More Related Content
Similar to What is Advertising? (20)
More from SO! What? SOcial. (7)
What is Advertising?
- 2. Advertising is a communication to
inform potential customers about
products and services and how to
obtain and use them.
© SO! What? SOcial
www.sowhatsocial.com
- 3. When done right, Advertising is story
telling that sells a product or service in
purpose to generate increased
consumption through the creation and
extension of a brand image and
customer loyalty.
© SO! What? SOcial
www.sowhatsocial.com
- 4. The story could be told through a
number of channels and mediums to
deliver these messages.
© SO! What? SOcial
www.sowhatsocial.com
- 5. Examples:
• Email
• Television
• Print Media
• Radio
• Movies
• Direct Mail
• Communication Materials
• Product Placement
© SO! What? SOcial
www.sowhatsocial.com
- 6. • Tradeshows
• Magazines
• Flyers
• Newspapers
• Commercials
• Video Games
• Social Media
• Billboards
© SO! What? SOcial
www.sowhatsocial.com
- 7. Both the visual and written messages
advertised must be developed in a
concise, clear and interesting manner clearly
identifying and outlining your brand identity
and branding characteristics with an effective
medium to ensure the message will reach the
desired audience.
© SO! What? SOcial
www.sowhatsocial.com
- 8. SO! What? A SOcial Media
Company. Engage. Connect. SOcialize
Located in Vancouver
More information? Connect with us!
www.sowhatsocial.com
© SO! What? SOcial
www.sowhatsocial.com