What are the requirements for effective segmentation

1. Identifying Market Segments
and Targets

2. What are the requirements for
effective Segmentation?

3. 1. Measurable
Size , purchasing power and characteristics of the
segment can be measured

4. 2. Substantial
Segments are large and profitable enough to serve

5. 3. Accessible
Can be effectively reached and served

6. 4. Differentiable
Conceptually different and respond differently

7. 5. Actionable
Effective program can be formulated for attracting the segments

8. DISCLAIMER
These slides were
created by
Vardaan Bhatia,
IIT Kanpur,
during a
Marketing
internship by
Prof. Sameer
Mathur, IIM
Lucknow