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- 6. Today’s Tools Blogs Twitter Flickr Youtube Facebook RSVP Survey Calendar Collaborative Edit Wikis Video Chat
- 7. Blogs
- 8. Why Use Examples How it Works Blogs
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- 31. RSS Questions
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- 36. Why Use Examples How it Works Twitter
- 37. Why Use Examples How it Works Twitter SmokeFree Wisconsin WI
- 38. Twitter Why Use Examples How it Works How are non-profits using social media?
- 39. Transcript of Responses Twitter Why Use Examples How it Works
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- 174. Video Chat Questions
- 175. Today’s Tools Blogs Twitter Flickr Youtube Facebook RSVP Survey Calendar Collaborative Edit Wikis Video Chat
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- 177. Play Time
- 181. Evaluation
- 182. How do you overcome organizational barriers? flickr: darling_clementine, s3a
- 183. Fear flickr : silvertj
- 188. Provide Training
- 190. *Pilot *Policy Magic Words flickr:anndouglas
- 192. Close
- 194. Recommendations for implementing social media CDC 2.0
- 197. Public Health Impact Social networks are quickly becoming a mainstream format for information exchange, relationship building and knowledge sharing. Many people are turning to their social network ‘friends’ for information on health issues. CDC is researching and piloting innovative strategies for using social networks to engage users in health topics and empower individuals to lead healthier, safer lives.
Editor's Notes
- http://www.flickr.com/photos/bensheldon/212159782/ New technology tools…but
- http://www.flickr.com/photos/pablobastidas/198063594/ There are a billion to choose from ….what do they all do, how do you choose and who has the time to learn to use them. And if you have to download anything for get about it. Given Harriet’s day to day challenge of just keeping up
- http://www.flickr.com/photos/hecanjog/220654190/ And on you feel like this…or
- http://www.flickr.com/photos/christinielsen/476326980/ Like this
- The first part of todays workshop will be a little like speed dating. We will take a look at 11 tools, why you might want to use them, examples of how they are being used and then some specifics on how they work. In the afternoon, you will pick one tool to get to know more intimately…and actually try some “hands on” You have notes pages in your folder for the morning but don’t feel you need to take detailed step by step notes because you will get a Getting Started guide this afternoon.
- How many of you read blogs? Write a blog? Short for Web log…an easy, fast way to publish and share content
- SFW uses a blog as a newsletter Blog post: content, easy to share photos
- Here is a school nurse getting information out to parents
- http://www.schoolkidshealthcareblog.com/ You can use a blog to Keep up to date in your field Post section: blogs are faster to write and read than newsletters..because they share one chunk of content at a time Notice that you can put a polli in the right column to collect information from your readers
- Marathon County is using a blog to support mothers who are trying to quit tobacco. Because blogs are easier and faster to write…you can target a blog to a more specific audience. The more tailored information is the more likely people will read it…and the more likely you are to influence behavior
- Here is the white house blog..notice that they publish public health content
- This is a health department blog…Rice county, MN Notice the archive on the right..readers can search content by date http://healthyricecounty.org/health-blog/
- This is a WI example…Wood county This blog provides updates on how ARRA money is being invested in Wood county
- And here is our blog..which we created because people wanted more examples of how public health is using social media
- Blogs make it easier for readers to find information in previous posts because there is an archive. You can search by time or key word.
- Newsletters send information one way..out.. Blogs can be a conversation comment or ask a question. If something isn’t clear they can ask for clarification..if they know more information or another resource..they can add it. If newsletters are like a megaphone..blogs are like a telephone…like the old fashioned party line
- Fast, easy and free to set up a blog
- Decide on your title Decide on a url..this one may take a few times…it will search to see if the url is available Word id…just keep trying until you get it write
- Skip advanced options..
- Pick one that you like..you can preview…you can change this later
- And then you are ready to go. But there is more you can do to personalize your blog Publish right away or save now and edit or finish later
- Share information, tailor to specfic audiences easily, online archive, share links, photos, video, you can easily format how it looks, has comments and questions so more like a conversation. You can read other blogs: keep up to date in your field Saves you time because you can get information out quickly You can put a blog on your website ( and no one has to know it is a blog)..but people can also subscribe to your blog so they can get updates.
