This document outlines the process undertaken by a UX designer to redesign the website of Western International University to improve the user experience. The designer conducted user research including interviews and heuristic analysis of the current site. They also did market research on industry best practices. Based on findings, the designer created user personas, identified key user needs, created wireframes and prototypes. The final visual designs were responsive for mobile, tablet and desktop. The redesign focused on clearly communicating the university's value proposition, engaging users through relevant content, and improving usability and navigation.
This deck provides concise User Experience strategies for designing effective emails for mobile and different screen widths. With growing number of mobile devices and the shift to mobile e-commerce, its more than necessary to optimize emails for mobile devices.
In collaboration with the Product Management Team, the UX Team has been asked to complete a website audit of the Dick’s Sporting Goods desktop website, but through a tablet device experience.
According to the International Telecommunication Union, at the end of 2011 there were more than 1 billion mobile‐broadband subscriptions worldwide! With more of your library users using mobile devices to access information they will assume that your library can be available from anywhere, at any time, and on most any device. Now is the time to be ready for this demand.
In this webinar:
- Explore some innovative library mobile website designs and see how they were built.
- Understand how HTML, CSS, and JavaScript work together to build mobile websites.
- Learn what a mobile framework is and why they are used.
- Provide some existing mobile services/apps that can be included in library-created mobile websites.
- Acquire best practices in mobile Web development from start to finish.
This deck provides concise User Experience strategies for designing effective emails for mobile and different screen widths. With growing number of mobile devices and the shift to mobile e-commerce, its more than necessary to optimize emails for mobile devices.
In collaboration with the Product Management Team, the UX Team has been asked to complete a website audit of the Dick’s Sporting Goods desktop website, but through a tablet device experience.
According to the International Telecommunication Union, at the end of 2011 there were more than 1 billion mobile‐broadband subscriptions worldwide! With more of your library users using mobile devices to access information they will assume that your library can be available from anywhere, at any time, and on most any device. Now is the time to be ready for this demand.
In this webinar:
- Explore some innovative library mobile website designs and see how they were built.
- Understand how HTML, CSS, and JavaScript work together to build mobile websites.
- Learn what a mobile framework is and why they are used.
- Provide some existing mobile services/apps that can be included in library-created mobile websites.
- Acquire best practices in mobile Web development from start to finish.
Digital and Social Media Guidelines for Startups and EntrepreneursAyman Itani
This presentation is targeted for startups and entrepreneurs who are just getting started in Digital and Social Media to promote their business, Mobile App, or service.
This presentation has detailed information for the criteria that describe the “how, what, when and why” of the stages needed to help launch your startup efforts.
Outline:
- Website
- Landing Page
- Social Media
- Ads
- Email Domains
- Newsletter
- Business-to-Business (B2B)
- Videos
- General Concepts
These are the materials of a full-day workshop for a Fortune 500 company. It explores the best practices for mobile design, sprint-teams, and considerations to make when designing for omni-channel.
Demystifying Mobile SEO - 2014 Search Engine Strategies Atlanta SessionTim Cannon
As mobile internet usage continues to climb having a solid mobile experience for your website is vitally important. This session will dive into choosing the right approach for search engine optimization (SEO), responsive or dedicated mobile site, and then explore the more technical and strategic aspects of SEO for responsive design which is Google's recommended approach. There are a lot of things to consider from using frameworks, architecture, indexing, and UX. We will explore all of these and also outline recommendations for performance improvements which is critical to successfully implementing responsive design.
As a team of 3 designers, we were tasked by BRIC’s marketing team to create a website redesign that would engage their diverse user base and showcase their vast content.
PSEWEB 2012: Personalizing Web Pages - David Miller, COO TERMINALFOURTerminalfour
The competition among universities to recruit students is heating up and those universities that fail to deliver more targeted messaging will suffer. Today’s students want website content and services that are compelling and relevant to them, not the masses. This product neutral presentation will outline how personalization functionality within web content management software can enable a customized and personalized approach to online student recruitment and engagement. The presentation will include ‘Top 10 Tips’ acquired over seventy-five university WCMS rollouts.
