By Werner Pamminger, presented at the 17th TCI Global Conference, Monterrey 2014.

1. Cross-Cluster-Innovation. The future is NOW
Werner Pamminger
Parallel 1.1 Common problems, common markets and shared value
creation
11 November 2014

2. Cross-Cluster-Innovation The future is NOW

3. If I am not in Monterey I would probably…..
© Clusterland Upper Austria Ltd.
page 3

4. Page 4
© Clusterland Upper Austria Ltd. 24 November 2014 © Clusterland Upper
Austria Ltd

5. Upper Austria – leading Austrian region
in industry, technology and export
1.4 mil. inhabitants / 17 % of the population
11,982 km² / 14.0 % of area
32,800 € gross domestic product
24 November 2014
/per capita
24.3 % of Austrian production value
26.8 % of Austrian exports
4.0 % unemployment rate*
*) National definition: all registered
unemployed (including seasonal
unemployed) as a percentage of the
workforce potential (employed +
unemployed), 2012
Source: TMG, Upper Austrian Statistics Office,
AMS Linz, Upper Austrian Chamber of
Commerce

6. Core strategy
of Clusterland Upper Austria
Page 6
© Clusterland Upper Austria Ltd 24 November 2014

7. Facts & Figures of cluster partners
Clusterland Upper Austria Start Partners SMEs (~in %) Sales bn € Workforce thds
Page 7
Automotive 07/1998 210 67 25,2 82,6
Plastics 04/1999 443 83 15,4 52,2
Furniture & timber construction 01/2000 267 95 2,8 15,9
Health Technlogy 03/2002 230 83 4,7 43,2
Mechatronics 01/2003 339 88 11,0 56,8
Environmental Technology
Resource- and Energy
Efficiency
01/2006
05/2009
156 89 5,5 15,0
Information Technology 01/2013 74 81 k.A. 4,4
Human Resources 01/2004 152 k.A. k.A. k.A.
TOTAL (cum.) 1,871 84 (avg.) 64,6 270,1
Per 2013-10-31
© Clusterland Upper Austria Ltd 24 November 2014

8. What is this?
1st reason for Cross-Cluster Innovation
in Upper Austria

9. 2nd reason for Cross-Cluster Innovation
in Upper Austria
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1999 1998
2000
2002
Furniture & Timber
Health Technology
Mechatronics
2003
Automotive
2013
Information Technology
Resource- and
Energy Efficiency
Environmental
Technology
(since 2005)
Human Resources
2004 2006
2009
Until 2009-11 „Network
Environmental Technology“
Plastics
© Clusterland Upper Austria Ltd 24 November 2014

10. 3rd reason for Cross-Cluster Innovation
in Upper Austria
Page 10
© Clusterland Upper Austria Ltd 24 November 2014

11. Cross-company collaboration
WPC Platform in Austria
200,000 t total market volume for wood-plastic composites in Europe
(EU 25 + Norway + Switzerland in 2010)
15 % annual growth rate
Market volume is expected to double by 2014
Two thirds of extruded WPC is used for decking in the European market
WPC has also a place in building construction for both outdoor and indoor
applications
Members of the WPC Competence Center Austria:
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24. November 2014
© Clusterland Upper Austria Ltd

12. Cross-company collaboration
Special Interest Group: Smart Plastics
Back injection molded, intelligent foils (flexible substrates, cheap mass production,
electrical conductor and semiconductor properties)
Future potential for the plastics industry in upper Austria
Networking & advancement of the focal points of developement in mechatronics and
plastics
Awareness-raising of the regional economy for innovative new technologies
Members of the Initiative Smart Plastics:
The touchskin surface is used in
"sensitive_surface" to navigate through the
operating levels of the onboard computer.
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24. November 2014
© Clusterland Upper Austria Ltd

13. Cross-company collaboration
Austrian Advanced Lightweight Technology
Networking of companies and R&D institutions
Bundling of material transversal competences
(steel, light metals, plastics)
Develop and market innovative products and solutions
for new markets
Increase visibility of businesses and their
products / services
Strengthen and develop the lightweight theme in
the various fields of work
Use of complex technological or manufacturing
opportunities for completely new fields of application
Arouse interest of companies and R & D facilities outside
Austria
TOPICS
Materials development, testing / simulation,
construction
Connection technology, functional integration,
hybrid
Manufacturing, production and recycling
Market, application and lifecycle management
Systematic lightweight construction and design
Accompanying measures: training, public
relations, lightweight roadmap, competence
matrix
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© Clusterland Upper Austria Ltd 24. November 2014

14. What do we need to come
up with Cross-Cluster
collabortion?
© Clusterland Oberösterreich GmbH Page 14

15. Foto Air Force – Cluster Bombs
Seite 15

16. FOTO Pam LWSR43
Seite 16

17. The future of cluster management:
Form „temporary–non–critical“ projects
to
„permanent–success-critical“ projects
page 17

18. R2C – Roadmap to China
project duration 01.02.2014 – 31.07.2014
project volume: 132.000€ / furtherance: 38.500€
project partner:
Starlim Spritzguss GmbH, Mark Metallwaren GmbH,
GTech Automatisierungstechnik GmbH
short description:
Due to the increasing pressure of the OEMs and Tier1 suppliers, to their partners, to
follow them into promising new markets such as China, USA, India and Brazil, three
Upper Austrian companies have set themselves the objective of verifying a common
market entry as a strategic alliance to feasibility. This applies, in addition to a common
target definition in particular to raise the organizational and technical potential of
collaboration and quantify. Moreover, a roadmap is derived, or a process which
describes a process model, such as the establishment of a site can be done in the
consortium. Overarching objective is thus the long-term to ensure competitiveness
and the associated preservation of jobs at the location Upper Austria.
© Automobil-Cluster 2014 24. November 2014

19. Our core issue:
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© Clusterland Oberösterreich GmbH 24. November 2014

20. The main issue – trust!
Trust needs touch!
Trust needs time!
Trust is tough!
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21. Page 21
24 November 2014

22. Contact & Information
Werner Pamminger
Clusterland Oberösterreich GmbH
Tel: +43 732 79810-5118
werner.pamminger@tmg.at
www.clusterland.at
Clusterland Oberösterreich GmbH supports cluster and network initiatives. It
promotes innovation through cooperation and competence in order to enhance the
competitiveness of enterprises.
All Rights reserved, especially the rights to copy, to distribute or to translate. No part of the slides may be reproduced, copied or distributed in
any form or by any means without prior written permission of Clusterland Oberösterreich GmbH.
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© Clusterland Upper Austria Ltd 24 November 2014