There are main stages in developing new products including generating ideas through interacting with others like employees and competitors, adopting creativity techniques, and screening ideas. Ideas are screened based on their probability of success, technical completion, commercialization given completion, and economic success if commercialized. The document was created by Rohit Kumar Mittal during an internship with Prof. Sameer Mathur to discuss the process of generating and screening new product ideas.

1. Stages in developing new products

2. Main Stages
Generating Ideas
Using ideas screening

3. Generating ideas
Interacting with Others
Interacting with Employees
Studying Competitors
Adopting Creativity Techniques

4. Demand first innovation and growth
Demand
Landscape
Opportunity
Space
Strategic
Blueprint

5. If I would asked people what they wanted,
they would have said a faster horse
- Henry Ford

6. Techniques for stimulating creativity
 Attribute listing
 Forced relationship
 Morphological analysis
 Reverse assumption analysis
 New contexts
 Mind mapping

7. Idea screening
Overall
Probability
of Success
Probability
of technical
completion
Probability of
commercialization
given technical
completion
Probability of
economic success
given
commercialization

9. Created By:
Rohit Kumar Mittal
IIT (BHU), Varanasi
During an internship by:
Prof. Sameer Mathur
IIM Lucknow