Today’s sophisticated internet users have high expectations when it comes to their experience using a website or an app. They are quick and impatient and also have shorter attention span – thanks to new mobile technologies that contributed significantly to this shift in Internet user behavior. You only get a few seconds to grab the user’s attention to check out your website or app and once he is on-board, you get only a few seconds to impress the user by providing great user experience which in turn increases the session duration or the time user spends on your website or app. As you know great user experience also results in repeat visits and better conversion rate.
Plug your own content in to this presentation in order to present your ideas clearly to remote clients, save time, apply to more projects quicker and ultimately win more pitches.
Download the template at:
http://startloaded.com/resources-for-digital-nomads/presentation-template-for-remote-web-design-projects/
Editable contents of the template
1. Project overview
2. Project features
3. Proposed website structure
4. Mood-board
5. Web development process
6. Project time-line
7. Pricing
8. Contact details
Social media has become an impressive buzzword but it’s less media and more social. Find out where the real value of social media lies and how this can change your strategy from looking at numbers to looking at people.
Digital and Social Media Guidelines for Startups and EntrepreneursAyman Itani
This presentation is targeted for startups and entrepreneurs who are just getting started in Digital and Social Media to promote their business, Mobile App, or service.
This presentation has detailed information for the criteria that describe the “how, what, when and why” of the stages needed to help launch your startup efforts.
Outline:
- Website
- Landing Page
- Social Media
- Ads
- Email Domains
- Newsletter
- Business-to-Business (B2B)
- Videos
- General Concepts
These are the materials of a full-day workshop for a Fortune 500 company. It explores the best practices for mobile design, sprint-teams, and considerations to make when designing for omni-channel.
Demystifying Mobile SEO - 2014 Search Engine Strategies Atlanta SessionTim Cannon
As mobile internet usage continues to climb having a solid mobile experience for your website is vitally important. This session will dive into choosing the right approach for search engine optimization (SEO), responsive or dedicated mobile site, and then explore the more technical and strategic aspects of SEO for responsive design which is Google's recommended approach. There are a lot of things to consider from using frameworks, architecture, indexing, and UX. We will explore all of these and also outline recommendations for performance improvements which is critical to successfully implementing responsive design.
As a team of 3 designers, we were tasked by BRIC’s marketing team to create a website redesign that would engage their diverse user base and showcase their vast content.
PSEWEB 2012: Personalizing Web Pages - David Miller, COO TERMINALFOURTerminalfour
The competition among universities to recruit students is heating up and those universities that fail to deliver more targeted messaging will suffer. Today’s students want website content and services that are compelling and relevant to them, not the masses. This product neutral presentation will outline how personalization functionality within web content management software can enable a customized and personalized approach to online student recruitment and engagement. The presentation will include ‘Top 10 Tips’ acquired over seventy-five university WCMS rollouts.
Today’s sophisticated internet users have high expectations when it comes to their experience using a website or an app. They are quick and impatient and also have shorter attention span – thanks to new mobile technologies that contributed significantly to this shift in Internet user behavior. You only get a few seconds to grab the user’s attention to check out your website or app and once he is on-board, you get only a few seconds to impress the user by providing great user experience which in turn increases the session duration or the time user spends on your website or app. As you know great user experience also results in repeat visits and better conversion rate.
Plug your own content in to this presentation in order to present your ideas clearly to remote clients, save time, apply to more projects quicker and ultimately win more pitches.
Download the template at:
http://startloaded.com/resources-for-digital-nomads/presentation-template-for-remote-web-design-projects/
Editable contents of the template
1. Project overview
2. Project features
3. Proposed website structure
4. Mood-board
5. Web development process
6. Project time-line
7. Pricing
8. Contact details
Social media has become an impressive buzzword but it’s less media and more social. Find out where the real value of social media lies and how this can change your strategy from looking at numbers to looking at people.
