Facebook is a hugely popular social networking site that allows you to make connections, share interests, and join groups.

1. #Facebook: Who? What! When?
Why! How?
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2. Who: Anyone and everyone.
What: Connecting, sharing advice and
staying top of mind with friends and
colleagues.
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3. When: Check in every day or two.
Why: It’s for networking with all your
family, friends, classmates and appeals
to a wide range of people – all ages –
because it is relatively easy-to-use.
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4. HOW?
Choose the right time: Weekend posts have
higher engagement rates than other days of the
week. The best time of the week to write is
toward the end of the week. More people are on
Facebook outside of business hours therefor wall
posts written between 8 p.m. and 7 a.m. have 20
percent higher engagement rates.
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5. Add links: If you can avoid URL
shorteners. Engagement rates are
three times higher for wall posts that
use the full-length URL vs shortened
URLS social media platforms like
Hootsuite.
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6. Avoid wall posts that are complicated:
Links, photos and videos can
incorporate intresting content via wall
posts on Facebook. Simple content
posts achieve the most engagement in
general and are easy to share across
other social media channels.
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7. Keep it short: The longer the post, the
less engaging fans find it as most
people scan Facebook and don’t read
it.
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8. Ask questions: To drive comments, ask a
direct question and ask for the
response. Did you know that people are
twice more likely to comment on a post
that poses a question? This can help
attract people who like to give their
ideas, opinions or advice on Facebook.
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9. Keep variety in your posts: Keep it interesting
by mixing in polls, videos, links, questions and
text-only updates. Don’t post about the same
thing every time as this is not engaging if
nobody is responding or interacting. Make
sure to mix up the posts with a variety of
personal, fun and current events/ industry
trends.
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