Developing on Force.com means finding the right line between building apps that scale, and features that are customizable for an individual company's needs. Join us to see a ticket-scanning app that we built for all our customers to use. We'll show how we use "button-click" development to expand it to meet each specific customer's needs.
SharePoint: The Catalyst for the Paperless OfficeStephen Boals
This presentation covers the paperless problem, and how to use SharePoint to drive the paperless transformation. It includes some shocking statistics, defines the problem, and explains IT's ever increasing role in the process. It focuses on the 3 key phases of any transformation, including scanning, digital forms and workflow. Also, it shows how Business Process Applications are the binding glue to create "born digital" process.
Essa palestra tem como objetivo servir de guia para os que tem interesse em iniciar no desenvolvimento de aplicativos móveis. Será apresentado um geral de ferramentas, linguagens de programação que podem ser utilizadas, onde encontrar bibliotecas e framework para cada tecnologia que for adotada e soluções multi-plataformas que podem ser utilizadas para agilizar o suporte a múltiplos ecossistemas. Também são mostrados cases reais de aplicativos móveis, analisando porquê essas aplicações tem um foco tão grande no mundo móvel e por que fazem tanto sucesso com os usuário.
QR stands for Quick Response code
Invented in 1994 by the Toyota Motors subsidiary Denso Wave to track vehicles and parts during the manufacturing process
It is a two dimensional barcode, typically seen as a white square with black geometric shapes
It is basically a type of barcode which is readable by any camera-enabled smart phone
apidays LIVE LONDON - Scaling platform growth and value generation campaigns ...apidays
apidays LIVE LONDON - The Road to Embedded Finance, Banking and Insurance with APIs
Scaling platform growth and value generation campaigns
Jason Kobus, Managing Director, Platform Strategy at Silicon Valley Bank
This presentation was created for the Alaska Society for Technology in Education Conference in Feb. 2012.
Topics Include:
About QR Codes
QR Codes in Action
Ideas for Use
Ideas and Resources
Generators
Visual Appeal
Readers
Tips & Best Practices
Thoughts on QR COdes
SPSNYC2019 - What is Common Data Model and how to use it?Nicolas Georgeault
Are you using PowerApps? Not yet or maybe just the Canvas option? All you need to know about the CDS Database, the way to deploy it and the way to use it to modernize your business applications using both Canvas and Model-Driven Apps.
Encryption and Tokenization: Friend or Foe?Zach Gardner
As one of the industry’s leading experts on both encryption and tokenization, Gary Palgon, CISSP, revisits this intriguing topic and addresses the effect of current issues on these technologies. For the full webinar please visit: http://liaison.com/resource-center/webinars?commid=79123
Secured QR Code Authentication System
Two Way Encryption used to Enhance the security for QR Code. With Banking Application and Shopping Cart
Project by Pankaj Jeswani | Vishal Chhabria | Sagar Chawla
Under the guidance of Naveen Vaswani Sir
What are QR Codes and how can they be used in adult education. This PowerPoint goes over the basics of QR Codes and also explains how you can make your own QR Code using Bitly.
Everyone has written an API of some sort whether they know it or not. Many people might snap in a quick end point or two into their website that returns JSON or XML to support some simple front end validation or dynamic interactions. This is a loose API for the most part and if it solves the problem – great. Other folks might stand up a whole solution that is dedicated to supporting some disconnected clients like ios apps, android apps, or full blown SPA style javascript apps.
This second style of API is usually versioned separate from the consumers of it. And is most likely deploying at a different cadence from the client apps that are dependent on it. Also, when writing a rich API there are generally many concerns that one must take into account such as authentication and authorization, versioning of the contract between the client and the API, rate throttling, caching, etc. And if you are deploying API’s as different domains for a product suite, or as granular microservices, then you also need a way to uniformly present a consolidated API to the world. Analytics and reporting usually come into play as well.
For each of these concerns you could easily write some code (likely an extensive amount of it) to solve the problem. However, I find that letting my API worry about the business problem that it is trying to solve, and nothing else, makes iterating on my applications much less painful. For that reason I have turned to using infrastructure and 3rd party apps to solve many of these problems – with little to no code!