Stuart Church, director of Pure Usability, teamed up with Pete Walker of the ILRT to run a workshop session at the Towards e-recruitment conference at the University of Warwick in January 2007. The session focussed on the need for a more user-centric approach to e-recruitment with Higher and Further Education.
Top 7 Ways To Improve Teams And SharePoint Navigation In Your Digital WorkplaceRichard Harbridge
70% of people start their journey by navigating. It is at the very heart of an effective digital workplace. Improving the navigation experience is Intranet's number one priority, and it often is not effectively designed or implemented. Navigation is also foundational for integration, automation, security, and many other essential areas of digital workplace investment. Poor navigation creates unnecessary inefficiencies and dependency on already overburdened resources to fill the navigation gaps with their time and effort directing requests, linking digital workspaces, essential applications, and more.
The good news is that organizations employ proven designs and best practices today to overcome these challenges. Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, as he shares insight on how to better plan, design, personalize, configure, integrate, and enhance navigation for your Intranet and Digital Workplace. In the end, there will be a Q&A session.
Richard Harbridge is the Chief Technology Officer and owner of 2toLead and a Microsoft MVP. Richard works as a trusted advisor with hundreds of organizations, helping them understand their current needs, future needs, and what actions they should take to grow and achieve their bold ambitions.
Provides simple advice for small businesses that are interested in establishing their own website. Talks through a logical website development methodology to ensure that the end product serves its purpose.
Successful web design combines intelligent planning, effective design and technical expertise – all seamlessly integrated to deliver your company’s brand message and value proposition directly to your customers. This presentation offers best practices for web design and development process.
When design and functionality are not enoughdotzeva
Presented by Teodora Dotzeva at #PSEWEB 2014 - Canada's University and College Digital Marketing Conference.
The success of a web transformation project is dependent on more than just design and functionality. That’s too limiting. It must be seen in the context of a comprehensive and inclusive marketing plan.
This presentation will outline a success story.
Vancouver Community College delivered a vibrant new website; won 3 awards at the MarCom awards; increased home page visits by 26% and significantly increased web inquiries from prospective students.
The presentation will outline:
The consultative approach to design with faculty, students, admissions and more.
The accessibility and responsive design considerations
The integrated nature of campaigns through ads on public transit, movie theatres, online and print all directing visitors to the website.
The lessons learned and practical tips for success.
Web Presence Optimization Playbook for 2015. Inside this web presence playbook we'll show you everything you need to know in order to turn your website into a revenue generating machine. Provided by www.ebwaycreative.com
Delivering Meaningful Digital Experiences in Higher EdMediacurrent
Today, both current and potential students expect access to the information and services they want, when they want them, on the platforms of their choosing. The ability to meet those expectations will be key to the success of any higher education institution.
In this webinar, we partner with Acquia to discuss how to digitally transform your institution.
Did you miss our Coffee Connections seminar? This is the presentation given by our experts. Learn how to optimize your website for 2015. If you have more questions, contact us at hldcommunications.com.
[DevDay 2017] Using analytics, focusing on SEO and unability - Keys to develo...DevDay.org
Competition for customers time and money is high and growing, especially in local and regional markets. Developers need to do more than just deliver functionality and good code. They must work with others on their teams to develop sites and apps with an eye on actual user data from Analytics, SEO research, and usability. We will talk about how a developer or a team can get into such a mindset.
My Learnings on SEO and Marketing from Mozcon 2013 and Beyond!!Aisra Shervani
I had a great time at MozCon 2013. Learned a lot and have compiled my notes here....this will give you a quick overview of some of the presentations on Branding, Customer Loyalty, Social Media, SEO, Ecommerce and more...
Personalizing & Improving Office 365 & Your Digital WorkplaceRichard Harbridge
There are a great number of features and capabilities within Office 365 that enable users to have more personalized experiences. What’s more there are many organizations that build on the incredible capabilities of personalized services such as flow, the graph and more to further improve personal experiences.
