This document outlines ideas for integrating public health priorities into local authority business in Bromley, England. It discusses challenges like reduced funding and changing population needs. The ideas section proposes raising awareness across council departments, getting corporate buy-in, and ensuring strategies address population needs. The document then provides examples of priorities and actions different departments could take to address smoking/tobacco and obesity/physical activity, like educating groups and creating smoke-free and active environments. Partnership working across departments and embedding evidence-based practices are highlighted as adding value.

1. Making the Public Health
Programmes for Smoking and
Tobacco, Obesity and Physical
Activity an integral part of
Local Authority Business
Interview for
Programme Lead Public Health
Michael Watts | 8 July 2013

2. The challenge
• Public Health functions moved into local authority
– creation of Clinical Commissioning Groups, Public Health
England and NHS Commissioning Board
• Significant reductions in funding levels over past 3 years
– and for at least next 2 years
• Changing role of ‘the state’ in society
• Significant changes in the local population
– changing profile of the population – older, complex needs
– reducing wellbeing of the population – long-term conditions,
behaviour-driven problems
• But, also a period of opportunity……..

3. The ideas
• Raising awareness of the links between Public Health priorities and
the other Council priorities
– across all Council departments and services
• Getting Corporate ‘sign up’ to Public Health
– putting it at the heart of business planning and policy
developments
– building a commitment to improving public health into
commissioning activities
• Ensuring all departments feed into the annual Joint Strategic
Needs Assessment
– and have suitable actions in their relevant strategies and action
plans to meet the identified population needs

4. Putting ideas into practice
Smoking and tobacco
Priorities
and
actions
• Bromley Children Project working with parents and carers
• Advice and support to educate and encourage parents and carers about impact of smoking
• Bromley Youth Support Programme working with young people
• Advice and support to educate and encourage young people about impact of smoking
• Environment Development working to create good and clean environments
• Policy of ‘clean air’ by developing targeted ‘smoking areas’
• Safeguarding and Care Planning working with Children in Care
• Advice and support to educate and encourage children in care about impact of smoking
• Street Scene and Greenspaces working to develop local community areas
• Policy of ‘clean air’ by developing targeted ‘smoking areas’
• Town Centre Management working to develop town centres
• Policy of ‘clean air’ by developing targeted ‘smoking areas’
• Encourage and prioritise ‘advice and support options’ within town centre developments
Added
value
• Partnership working led by Education, Care & Health Services and Environment & Community Services
departments to access community organisations, businesses and schools
• Utilising ‘contacts’ used across the Council to raise awareness, such as forums, e-mail lists, newsletters
• Making the Council a community champion for the Public Health Responsibility Deal
• Embedding ‘evidence based practice’ across the Council’s services

5. Putting ideas into practice
Obesity and Physical Activity
Priorities
and
actions
• Adult Social Care working with providers of care services
• Policy of commissioning outcomes for reducing obesity and improving access to physical activities
• Bromley Children Project working with parents and carers
• Advice and support to educate parents and carers on need for healthy diets and physical activity
• Bromley Youth Support Programme working with young people
• Advice and support to educate young people on need for healthy diets and physical activity
• Education working with schools and early years settings
• Policy of encouraging sport and physical activities within the school environment
• Advice and support to educate pupils and parents on need for healthy diets
• Environment Development working to create good and clean environments
• Policy of developing opportunities for physical activities within built and natural environments
• Street Scene and Greenspaces working to develop local community areas
• Policy of developing opportunities for physical activities within built and natural environments
• Town Centre Management working to develop town centres
• Policy of developing opportunities for physical activities within built and natural environments
Added
value
• Partnership working led by Education, Care & Health Services and Environment & Community Services
departments to access community organisations, businesses and schools
• Utilising ‘contacts’ used across the Council to raise awareness, such as forums, e-mail lists, newsletters
• Making the Council a community champion for the Public Health Responsibility Deal
• Embedding ‘evidence based practice’ across the Council’s services