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By Cristian A. Weierick
http://www.plastichallway.net/mobile-web-presence/
http://www.infotechpeek.com/smartphones-and-tablets-changed-web-design/
http://econsultancy.com/us/blog/62605-55-of-mobile-search-conversions-
happen-within-an-hour
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&ved=0C
GkQFjAF&url=http%3A%2F%2Fwww.smallbiztoolbag.com%2Fbenefits-of-having-
a-mobile-
website%2F&ei=K8EdUqryEOiisQSNw4DADA&usg=AFQjCNG1dZiMRzFPhK6AQqnEC
dylmQXXLQ&bvm=bv.51156542,d.cWc

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Editor's Notes

  1. Everyday more users use their own phones to surf the net and look for information. The amount of time and money people are spending on mobile devices is growing rapidly. Ould you like to lose any of those potential customers?
  2. Mobile traffic currently makes up 10% of global Internet traffic, and next year more people will use mobile phones than PCs to get online. Purchases made on mobile devices amounted to $6.7 billion in the U.S. last year, or about 8% of total online sales, and are expected to nearly double to $11.6 billion this year. By 2015, U.S. mobile sales are forecast to reach $31 billion.
  3. Between 1997 and 2003, global internet traffic grew at an average annual growth rate of 127 percent, from just 5 petabytes per month in 1997 to 681 petabytes per month in 2003. The internet was changing our lives in a way and at a pace that was at once unprecedented and seemingly unrepeatable.Fifteen years later, we are in the middle of the "mobile revolution" which is happening even quicker than the first digital revolution did a decade ago.Since 2006, mobile IP traffic exploded from 4 petabytes to 885 petabytes per month, which is equivalent to an average annual growth rate of 146 percent. In the past year, mobile traffic was already 12 times as high as total internet traffic was in 2000.With growing adoption of smartphones, tablets and most importantly high speed networks such as LTE, mobile IP traffic is expected to continue growing rapidly through the next few years. By 2017, mobile traffic is expected to reach 11 exabytes per month, a more than 12-fold increase over last year's level.
  4. Large Buttons:A website needs to have larger buttons if it is going to function on a smartphone and tablet – the simple reason being that people are now going to be using their fingers instead of mouse pointers which are much larger. Instead of having a menu along the side with simple text links then, you might opt instead to have those options as larger buttons that will be less fiddly and that will call out to be ‘tapped’. Menu Position:The menu has changed in another way too – it’s moved in many cases to the right hand side of the screen. The reason for this is simply because many devices will load up only the left hand portion of the page if they have narrow monitors and most webmasters would prefer that their visitors see only the content and the adds rather than only a menu if they had to choose. Relative Positions:In general web design now needs to cater much more for lots of different screens and they should accommodate these by using percentages where possible so that the size of the image changes in relation to the screen rather than remaining the same. Minimalism:While general trends are moving more toward minimalist design for everything – from our interior design to artwork – it is also true that minimalism is used in websites in order to help them load quicker over mobile networks and in order to avoid them looking highly cluttered on a very small space. And then you have to wonder if maybe this is part of the reason that minimalism has caught on in interior design too – could it be a two way relationship? And could technology even be dictating how we design our rooms?
  5. Over the past years, W3C has developed a number of Web technologies that explicitly take into account the specificities of mobile devices:CSS Mobile, a profile of the cascading style sheet language that matches the need of mobile Web authors. SVG Tiny, a profile of the Web’s scalable vector graphics format well-suited to the capabilities of mobile devices. XHTML For Mobile, which defines a subset of XHTML for mobile. HTML5 provides developers with tools such as Offline Web Storage, GeoLocation API, Canvas Drawing, CSS3, and many more. A Mobile Web Metrics Report demonstrates HTML5 capabilities in mobile devices. The report checked how many HTML5 features are supported by different devices that access the mobile web.jQuery Mobile is a touch-optimized web framework (additionally known as a JavaScript library or a mobile framework) currently being developed by the jQueryproject team. The development focuses on creating a framework compatible with a wide variety of smartphones and tablet computers, made necessary by the growing but heterogeneous tablet and smartphone market.The jQuery Mobile framework is compatible with other mobile app frameworks and platforms such asPhoneGap, Worklightand more.
  6. These are a few examples of websites that are not optimized for mobile devices.It is safe to say that these two businesses are loosing a lot of potential customers simply because their websites are not mobile friendly.It is quite sad to know that there are quite a lot of business owners that have not made the transition to mobile.I also noticed that your company: Collins Catering & Events does NOT have a mobile friendly website!Not having a mobile friendly website is UNACCEPTABLE for any company not to have in todays date. Keep in mind that the customer will quickly close their browsers on their mobile devices if your site is not mobile friendly AND they will become your competitor’s new customer simply because YOUR competitor DOES HAVE a mobile friendly website.Believe it or not guys, something as simple and as small as a mobile website can cause you to loose customers, AND that is THE LAST THING you want to do. Ignoring this – is going to cost you more in the long run – It will hurt your business and your brand in ways unimaginable.
  7. Beautiful, simply just beautiful.Clean, well designed and easy to read. It doesn’t get any better than that and with mobile friendly designs like these you are going to keep the prospect on your site and engage him/her.
  8. Now let’s take a look at the differences of having and not having a mobile friendly site for your business and how WE are going WELCOME “Collins Catering & Events” into the 21st CENTURY!