In this post we will take a look at proxys and gateways and some of the features that they expose to you. In future posts we will dig a little deeper into each of them and do more of an in depth comparison.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Developing on Force.com means finding the right line between building apps that scale, and features that are customizable for an individual company's needs. Join us to see a ticket-scanning app that we built for all our customers to use. We'll show how we use "button-click" development to expand it to meet each specific customer's needs.
SharePoint: The Catalyst for the Paperless OfficeStephen Boals
This presentation covers the paperless problem, and how to use SharePoint to drive the paperless transformation. It includes some shocking statistics, defines the problem, and explains IT's ever increasing role in the process. It focuses on the 3 key phases of any transformation, including scanning, digital forms and workflow. Also, it shows how Business Process Applications are the binding glue to create "born digital" process.
Essa palestra tem como objetivo servir de guia para os que tem interesse em iniciar no desenvolvimento de aplicativos móveis. Será apresentado um geral de ferramentas, linguagens de programação que podem ser utilizadas, onde encontrar bibliotecas e framework para cada tecnologia que for adotada e soluções multi-plataformas que podem ser utilizadas para agilizar o suporte a múltiplos ecossistemas. Também são mostrados cases reais de aplicativos móveis, analisando porquê essas aplicações tem um foco tão grande no mundo móvel e por que fazem tanto sucesso com os usuário.
QR stands for Quick Response code
Invented in 1994 by the Toyota Motors subsidiary Denso Wave to track vehicles and parts during the manufacturing process
It is a two dimensional barcode, typically seen as a white square with black geometric shapes
It is basically a type of barcode which is readable by any camera-enabled smart phone
apidays LIVE LONDON - Scaling platform growth and value generation campaigns ...apidays
apidays LIVE LONDON - The Road to Embedded Finance, Banking and Insurance with APIs
Scaling platform growth and value generation campaigns
Jason Kobus, Managing Director, Platform Strategy at Silicon Valley Bank
This presentation was created for the Alaska Society for Technology in Education Conference in Feb. 2012.
Topics Include:
About QR Codes
QR Codes in Action
Ideas for Use
Ideas and Resources
Generators
Visual Appeal
Readers
Tips & Best Practices
Thoughts on QR COdes
SPSNYC2019 - What is Common Data Model and how to use it?Nicolas Georgeault
Are you using PowerApps? Not yet or maybe just the Canvas option? All you need to know about the CDS Database, the way to deploy it and the way to use it to modernize your business applications using both Canvas and Model-Driven Apps.
Encryption and Tokenization: Friend or Foe?Zach Gardner
As one of the industry’s leading experts on both encryption and tokenization, Gary Palgon, CISSP, revisits this intriguing topic and addresses the effect of current issues on these technologies. For the full webinar please visit: http://liaison.com/resource-center/webinars?commid=79123
Secured QR Code Authentication System
Two Way Encryption used to Enhance the security for QR Code. With Banking Application and Shopping Cart
Project by Pankaj Jeswani | Vishal Chhabria | Sagar Chawla
Under the guidance of Naveen Vaswani Sir
What are QR Codes and how can they be used in adult education. This PowerPoint goes over the basics of QR Codes and also explains how you can make your own QR Code using Bitly.
Everyone has written an API of some sort whether they know it or not. Many people might snap in a quick end point or two into their website that returns JSON or XML to support some simple front end validation or dynamic interactions. This is a loose API for the most part and if it solves the problem – great. Other folks might stand up a whole solution that is dedicated to supporting some disconnected clients like ios apps, android apps, or full blown SPA style javascript apps.
This second style of API is usually versioned separate from the consumers of it. And is most likely deploying at a different cadence from the client apps that are dependent on it. Also, when writing a rich API there are generally many concerns that one must take into account such as authentication and authorization, versioning of the contract between the client and the API, rate throttling, caching, etc. And if you are deploying API’s as different domains for a product suite, or as granular microservices, then you also need a way to uniformly present a consolidated API to the world. Analytics and reporting usually come into play as well.
For each of these concerns you could easily write some code (likely an extensive amount of it) to solve the problem. However, I find that letting my API worry about the business problem that it is trying to solve, and nothing else, makes iterating on my applications much less painful. For that reason I have turned to using infrastructure and 3rd party apps to solve many of these problems – with little to no code!
