Which Marketing Channels Should You Use, and Why? (Series: Digital Marketing ...Financial Poise
Some of the most commonly used marketing channels include websites, social media, email marketing, search engine optimization, content marketing and pay per click advertising. While these are all highly effective, they aren’t necessarily the best fit for every business, especially for the business that’s just getting started. Upon completion of this episode, the business owner will have a better understanding of the challenges and benefits associated with each of these marketing channels. They will also be able to more clearly understand whether or not each channel is a good fit for their marketing mix.
To listen to this webinar on-demand, go to: https://www.financialpoise.com/financial-poise-webinars/which-marketing-channels-should-you-use-2020/
This is the second edition of my interview with SEO experts series. I was very fortunate to catch up with the great
minds in the SEO and online marketing field.
Which Marketing Channels Should You Use, and Why? (Series: Digital Marketing ...Financial Poise
Some of the most commonly used marketing channels include websites, social media, email marketing, search engine optimization, content marketing and pay per click advertising. While these are all highly effective, they aren’t necessarily the best fit for every business, especially for the business that’s just getting started. Upon completion of this episode, the business owner will have a better understanding of the challenges and benefits associated with each of these marketing channels. They will also be able to more clearly understand whether or not each channel is a good fit for their marketing mix.
To listen to this webinar on-demand, go to: https://www.financialpoise.com/financial-poise-webinars/which-marketing-channels-should-you-use-2020/
This is the second edition of my interview with SEO experts series. I was very fortunate to catch up with the great
minds in the SEO and online marketing field.
Dispensary SEO: How to Choose an SEO Agency For Your DispensaryVee Popat
With marijuana legalization recently passed in Canada and other countries worldwide, dispensary SEO, or search engine optimization (SEO) for dispensary websites is kind of a big deal.
With the strict policies against advertising dispensaries on Facebook and Instagram, organic search and Page 1 search rankings are what’s needed for dispensary websites to be found online.
SEO for dispensaries includes optimizing your dispensary website’s metadata, text, images, videos, and the website’s code with a highly relevant keyword strategy.
Most web developers are just that – web developers and/or web designers. They aren’t SEO strategists or SEO experts so they are unable to understand the complexities of search engine optimization, user experience optimization, or website conversion rate optimization.
That’s why you need an experienced Google certified SEO Strategist to help you increase rankings and qualified traffic to your dispensary website. Dispensary SEO needs to be an integral part of your dispensary marketing plan.
To make things easier for you dispensary owners and cannabis company executives, we’ve published this article outlining dispensary SEO and exactly how to choose a dispensary SEO agency.
We hope you find it useful. Please share this if you do!
420Digital.ca
hello[at]420digital[dot]ca
List of Top Digital Marketing Interview Questions & Answers.pdfLearn Digital Academy
Share On Twitter
Are you apprehensive about your forthcoming Digital Marketing interview question? No longer be afraid! We’re here to assist you. Digital marketing is one of the trendiest areas to emerge in the online arena, and it’s a profitable job opportunity for young people wishing to carve out a location-independent and highly creative career for themselves.
How to Create an Inbound Marketing Services ProposalHubSpot
Creating proposals that win business is a difficult task! As the fields of PR, marketing, advertising, SEO, social media, web design ... all merge, it has gotten even more difficult. So, how do you adapt and grow your agency despite this increasing complexity?
A solid inbound marketing proposal includes a plan for:
- Search engine optimization and pay per click management.
- Branding, messaging and content creation.
- Public relations, blogging and social media marketing.
- Web design and development.
- Online lead generation, lead nurturing and lead qualification.
- Aligning marketing and sales processes, goals and messages.
In this webinar, you'll learn how to diagnose your prospect's needs in all of these areas. Armed with the right questions to help determine your prospect's challenges and goals, you'll master the art and science of pulling together the perfect custom proposal.
28 ways your digital marketing consultant can rock your 2017 effortsKarolin Bierbrauer
Digital marketing consultants are multi-talents in promoting your business. Here are some ideas how they can push your business even more.
Check out the full blog post here:
https://www.searchoptimization.ninja/28-ways-digital-marketing-consultant-can-rock-your-2017-efforts
Om Soft Solution is a well known company, providing the world class specialized services in the field of Website Designing, Web Development, Domain Name Booking, Web Hosting and Software Development. We have a team of professional designer and developer working for us with Dedication, Professionalism, Creativity and Honesty. Our clients are fully satisfied with our services because our motto is to provide the best and economical professional services to our valuable clients. We are working on National and International level.
Answering the question - What is digital PR?
Here we breakdown this loaded question into it's official definition, that activities it involves, how to measure the success of these activities and who should be in charge of your digital PR.
