OTT User Engagement.pdf
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How to Improve User Engagement for an OTT Service?
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Read more https://blog.ventunotech.com/2022/07/ott-marketing-strategy/?utm_source=Slider&utm_medium=Slideshare
Discover all the great ways you can build audience for your streaming service
- Video streaming has grown tremendously over the past decade – in audience numbers, in revenue, in cultural significance, in content libraries, and in bandwidth.
- An average user spends 1 hour and 13 minutes, streaming videos every day (Statista)
- Now the question is about how to win your share in this 1hr 13 mins.
- The right marketing strategy will help you win your share in the highly competitive space
So.. What is the right marketing strategy?
- there is only one formula for a successful marketing strategy - understanding your customers
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- MOFU: Consideration - Users consider subscribing to your content
- Pricing - role of pricing plans
- Trials - trials to attract
- Exhibit value of library
- BOFu Conversion
- convinced to convert
- importance of retaining
Let’s discuss some of the effective strategies in each of these stages
What to do on the Awareness Stage?
- Promote: Promote your streaming business on print media, social media, and other digital media such as TV, radio,
- Host events that will bring awareness about your streaming service and its content
- Ask your artists (who may already be influential) to promote your service to their audience
- Define your target audience - write an analogy similar to the kids content example in the reference (for another niche)
- Be omnipresent
- have a website, also have mobile and CTV apps. be everywhere your users are
- Design - Try to send your users to the next stage with an efficient design - There is a comparison of Netflix and Hulu landing pages (in ref) - do a similar comparison
What to do in the Consideration Stage?
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- acquired content (acquired rights to distribute for a certain period in specific/all geo)
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- Video streaming has grown tremendously over the past decade – in audience numbers, in revenue, in cultural significance, in content libraries, and in bandwidth.
- An average user spends 1 hour and 13 minutes, streaming videos every day (Statista)
- Now the question is about how to win your share in this 1hr 13 mins.
- The right marketing strategy will help you win your share in the highly competitive space
So.. What is the right marketing strategy?
- there is only one formula for a successful marketing strategy - understanding your customers
- You need to understand the needs of your potential customers to
- Build a reliable OTT marketing funnel
- Promote your videos to a steady stream of new viewers
- OTT Marketing Funnel: Talk about the marketing funnel
- TOFU : Aware - Users become aware of your streaming service through social media, paid ads, print media, other adverts, organic search
- MOFU: Consideration - Users consider subscribing to your content
- Pricing - role of pricing plans
- Trials - trials to attract
- Exhibit value of library
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- convinced to convert
- importance of retaining
Let’s discuss some of the effective strategies in each of these stages
What to do on the Awareness Stage?
- Promote: Promote your streaming business on print media, social media, and other digital media such as TV, radio,
- Host events that will bring awareness about your streaming service and its content
- Ask your artists (who may already be influential) to promote your service to their audience
- Define your target audience - write an analogy similar to the kids content example in the reference (for another niche)
- Be omnipresent
- have a website, also have mobile and CTV apps. be everywhere your users are
- Design - Try to send your users to the next stage with an efficient design - There is a comparison of Netflix and Hulu landing pages (in ref) - do a similar comparison
What to do in the Consideration Stage?
- Content Strategy -
- Talk about original content
- acquired content (acquired rights to distribute for a certain period in specific/all geo)
- Content acquisition CTAs example -
- Find something similar to the Beachbody example in the above ref
- Social Media Marketing - [https://blog.ventunotech.com/2022/06/social-media-marketing/]
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Email Marketing for streaming services - OTT Businesses
- It may seem like email marketing is a relic of the past, but it is actually one of the most effective marketing tools available today.
- The right email marketing strategy can increase customer acquisition and retention
Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company.
1. Email Will Always Stay
1. social media platforms may go out of trend, change policies, - you need to rebuild
2. communication is always essential - email has proved to be the best method
3. 92% of internet users have at least one email account. That is, practically everyone has email unlike what happens with social media, not everyone has an account
2. Highly Personalized
1. Your messages can be highly personalized
2. yet automated
3. Return of Investment
1. 40x more effective than social media marketing
2. 81% of SMBs still rely on email as a driver for customer acquisition, and 80% for customer retention
3. You can always track clicks, conversions
4. this makes ROI tracking simple as pie
Email marketing strategy for your streaming business
- Understand the user life cycle - An effective email marketing strategy begins with knowing your audience's needs and being creative
Attract - Convert - Engage - Retain
Attract:
- Collect emailid of users during signups or visits or playing free content
- send welcome email
- inform about trial period
Convert
- You won the first battle and acquired a contact that’s interested in your streaming service
- nurture this relationship and convert them to long-term subscribers
- value proposition with weekly emails of new additions and recommendations
Engage
- feedback and survey emails
- highly personalized quizzes
- promote social media contests
- time-sensitive campaigns — live events, sports etc
H3: Retain
- Special discounts
- Upsell plans (monthly to annual)
- Cancellation confirmation and feedback
- Communicate to win back - win back email
How to make your email campaign a success?
