Cluster management is emerging as a new profession in Upper Austria, as evidenced by the experiences discussed in the document. It describes how cluster organizations in Upper Austria are set up in a top-down manner but operate bottom-up, focusing on company visits, innovation projects, and responding to industry needs. It also discusses how cluster management staff are trained and outlines some example training programs for project managers. The generation of "WE" prioritizes connectivity, collaboration, coopetition, and cocreation for future economic growth through shared knowledge and cooperation between organizations.