- Really Simple Syndication …you can subscribe to a news paper and it is delivered to your door…but only once a day or week You can subscribe to a blog…( or wesite) and get the updates..no matter when the change happens
- You can subscribe via email which is fine if you only read one or two blogs…but if you start to read more
- pretty soon your email starts to look like this
- Here is a health dept blog…gives you the opportunity to subscribe via RRS and tells you what RSS is
- RSS provides a simple way to keep track of multiple blogs and news sites in a single place – it’s like an inbox for the internet.
- It’s like a personal newsletter Add subscriptions Tag items with keywords Email straight from reader
- So RSS is a way you can subscribe to find out when blogs and websites have been updated..it saves you time because you don’t have to go check multiple sites.
- Get information out Listen/stay up to speed Coordinate action: esp in an emergency Crowd source: learn from others, get new information and ideas Feedback tool: for sessions, classes
- Short, bite sized updates about what’s happening Like a blog but with really short posts – 140 character max Share with your social networking Three reasons to use twitter: follow people or organizations: find out what people are saying, listen to you audience, get new information and resources, stay cutting edge, get new ideas, stay connected promote your organization: your services, changes in services or hours, what you are doing, what you have accomplished, promote events engage people in conversation: get volunteers, get people to share your information with their networks
- Combines the power of social networks with the content sharing of blogs…faster for people to read, more options for reading ( on computer,on phone) people have heard of it in the media
- Get information out Emergency: accurate information, fast to lots of people Red Cross needs to keep a lot of people up to date Fast, consistent information, out to lots of people People who want to know can subscribe and people can forward the information out to their networks It all happens very fast and there is an archive How to follow Profile information Difference between folliowing and followers Number of updates You can partipcate on phone and on web
- Listen to what people are saying accurate information that is changing fast, lots of people want to know In Wisconsin tobacco control we have used Twitter heavily on a couple occasions. This is when the Senate and Assembly were voting on the SFA bill Not everyone can be there, we did want to know what was happening in real time We can keep up to date and re-tweet to our networks
- Engage people in a conversation Using twitter to learn Live query from B eth during a presentation Get feedback during presentations, submit questions before a presentation, include people in the conversation even if they are not in the room
- Some of the responses she got My sister uses it with a team ( advantage to Twitter is that they have an archive
- Fond du Lac police on twitter A way to provide updates quickly to many people
- Fondulac wi schools on twitter
- Health departments are using Twitter to get out updates and in this case to prompt behavior change http://twitter.com/SLVHealthDept/
- 732 followers We are here to talk to New Yorkers about health topics, events, and services offered through our programs
- Get a heads up on new informatino/resources..let others keep you at the cutting edge. Follow credible organizations in your field Get a new hand washing video
- If you are involved in bio preparedness work..FEMA has a Twitter feed
- So, how does it work? You create an account and profile
- Name, user name, one line bio Protect my updates
- Twitter asks you, “What are you doing?” this is your status update ( similar to what is on Facebook..but you can use it in a way that helps you. Promote your organization, provide useful information , ask a question.) Point out Followers Following – Find People
- Find people – username, or name
- I can find people I want to listen to
- Or find organizations I want to follow
- Use Twitter for prompts or reminders.. Research shows this works to influence behavior The Center for Connected Health conducted a randomized trial in 2008 using text messaging to send a daily weather report and reminder to apply sunscreen. The control group did not receive any reminders. Everyone got a tube of sunscreen with a monitor strapped onto it so every time the cap was removed, a text message was sent back to the researchers. Study participants who received text reminders applied the sunscreen an average of 56% of the time, compared with the control group, which had a mean daily adherence rate of 30%. From Suzannah fox CDc 2009 conference http://e-patients.net/archives/2009/08/social-medias-promise-for-public-health.html
- Use a Photo Sharing service for two reasons Find photos to use in presentations or documents This gives us real life photos that we think people can relate to Share photos with colleagues around the state or across your group Stop sending out emails with large picture files attached
- Share health related photos, share photos of events, share photos of people doing what you want them to do, share photos of celebrations..recognize people. If you do presentations or create resources…find real/free photos to use. Have others add photos ( is you are working with minors…be familiar with what ever release forms may be needed) Provide photos to teachers for them to use or have teachers use
- Sharing Photos – Resource Center These photos are from the Breathe Free Wisconsin rally that took place in the Spring. I posted them to Flickr and also included about 30 photos in that month’s newsletter along with a link so people could view the full size photos on Flickr and download them. This way I didn’t spend my time emailing large file size photos to people.