Join Richard Harbridge as he shares real world examples of Office 365 that enable rich personalization including those that are OOTB, require some configuration, or are opportunities for further development and investment.
Future of Designing Collaboration Experiences in Office 365 #spshnlKanwal Khipple
Imagine a future where silo'd departments and legacy processes don’t stand in our way. Today’s collaboration needs go from complex collaboration portals to simple innovation hubs and most importantly need to work for our devices. Designing portals to enable a new kind of collaboration and communication is an absolute necessity today.
For the past couple years, I’ve had the opportunity to study how successful teams collaborate and have helped to transform the way teams work and collaborate together. In this session, I'll share what I’ve learned about making effective cross-discipline collaboration possible, and leave you with actionable approaches you can use to unite your team's communication and collaboration needs.
IN THIS SESSION YOU’LL HEAR:
• Why cross-discipline collaboration is essential to future-ready digital design, and how you can play a key role in creating the cross-departmental teams to enable innovation
• Real-life industry examples of what it takes to make effective collaboration possible
• Practical techniques you can use to bridge silos, increase productivity, and deliver better outcomes for your teams
How to Build Products for Global Customers by Amazon Sr PMProduct School
From this presentation you will find out how to John Sasidharan Senior Product Manager at Amazon navigates cross-border environment, creates cross-marketplace synergies while building products and avoids the analysis paralysis while building products for global audience and much more!
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
2. My Role
UX Designer &
Content Strategist
Company Confidential
Timeline
3 Weeks
User Centered Design Methods Applied:
Team
1 UX Designer,
1 Digital Producer,
1 Visual Designer Client
Western
International
University
Understanding
west.edu’s!
User Experience
& Business Goals
User Research!
Persona
Heuristic
Analysis
& Market
Research
Feature Ideation
Brainstorming
Visual Designing,!
Prototyping
Sketching &
Wireframing
Internal & !
Client Reviews
5. Client’s Ask- User Experience & Business Goals
Mission Statement- “Introduce a brand personality through the website & improve engagement”
Company Confidential
Give the brand a new personality so that users regard the
brand of high value.
Change the user’s notion of- “Western International
University offers degrees at a lower price compared to other
universities, that might suggest that I am compromising on
quality education.”
Have users engaged through the website by providing
them the right content at the right time and in the right
context and increase leads by 50%.
1 Provide a New Brand Perception
Across The Website
2 Re-purpose the course fee structure
and degree quality structure
3 Engage Users on a Continuous Basis
6. Design Thinking!
Process
1. Brainstorming, sketching and whiteboarding
2. Designing using Google analytics data
3. Content preview - ‘Show and Tell’
4. Mobile User Experience
Company Confidential
9. Different Users, Different Needs
Prospective
Students
Needs!
- Cost!
- Reputation!
- Time!
- Level of effort!
- Benefits!
- Examples of success!
- What it’s like/share
tools!
- Employment opps!
- Program information!
- Support!
- Upcoming events!
- Professor info!
Company Confidential
Registered
Students
Existing
Students Alumni Faculty &
Staff Influencers
Needs!
- Program details!
- Next steps!
- Authenticated login!
- Support
- Reputation/share
tools!
- Cost!
- Loans!
- Scholarships!
- Course information!
- Resources!
- Student services!
- Upcoming events!
Needs!
- Program details!
- School updates!
- Authenticated login!
- Support
- Reputation/share
tools!
- Course information!
- Resources!
- Graduation
information!
- Social/engagement!
- Alum contact info!
- Upcoming events!
Needs!
- New course
additions!
- Alumni network!
- Alumni benefits/Re-registration
!
- School updates!
- Authenticated login!
- Support
- Reputation/share
tools!
- Resources!
- Social/engagement!
- Upcoming events!
Needs!
- Authenticated login!
- Add/update course
information!
- Network info!
- School updates!
