The document summarizes an iMedia Entertainment Summit. Key events included a keynote on the state of the entertainment industry by Lucy Hood of the Academy of Television Arts & Sciences. There were also panels on harnessing the media mix and integration, measurement, audience development through new storytelling, finding innovation, and using smart TVs to further engage viewers. The summit featured case studies and presentations from executives in television networks and digital media companies. [/SUMMARY]
James Milward discusses how storytelling is evolving in the new media landscape. Traditional linear stories told through mass media are being replaced by interactive stories across many platforms where audiences have more choice and influence over the narrative. This represents an opportunity for new types of collaborative, data-driven storytelling but also introduces challenges around complexity, loss of context and audience fragmentation. Milward advocates adapting to this changing environment by focusing on iterative processes centered around well-defined stories, forms and functions tailored for new platforms and audiences.
The concept of work-life balance today is obsolete. This conference took a deeper look at people, projects, products, and services that we can all leverage to try to LIVE, WORK, and PLAY BETTER.
The document summarizes information from an info session for the Net Impact Club at Haas business school. It discusses the club's mission to develop leaders who create positive social change through business. It outlines the club's activities like bringing in speakers, holding professional development events, and organizing social impact week. Students are encouraged to get involved in organizing various events and initiatives.
The document discusses the rise of multi-platform internet usage in the US. It notes that as of June 2013, over half (54%) of US internet users now use multiple platforms like desktop and mobile. It also discusses findings that over half of all digital media time now occurs on mobile platforms. The document then covers research by comScore finding that people choose to watch online video for convenience and not to avoid ads. It also notes that people who use more screens spend more total time on each screen.
This document discusses different ways that businesses can structure their organizations. It describes organizing by function, product/activity, area, customer, and process. For each structure, it provides examples and lists the potential advantages and disadvantages. Functional structures group departments by specialized tasks, while product structures group them by product lines. Area structures divide the business geographically. The document aims to explain the pros and cons of different organizational structures.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
The document provides an agenda for the 29th Annual NAMIC Conference taking place from September 29-30, 2015 at the NY Marriott Marquis. The conference will feature keynote speakers, panels on topics such as OTT streaming, multicultural content, and career development. Sessions will explore reaching millennial audiences, global content trends, and entrepreneurship. Networking events include a reception and breakfasts/lunches recognizing leadership and mentoring programs. The goal is to discuss diversity, inclusion and address issues in media and entertainment through educational sessions and talks.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
James Milward discusses how storytelling is evolving in the new media landscape. Traditional linear stories told through mass media are being replaced by interactive stories across many platforms where audiences have more choice and influence over the narrative. This represents an opportunity for new types of collaborative, data-driven storytelling but also introduces challenges around complexity, loss of context and audience fragmentation. Milward advocates adapting to this changing environment by focusing on iterative processes centered around well-defined stories, forms and functions tailored for new platforms and audiences.
The concept of work-life balance today is obsolete. This conference took a deeper look at people, projects, products, and services that we can all leverage to try to LIVE, WORK, and PLAY BETTER.
The document summarizes information from an info session for the Net Impact Club at Haas business school. It discusses the club's mission to develop leaders who create positive social change through business. It outlines the club's activities like bringing in speakers, holding professional development events, and organizing social impact week. Students are encouraged to get involved in organizing various events and initiatives.
The document discusses the rise of multi-platform internet usage in the US. It notes that as of June 2013, over half (54%) of US internet users now use multiple platforms like desktop and mobile. It also discusses findings that over half of all digital media time now occurs on mobile platforms. The document then covers research by comScore finding that people choose to watch online video for convenience and not to avoid ads. It also notes that people who use more screens spend more total time on each screen.
This document discusses different ways that businesses can structure their organizations. It describes organizing by function, product/activity, area, customer, and process. For each structure, it provides examples and lists the potential advantages and disadvantages. Functional structures group departments by specialized tasks, while product structures group them by product lines. Area structures divide the business geographically. The document aims to explain the pros and cons of different organizational structures.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
The document provides an agenda for the 29th Annual NAMIC Conference taking place from September 29-30, 2015 at the NY Marriott Marquis. The conference will feature keynote speakers, panels on topics such as OTT streaming, multicultural content, and career development. Sessions will explore reaching millennial audiences, global content trends, and entrepreneurship. Networking events include a reception and breakfasts/lunches recognizing leadership and mentoring programs. The goal is to discuss diversity, inclusion and address issues in media and entertainment through educational sessions and talks.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
The document summarizes the merger between OVGuide and Live Matrix to create a comprehensive source for online video discovery and guidance. Key points:
- OVGuide and Live Matrix merged, combining OVGuide's on-demand video data with Live Matrix's scheduled content data.
- The new company will be the most complete source for finding upcoming, live, and on-demand online video content across all platforms.
- It aims to help users discover online video, and help publishers and advertisers better reach audiences and leverage online video.
