An answer engine is a hybrid of site search and conversational chatbots designed to help your visitors get direct answers to their questions on your website.
In this presentation, Matt Hodkinson of Influence Agents walks you through the benefits and use cases for Answer Engines, showing how Frase.io can transform your user experience for the better, aid conversions, and put you ahead of the competition.
Long form content which has minimum 2000 words and maximum 3000 words is becoming so popular in SEO. To convey your content to more users there should be count of thousand words or more because google at one time counts 3000 plus words from the links to display on its search engine.
Can you REALLY get more clients just by optimizing your blog?Valerie Tate
Stop! Before you hit publish on your blog post, make sure it's fully optimized for THESE 5 things. In this short video, learn 5 different elements to optimize to help attract clients, get traffic, and build authority.
To get all the details on how to optimize for these 5 areas, check out my comprehensive blog post here: https://aclevercat.com/blog-optimizat...
And for more on optimizing and repurposing your content, take a look at my blog here:
https://aclevercat.com/blog
An over view on some of the overlooked off page seo technique INDIAN SEO COMPANY
The SEO or Search Engine Optimization techniques are not only to be surrounded by similar techniques. The presentation helps you know about some off bit Off page strategies.
Long form content which has minimum 2000 words and maximum 3000 words is becoming so popular in SEO. To convey your content to more users there should be count of thousand words or more because google at one time counts 3000 plus words from the links to display on its search engine.
Can you REALLY get more clients just by optimizing your blog?Valerie Tate
Stop! Before you hit publish on your blog post, make sure it's fully optimized for THESE 5 things. In this short video, learn 5 different elements to optimize to help attract clients, get traffic, and build authority.
To get all the details on how to optimize for these 5 areas, check out my comprehensive blog post here: https://aclevercat.com/blog-optimizat...
And for more on optimizing and repurposing your content, take a look at my blog here:
https://aclevercat.com/blog
An over view on some of the overlooked off page seo technique INDIAN SEO COMPANY
The SEO or Search Engine Optimization techniques are not only to be surrounded by similar techniques. The presentation helps you know about some off bit Off page strategies.
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
SEO content is content that search engines especially Google find worthwhile and attractive. There are certain factors to consider when developing search engine optimized content.
How to Create an Image ALT Optimization Strategy - Himani Kankaria at SEO Mas...Himani Kankaria
Optimizing image ALT attributes need a strategy. Why? Find out the Why, What, and How to optimize image ALT attributes for businesses that highly depend on images for business such as eCommerce, interior design, fashion designing, etc. Image ALT attribute templates included.
- Why should you think of having a strategy for image ALT text?
- What things to consider before optimizing image ALT attributes?
- How you would optimize image ALT attributes?
- Formulas to create killer image ALT attributes that would help you rank on Google Images
A user-centric SEO strategy helps business owners attract consumers who will interact with website content and convert into buyers of the products and services offered, this is at the heart of what search engines like Google are looking for today. The session will provide a practical approach to create this winning SEO strategy.
Key takeaways
1) Winning the Top of the Search Engine Results Page (SERP) has changed. Optimise for Google's KPIs and you will win
2) Don't just think of optimising your website think about optimising the user experience
3) Measure SEO KPIs that reflect long term business success not short term quick wins.
This presentation informs about the various important SEO techniques such as Rank Brain, Voice Search, AMP and Featured Snippets and how implementing them would promote your business gain first few ranks in organic search.
Meta tags title should be less than 65 characters.
Meta tags description is expected to be less than 150 characters.
Not more than one h1 tag on a page.
Make use of long tailed keywords.
Topics Covered:
Social Bookmarking and related materials to drive targeted Visitors
Forum Posting
Different category of Forums
Golden rules and facts of forums
Forum Posting Works and how it’s related to SEO/Link-building
Successful marketers around the world have used small niche websites to not only get started making money from the internet but also to amass large amounts of wealth. One downside to affiliate based income, though, is that it’s actually harder to scale than other types of business models.
Getting your feet wet with affiliate websites is still one of the best ways to break into making money from the internet.
Now that Amazon has opened the doors to their Fulfillment By Amazon (FBA) program, it’s never been easier to convert from making money with smaller affiliate based niche sites, into running full blown eCommerce operations worth millions of dollars.
https://www.brandbuilders.io/amazon-affiliate-to-fba/
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
SEO content is content that search engines especially Google find worthwhile and attractive. There are certain factors to consider when developing search engine optimized content.
How to Create an Image ALT Optimization Strategy - Himani Kankaria at SEO Mas...Himani Kankaria
Optimizing image ALT attributes need a strategy. Why? Find out the Why, What, and How to optimize image ALT attributes for businesses that highly depend on images for business such as eCommerce, interior design, fashion designing, etc. Image ALT attribute templates included.
- Why should you think of having a strategy for image ALT text?
- What things to consider before optimizing image ALT attributes?
- How you would optimize image ALT attributes?