- Sharing Photos – FACT Another example of using photo sharing in the tobacco control program is Luke who works within Youth Advocacy issues. He attended an event held by Kool Cigarettes and got tons of free stuff. He took photos of it and posted them online to show what tobacco control advocates are up against.
- We posted pictures from Joint finance hearings so people in upcoming hearings would know what to expect.
- Cdc h1n1 photos Provide high quality photos for others to use: in presentaitons, in brochurse and fact sheets, on line, on facebook on blogs..make it easy for others to share your content with their networks, Students for classroom presentations, for parent meetings, for community forums,for local news media
- So how does it work – After you create your account you simply begin uploading photos
- It is very similar to adding attachments to email, just select which photos you want and Flickr downloads them from your computer. You set privacy
- Flickr then walks you though organizing the photos, just like you would a traditional photo album Once you are done here you now have an online photo album that lives at it’s own address to it is easy to to share you photos with colleagues
- Photos that people have marked with a creative commons license are “free” for you to use
- Using Advanced search in Flickr you can search for photos marked only with a creative commons license.
- Download different sizes Attribution, Share Alike
- Educate and inform Influence behavior by modeling testimonials
- Why Use Model action you want people to take Get attention for your organization Create your own media http://www.flickr.com/people/anotherpintplease/
- Watching video is the number one thing people do on line..no matter what your age http://www.pewinternet.org/Reports/2009/13--The-Audience-for-Online-VideoSharing-Sites-Shoots-Up.aspx?r=1 The Audience for Online Video-Sharing Sites Shoots Up April 2009 survey by the Pew Research Center’s Internet & American Life Project
- The federal gov uses youtube…. The CDC posts update to date accurate video content…. People can view and share…and health dept and orgs post links on their websites http://www.youtube.com/watch?v=Uo-sHTeMKpQ
- A great example of best practice use of social media…HHS sponsored a contest asking people to help them educate the public about the flu Resulted in Dr John Clark
- Cheap for HHS to create, reached an audience they couldn’t reach, was spread virally …people shared it with their friends who share it with theirs http://www.youtube.com/watch?v=_gwUdmPl0bU 234,000 views
- Model of a health department that has developed multiple videos
- One small change shows people making small doable behavior changes
- We shot the video using a tiny Flip camera and edited it using iMovie – and we are really proud of the finished product! We also engaged our Twitter, Facebook and Flickr accounts to support our message and help us spread the word. http://pulseandsignal.com/interview/salt-lake-valley-health-department-meets-social-media/
- 3,130 views People can post comments..which can provide you feedback and can be used in evaluation Example of engaging your audience
- Here is a WI example…created by wood country to help their community understand what public health and what ph does http://www.youtube.com/watch?v=NQo_S5f3m1U Wood county
- FACT media campaigns are posted on YouTube. This allows youth in FACT to easily link to the video from their myspace or facebook pages Extras from the campaigns have also been posted We also posted rally video
- FACT joint finance video – easy to embed video on your website. Modeled and took some of the fear away for future joint finance hearings
- Here is my debut for JFC An example of using video to promote behavior change and influence health policy
- You can sign in to YouTube with a Google account Just like with photo sharing, your video can be marked private
- Once you upload your video people can view it online and you can imbed the video into your website.
- It is about connecting people quickly and easily. It is popular among youth..but adults and organizations are using facebook too What can you do with Facebook: share information, give updates, share photos and videos, promote events,
- http://content.nejm.org/cgi/content/full/357/4/370/F1 New england journal obesity study
- Social networks influence behvior change http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2007/07/maybe-it-is-all.html
- Close to 55,000 fans Getting news out to the public…education and information
- WI obesity prevention coalition in Marathon county Keep up to date See the interaction
- Wood County health dept…provide updates and reminders
- Pepin County health dept
- Here is an example of using facebook to showcase schools that are doing it right…influence behavior by showing what you do want ( much more effective than showing showing what you don’t)
- An attempt to influence behavior through social networks Good example of using facebook to influence behavior..when I get my flu vaccine..I can be come a flu figher…..so it will show on my facebook page..so everyone who comes will see I have already gotten my vaccine…and I can tell my friends … This is a better example of using the power of social networking to influence behvavior change
- It is actually the norm at the national level to have a facebook page. CDC encourages the strategic use of social networking sites to effectively and inexpensively reach individuals with personalized and targeted health information. http://www.cdc.gov/SocialMedia/Tools/SocialNetworking.html
- Share information, resources and updates, promoting events, influence behavior ( flu fighter), get volunteers ( SFW letters to ed, speak at joint finance)
- The first part of todays workshop will be a little like speed dating. We will take a look at 10 tools, why you might want to use them, examples of how they are being used and then some specifics on how they work. In the afternoon, you will pick one tools to get to know more intimately…and actually try some “hands on” You have notes pages in your folder for the morning but don’t feel you need to take detailed step by step notes because you will get a Getting Started guide this afternoon.
