* What channels to share video?
* How long should a segment be?
* Production value related to business use?
* Things to consider when making video content
Karthik Venkatesan is a Trainer, Coach and Consultant for Soft Skills (Business Communication, Leadership & Management, and Personality Development).
He has attended world-class trainings from well-renown trainers on a variety of topics like – Management, Soft skills, Life skills, etc.
He has provided trainings in huge organizations like Cognizant Technology Solutions (CTS), Tata Consultancy Services (TCS), and Fidelity Investments.
During his career in IT (Information Technology), he was in Application Development (ALM), Head of Quality for a Business Unit for a well-renowned Investment company based out of the USA and an industry-leader Responsible for whole
Business Unit, managed the Quality Program, and provided Process Improvements in Lean with huge savings.
He has worked in various markets like the USA, Europe, and Asia-Pacific to provide software solutions working in distributed teams for large Banks, Investments companies, Data Management organizations, and Telecom giants.
This involved extensively working with customers, lead teams and projects, work within limits of contracts, service key-accounts and manage employees and partners
Since 2003, have been provide training, coaching and consulting to individuals and groups, to assist them in achieving their business objectives in Technology, Soft-skills, Quality; easier, faster and at best price.
A presentation designed to assist you in compiling a great-looking professional CV that best represents your skills, qualifications and experience to future employers.
* What channels to share video?
* How long should a segment be?
* Production value related to business use?
* Things to consider when making video content
Karthik Venkatesan is a Trainer, Coach and Consultant for Soft Skills (Business Communication, Leadership & Management, and Personality Development).
He has attended world-class trainings from well-renown trainers on a variety of topics like – Management, Soft skills, Life skills, etc.
He has provided trainings in huge organizations like Cognizant Technology Solutions (CTS), Tata Consultancy Services (TCS), and Fidelity Investments.
During his career in IT (Information Technology), he was in Application Development (ALM), Head of Quality for a Business Unit for a well-renowned Investment company based out of the USA and an industry-leader Responsible for whole
Business Unit, managed the Quality Program, and provided Process Improvements in Lean with huge savings.
He has worked in various markets like the USA, Europe, and Asia-Pacific to provide software solutions working in distributed teams for large Banks, Investments companies, Data Management organizations, and Telecom giants.
This involved extensively working with customers, lead teams and projects, work within limits of contracts, service key-accounts and manage employees and partners
Since 2003, have been provide training, coaching and consulting to individuals and groups, to assist them in achieving their business objectives in Technology, Soft-skills, Quality; easier, faster and at best price.
A presentation designed to assist you in compiling a great-looking professional CV that best represents your skills, qualifications and experience to future employers.
How to Create an Effective Inbound Marketing Campaign | Part 1: Develop an OfferVIEO Design
The first step in creating an effective inbound marketing campaign is to come up with something to offer potential customers or clients. You need to show them how your business can benefit them – and you do that with marketing offers.
These offers come in many forms, but most of them will be different types of content, including e-books, white papers, webinars, podcasts, and infographics.
This was originally a blog post from the VIEO Design blog here: http://bit.ly/1vilzMn
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
This short presentation will point you in the right direction for producing a CV that will help you stand out from the pack when applying for your next teaching job.
This presentation explores branding from the viewpoint of social media. The scenario is how to document a social media strategy that encapsulates branding strategy and content marketing.
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
How to Create an Effective Inbound Marketing Campaign | Part 1: Develop an OfferVIEO Design
The first step in creating an effective inbound marketing campaign is to come up with something to offer potential customers or clients. You need to show them how your business can benefit them – and you do that with marketing offers.
These offers come in many forms, but most of them will be different types of content, including e-books, white papers, webinars, podcasts, and infographics.
This was originally a blog post from the VIEO Design blog here: http://bit.ly/1vilzMn
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
This short presentation will point you in the right direction for producing a CV that will help you stand out from the pack when applying for your next teaching job.
This presentation explores branding from the viewpoint of social media. The scenario is how to document a social media strategy that encapsulates branding strategy and content marketing.
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
Anti ulcer drugs and their Advance pharmacology ||
Anti-ulcer drugs are medications used to prevent and treat ulcers in the stomach and upper part of the small intestine (duodenal ulcers). These ulcers are often caused by an imbalance between stomach acid and the mucosal lining, which protects the stomach lining.
||Scope: Overview of various classes of anti-ulcer drugs, their mechanisms of action, indications, side effects, and clinical considerations.
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
3. Championing
the
Wello
Brand
Wello’s
Top
Priori'es:
What
would
we
like
Wello
to
represent?
• Health
&
Progress
• Posi'vity
&
Energy
• Fun
&
Social
• Flexibility
&
Convenience
• Trust
&
Caring
Our
clients’
well-‐being
and
our
trainers’
success!
4. Channel
Your
Trainer
Personality
• High
energy
vs.
calm
and
soothing
• Hardcore
vs.
adap've
• Counselor
vs.
leader
• Pic
/
video:
tone
&
body
language,
color
scheme
of
clothing
&
studio
space,
exude
confidence!
• Bio,
1-‐on-‐1
packages,
Group
Classes:
work
punchy,
vivid
phrases
into
bio
&
descrip'ons
Iden'fy
your
key
quali'es
and
*highlight*
them
in
your
Wello
profile
&
offerings!
5. Internal
Marke'ng:
Buffing
Up
Your
Trainer
Profile
• Photo:
is
it
eye-‐catching?
crisp?
does
it
represent
you?
• This
is
the
first
impression
you
form
–
make
it
count!
