consent management platform is a software used by the OTT service providers for requesting, receiving, and storing users’ consent.

1. What Is GDPR
Consent
Management ?

2. What is GDPR?
The General Data Protection
Regulation (GDPR) is a legal
framework. It describes the
guidelines for the collection and
processing of personal
information from individuals who
live in the European Union (EU)

3. What is it about?
GDPR empowers users to
exercise their right to privacy. It
is a guideline on how an app or
website can capture and record
customer data and to what
extent.

4. What is OTT
Privacy?
OTT privacy is about how a
platform can collect and use
personal data of a user like
gender, location, email address,
device OS, and IP address.

5. Why do OTT
services collect
personal data?
Determine which ads a user
should be targeted with.
Creating and presenting content
that makes users spend more
time and money.
The personal data is used to

6. What is Consent
Management?
Customer data can be
recorded as long as data is
gathered with the prior consent
of the user. Obtaining and
maintaining user consent is
Consent Management.

7. What is a Content
Management
Platform?
Requesting Consent
Tracking Data
Storage
A consent management
platform is a software used by
the OTT service providers for

8. #1. Requesting
Consent
The platform displays cookie
banners to users and asks for
their consent on data collection
and usage.

9. #2. Tracking
Data
Once consent is given to the
CMP tracker, it starts recording
data.
All tracker scripts are blocked
unless consent is obtained

10. #3. Storage of
Consent
Records user consent on your
website and stores them in an
online database for proof of
compliance.

11. Why does your
OTT platform need a
Consent Management
System?
Personalizing ads without any
privacy breach is the
responsibility of an OTT
platform
It also builds trust

12. Launch and
Scale your video
business
Book a Demo