The document discusses a cross-media storytelling project by NCRV called Facts TV. It is a daily 10-minute TV show for 9-12 year olds that deals with social issues. It has an accompanying website that allows for online interaction between characters and viewers, including user-generated content. The project was developed based on research of the target audience and aims to trigger their involvement through various interactive features across media. It has been successful, reaching high viewership and online engagement numbers.
Keep Your Content Weird, Fresh and Relevant - BBCON 2015Benjamin Wong
Nonprofits vie for constituents' attention online. Your messages compete with more than just cute goat videos and cat memes. How can your organization flourish in the Internet fray? The city of Austin will be our guide as we explore how to keep website content relevant and fresh.
A BBCON 2015 session presented by Nyleva Corley and Ben Wong
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique filming process over 12 years to capture the changes a person experiences from age 6 to 18.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The document welcomes attendees to the Seattle Interactive Conference (SIC) 2014 and highlights that this year's focus will be on "Makers" - creative thinkers who are changing industries through easier access to tools and data. The agenda features inspiring speakers who are innovators willing to experiment boldly and reinvent techniques to shift how people work and play. The hope is that attendees will leave feeling ready to innovate and experiment, knowing that anyone can be a maker.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique filming process over 12 years to chronicle the growth of a child into adulthood.
The document welcomes attendees to the Seattle Interactive Conference (SIC) 2014 and highlights that this year's theme is spotlighting "Makers" - creative thinkers who are changing industries with easier access to tools and data. The agenda is filled with inspiring speakers who are innovators willing to experiment boldly to reinvent tools and shift how people work and play. The hope is that attendees will leave feeling ready to innovate and experiment, knowing that anyone can be a maker.
The document welcomes attendees to the Seattle Interactive Conference (SIC) 2014 and highlights that this year's theme is spotlighting "Makers" - creative thinkers who are changing their industries through access to tools and data. The agenda is filled with inspiring speakers who are innovators willing to experiment boldly to reinvent tools and shift how people work and play. The hope is that attendees will leave feeling ready to innovate and experiment, knowing that anyone can be a maker.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. The third session will feature a keynote discussing how digital artisans are changing industries through easier access to tools and data, pushing innovation at a faster pace.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique filming process over 12 years to chronicle the growth of a child into adulthood.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique 12-year film project and creative process.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The document welcomes attendees to the Seattle Interactive Conference (SIC) 2014 and highlights that this year's theme is spotlighting "Makers" - creative thinkers who are changing industries with easier access to tools and data. The agenda is filled with inspiring speakers who are innovators willing to experiment boldly to reinvent tools and shift how people work and play. The hope is that attendees will leave feeling ready to innovate and experiment, knowing that anyone can be a maker.
The document welcomes attendees to the Seattle Interactive Conference (SIC) 2014 and highlights that this year's theme is spotlighting "Makers" - creative thinkers who are changing their industries through access to tools and data. The agenda is filled with inspiring speakers who are innovators willing to experiment boldly to reinvent tools and shift how people work and play. The hope is that attendees will leave feeling ready to innovate and experiment, knowing that anyone can be a maker.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The document discusses how combining creative and data-driven marketing can improve engagement and make marketing more data-driven. It advocates using data and insights, not just data, to inform marketing strategies. Examples are given of how predictive modeling for Lenovo improved various metrics like engagement, click-through rate, and qualified leads. The discussion also touches on validating marketing success by analyzing relevant metrics.
MGM Resorts International aims to use social media and content strategy to engage customers and drive business. Their mission is to create an enjoyable experience for visitors from around the world. By producing high-quality, credible content at scale across social platforms, MGM Resorts hopes to stand out amongst other brands and competitors.
The document summarizes the merger between OVGuide and Live Matrix to create a comprehensive source for online video discovery and guidance. Key points:
- OVGuide and Live Matrix merged, combining OVGuide's on-demand video data with Live Matrix's scheduled content data.
- The new company will be the most complete source for finding upcoming, live, and on-demand online video content across all platforms.
- It aims to help users discover online video, and help publishers and advertisers better reach audiences and leverage online video.
The document discusses a cross-media storytelling project by NCRV called Facts TV. It is a daily 10-minute TV show for 9-12 year olds that deals with social issues. It has an accompanying website that allows for online interaction between characters and viewers, including user-generated content. The project was developed based on research of the target audience and aims to trigger their involvement through various interactive features across media. It has been successful, reaching high viewership and online engagement numbers.
Keep Your Content Weird, Fresh and Relevant - BBCON 2015Benjamin Wong
Nonprofits vie for constituents' attention online. Your messages compete with more than just cute goat videos and cat memes. How can your organization flourish in the Internet fray? The city of Austin will be our guide as we explore how to keep website content relevant and fresh.