• Tips:
professionally
done,
ar's'c,
outdoors,
bright,
reflect
fitness
• Bio
&
Video:
highlight
your
skills
&
personality
• This
is
your
“interview”
with
each
new
client!
• Focus
on
how
you
help
clients
reach
their
goals
&
be
yourself!
• A
short
anecdote
in
your
video
can
make
you
more
relatable
• QualificaBons:
don’t
be
shy,
be
comprehensive
• This
is
your
“resumé”
for
each
new
client!
But
don’t
include
non-‐
fitness
oriented
achievements,
i.e.
BA
in
English
• Client
SpecialBes:
with
what
kind
of
clients
do
you
excel?
• Reviews:
the
more
(posi've),
the
becer
• This
is
your
“reference
check”
for
each
new
client!
6. Sample
Trainer
Profile
–
Main
Page
Photo,
Bio,
Video,
Exper'se,
Client
Special'es
–
Iduma
has
nailed
it.
Love
the
smile
in
her
bio
photo!
7. Sample
Trainer
Profile
–
Review
Page
Let’s
go
for
quality
*and*
quanBty,
like
Willie
has
here!
8. Sample
Trainer
Profile
–
Review
Page
More
reviews
=
more
future
bookings.
Cheyana
is
racking
up
a
whole
lot
of
great
reviews!
9. Internal
Marke'ng:
Sculp'ng
1-‐on-‐1
Package
Offerings
• Choose
on-‐trend
themes
and
write
appealing
descrip'ons
that
hit
on
clients’
needs:
– Be
crea've
and
fun
– Gear
packages
to
specific
goals
– Create
seasonal
packages:
bathing
suit
ready,
fight
the
holiday
bulge,
etc.
• Pricing
sugges'ons
for
packages:
– 5,
10,
or
15
session
packages
tend
to
work
best
– Round
to
the
nearest
$5
or
$10
– Offer
in-‐person
clients
the
op'on
to
workout
on
Wello
when
they
are
out
of
town
and
create
special
packages
for
them
11. Internal
Marke'ng:
Being
a
Group
Fitness
Heavyweight
• Choosing
Class
Types:
– Focus
on
your
special'es
(e.g.,
yoga,
circuit
training,
kickboxing)
– Try
to
offer
a
variety
of
classes
• Write
an
ALracBve
Class
DescripBons:
– Target
goals,
type
of
ac'vity,
level
of
intensity,
recommended
equipment
• Scheduling:
– Pick
days/'mes
you
can
commit
to
–
be
a
dependable
workout
resource
for
your
fitness
groupies!
– Check
Wello
FB
trainer
group
pos'ngs
for
recommenda'ons
• Rounding
Up
More
ParBcipants:
– Ask
trainees
who’ve
already
signed
up
to
reach
out
to
their
networks
(see
“Notes
to
Clients”
google
doc)
– More
about
this
in
the
“External
Marke'ng”
sec'on
coming
up…
12. Sample
Class
Descrip'on
Great
Tabata
class
descrip'on,
Debbie!
Help
educate
your
trainees
through
the
class
descrip'ons
13. Way
to
work
some
pizzazz
into
your
class
descrip'on,
Holly!
Signing
up
ASAP
for
this
party
class
!
Sample
Class
Descrip'on
14. External
Marke'ng:
Online
Channels
Tapping
Your
Network:
• Exis'ng
/
former
Wello
clients
through
the
note
system
• Social
Media:
@wearewello
– Facebook
– Twicer
– Pinterest:
wello
– Instagram
• Wello
widget
on
your
personal
website
• Invite
a
friend
link
Extending
Your
Network:
• Guest
blogging
• Ads:
Facebook
&
Google
• IDEA
Fitness
Connect
Badge
• Create
a
Yelp
profile
• Engage
with
fitness,
mom,
weight
loss
blogs
• Share
your
knowledge:
linkedin
groups,
quora,
etc.
• Local
trainer
directories
(e.g.NeighborhoodTrainer.co
m
in
NYC)
15. Sample
Facebook
Ad
Link
your
Wello
bio,
group
fitness
page,
or
your
1:1
packages!
16. Check-‐out
Judy’s
local
profile
on
Yelp.
*Make
sure
to
include
‘Wello’
in
your
'tle
so
it
is
searchable.
Sample
Yelp
Profile
17. Here
are
examples
how
Kate
and
Judy
display
the
Wello
Widget
on
their
fitness
blogs
Sample
Wello
Widget
18. External
Marke'ng:
“Tradi'onal”
Channels
Tapping
Your
ExisBng
Network
• Word-‐of-‐mouth
with
– Clients
– Friends,
Families,
Work
Colleagues
– Alma
maters
• Wello
Cer'ficate
to
post
in
studio
(coming
soon!)
• Wello
schwag
(coming
soon!)
– T-‐shirts
– Bumper
s'ckers
Extending
Your
Network
• Wello
postcards/flyers
(coming
soon!)
– Apartment
buildings
– Stores
– Doctor’s
offices
• Local
news
outlets
(point
them
to
Wello
“Press”
site)
– Newspapers
– TV
– Events
19. Final
Stretch
• Keep
up
the
awesome
work
and
energy!
• Leverage
Wello
and
fellow
trainers
for
ideas
and
feedback
on
marke'ng
strategies
• Got
more
ideas?
Share
them
on
the
Wello
Trainers
Facebook
page!
hLps://www.facebook.com/groups/wellotrainers/
• Marke'ng
Checklist
to
be
shared
• Q&A