- Has anyone used Meeting Wizard or another RSVP or invitation tool? How many of you plan meetings? How much time do you spend trying to find a date and time that work for everyone? How do you schedule meetings now…email? How many emails does it take? - Saves time finding meeting dates, automatically sends a reminder. Doodle you can poll quickly and at a distance
- Meeting Wizard is a free easy to use tool that does the work of finding a date and time for you. And not only is it easier for you..it is easier for your meeting participants too.
- Click create a meeting
- Here is what you fill out … Purpose of meeting or title Type of meeting includes: face to face, teleconference, webconference… Email addresses of who you will invite: type in, copy and paste or import your emails Message: you can provide more details Location: where the meeting will be My favorite part is the auto reminder email. If you click this, MW will ( all by itself) send a meeting reminder one day before the meeting ..even to you.
- You get everyone’s responses summarized in a chart. All you have to do is look across the bottom row to find the dates when the most people can attend. If you have some participants that must be there…you can see their availability by checking the left column. Participants can include a message for you…it would show up by their name..for instance…I can do this date but I’d rather not You click confirm
- Has anyone used online survey tools? Did you ever wish you had a fast, easy, free way to survey your colleagues or the people you serve? Better yet..have you ever wished there was a fast way to compile surveys. Has anyone ever had a stack of surveys to summarize? Collect information, fast, free or cheap, compile, summarize…in paid version analyze
- Evaluate training or event
- Create from scratch Copy an existing ( that I have made) Use a template ( only paid accounts)
- Design from scratch
- Use and modify and existing survey
- Lots of choices for types of questions You don’t have to create the format or answers from scratch
- Preview a survey
- Collect response Link in email message or on web UPloade your emails and they will send Create a pop up
- There are lots of options for how to analyze and display your data. Here is one example..gives you count and percent automatically. You can change the layout. You can export data. In Survey Monkey a free account will hold up to 100 responses. ( so you can survey up to 100 people for free) a paid account is $20 a month or $200/year.
- Coordinate calendars with multiple people, put a calendar on your website or site to keep people informed Why Use You have an event, you check with people in your office to find a date, book the space and send out the flyer. The next thing you know, the health department calls and says I can’t believe you scheduled you event for the 8 th – you know we have --- that day. You are left feeling like this…
- Here are a couple of examples. SmokeFree Wisconsin and the Campaign for Tobacco-Free Kids use a shared calendar to avoid scheduling state and national TFAN alerts on the same day.
- This is the Program’s TTA calendar – it allows TTA staff to see what’s going on regional and around the state and to allow for easier planning.
- Create a google account – many of the tools we will talk about today run off of Google so you can use the same account to access them.
- When you start you will have an empty calendar. You can add calendars under “my calendars” and color code them to distinguish your own events from others. As with other calendars, you can change the view.
- You can click directly on the calendar to provide just a small amount of detail or click on Create Event to provide more detail and to manage invitations. You can also choose to receive email or mobile text-message reminders for all your events. A shared calendar allows you to do things that are not possible on just your office calendar.
- You can share your calendar with others and choose whether they can view or edit the calendar as well as making your calendar public or private. You can now receive email or mobile text-message reminders for all your personal calendars
- Collaboratively edit documents, PPT, spread sheets….real time or asynchronously, share folders, have access to your documents no matter where you are, publish in a variety of formats
- Why google docs It’s free Google has a number of tools..once you have an account..you can try all the tools with the same password It is not going anywhere any time soon They have done a really good job of making it easy to use their tools
- WE used google docs to create resources…
- Here is an example of a planning grid ..this was for a joint finance hearing Each county could add their information So this was a collaborative way to plan for an event and track progress
- At the resource center we use google docs to Creating meeting agendas No one person is responsible…we each are responsible for adding items
- We also create reports collaboratively Any other examples of how you have used google docs..I have heard of writing/editing grants
- For those of you new to google docs: you can collaboratively use Documents, presentations, spread sheets and forms For the demo..I’m going to show how to get started with docs…but feel free to play on any of these
- Here is what it looks like to start a new doc Tools bars very similar to word You have spell check I can start typing….or I can copy and paste or upload a document I created in word
- I’m ready to share..here are my options
- You can invite people as collaborators ..or only to view You can give permission…for those people to invite others Email: you can type in email, copy and paste…once you have shared they are in your contact list Right side: who has been invited.. they can also be removed You can preview the document ..see it as a viewer would Email collaborators
- Here is what it looks like to email collaborators Invitees: will get a link in the email..