- Formulas to create killer image ALT attributes that would help you rank on Google Images
A user-centric SEO strategy helps business owners attract consumers who will interact with website content and convert into buyers of the products and services offered, this is at the heart of what search engines like Google are looking for today. The session will provide a practical approach to create this winning SEO strategy.
Key takeaways
1) Winning the Top of the Search Engine Results Page (SERP) has changed. Optimise for Google's KPIs and you will win
2) Don't just think of optimising your website think about optimising the user experience
3) Measure SEO KPIs that reflect long term business success not short term quick wins.
This presentation informs about the various important SEO techniques such as Rank Brain, Voice Search, AMP and Featured Snippets and how implementing them would promote your business gain first few ranks in organic search.
Meta tags title should be less than 65 characters.
Meta tags description is expected to be less than 150 characters.
Not more than one h1 tag on a page.
Make use of long tailed keywords.
Topics Covered:
Social Bookmarking and related materials to drive targeted Visitors
Forum Posting
Different category of Forums
Golden rules and facts of forums
Forum Posting Works and how it’s related to SEO/Link-building
Successful marketers around the world have used small niche websites to not only get started making money from the internet but also to amass large amounts of wealth. One downside to affiliate based income, though, is that it’s actually harder to scale than other types of business models.
Getting your feet wet with affiliate websites is still one of the best ways to break into making money from the internet.
Now that Amazon has opened the doors to their Fulfillment By Amazon (FBA) program, it’s never been easier to convert from making money with smaller affiliate based niche sites, into running full blown eCommerce operations worth millions of dollars.
https://www.brandbuilders.io/amazon-affiliate-to-fba/
Is your website underperforming? If so, it could be for a variety of reasons. In today’s post I’d like to walk you through some common website issues we see. This will allow you to perform a do-it-yourself website audit checklist. My tips and techniques are written for real world site owners and I’ve made the list long enough to make an impact, but no so long that it feels like an impossible task to manage.
Customer service at the speed of social. Consumer crankiness is apparently at an all-time high right now, with adults throwing tantrums while dining, flying, and shopping left and right. If there’s one thing you need to know about irate customers, it is that they talk. And usually on social media. Times are changing, and it’s no longer enough just to list a customer support email on your social media and call it a day. Customers expect help and answers in a blink, and your support team needs to respond just as fast. In this session, we'll cover what personalized social support at scale looks like and how you can be prepared with chatbots.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Website Performance, Engagement, and LeadsTrust EMedia
Presented by Tracy Terry, Founder of Trust eMedia. WordPress Milwaukee User Track - In this session, participants will learn important SEO tactics, social aspects you need on a website, and inbound marketing best practices for performance, engagement, and lead generation. Inbound marketing has taken the marketing industry by storm. Today’s customers not only want you to provide a website, but to also be able to include best practices that will turn their website into a lead generating machine. Clients are happy when they realize they do not have to hire additional agencies to perform different strategies to their website. By knowing what makes a website “work” for a customer, you will have an edge on competition and a one-stop shop for clients.
Blogging For Business Word Press with LinkedIN, Twitter and FacebookSocial Jack
This is a new Course for Fall 2009!
This NEW Complimentary Online Workshop will provide an educational overview on the lowest cost-most effective method of lead generation on the internet today. Social Networks - this particular Course will focus on how people are generating leads by Blogging in conjuntion with their Social Networks.
While this not new - there are new techniques for lead generation. We focus on Linked In - Twitter - and Facebook in this Series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Know about the different types of Blogs
-How to start a Blog
-How to jump in
-How to jump out
-How to convert to an internal lead!
Don't miss this new class where we show you all the secrets!
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Topic clusters are a great way to create content with higher quality and engagement.
Topic cluster groups are also really helpful when it comes to SEO, but what's the best way to go about creating them?
Join us to find out:
• What topic clusters are
• How to create a topic cluster content strategy and
• Steps to map out your first successful topic cluster
There's no doubt that SEO can be tricky and time-consuming.
So we're always on the lookout for ways in which to work smarter and not harder!
Topic clusters can be thought of as "mini-collections" of related content pieces, meaning that they are an efficient way to help organize and categorize your content.
Why is this so important?
Well, the way in which we search has changed, and this has made a huge impact on the way in which search engines present content.
So topic cluster groups are extremely helpful when it comes to SEO. Having a central topic with many related subtopics surrounding it to support the main theme.
Helping provide users and customers with relevant content on your site faster than if you just list them individually.
This creates a helpful and positive user experience with the content provided converting visitors into leads.
Mastering topic clusters allows you to:
• Save time
• Easier content/topic management
• Provide what your visitors want
• Create/repurpose and optimise engaging content
Join us to see what topic clusters can do for you, your site and most importantly visitor engagement.
To begin the method of optimizing your web site and content for SEO, you ought to produce associate degree SEO strategy. you may get to delineate your audience, outline your ideal leads, determine target keywords, and monitor SERP rankings. however wherever must you begin.