A BBCON 2015 session presented by Nyleva Corley and Ben Wong
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique filming process over 12 years to capture the changes a person experiences from age 6 to 18.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The document welcomes attendees to the Seattle Interactive Conference (SIC) 2014 and highlights that this year's focus will be on "Makers" - creative thinkers who are changing industries through easier access to tools and data. The agenda features inspiring speakers who are innovators willing to experiment boldly and reinvent techniques to shift how people work and play. The hope is that attendees will leave feeling ready to innovate and experiment, knowing that anyone can be a maker.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique filming process over 12 years to chronicle the growth of a child into adulthood.
The document welcomes attendees to the Seattle Interactive Conference (SIC) 2014 and highlights that this year's theme is spotlighting "Makers" - creative thinkers who are changing industries with easier access to tools and data. The agenda is filled with inspiring speakers who are innovators willing to experiment boldly to reinvent tools and shift how people work and play. The hope is that attendees will leave feeling ready to innovate and experiment, knowing that anyone can be a maker.
The document welcomes attendees to the Seattle Interactive Conference (SIC) 2014 and highlights that this year's theme is spotlighting "Makers" - creative thinkers who are changing their industries through access to tools and data. The agenda is filled with inspiring speakers who are innovators willing to experiment boldly to reinvent tools and shift how people work and play. The hope is that attendees will leave feeling ready to innovate and experiment, knowing that anyone can be a maker.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. The third session will feature a keynote discussing how digital artisans are changing industries through easier access to tools and data, pushing innovation at a faster pace.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique filming process over 12 years to chronicle the growth of a child into adulthood.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique 12-year film project and creative process.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The document welcomes attendees to the Seattle Interactive Conference (SIC) 2014 and highlights that this year's theme is spotlighting "Makers" - creative thinkers who are changing industries with easier access to tools and data. The agenda is filled with inspiring speakers who are innovators willing to experiment boldly to reinvent tools and shift how people work and play. The hope is that attendees will leave feeling ready to innovate and experiment, knowing that anyone can be a maker.
The document welcomes attendees to the Seattle Interactive Conference (SIC) 2014 and highlights that this year's theme is spotlighting "Makers" - creative thinkers who are changing their industries through access to tools and data. The agenda is filled with inspiring speakers who are innovators willing to experiment boldly to reinvent tools and shift how people work and play. The hope is that attendees will leave feeling ready to innovate and experiment, knowing that anyone can be a maker.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The document discusses how combining creative and data-driven marketing can improve engagement and make marketing more data-driven. It advocates using data and insights, not just data, to inform marketing strategies. Examples are given of how predictive modeling for Lenovo improved various metrics like engagement, click-through rate, and qualified leads. The discussion also touches on validating marketing success by analyzing relevant metrics.
MGM Resorts International aims to use social media and content strategy to engage customers and drive business. Their mission is to create an enjoyable experience for visitors from around the world. By producing high-quality, credible content at scale across social platforms, MGM Resorts hopes to stand out amongst other brands and competitors.
In 2013, Anheuser-Busch InBev set a vision to become the best consumer packaged goods company in digital. To achieve this, they built dedicated digital teams to support marketing, trade, and technology. They adopted a test-and-learn mindset of 70% established ideas, 20% experimental ideas, and 10% innovative ideas. Through this approach, they have successfully innovated in emerging media platforms, new commerce channels, content co-creation, and the connected home by challenging partners to innovate with them.
Brands that create memorable customer experiences that matter in people's lives on a daily basis will be the most relevant brands. As experience becomes the new brand differentiator, companies must design experiences that satisfy customers through every interaction on any channel. While most mobile users are still undecided when shopping online, ensuring easy access to useful information is important for building trust in a brand.
This document discusses how to become better storytellers by recognizing signals from media data about customers. It recommends understanding customers' passions and behaviors by analyzing who they are, where they are located, and what motivates them. The key is then using this data insight to create and capitalize on compelling stories through targeted media. The summary is in 3 sentences as requested.
Marketers should think like movie producers by using storytelling techniques in their work. Stories are at the heart of marketing. Following a three-act structure, building better characters, and knowing the medium are important for becoming better storytellers. Marketers should also understand what audiences want, such as access, information and entertainment. An effective strategy is taking an episodic approach where a campaign story is told over time through multiple videos and interactions, allowing for more engagement with the audience and responding to ongoing conversations.
1. The document discusses the importance of inclusion and engagement for all talent within an organization.
2. It recommends that when talent comes to work they should understand their basic responsibilities, goals, values, performance reviews, and communication from leadership.
3. People want to work at companies that offer professional development, stretch assignments, mentorship, career management, and a fair and inclusive work environment.
The document summarizes an initiative called i'mPART that aims to promote diversity in the advertising, media, and marketing industries. It was created to raise awareness of the benefits of diversity and bring professionals together around increasing diversity. The initiative focuses on promoting, attracting, retaining, and training diverse talent. It has raised nearly $2 million to support its mission through the MEDIACTION fundraiser.
