What factors affect the rate of diffusion and consumer adoption of newly launched products and services
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This presentation is about the factors that affect rate of diffusion and consumer adoption of newly launched product.
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What factors affect the rate of diffusion and consumer adoption of newly launched products and services
- 1. Factors Affecting Diffusion Rate and Consumer Adoption
- 2. Adoptionisan individual’sdecision to becomearegular userof a userof aproduct and isfollowed bytheconsumer– loyaltyprocess.
- 4. FactorsInfluencing AdoptionProcess Readinessto tryNewProduct and Personal Influence Characteristicsof theInnovation Organization’sreadinessto adopt innovations
- 7. Organization’s readinesstoadopt theinnovation Adoptionisassociated with variablesin theorganization’s environment, theorganization itself, and theadministrators.
- 9. Created By: Rohit Kumar Mittal IIT (BHU), Varanasi During an internship by: Prof. Sameer Mathur IIM Lucknow