- What if someone changes something and I don’t agree…
- No problem...all the revisions are kept and you just go back to a past version. You can click on two boxes and compare the two versions…what changes were made
- Here is the comparison between two drafts…Sarah and I have two different colors.. Sarah is working more than me. 10 people can edit a document at the same time. Once this simultaneous collaborator user limit has been reached, additional users will be able to view, not edit the document. However, you can share a document with 200 people (whether you add collaborators or viewers, the total cannot exceed 200 people).
- When you are done you can export as a word document, or PDF or text or web page
- Any questions
- Collaborative website, you can share information, you can use with a work group, you can create a listserv, you can collect information via forms
- You are working on a team or work group ..that will be together for a longer period of time and needs to do more than edit one document You may have to: create agendas, edit meeting minutes, co-create documents keep up to date on the status of projects and deadlines Share documents A wiki or group is like an online conference center
- You can use google groups
- This is an example of our first group that we set up to collaborate on our first technology session. We also used the group to communicate after each presentation. This shows the four things you can do within a group
- Wisctalk..only uses discussion
- Decide the name…the email and web address are created automatically Describe your group and decide: public, announcement only ( like wisctalk) or restricted..only those you invite can see and work on it.
- Add members Put in email address and create your invitation message Or skip this step if you want to set up some features first
- Google Sites allows you to not only create a normal website but also to create a site that you can work on collaboratively with others – so you can control who can see it and who can make changes to it.
- In tobacco, a Google Site was created for the 10-Day Coffee Campaign. This was obviously a public site, we could all get to it without having to sign into Google.
- A couple other Google Site examples… The Young Adult Project uses a site to keep track of their project happenings for all their partners. You can see here they have a PowerPoint embedded right on their homepage. It looks dramatically different from the coffee site. These two examples are sites that are available for everyone on the web to see.
- Here is another site that was created for a workgroup. I created this for the conference planning committee – this group will be together for over a year and this site allows us to keep all of our documents in one place. We are also able to track who is doing what.
- An example of a site that is private is this one created for a tobacco TTA staff. The site is shared with people through invitation. We post agenda and minutes, TTA update documents, a shared calendar, and announcements. We also have pages that we use as collaborative workspaces – so MYAP 2010 is a smaller workgroup working on resources. Everyone who can see it has access to make changes. – Toolbar at the top
- Any questions
- Send a video message..press record
- All the examples and resources are together on one webpage created with Google’s free Page Creater ( currently closed to new users while they make improvements …as of 8.08)
- http://www.cdc.gov/SocialMedia/Tools/guidelines/pdf/securitymitigations.pdf Social media sites and other Web 2.0 technologies, such as Facebook, YouTube and Twitter, offer health communicators powerful new channels to deliver relevant and targeted health messages, often facilitated through trusted sources, when, where and how users want information.
- http://www.flickr.com/photos/greenboy/452828239/ Tobacco control professionals in WI have been using new technology or social media for over a year. They report that the new tools save them time and connect with colleagues and the audiences they serve. When asked if they would stop using new technology..they tell us “ I wouldn’t go back.”
- http://www.flickr.com/photos/darling_clementine/1700976440/ http://www.flickr.com/photos/s3a/4312123935/sizes/m/
- Perc’d waste of time Loss of control (of message, data, information) Fear over safety of computers/data Fear of negative comments Fear of aggravating information overload Fear of Failure Time to learn and experiment
- From CDC 2.0 http://www.slideshare.net/forumone/janice-nall
- http://www.slideshare.net/forumone/janice-nall
- http://www.cdc.gov/healthmarketing/ehm/social-networks.html April 2008
- http://www.pewinternet.org/
- http://www.pewinternet.org/Presentations/2010/Mar/Fred-Forward.aspx
- Here is another WI example..this blog is for a program