SlideShare a Scribd company logo
Welsh Government activities
to engage on climate change
Kate Hearnden
People & Environment Division
Agenda
• WG Engagement Strategy
• SSL Update
• Way to Go campaign
• But there are others……
WG Engagement Strategy
• Published Nov 2011
Action in 3 key areas
• Vision & Narrative
• Developing the evidence base
• Developing the capacity for
action at the local level
Support for Sustainable
Living grant scheme
• 2011/12 -17 grants
• 2012/13 -22 grants
• 2013/14 –12 grants
• 7 organisations received 17 grants –
ave £30k
• Range of projects - energy, food,
cycling
• 3rd
sector the main beneficiary
SSL – key points
• Sustainable behaviour change
relatively new and challenging for
some
• Applicants needed support - and got it
• Carbon reduction impact - difficult to
measure
• Value for money – difficult to measure
• Needs to be integrated
Way to Go
• A targetted PR campaign
• Good social media reach in 9 mths
• Good media - 116 press releases 100 pieces
of coverage, 40 different titles across Wales
• Radio & 2885 views of dedicated web pages
• Focus Groups - have reinforced that the
campaign is reaching target audience &
stunts work well & team members
Recruitment of team members
Media Relations - February
Resulting coverage
Media Relations – April/May
Bus Lottery
•Six bus ticket giveaways in each of the team members’
areas
•Over 300 tickets given away in total
Media Relations - June
• Team members encourage sports teams to wash kits at
30º
Others….
• Fuel poverty and Nest - mitigation and
resilience
• Ynn’r Fro – mitigation and resilience
• Arbed - mitigation and resilience
• EST & Carbon Trust
• Increased funding for flood defences and
work with Flood Awareness Wales
Future initiatives……
Over to Tom…………
WG work on Engaging the third sector in Climate Change

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WG work on Engaging the third sector in Climate Change

  • 1. Welsh Government activities to engage on climate change Kate Hearnden People & Environment Division
  • 2. Agenda • WG Engagement Strategy • SSL Update • Way to Go campaign • But there are others……
  • 3. WG Engagement Strategy • Published Nov 2011 Action in 3 key areas • Vision & Narrative • Developing the evidence base • Developing the capacity for action at the local level
  • 4. Support for Sustainable Living grant scheme • 2011/12 -17 grants • 2012/13 -22 grants • 2013/14 –12 grants • 7 organisations received 17 grants – ave £30k • Range of projects - energy, food, cycling • 3rd sector the main beneficiary
  • 5. SSL – key points • Sustainable behaviour change relatively new and challenging for some • Applicants needed support - and got it • Carbon reduction impact - difficult to measure • Value for money – difficult to measure • Needs to be integrated
  • 6. Way to Go • A targetted PR campaign • Good social media reach in 9 mths • Good media - 116 press releases 100 pieces of coverage, 40 different titles across Wales • Radio & 2885 views of dedicated web pages • Focus Groups - have reinforced that the campaign is reaching target audience & stunts work well & team members
  • 8. Media Relations - February Resulting coverage
  • 9. Media Relations – April/May Bus Lottery •Six bus ticket giveaways in each of the team members’ areas •Over 300 tickets given away in total
  • 10. Media Relations - June • Team members encourage sports teams to wash kits at 30º
  • 11. Others…. • Fuel poverty and Nest - mitigation and resilience • Ynn’r Fro – mitigation and resilience • Arbed - mitigation and resilience • EST & Carbon Trust • Increased funding for flood defences and work with Flood Awareness Wales