In this post we will take a look at proxys and gateways and some of the features that they expose to you. In future posts we will dig a little deeper into each of them and do more of an in depth comparison.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Hi My name is Rich Eicher. I am the CEO and Founder of Skycore and I am here to tell you all about a mobile wallet called passbook will change your lives and your businesses in the next few years.
A little background: Skycore provides Brand mobile marketing & commerce solutions. Sold to agencies as a platform to manage mobile campaigns.
100k + registered businesses. Relative to passbook there are 50+ active ticketing companies, the largest being Tickets.com to medium sizes festivals to smaller nightclub groups. 20+ active event management companies for tradeshows etc. In retail, we are working with a few mPOS solutions to integrate our SDK into their mPOS.
For those of you who do not know, Passbook is Apples mobile Wallet. They deployed in Oct 2012 with IOS6. The IOS6 Update went back to the 3GS model and represented over 97% of iPhones in market. Of those iPhones, nearly 95% have accepted the update today. So with one wiggle of their finger, Apple has installed a mobile commerce enabled wallet into nearly every iPhone and iPod. In the US that represents approximately 40 million devices. The wallet, called Passbook, can store coupons, loyalty cards, memberships and tickets. They can be redeemed through a barcode today as there is no NFC. Until NFC is enabled we will not likely see credit cards in Passbook for Payments.Passbook was designed to be Central. Meaning it is part of the operating system and any application can talk to it. It is a central place where apps can put their coupons and cards so the user can find this stuff easier at checkout.Passbook is neutral. You do not need to pay them for the right to use it or ask for special permission like other mobile wallets (Isis). They do not have favorites or self serving interests except for giving the customer the best experience possible.Passbook is Open. The format has been ported to be supported by other operating systems. There is no special channel requirement to deliver the card to the wallet. There is no gatekeeper. Your only requirement is to obtain an Apple Certificate proving you are a legitimate company.Passbook is Multi-Brand - All cards are stored in one place so a customer does not have to open multiple apps. They do not even need to have a brands app. Passbook functions standalone.
The cards and tickets that are installed into Passbook are called Passes. They have a special file extension which is .pkpass. The pkpass file can be delivered through many channels which is why Passbook is very attractive to brands. It can be delivered through Email, Mobile Web, MMS messaging and via an App installed on the device. So what this means is that while today many of the ways to get a Passbook Pass are through an app like starbucks, its not the only way. We will see going forward that Passes will be issued through non-app channels and give customers the option to also install the app for a richer experience.The other unique thing about Passes is they notify the issuer when they’ve been installed and enable the issuer to send updates via a push notification. Updating the card in the wallet is very attractive as it enables it change over time, or as the incentives or offers change.There are 100’s of Brands deploying Passes today with 1000’s working on their roadmap. I am going to tell you a few things you need to know.
I get asked the question a lot whether passes are supproted on android. My answer is Yes and No. It is not yet natively supported like Apple, but I have a feeling at some point it will be. It is supported by Apps you can download in google play. One app is called Passwallet. After downloading and installing it it becomes your Pass viewer. So Similar how the .mp3 filetype will launch your music player, the Passwallet app can be launched automatically when you receive a pass on Android. The functionality is nearly identical.
While the Pass spec is somewhat rigid, remember this is still in version 1.0 from Apple. It took HTML 10 years to become what it is today. The current specification allows brands to make the passes look unique and distinguishable within the framework. There are many TYPES of passes..Boarding pass, Coupon, Event Ticket, Store Card and Generic Pass (membership, Student ID, etc) and each type can be customized to suit the brand with colors, backgrounds, impages, logos, etc.
Just because you can fit more data in the barcode it doesn’t mean you should. Most of the time the legacy 1d barcode string of numbers will simply be display. 2D codes can contain numeric & alphanumeric characters.Barcodes cannot be read off of phones with Laser Scanners, OCR scanners are required.Apple recommends PDF417 as it takes up the least space (rectangular) and holds the most data.The Barcode can be updated using push notification.The more characters, the more complex the code and harder to read at a distance. 500 is readable. But keep it under 250 characters. Use the Text field if the Barcode ID is small enough. If the scanner is not working properly they can type in the value.