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What is Advertising?




       © SO! What? SOcial
      www.sowhatsocial.com
Advertising is a communication to
inform potential customers about
products and services and how to
      obtain and use them.



             © SO! What? SOcial
            www.sowhatsocial.com
When done right, Advertising is story
telling that sells a product or service in
     purpose to generate increased
consumption through the creation and
    extension of a brand image and
            customer loyalty.


                 © SO! What? SOcial
                www.sowhatsocial.com
The story could be told through a
number of channels and mediums to
      deliver these messages.




              © SO! What? SOcial
             www.sowhatsocial.com
Examples:
•   Email
•   Television
•   Print Media
•   Radio
•   Movies
•   Direct Mail
•   Communication Materials
•   Product Placement


                    © SO! What? SOcial
                   www.sowhatsocial.com
•   Tradeshows
•   Magazines
•   Flyers
•   Newspapers
•   Commercials
•   Video Games
•   Social Media
•   Billboards


                    © SO! What? SOcial
                   www.sowhatsocial.com
Both the visual and written messages
     advertised must be developed in a
concise, clear and interesting manner clearly
identifying and outlining your brand identity
and branding characteristics with an effective
medium to ensure the message will reach the
              desired audience.


                   © SO! What? SOcial
                  www.sowhatsocial.com
SO! What? A SOcial Media
Company. Engage. Connect. SOcialize
        Located in Vancouver
 More information? Connect with us!
       www.sowhatsocial.com


               © SO! What? SOcial
              www.sowhatsocial.com

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What is Advertising?

  • 1. What is Advertising? © SO! What? SOcial www.sowhatsocial.com
  • 2. Advertising is a communication to inform potential customers about products and services and how to obtain and use them. © SO! What? SOcial www.sowhatsocial.com
  • 3. When done right, Advertising is story telling that sells a product or service in purpose to generate increased consumption through the creation and extension of a brand image and customer loyalty. © SO! What? SOcial www.sowhatsocial.com
  • 4. The story could be told through a number of channels and mediums to deliver these messages. © SO! What? SOcial www.sowhatsocial.com
  • 5. Examples: • Email • Television • Print Media • Radio • Movies • Direct Mail • Communication Materials • Product Placement © SO! What? SOcial www.sowhatsocial.com
  • 6. Tradeshows • Magazines • Flyers • Newspapers • Commercials • Video Games • Social Media • Billboards © SO! What? SOcial www.sowhatsocial.com
  • 7. Both the visual and written messages advertised must be developed in a concise, clear and interesting manner clearly identifying and outlining your brand identity and branding characteristics with an effective medium to ensure the message will reach the desired audience. © SO! What? SOcial www.sowhatsocial.com
  • 8. SO! What? A SOcial Media Company. Engage. Connect. SOcialize Located in Vancouver More information? Connect with us! www.sowhatsocial.com © SO! What? SOcial www.sowhatsocial.com