The In-depth Guide to Website On-page OptimizationJulia Blake
This SEO guide is for small business website owners. It shares valuable tips on website optimization and outlines the most efficient marketing tactics. Find out how to optimize web content, find relevant keywords, build a website architecture, avoid duplicate content issues, fix broken links and more.
A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.
Detailed walk through of Wordpress CMS and Blogging Platforms and process of setting up hosted and self-hosted systems as well as using custom produced themes, bought and free themes.
Similar to What is Answer Engine Optimisation? (20)
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
1. Are you ready to turn your
website into an answer
engine?
2. What is an Answer Engine?
An answer engine is a hybrid of site
search and conversational chatbots
designed to help your visitors get direct
answers to their questions on your
website.
3. Today’s consumers expect answers to their questions, fast
Direct answers
+50% of Google queries
don’t generate clicks
Voice search
To become 30-50% of
total queries by 2020
4. Is your website
question-ready?
Most websites fail to provide quality
answers fast.
SITE MAPS
Ugly and complex
NAVIGATION
Limited by design
SITE SEARCH
Outdated technology
CHATBOTS
Rule-based
5. Frase is the first Answer Engine Optimisation platform
We believe that it should be easy to quickly and efficiently answer your
website visitors’ questions.
Instead of making your content passive, and hidden behind navigation
menus, subpages, or chatbots, Frase turns your content into active,
on-demand experiences that drive demand for your products.
Frase aims to make access to your website content frictionless through
question answering.
FRICTIONLESS
CONTENT DISCOVERY
CUSTOMER
SUCCESS
=
6. Why choose Frase?
The answer economy
● Customers are
increasingly expecting
fast, direct answers to
their questions.
Consumerisation
of B2B
● Buyers expect a
personalised,
frictionless experience.
Content creation
● The quality of your
answers is only as good
as the quality of your
content.
7. Don’t just take our
word for it
The top two problems are
related to the answer economy.
Source: State of Conversational
Marketing 2019, Drift.com
8. We tested 100 B2B
website chatbots
Only 23% of them were able to
answer “Do you offer a free
trial?”
10. Why is this important?
Content ROI
● You can leverage your existing website
content to answer you visitors questions.
● No more guessing what content to write -
user intent data makes it easier.
● Reduce live chat and customer service
cost by answering questions with your
content.
Customer experience
● Provide on-demand answers to your
customers questions 24/7.
● Increase conversion rates with a
self-service, frictionless customer
experience.
● Better understand your audience and
continuously improve to meet visitor
expectations.
11. Setting up your
Answer Assistant
1. Crawl your website content
2. Test your assistant
3. Install it on your website
4. Optimise your content
ANSWER ASSISTANT SET UP
12. 1. Crawl your
website content
A crawl is a collection of web pages, which
Frase uses to create an intelligent
knowledge base.
An Answer Assistant can be connected to a
specific crawl or multiple crawls.
ANSWER ASSISTANT SET UP
13. 2. Test your Assistant
Once your Assistant is connected to a
crawl, you can begin your evaluation.
Frase provides you with a testing
environment to share with your team and
analytics to help you identify topic gaps.
ANSWER ASSISTANT SET UP
14. 3. Install it on your
website
Copy and paste the Javascript snippet
provided by Frase.
Once installed, Frase begins collecting data
and provides real-time analytics on all
interactions between your website visitors
and your Answer Assistant.
ANSWER ASSISTANT SET UP
15. 4. Optimise your content
Identify topic gaps where your content is
unable to answer certain questions and
create the necessary content to fill the
gaps.
Train answers to questions right in the
platform and your Answer Assistant will
automatically resolve semantically related
questions in the future.
ANSWER ASSISTANT SET UP
16. Different answer types
1. Specific answers
2. Article summary
3. Top asset
4. Trained answers
5. Top pages
17. 1. Specific answer
Frase finds a specific answer that is buried
deep in your content.
ANSWER TYPES
19. 3. Top asset
Frase finds a highly related section inside
an article.
ANSWER TYPES
20. 4. Trained answers
Frase pulls answers from a user-trained
dataset for certain questions.
ANSWER TYPES
21. 5. Top pages
In low-confidence scenarios, Frase will
return top pages related to the question.
ANSWER TYPES
22. Focus on user
intent data
Dig in and try to understand your
audience as much as possible so you can
create effective content that answers
your customers’ questions and helps
them solve their problems.
FOCUS POINTS
Question-driven
content strategy
Fully embrace a question-driven content
strategy to gain more organic traffic on
Google.
23. Remove pressure from
Live Chat
It is critical that your website content
addresses your visitors’ questions. Live
chat should only be needed for advanced
questions.
FOCUS POINTS
Increase conversions with
answer funnels
Visitors that complete Answer Funnels
have a higher rate of conversion than
visitors who have to find their way around
your website.