These bits of software, strategic thinking and experimental attitude are combined with pieces of hardware and varying skills to create and surprise. The goal is to create something innovative and valuable. A world of bits and pieces is always changing, as are we.
The document discusses concepts from cognitive neuroscience including working memory, long term memory, and episodic memory. It provides diagrams of models of working memory that include components like the central executive, visuospatial sketchpad, phonological loop, and sensory buffers. It also shares a quote about how human beings have a large storage capacity for episodic memories of things we pay attention to without intending to memorize. The document promotes learning more about storyscaping techniques on the provided website.
This document discusses several topics related to digital marketing including automation of processes and collaboration with partners, advanced targeting and programmatic media buying, issues with ad blocking and brand safety, measurement and attribution of marketing campaigns, challenges facing marketing agencies, and the importance of talent.
Brian Wong, CEO of Kiip, discusses how the company is engaging consumers in "connected moments" by rewarding them for achievements and behaviors in mobile apps and through connectivity. Kiip has logged over 2 billion moments with 150 million devices globally. Wong describes how moments can be used for media, CRM/loyalty programs, and data. He provides a case study of how Campari used moments to increase brand consideration through in-app rewards. Wong envisions taking moments to the next level by better defining audiences, moments, and the value exchange between brands and consumers.
This document appears to be a business card for Ashley J. Swartz, the founder and CEO of Furious Corp. It lists her as a speaker at iMedia Austin 2015 and provides her name, Twitter handle, title, and email contact for Furious Corp.
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?iMedia Connection
This document discusses personally identifiable information (PII) and how the digital advertising landscape has changed in recent years. It notes that PII rules were established 15 years ago but the market is now very different, with platforms merging PII data with ad serving data and using PII for targeting. It suggests that regulating PII and connecting different data silos, including for internet of things devices, is an important issue. It concludes that advertising technology companies should reconsider how they can appropriately leverage PII given these changes.
The document discusses originality and freshness in creative works. It states that originality does not mean something is completely unprecedented, but rather how familiar elements are represented or juxtaposed in a fresh way. Automation and technology should not replace human strategy and interaction, but rather be built around people in a way that enhances communication.
The document appears to be notes from a presentation given by Ashley J. Swartz, founder and CEO of Furious Corp. The presentation discusses strategies for success in the face of industry disruption, including embracing technology to improve the customer experience rather than viewing it as a threat. Swartz advocates for progress over change, and efficiency through understanding customer needs. A mission statement is included that emphasizes Furious Corp.'s goal of enhancing lives and performance through accessible information and tools.
The document summarizes a case study of a programmatic advertising campaign run by Anagram for OptiShot, a golf simulation company. The campaign drove a 565% increase in direct sales year-over-year and exceeded benchmarks, with a 1.5x return on ad spend. Anagram tested different creative themes, messages, and formats targeted to various audience segments, and optimized creatives and media on a monthly basis based on results.
This document discusses leveraging people data to increase marketing effectiveness. It covers:
1) Setting a foundation by establishing guidelines, measurement frameworks, and learning agendas for programmatic marketing.
2) Developing a data strategy by defining data-driven beliefs, integrating all customer data into a central view, and running marketing programs using that unified data.
3) Activating data and cross-channel delivery by discovering audiences across partners, optimizing campaign delivery, understanding cross-channel engagement and consumer journeys, and maximizing reach.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
8. ―Give people what they want,
when they want it, in the form
they want it in, at a reasonable
price — and they'll more likely
pay for it rather than steal it."
14. Today’s Goals
• What’s real?
• What’s working?
• What should we be focusing on?
• Measurement, Privacy, Innovation, Social
• Modern Tech Adoption
15. Keynote Fireside Chat:
“State of the Industry”
Lucy Hood
President & COO
Academy of Television Arts & Sciences
@PrimetimeEmmys
Interviewed by: Lori H. Schwartz
Tech Catalyst & Principal
World of Schwartz
@worldofschwartz
16.
17. Power Panel:
“Harnessing the Media Mix & Integration”
Doug Neil
EVP
Digital Marketing
Universal Pictures
@Socaldoug
Megan Wahtera
SVP
Interactive Marketing
Paramount Pictures
@ParamountPics
Moderator:
Gordon Paddison
CEO
Stradella Road
@gpad
Laurel Bernard
EVP
Marketing
Fox Broadcasting
@labernard
18.
19. 11:00 – 11:30am Networking Break & Table Top Displays
11:30 - 12:15pm
Measurement Panel: "GRPs, KPIs, Oh My!"