- Support
- Reputation/share
tools!
- Resources!
- Social/engagement!
- Upcoming events!
Needs!
- Reputation!
- Brand!
- Rankings!
- News!
- Updates!
- New course
details!
- Network info!
- Share tools/Social!
- Resources!
- Upcoming events!
10. User Interviewing Questions
1. Is it easy to navigate?
2. Does the look/feel, overall site appeal to you?
3. What elements caught your eye?
4. Is there anything you feel is missing?
5. Does the site allow you to reach out to get your questions answered?
6. Would you consider this school if you were going back for a secondary degree?
7. Any additional comments/themes?
Company Confidential
12. Current Site’s Heuristic Analysis
Company Confidential
Presented the heuristic
evaluation to the internal
team & the current site
problems, improvements and
what is the competition is
better at.
14. Industry Best Practices
-http://myopencourses.com/
Company Confidential
-https://www.udacity.com/ -https://www.udemy.com/
- Homepage (and/or first content tile) leads with the brand’s point of difference clearly and upfront !
- Longer scroll page paradigm
15. Industry Best Practices
-https://www.udacity.com/
Company Confidential
-https://www.udacity.com/
- Tiles focus on conveying one piece of information at a time!
- Enough breathing room between the various content blocks!
- Shows and tells small snippets of content for continued engagement, and content ‘flow’
16. Industry Best Practices
Company Confidential
-https://caspersleep.com/
- Creates content hierarchy with sizing, and introduces enough white space between the tiles!
- A sense of airiness in the homepage design!
- Just enough titles and calls to action
17. Industry Best Practices
-https://www.udacity.com/courses#!/all
Company Confidential
-https://www.udemy.com/
- Provides useful ‘bite-sized’ information on courses before having to dive into a deeper section!
- Allows prospects to make a soft comparison between different courses!
- Course details are easy to skim through based on summary information
18. Whiteboarding, Sketching, Market Analysis &
The UX Re-design Guidelines
Company Confidential
Strategized the
re-design guidelines.
Sketching the re-design
Market research.
ideas and
experiences
21. Google Analytics Data That Lead to the
Re-arrangement of Home Page Tiles
Company Confidential
-Top Page Views !
- Start Smart/Try West!
- Online Degree Programs!
- Request Information!
- Affordability and Tuition
Comparison!
- Individual Program Pages!
- Why West!
- Live Chat
- We re-arranged these content nuggets logically per user’s engagement and the result is
the homepage tiles as you see it currently (West’s Unique Value Proposition -> Try West/Start Smart ->
Online Degree Programs -> Affordability/Tuition Comparison)
23. Navigation: Long Scrolling Page & Sticky Nav
"The mobile revolution dramatically changed the way we consume content. With people increasingly using
Smartphones and Tablets to browse the web, websites are constantly adapting themselves to mobile browsing,
which is, inevitably, vertical. Long scroll helps us prioritize different user needs within a vertical scroll"
Company Confidential
- Long Scroll Paradigm: “Is it easier for our target audience to scroll through your content or click
through it? This will help you figure out whether long scrolling is right for you.”!
- With increasing mobile visits, we got our mobile users back covered!
!
!
!
- A single-page view invites people to read for interest and not for need in an easier to digest way!
!
- Sticky Nav: Its easier to navigate a long scrolling page with a sticky nag!
- Also sticky navs are mobile friendly and thus help for mobile optimized websites!
!
!
!
!
25. Content Preview: ‘Show and Tell’ the Content Within the Tiles
- Tiles focus on conveying one piece of information at a time!
- Provides a sneak peek of useful information before having to commit reading to an entire content
page!
- Helps for better page ranking and better SEO
Company Confidential
26. Content Preview: ‘Show and Tell’ the Content Within the Tiles
Company Confidential
- Homepage Tile - Program General Page
- Program Detailed Page
- Provides a summary of degree options before PDF download!
- Gradually introduces the degrees by highlighting the ‘What’s in it for me?’ content!