1. Send the right email to the right persona
1. persona de
top 10 ott trends.pdf
Streaming OTT Trends
1. There will be a new approach to OTT monetization
2. Streaming wars will heat up
More content owners will enter the streaming space
There will be heavy competition
therefore acquisition, engagement, and retention will be important
3. There will be more Original Content
Original Content helps in user acquisition and retention Stats
4. Content That Knows No Borders
Local content - dubbed and subtitled
talk about squid game being a game-changer for cultural globalization - squid game Is a Made-in-Korea product backed by Netflix, which this year has become the most-watched show in 90 countries around the world. Indeed, polls show that one in four Americans has watched it, while Spanish, Brazilian and French offerings produced for global audiences now litter the Netflix site. The globalization of the media, in other words, is no longer about Hollywood; Digitization has made this a multipolar affair. source
5. It's all about the user experience
Adaptive Streaming
Ease of use
Content Recommendations
Role of metadata in user experience
6. Analytics will guide content production
information like user behavior, and video performance are available
7. Responsibly Targeted Advertisements
8. Short videos are here to stay
Reels, youtube shorts, tiktok, etc
use these social platforms as marketing tools for your streaming business
9. Music streaming will takeover radios
Growth of spotify and other music streaming services
high speed data (makes streaming better option than local storage)
10. Larger Screens (CTV) will get larger
Social Media Streaming.pdf
Social Media Marketing for streaming services.
The social media strategy of Netflix
How Twitter Can Help Promote Your Streaming Business
How Facebook Can Help Promote Your Streaming Business
How Instagram Can Help Promote Your Streaming Business
How Youtube Can Help Promote Your Streaming Business
Reasons To Add Subtitles To Your Videos
Subtitles and Closed Captions
Subtitles are the spoken word of the person that is overlaid on a video.
Captions are the textual representation of sound effects, identification of the speaker and other non-speech elements.
Those with hearing difficulties can still enjoy video content without losing interest.
Subtitles and captions allows viewers to watch content from any public space or workplace without the need of having sound.
Subtitles helps you to break the language barrier and connect with people from around the world
The transcript of a video can become a blog, a podcast, an email, infographics, social media post - depending on how you want to reach your audience
Organic discoverability of the video increases if it has closed captions embedded on the backend.
Adding subtitles and captions
to video brings in exposure to wider audience, better clarity and accessibility
Video Thumbnails.pdf
How to make viral video thumbnails?
Video thumbnail is a picture that perfectly summarizes and expresses the videos' content.
#1. Clearly Convey Your Video’s Subject
#2. Show the Face of the Artists in an Inviting Way
#3. Apply the Rule of Thirds
#4. Brand your Thumbnails
#5. Be Optimized for Any Device
Don't use Low Resolution Images
Avoid Clickbaits
Video CMS- features for OTT.pdf
Features to look for in a Video CMS for your OTT service
Video CMS is a centralized platform that streamlines the process of uploading, managing,
and publishing your video assets
OTT CMS Features
1. Upload videos
2. Organize Videos
3. Publish Videos
4. Encoding
5. User Management
6. Subtitles and Closed Captions
7. Content Rules
Metadata improve user engagement streaming.pdf
How metadata can improve OTT user engagement?
Metadata in OTT provides three key benefits :
Organization
Search
Recommendations
Metadata makes a user's journey through an OTT service seamless and encourages them to spend more time with the content
What is GDPR Consent Management and Why Does Your OTT Service Need it?
The General Data Protection Regulation (GDPR) is a legal framework. It describes the guidelines for the collection and processing of personal information from individuals who live in the European Union (EU)
GDPR empowers users to exercise their right to privacy. It is a guideline on how an app or website can capture and record customer data and to what extent.
Personal data helps the OTT services in creating and presenting content and ads that makes users spend more time and money.
A consent management platform is a software used by the OTT service providers for requesting, receiving, and storing users’ consent.
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DIGIDEVTV A New area of OTT Distribution
At Digidev, we are working to be the leader in interactive streaming platforms of choice by smart device users worldwide.
Our goal is to become the ultimate distribution service of entertainment content. The Digidev application will offer the next generation television highway for users to discover and engage in a variety of content. While also providing a fresh and
innovative approach towards advertainment with vast revenue opportunities. Designed and developed by Joe Q. Bretz
A TO Z INDIA Monthly Magazine - JUNE 2024
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
_7 OTT App Builders to Support the Development of Your Video Applications_.pdf
Due to their ability to produce engaging content more quickly, over-the-top (OTT) app builders have made the process of creating video applications more accessible. The invitation to explore these platforms emphasizes how over-the-top (OTT) applications hold the potential to transform digital entertainment.
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdf
Matt Rife's comedy tour took an unexpected turn. He had to cancel his Bloomington show due to a last-minute medical emergency. Fans in Chicago will also have to wait a bit longer for their laughs, as his shows there are postponed. Rife apologized and assured fans he'd be back on stage soon.
https://www.theurbancrews.com/celeb/matt-rife-cancels-bloomington-show/
Treasure Hunt Puzzles, Treasure Hunt Puzzles online
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
Skeem Saam in June 2024 available on Forum
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
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原版纸张【微信：741003700 】【(nyu毕业证书)美国纽约大学毕业证、文凭毕业证】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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Young Tom Selleck: A Journey Through His Early Years and Rise to Stardom
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
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原版纸张【微信：741003700 】【(osu毕业证书)美国俄勒冈州立大学毕业证，双学位证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
The Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docx
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Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Today's fast-paced environment worries companies of all sizes about efficiency and security. Businesses are constantly looking for new and better solutions to solve their problems, whether it's data security or facility access. RFID for access control technologies have revolutionized this.
Scandal! Teasers June 2024 on etv Forum.co.za
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
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A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
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A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
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Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
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A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
240529_Teleprotection Global Market Report 2024.pdf
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Love
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