• Ben Carlson, Co-Creator / President, Fizziology
• Cheryl Idell, EVP, Client Solutions, Nielsen
• Reggie Panaligan, Analytical Lead, Media & Entertainment, Google
• Moderator: Julie Rieger, EVP, Media & Marketing Planning, 20th Century Fox
12:15 - 1:15pm
Lunch & Visionary Marketer Award Presentation
• Honoree: Don Buckley, EVP, CMO, Showtime Networks
• Introduced by: Gordon Paddison, CEO, Stradella Road
Sponsored by:
1:15 - 1:35pm
Case Study: "Audience Development & the New Storytelling“
• Bernie Su, Executive Producer, Writer, Director, "The Lizzie Bennet Diaries“
• Interviewed by: Lori H. Schwartz, Tech Catalyst & Principal, World of Schwartz
1:35 - 1:50pm
Discussion: "Finding Innovation in New Places"
• Vince Porter, Executive Director, Governor's Office of Film & Television
• Rick Turoczy, General Manager, Wieden + Kennedy's Portland Incubator Experiment
20. 1:50 - 2:20pm
Case Study: "How Leading TV Networks are Using Smart TVs to Further Engage Viewers“
• Claudio Marcus, EVP Marketing & Research, Visible World
• David Preisman, VP, Interactive Television, Showtime Networks
• Wendell Wenjen, Director of Smart TV Advertising & Interactive TV Platforms, LG Electronics
2:20 - 2:50pm Networking Break & Table Top Displays
2:50 - 3:10pm
Case Study: "Content Marketing for the Second Screen & Social“
• Danielle Mullin, VP Marketing, ABC Family
3:10 - 3:25pm
Case Study: "Whirlwind of Buzz: How We Took #TornadoWeek Viral“
• Kevin Planovsky, Principal, Account Strategy, Vert
• Brandon Uffner, Manager of TV Marketing, The Weather Channel
3:25 - 3:40pm Case Studies: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
• Caty Burgess, VP, Media Strategies, The CW Network
• Terry City, VP of Sales, West Coast, BuzzFeed
3:40 - 4:10pm
Closing Power Keynote: "A Disrupter's View on Entertainment Marketing“
• Kelly Bennett, CMO, Netflix
21.
22. Measurement Panel:
“GRPs, KPIs, Oh My!”
Cheryl Idell
EVP
Client Solutions
Nielsen
@cidell
Reggie Panaligan
Analytical Lead
Media & Entertainment
Google
@reggiepanaligan
Moderator: Julie Rieger
EVP, Media
& Marketing Planning
Fox Domestic Theatrical
@FOXBroadcasting
Ben Carlson
Co-Creator
President
Fizziology
@swevenben
23. “GRPs, KPIs, Oh My!”
Measurement Panel:
Ben Carlson
Co-Creator
President
Fizziology
@swevenben
30. 11:00 – 11:30am Networking Break & Table Top Displays
11:30 - 12:15pm
Measurement Panel: "GRPs, KPIs, Oh My!"
• Ben Carlson, Co-Creator / President, Fizziology
• Cheryl Idell, EVP, Client Solutions, Nielsen
• Reggie Panaligan, Analytical Lead, Media & Entertainment, Google
• Moderator: Julie Rieger, EVP, Media & Marketing Planning, 20th Century Fox
12:15 - 1:15pm
Lunch & Visionary Marketer Award Presentation
• Honoree: Don Buckley, EVP, CMO, Showtime Networks
• Introduced by: Gordon Paddison, CEO, Stradella Road
Sponsored by:
1:15 - 1:35pm
Case Study: "Audience Development & the New Storytelling“
• Bernie Su, Executive Producer, Writer, Director, "The Lizzie Bennet Diaries“
• Interviewed by: Lori H. Schwartz, Tech Catalyst & Principal, World of Schwartz
1:35 - 1:50pm
Discussion: "Finding Innovation in New Places"
• Vince Porter, Executive Director, Governor's Office of Film & Television
• Rick Turoczy, General Manager, Wieden + Kennedy's Portland Incubator Experiment
31. 1:50 - 2:20pm
Case Study: "How Leading TV Networks are Using Smart TVs to Further Engage Viewers“
• Claudio Marcus, EVP Marketing & Research, Visible World
• David Preisman, VP, Interactive Television, Showtime Networks
• Wendell Wenjen, Director of Smart TV Advertising & Interactive TV Platforms, LG Electronics
2:20 - 2:50pm Networking Break & Table Top Displays
2:50 - 3:10pm
Case Study: "Content Marketing for the Second Screen & Social“
• Danielle Mullin, VP Marketing, ABC Family
3:10 - 3:25pm
Case Study: "Whirlwind of Buzz: How We Took #TornadoWeek Viral“
• Kevin Planovsky, Principal, Account Strategy, Vert
• Brandon Uffner, Manager of TV Marketing, The Weather Channel
3:25 - 3:40pm Case Studies: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
• Caty Burgess, VP, Media Strategies, The CW Network
• Terry City, VP of Sales, West Coast, BuzzFeed
3:40 - 4:10pm
Closing Power Keynote: "A Disrupter's View on Entertainment Marketing“
• Kelly Bennett, CMO, Netflix
32. Lunch & Visionary
Marketer Award Presentation
Honoree: Don Buckley
EVP, CMO
Showtime Networks
@DonaldBNYC
Introduced by: Gordon Paddison
CEO
Stradella Road
@gpad
33.
