This document discusses the growth of messaging apps and how Messenger can help businesses connect with customers. It provides the following key points: 1. By 2018, 2 billion people will be using messaging apps to communicate globally. Messaging has become the preferred method of communication for people of all generations. 2. Messenger has over 1.2 billion active users, growing by 300 million in the past year. Nearly 20 million business pages are actively messaging customers through Messenger. 3. The Messenger Platform allows businesses to create experiences like providing customer service, enabling transactions, and acquiring new customers to drive business results across the customer lifecycle. Planning how messaging can be integrated into the customer experience will be important for

1. Hello SEND,
Messenger: Conversations that drives results
G L O B A L M A R K E T I N G P A R T N E R S H I P S
P A O L O P I C A Z I O
27/06/17

2. No.
1
People first

3. by 2018
2Bpeople around the
world will be using
messaging apps.
Source: KPCB, Mary Meeker, “2015 Internet Trends,” http://www.kpcb.com/blog/2015-internet-trends

4. We are deeply
invested in messaging

5. Messaging has changed the way
people communicate

6. P E O P L E A C R O S S
G E N E R AT I O N S
P R E F E R M E S S A G I N G
Over 63% of people are more likely
to choose messaging instead of phone
and email, no matter the generation1
W E ’ R E S E N D I N G M O R E
M E S S A G E S T H A N E V E R
Messages sent per Messenger user
grew more than 20% in 20162
C O N N E C T I N G B E YO N D
T H E T E X T M E S S A G E
More than 400M people make a
Messenger voice or video call per
month2
“ 6
“ Source: 1 “Facebook Messaging Survey” by Nielsen (Facebook-commissioned study of people ages 18+ who use messaging apps
across AE, AU, BR, FR, ID, IN, JP, KR, MX, TH, TW, the UK, the US and VN), Mar 2016. Data is on average across the 14 markets.
“ 2 Facebook data, April 2017

7. “67%
“ plan to message
businesses even
more over the next
two years
“ Source: 1 “Facebook Messaging Survey” by Nielsen (Facebook-commissioned study of people ages 18+ who use messaging apps
across AE, AU, BR, FR, ID, IN, JP, KR, MX, TH, TW, the UK, the US and VN), Mar 2016. Data is on average across the 14 markets.
“ 2 Facebook data, April 2017

8. “ Source: Facebook data, April 2017
“ 1.2 BILLION PEOPLE
“use Messenger, up 300 million in one year
“ NEARLY 20 MILLION BUSINESS PAGES
“are actively messaging
“ 2 BILLION MESSAGES
“sent between people and businesses each month,
including both automated and people-initiated
“Every month on Messenger

9. No.
2
Messenger
Platform

10. Create experiences
in Messenger
Measure impact on
business objectives
Drive discovery
and engagement

11. Messenger drives business results across the customer life-
cycle
PROVIDE
SERVICE
ENABLE
TRANSACTIONS
ACQUIRE
CUSTOMERS
RAISE
AWARENESS

12. Raise
awareness
Source: Facebook Internal Case Study, Q4 2016

13. Acquire customers
Source: Facebook Internal Case Study, Q4 2016

14. Enable transaction
Source: Facebook Internal Case Study, Q1 2017

15. Provide service

16. Website Plugin
Facebook Page CTA
Messenger Code
Help people communicate
with your business
WELCOME SCREEN
Messenger URLm.me/yourbot

17. TO DAY
Messaging often initiated
by a customer when
something is wrong
TO M O R R OW
Messaging will be viewed as
an integral part of the
customer lifecycle
Plan today for how your business will behave tomorrow

18. “Thank you