- Opportunity to explore course/credit info in unique, potentially visual way!
- Provides useful ‘bite-sized’ information on courses before having to dive into a deeper section!
- Allows prospects to make a soft comparison between different courses!
- Course details are easy to skim through based on summary information
27. Mobile User Experience
Company Confidential
- Design for partial attention and interruption: !
- A good design will accommodate these interruptions by including shortcuts
that allow for simple and efficient multitasking. !
- Kept menus short and concise !
- Made it easy to go to homepage (‘Hamburger Navigation’)!
- Made site search more visible !
- Point to priority information: !
- Kept calls-to-action front and center!
- Maintained existing navigation bar (Programs, Why West & Affordability) for
quick page navigation !
- Avoid or limit free-text entry whenever possible!
- We removed ‘Live Chat’ from mobile since its designed towards desktop usage
and instead highlighted click to call and general RFI!
- Share Pertinent Information Quickly!
- Summarizing degree summary more prominently
- http://www.pragmaticmarketing.com/resources/the-4-mindsets-of-mobile-product-
design
- http://www.nngroup.com/articles/killing-global-navigation-one-trend-avoid/
- http://www.affino.com/blogs/my-blog--stefan/web-design-in-2013-means-hamburgers-
960-grids-and-flexible-responsive-frameworks
- Google mobile research whitepaper: Multi-Screen-Moblie-
Whitepaper_Research Studies
- Homepage
- Program General Page
- Homepage
37. Appendix Topics-!
Industry Best Practices!
1. Industry best practices
2. Demonstrate what makes
3. Right information, right time
4. Find a better balance of quality, price and value
5. Usability and navigation
6. Dashboard View
7. Application process
Company Confidential
38. Industry Best Practices
-http://myopencourses.com/
Company Confidential
-https://www.udacity.com/ -https://www.udemy.com/
- Homepage (and/or first content tile) leads with the brand’s point of difference clearly and upfront !
- Longer scroll page paradigm
39. Industry Best Practices
-https://www.udacity.com/
Company Confidential
-https://www.udacity.com/
- Tiles focus on conveying one piece of information at a time!
- Enough breathing room between the various content blocks!
- Shows and tells small snippets of content for continued engagement, and content ‘flow’
40. Industry Best Practices
Company Confidential
-https://caspersleep.com/
- Creates content hierarchy with sizing, and introduces enough white space between the tiles!
- A sense of airiness in the homepage design!
- Just enough titles and calls to action
41. Industry Best Practices
-https://www.udacity.com/courses#!/all
Company Confidential
-https://www.udemy.com/
- Provides useful ‘bite-sized’ information on courses before having to dive into a deeper section!
- Allows prospects to make a soft comparison between different courses!
- Course details are easy to skim through based on summary information
42. Appendix Topics-!
Heuristic Analysis of !
Current Website!
1. Industry best practices
2. Demonstrate what makes west.edu different
3. Right information, right time
4. Find a better balance of quality, price and value
5. Usability and navigation
6. Dashboard View
7. Application process
Company Confidential
43. Demonstrate What Makes You Different
What we lead with
What we should lead with
Company Confidential
45. Right Information, Right Time
- How does it compare to other schools? to other
pathways of success?
- What do other students, alumni, human resourcing,
professors, and influencers have to say?
- Where can I get more information?
- What is the vision for the school 5 years from now? 10?
20?
- What makes your courses unique?
- Re-visit information hierarchy
for above and below scroll
Company Confidential
46. Find A Better Balance Of Quality & Price = Value
- Prominent ‘discount-only’ message
- Quality, smarter approach not immediate
- Don’t I need to take these courses anyway?
Company Confidential
47. Usability & Navigation
Consider moving
Live Chat to top vs
center
Revise color to have
greater stand out
Could recognize site
visit history to recall
‘no, thank you’ action
by user.