34. Case Study:
“Audience Development & the New Storytelling”
Bernie Su
Executive Producer,
Writer, Director
“The Lizzie Bennet Diaries”
@BernieSu
Interviewed by: Lori H. Schwartz
Tech Catalyst & Principal
World of Schwartz
@worldofschwartz
36. Lizzie Bennett Diaries By The Numbers
• 160 in world videos across 5 YouTube Channels
• 9.5 Hours of Total Video. The longest video
adaptation of Pride and Prejudice
• 35 social media profiles across Twitter, Facebook,
Tumblr, Pinterest, LOOKBOOK, and many more
• 750,000 total social media reach
• 40+ million views across YouTube
• $462,000 raised on Kickstarter
• 90% females/10% Males
• 70% females under 25 (of Total Audience)
37. Parallel Storytelling
Lizzie Bennet
Lydia Bennet
Gigi Darcy
1
1
1
7
12
12
12
4 10
10
5 11
11
The Lizzie Bennet Diaries presents story over 12 months across several character timelines.
9
Primary Story
Lizzie’s story is told across her channel, twitter, and tumblr. Her
timeline follows the beats of Pride and Prejudice. If you want
Pride and Prejudice as a video diary, just watch Lizzie’s channel.
Gigi doesn’t even meet Lizzie until month 10. Her story is told on
Twitter exclusively for the first 10 months before finally appearing on
the main channel. Afterwards she is spun off onto her own channel.
Ancillary Story
Lydia’s story is told through twitter, tumblr, and Lizzie’s channel. But
whenever she spends a length of time physically away from Lizzie,
she makes videos on her own YouTube Channel so that we can
follow her story. Ancillary Story
38. The Business Numbers
Purpose: Presale a DVD
• Asked for $60,000 – Raised $462,000
• 5,800 DVD box sets at $55.
1) Advertising (YouTube Adsense)
2) Merchandizing
3) Affiliate Marketing (integration)
4) Re-packaging of existing content to an
alternate format (DVD)
5) Conversion and expansion of story into
an alternate format (Novelization)
The Interactive Multi-platform property with 5 revenue streams.
39.
40. Discussion:
“Finding Innovation in New Places”
Vince Porter
Executive Director
Governor's Office
of Film & Television
@oregonfilm
Rick Turoczy
General Manager
Wieden + Kennedy's
Portland Incubator Experiment
@turoczy
42. Oregon Governor’s Office of Film & Television
• Functions as a traditional state film commission.
• Markets the state as a filming destination
• Helps with facilitating location filming when a project
lands in Oregon
• Administers Oregon’s film incentive program (we
write checks)
• Since 2008, production has tripled in Oregon
51. Portland Incubator Experiment
• Founded in 2009
• 400 jobs in Oregon’s tech sector created
• Over $100million in VC investment
• “Great teams have better chance of success
over great ideas.”
52.
53. Oregon Story Board’s Projects
• Intel’s Future of Narrative Hack
• TrackTown USA’s “Hack at Hayward”
54. “Grimmfest”
• Pitch competition for Oregon digital media
companies.
• Challenge – Propose a digital media solution for
Season 3 of “Grimm”
• 12 Digital Media Companies Participated
(VFX, Video Game, Animation, Digital Strategy)
55. “If you want something new, you have to stop
doing something old.”
– Peter Drucker
58. Case Study:
“How Leading TV Networks are
Using Smart TVs to Further Engage Viewers”
Claudio Marcus
EVP Marketing &
Research
Visible World
@Visible_World
Wendell Wenjen
Director of Smart TV
Advertising & Interactive
TV Platforms
LG Electronics
@WendellW
David Preisman
VP, Interactive
Television
Showtime Networks
@SHO_Network
59. TV Sync App
Creative
interaction
Active fan
engagement
TV Program
Remind App
Viewing insights
Program promo
effectiveness
Case Study: Using Smart TVs to Further Engage Viewers
63. Smart TVs enable Synchronized Content Delivery
• LivePlus default “on” – Recognizes video content
• Matches & identifies show, episode, media time, or AdID
• Initiates overlay interactive content from content owner
64. Applications Using LivePlus
• Synchronous in-show Interactivity
• Enhanced advertising
• Tune-in reminders
• Programmer specific recommendations
• Program related VOD
• Program related T-Commerce
• Show related social media
• Analytics and measurement
67. • The first in-program interactive experience for Smart TVs
• Available on 2012 and 2013 LG Smart TVs
• Also available for iPad as a second screen “companion” app
• Engages fans with interactivity for the series they love
• Appeals to a key demographic
• Creates a social experience around television
(live voting, social sharing from TV)
• Integrated gamification and rewards can grow loyalty,
ratings and subscriber retention
• Nominated for 2013 Primetime Emmy®