If you have any more questions, please feel free to contact us at https://toplinecomms.com/contact
The seminar is aimed at Managing Directors, Marketing Directors & Managers looking to use online platforms and techniques to grow their business.
Due to the overriding success of last year's seminar, the Generate UK Online Marketing Extravaganza 2011 is back to provide you with all the latest online marketing information and techniques to help re-energise your strategy and optimise your business performance.
The agenda is packed with useful presentations which will help you develop an integrated approach to online marketing using the newest technology and best practices.
Digital marketing, or internet marketing, is any form of marketing, from websites, to portfolios and social media, which exists and presents your brand online.
Digital marketing course in detail from Extensive Ideasomkar nath nandi
Complete Digital Marketing Training : http://whatisdigitalmarketing.in/course/
SEO Course Module : http://seotrainingkolkata.info/seo-course.html
SMO Course Module : http://seotrainingkolkata.info/smo-course.html
SEO Result Of our Company and Clients : http://extensiveideas.com/seo-results/
Digital Marketing Students : https://extensiveideas.com/students/
Our Clients : http://extensiveideas.com/client/
Trainer : https://whatisdigitalmarketing.in/trainer-omkar-nath-nandi/
How to plan your ideal Digital Marketing strategy?raghbatdm
There Are A Few Key Tricks To Executing The Perfect Digital Marketing Strategy in 2019. Checkout Our Latest Blog & Find Out How Can You Plan Your Ideal Digital Marketing Strategy For 2019
What is the best way to get business leads? With time, things have changed, and the overwhelming response of online promotion and marketing has given business owners a reason to think.
Communication in Business Stiles & CharactersVeronika Höller
In today's dynamic business landscape, the power of clear and effective communication cannot be overstated. This slide deck is meticulously crafted to navigate you through the intricate world of Business Communication and Characters, offering a deep dive into the strategies that foster compelling interactions within and beyond your organization.
The deck begins by setting the stage with an introduction to the core principles of business communication. It highlights the importance of clarity, brevity, and the role of feedback in successful exchanges.
Delve into the diverse styles of communication and how to identify them. Learn to tailor your approach to different personalities and situations, ensuring that your message is not just heard, but understood and acted upon.
Explore the concept of 'Characters' within business communication - the personas we adopt and interact with. Understand how these characters can influence the tone, formality, and effectiveness of business discourse.
Away from guidelines and SOPs for International SEO Strategies - towards more...Veronika Höller
"One-size-fits-all in SEO? Think again! 🤔 Just as culture and language nuances differentiate North from South France or regions within Switzerland, your SEO strategies should be tailor-made to resonate with specific audiences. Dive deep, explore, and understand local intricacies. Because in the world of SEO, geography isn’t just about location—it's about connection! Work closley with your PPC Team to test new pages on Google Ads first for example. But see the countries as separate projects.
More Related Content
Similar to Weekly SEO - BoostROAS_Veronika Höller.pdf
Dispensary SEO: How to Choose an SEO Agency For Your DispensaryVee Popat
With marijuana legalization recently passed in Canada and other countries worldwide, dispensary SEO, or search engine optimization (SEO) for dispensary websites is kind of a big deal.
With the strict policies against advertising dispensaries on Facebook and Instagram, organic search and Page 1 search rankings are what’s needed for dispensary websites to be found online.
SEO for dispensaries includes optimizing your dispensary website’s metadata, text, images, videos, and the website’s code with a highly relevant keyword strategy.
Most web developers are just that – web developers and/or web designers. They aren’t SEO strategists or SEO experts so they are unable to understand the complexities of search engine optimization, user experience optimization, or website conversion rate optimization.
That’s why you need an experienced Google certified SEO Strategist to help you increase rankings and qualified traffic to your dispensary website. Dispensary SEO needs to be an integral part of your dispensary marketing plan.
To make things easier for you dispensary owners and cannabis company executives, we’ve published this article outlining dispensary SEO and exactly how to choose a dispensary SEO agency.
We hope you find it useful. Please share this if you do!
420Digital.ca
hello[at]420digital[dot]ca
List of Top Digital Marketing Interview Questions & Answers.pdfLearn Digital Academy
Share On Twitter
Are you apprehensive about your forthcoming Digital Marketing interview question? No longer be afraid! We’re here to assist you. Digital marketing is one of the trendiest areas to emerge in the online arena, and it’s a profitable job opportunity for young people wishing to carve out a location-independent and highly creative career for themselves.
How to Create an Inbound Marketing Services ProposalHubSpot
Creating proposals that win business is a difficult task! As the fields of PR, marketing, advertising, SEO, social media, web design ... all merge, it has gotten even more difficult. So, how do you adapt and grow your agency despite this increasing complexity?
A solid inbound marketing proposal includes a plan for:
- Search engine optimization and pay per click management.