Company Confidential
49. Usability & Navigation
Make CTAs more
clear, less vague
Have consistent CTAs
for same content
Company Confidential
50. Usability & Navigation
Make mobile-friendly
Stack & allow for
progressive disclosure,
per best practices
Allow user to self-select
method of contact, or
revise wording
Scroll
Company Confidential
51. Usability & Navigation
Payment and degree
planning tools to be
made more ‘tool-like’ and
user-friendly
‘Try It Now’ CTA link
misleading
Company Confidential
52. Usability & Navigation
Make social media
icons and media
following stand out
using icons
Maintain consistency
in social across
platforms (web vs
mobile)
Company Confidential
53. Usability & Navigation
Make hyper-links
bigger and bolder
Color code
hyperlinks and use
hover states
Company Confidential
54. Usability & Navigation
Search functionality
doesn’t work with
most of the queries
Search queries should
provide relevant links
Company Confidential
55. Assessments and Engagement
could be considered a 4th Step
Usability & Navigation
Improper placement of links can
steer the user away from the
main content experience.
Company Confidential
56. Application Process
Warm Welcome &
useful resources
Opportunity to
make next action
item more overt
Matthew Allen
From: To: Allen, Matthew
Page 1 of ---------- Forwarded message ----------
From: Western International University <inquiries@west.edu>
Date: Thu, Feb 6, 2014 at 2:54 PM
Subject: Welcome to Western International University
To: "mallen.mdba@gmail.com" <mallen.mdba@gmail.com>
Wednesday, February 19, 2014 12:33:40 PM Eastern Standard Time
A Message from the Office of the President
Hello Matt,
Congratulations Wednesday, on registering February for Western 19, 2014 International 12:34:16 UniversityPM Eastern ® (West) Standard Start SmartSM Time
courses!
You’ve taken an important first step to making your education goals a reality. We applaud the
commitment you’ve made to yourself and to your future.
West has issued over 10,000 diplomas—you are now a member of a growing community that shares
your drive for success.
As you begin your journey with West, know that we pride ourselves on offering students a network of
support to help them succeed.
You'll receive a series of emails to help you prepare for your West courses, including your student
website login. Please add our email address to your Contacts to ensure these reach your Inbox, and
also check your Spam folder to make sure they do arrive.
If you do not receive these emails, or if you have any questions at all, please don’t hesitate to
contact a student advisor at 866.948.4636. You also can chat with an advisor at west.edu. Click
here for our office hours.
Please click here to view my welcome message, and know that we look forward to providing the
support you need as you embark on your path to your degree.
Best Regards,
Tracy Lorenz, President
Western International University
Quick Tip:
According to the U.S. Bureau of Labor Statistics, median weekly earnings go up and
unemployment rates go down for each level of higher education achieved.*
Wednesday, February 19, 2014 12:34:51 PM Eastern Standard Time
Subject: Fwd: Welcome to my.west.edu
Date: Thursday, February 6, 2014 10:04:26 PM Eastern Standard Time
From: Gmail
To: Allen, Matthew
*US Bureau of Labor Statistics. (2013, May 22). Employment Projections. Retrieved December 4, 2013 from
http://www.bls.gov/emp/ep_chart_001.htm
Page 1 of 2
Subject: Fwd: Important Information for New Students
Date: Wednesday, February 12, 2014 8:21:26 AM Eastern Standard Time
From: Gmail
To: Allen, Matthew
Sent from my iPhone
Begin forwarded message:
From: Western International University <inquiries@west.edu>
Date: February 7, 2014 at 4:24:15 AM PST
To: "mallen.mdba@gmail.com" <mallen.mdba@gmail.com>
Subject: Important Information for New Students
Hi Matt,
Congratulations on making the decision to start your courses at Western
International University® (West)!
My name is Anastasia Jones, and I am a Senior Student Advisor. I am available
to help you get started in your first course and I look forward to working with you. I
can help you get acquainted with the my.west.edu student website, learn the
ropes of being a successful student at West, and show you the many
complimentary student resources that West offers.