Outstanding Interactive Program:
The Homeland SHO Sync Experience
68. • Easy to use
• No apps to install
• Branded to take on the look
and voice of each program
• Rolling out for:
- Homeland
- Dexter
- Ray Donovan
- Shameless
- Californication
- New Series: Masters of Sex
69. TV Program
Remind App
Viewing insights
Program promo
effectiveness
Case Study: Using Smart TVs to Further Engage Viewers
70. TV Program Remind App
• Simple consumer value
• Drives viewership and
enables data capture
• Super easy to implement
Video: Smart TV Program Remind App
71. Insights for effective program promotion
TV Program Remind App
• Closed-loop analysis of
program promo effectiveness
• Ample research scale
• Easy, timely & cost effective
72. Insights for effective program promotion
Early insights across campaigns
• Recency really does matter
73. Insights for effective program promotion
Early insights across campaigns
• Recency really does matter
• Frequency has strong impact
but is hard to achieve in scale
74. Insights for effective program promotion
Early insights across campaigns
• Recency really does matter
• Frequency has strong impact
but is hard to achieve in scale
• Significant geographic differences
77. 2:20 - 2:50pm Networking Break & Table Top Displays
2:50 - 3:10pm
Case Study: "Content Marketing for the Second Screen & Social“
• Danielle Mullin, VP Marketing, ABC Family
3:10 - 3:25pm
Case Study: "Whirlwind of Buzz: How We Took #TornadoWeek Viral“
• Kevin Planovsky, Principal, Account Strategy, Vert
• Brandon Uffner, Manager of TV Marketing, The Weather Channel
3:25 - 3:40pm Case Studies: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
• Caty Burgess, VP, Media Strategies, The CW Network
• Terry City, VP of Sales, West Coast, BuzzFeed
3:40 - 4:10pm
Closing Power Keynote: "A Disrupter's View on Entertainment Marketing“
• Kelly Bennett, CMO, Netflix
4:10 – 5:30pm Cocktail Reception
81. Case Study:
“Whirlwind of Buzz:
How We Took #TornadoWeek Viral”
Kevin Planovsky
Principal, Account Strategy
Vert
@kplanovsky
Brandon Uffner
Manager of TV Marketing
The Weather Channel
@TheRealBuffner
82.
83. #TORNADOWEEK:
THE AGENDA
I. The Opportunity
II. The Solution
III.The Team
IV.The Experience
V. The Timeline
VI.The Results
VII.The Magic
VIII.Q & A
@weatherchannel
@vertmob
@TheRealBuffner
@kplanovsky
84. #TORNADOWEEK:
THE OPPORTUNITY
• Tornado Week: 7 Days of
original tornado programming
on The Weather Channel
• Dates: April 29 – May 3, 2013
• Goal: “generate buzz & create
awareness via social media”
• Timing: 3 weeks to launch
• Budget: “Efficient”
85. #TORNADOWEEK:
THE SOLUTION
• Twitter Powered Tornado @ TWC
• 11 high-speed, industrial-power fans
• Live stream of “interns” working in
the Tornado Room from 9am to 8pm,
with guest appearances by on-camera
meteorologists
• Microsite with tweet-tracker & wind
speed graph in real-time
• Promotion on weather.com and on
The Weather Channel
• Paid digital media campaign to drive
early awareness & participation “The Calm before the Storm”
86. #TORNADOWEEK:
THE TEAM
Brandon Uffner
Manager TV Marketing
On-Site Client Lead
Kelsey Agnew
Digital Brand Manager
Social Messaging Strategy
Kevin Planovsky
Principal, Account Strategy
Strategy & Account Director
Cameron Huppertz
Production Manager
On-Site Livestream Coordination
Matt Griffin
Principal, Creative Technology
Design & Development Lead
89. #TORNADOWEEK:
THE TIMELINE
TUE
FINAL SETUP:
Finalizing shots,
setting up stream,
Final fan tests…
TODAY SHOW
2 live simulcasts with
the full crew in NYC
BUZZFEED:
The biggest trends
site on the web
catches wind…
MASHABLE:
From a basic tip-
off tweet, we
score big coverage
LAUNCH:
The Livestream is
active & tweeting
PAID MEDIA:
Launched Promoted
Tweets, Facebook
media & network buy
TRENDING:
Within hours the
hashtag begins
trending nationwide
MON
#tornadoweek
93. #TORNADOWEEK: TV RESULTS
NEW VIEWERS
P25-54 across
the week in
prime time!
Increase in TIME
SPEND VIEWING
as compared
to the previous
4 weeks!
Outperformed
2012's Storm Week
by
Attracted Prime Time Viewers
as compared to the previous 4 weeks…
94. #TORNADOWEEK:
THE MAGIC
• Making a BIG Splash early
• Paid Media support!
• Asking for earned media
• Trending Nationwide
• Buzzfeed begets,
Mashable begets…
• Always engaging
• TRUE “Real-Time”
97. Case Study:
“The Art of Sharing - Social Content &
Marketing in Entertainment & Media”
Caty Burgess
VP, Media Strategies
The CW Network
@catyburgess
Terry City
VP of Sales, West Coast
BuzzFeed
@cityslick83
99. The way media is consumed
is radically different than it
was just five years ago.
100. We reach over 60M
people a month.
SOCIAL
75%ofvisitsfromsocial*
MOBILE
50%ofvisitsfrommobile*
YOUTH
60%areaged18-34
Quantcast, Google Analytics
101. Young audiences have moved online.
55% of online video
views come from 18-34
year-olds.
By 2016, online video is
expected to account for 55% of
all consumer internet traffic.*
102. 85% use social media more than once a day.
Internal Survey, April 2013, 778
103. Mobile video ad spend is set to
quadruple by 2016.
eMarketer
113. When the credits stop rolling,
Keep the convo going.
CatyBurgess
CWMediaVP
caty.burgess@cwtv.com
TerryCity
BuzzFeedWestCoastVP
tcity@buzzfeed.com
114.
115. Closing Power Keynote:
“A Disrupter's View on Entertainment Marketing”
Kelly Bennett
CMO
Netflix
@K3LLY_B
Editor's Notes
Emarketer’s report – July 213Twitter buying trendrr, bluefin will everyone plus their nielson partnershipAd week…tons of upfronts…Spileberg
Pretty little liars biggest night everSelfiesWe will be hearing fromCase Study: "Content Marketing for the Second Screen & Social"MoreDanielle Mullin, VP Marketing, ABC Family
To coincide with the Diamond Edition re-release of The Little Mermaid, Disney’s newest “bonus feature” takes interactivity to the next level. With the new “Disney Second Screen Live” feature, viewers will be able to truly immerse themselves into the dazzling world of The Little Mermaid, as they watch the movie on the big screen!Starting September 13, audiences will be able to catch The Little Mermaid in select theatres for a limited time engagement. All they need to do is download the “Second Screen Live” app, bring their iPads along to the movie, and engage in a sea of features which will enhance their moviegoing experience. Features on the app include sing-alongs, behind-the-scenes, games, and even competitions with the rest of the audience!The Little Mermaid isn’t the first Disney movie to make use of this new feature though; The Nightmare Before Christmas used it last Halloween.
Vice is a magazine focused on international arts, culture, and news topics. Their editorial style is non-conformist, and thus more popular with 18-34 demos. For The Conjuring, the studio partnered with Vice on the 3:07 am project . Four up and coming filmmakers were given the chance to create short films for the project with the one rule being that they all had to take place at 3:07am, a moment of some importance in the narrative. This delivered fresh, unorthodox messaging to a consumer base interested in anti-establishment content.Gordan will take us thruPanel Discussion: "Harnessing the Media Mix & Integration"MoreLaurel Bernard, EVP Marketing, Fox BroadcastingDoug Neil, EVP, Digital Marketing, Universal PicturesMegan Wahtera, SVP of Interactive Marketing, Paramount PicturesModerator: Gordon Paddison, CEO, Stradella Road
VIDCONCase Study: "Audience Development & the New Storytelling"MoreBernie Su, Executive Producer, Writer, Director, "The Lizzie Bennet Diaries"Interviewed by: Lori H. Schwartz, Tech Catalyst & Principal, World of Schwartz
Case Study: "How Leading TV Networks are Using Smart TVs to Further Engage Viewers"MoreClaudio Marcus, EVP Marketing & Research, Visible WorldDavid Preisman, VP, Interactive Television, Showtime NetworksWendell Wenjen, Director of Smart TV Advertising & Interactive TV Platforms, LG ElectronicsRepublic Project is a social rich media company. As time spent on mobile and social have increased, studios have increased targeted buys on social channels. Yet their posts are one-dimensional when it comes to engagement. The calls to action primarily consist of engaging with one asset, whether it be a video, image, quiz, link etc. Republic Project’s rich media allows for multiple engagements from one post, maximizing the efficiency of media buys on social channels to decrease the cost per engagement. Some average social mobile benchmarks for entertainment include 11% click through rates and 70% interaction rates.
“Putting a Bird On It” is the equivalent of creating an augmented reality app for a project and calling it innovative
Oregon Film office has always tried to act as something more than just an office that finds filming locations and hands out incentives
First TV series to come to Oregon in 2009 as a proof of concept for TV production
Small in budget but big in awareness and earned media
LAIKA is on the forefront of using the age old artform of stop motion animation and combining it with cutting edge 3d printing technology.
Film adaptation to start
180 Videos in a 2 day span. Responded real time to tweets, facebook posts and youtube comments. 35.7 million views in the first week. What was innovative though was the process – before the idea was conceived, both the digital team and the creative team was brought together. Process was never segmented – collaborative from day 1.
Grimm fest allowed us to apply the idea of the Hack to a more specific project. It also allowed companies that are traditionally siloed in their line of work to collaborate with other creative companies. The winning pitch was actually