You’ll be receiving a series of emails with all the information to help you get
started successfully in your courses. Please add Western International University
and inquiries@west.edu to your contacts, or check your Spam folder, to make
sure you receive all the information you need about logging in to your student
website, your online classroom tour, and course expectations.
If you provided your telephone number, I will also call you soon to go over this
information and answer any questions you have. Please free to email me, or call
me directly at (602) 429-1122.
I am happy to assist you in any way I can, and I look forward to talking with you
soon.
Sincerely,
West Advisement Team
Page 1 of 2
Subject: Fwd: Greetings from the Business Program Chair
Date: Wednesday, February 12, 2014 8:21:43 AM Eastern Standard Time
From: Gmail
To: Allen, Matthew
Sent from my iPhone
Begin forwarded message:
From: Western International University <inquiries@west.edu>
Date: February 10, 2014 at 5:21:54 AM PST
To: "mallen.mdba@gmail.com" <mallen.mdba@gmail.com>
Subject: Greetings from the Business Program Chair
A Message from the Program Chair for Business
Hello Matt,
My name is Dr. Lisa Klein Pearo and I am the Program Chair for
Business at Western International University® (West).
Congratulations on making the choice to expand your expertise
in Business – one of the fastest-growing fields in the U.S.!
We selected Business as one of our degree programs because it
is extremely relevant in today’s marketplace and also because of
the expanding job market. Please click here to hear more about
West’s Business program.
As you work toward your degree, my role is to ensure that you
have an experience that is delivering on the expectations and
learning outcomes outlined in the program descriptions. In fact,
you’ll have an entire department of faculty who are experts with a
blend of theoretical and practical knowledge that will offer insight
into a variety of industry perspectives.
All of your West faculty members are here to support you. I
encourage you to reach out to your course faculty if you have
any questions, or feel free to email me at lisa.pearo@west.edu.
I wish you all the best as you embark on your higher education
journey.
Best Regards,
Lisa Klein Pearo, DBA
Program Chair, Business
Lisa Klein Pearo, DBA
Program Chair, Business
Dr. Klein Pearo earned her
Doctorate in Business
Administration in Marketing and
her Master in Business
Administration in General
Management from Harvard
Business School and holds a
Bachelor of Arts in Economics
from Yale University. She has
done research and consulting in
the areas of hospitality
marketing, online marketing, and
market research on consumer
behavior in interactive
Sent from my iPhone
Begin forwarded message:
From: inquiries@west.edu
Date: February 6, 2014 at 6:34:26 PM PST
To: mallen.mdba@gmail.com
Subject: Welcome to my.west.edu
Dear Matt,
Congratulations, and welcome to Western International University® (West)! Your new my.west.edu
(MyWest) university website account has been established.
Login ID: mallen58090
Password: 449566WIU
Here a few things that will make it easy to get started on MyWest.
1. Navigate to my.west.edu and bookmark the page, or save it as a favorite.
2. Personalize your password. You can do this by logging in to my.west.edu with the information
above. Then click on the Me tab, and click on the Change Password link to enter a password
you will easily remember.
3. Should you forget your password, you can go the my.west.edu home page and click on the
Forgot Login/Password link.
4. For optimal viewing, please refer to the recommended computer, browser, and mobile
device requirements.
5. Make a note of the contact information for Technical Support, available 24/7 by phone or
Optimize for
Preview View
Company Confidential
57. Dashboard View
- Heavy information in introductory view
- Unclear on course progress, assignment due dates,
course schedule, grade stats, newly posted content.
- Some duplication in links
- Multiple text colors, unused icons
- No way to access course content
through course links on Dashboard
- Takes deeper, no-previewed
navigation to get to course content - Duplication in navigational tabs, hinders ease of
access
- Results in separate section instead of clear up front
Company Confidential
58. Thank You
Company Confidential
“Did you see the work sample
where I designed responsive
emails for west.edu?”