- Branding, messaging and content creation.
- Public relations, blogging and social media marketing.
- Web design and development.
- Online lead generation, lead nurturing and lead qualification.
- Aligning marketing and sales processes, goals and messages.
In this webinar, you'll learn how to diagnose your prospect's needs in all of these areas. Armed with the right questions to help determine your prospect's challenges and goals, you'll master the art and science of pulling together the perfect custom proposal.
28 ways your digital marketing consultant can rock your 2017 effortsKarolin Bierbrauer
Digital marketing consultants are multi-talents in promoting your business. Here are some ideas how they can push your business even more.
Check out the full blog post here:
https://www.searchoptimization.ninja/28-ways-digital-marketing-consultant-can-rock-your-2017-efforts
Om Soft Solution is a well known company, providing the world class specialized services in the field of Website Designing, Web Development, Domain Name Booking, Web Hosting and Software Development. We have a team of professional designer and developer working for us with Dedication, Professionalism, Creativity and Honesty. Our clients are fully satisfied with our services because our motto is to provide the best and economical professional services to our valuable clients. We are working on National and International level.
Answering the question - What is digital PR?
Here we breakdown this loaded question into it's official definition, that activities it involves, how to measure the success of these activities and who should be in charge of your digital PR.
If you have any more questions, please feel free to contact us at https://toplinecomms.com/contact
The seminar is aimed at Managing Directors, Marketing Directors & Managers looking to use online platforms and techniques to grow their business.
Due to the overriding success of last year's seminar, the Generate UK Online Marketing Extravaganza 2011 is back to provide you with all the latest online marketing information and techniques to help re-energise your strategy and optimise your business performance.
The agenda is packed with useful presentations which will help you develop an integrated approach to online marketing using the newest technology and best practices.
Digital marketing, or internet marketing, is any form of marketing, from websites, to portfolios and social media, which exists and presents your brand online.
Digital marketing course in detail from Extensive Ideasomkar nath nandi
Complete Digital Marketing Training : http://whatisdigitalmarketing.in/course/
SEO Course Module : http://seotrainingkolkata.info/seo-course.html
SMO Course Module : http://seotrainingkolkata.info/smo-course.html
SEO Result Of our Company and Clients : http://extensiveideas.com/seo-results/
Digital Marketing Students : https://extensiveideas.com/students/
Our Clients : http://extensiveideas.com/client/
Trainer : https://whatisdigitalmarketing.in/trainer-omkar-nath-nandi/
How to plan your ideal Digital Marketing strategy?raghbatdm
There Are A Few Key Tricks To Executing The Perfect Digital Marketing Strategy in 2019. Checkout Our Latest Blog & Find Out How Can You Plan Your Ideal Digital Marketing Strategy For 2019
What is the best way to get business leads? With time, things have changed, and the overwhelming response of online promotion and marketing has given business owners a reason to think.
Similar to Weekly SEO - BoostROAS_Veronika Höller.pdf (20)
Communication in Business Stiles & CharactersVeronika Höller
In today's dynamic business landscape, the power of clear and effective communication cannot be overstated. This slide deck is meticulously crafted to navigate you through the intricate world of Business Communication and Characters, offering a deep dive into the strategies that foster compelling interactions within and beyond your organization.
The deck begins by setting the stage with an introduction to the core principles of business communication. It highlights the importance of clarity, brevity, and the role of feedback in successful exchanges.
Delve into the diverse styles of communication and how to identify them. Learn to tailor your approach to different personalities and situations, ensuring that your message is not just heard, but understood and acted upon.
Explore the concept of 'Characters' within business communication - the personas we adopt and interact with. Understand how these characters can influence the tone, formality, and effectiveness of business discourse.
Away from guidelines and SOPs for International SEO Strategies - towards more...Veronika Höller
"One-size-fits-all in SEO? Think again! 🤔 Just as culture and language nuances differentiate North from South France or regions within Switzerland, your SEO strategies should be tailor-made to resonate with specific audiences. Dive deep, explore, and understand local intricacies. Because in the world of SEO, geography isn’t just about location—it's about connection! Work closley with your PPC Team to test new pages on Google Ads first for example. But see the countries as separate projects.
SMART SOCIAL STRATEGY_ A DATA-DRIVEN APPROACH TO GLOBAL GROWTH 1.pptxVeronika Höller
I tell you how you can build a smart, international social media Strategy. Often marketers focus on the buying persona of their target customer, and forget about the searching persona. A really smart strategy will tackle both of these and use a range of different creatives and topics to generate interest and affinity with the brand and the product. Want proof? I show how this strategy delivered global success for a medical software business and provide examples of content and creatives that connect with the target audience on different levels. Work with SEO & PPC departments together to have the perfect digital Marketing Strategy.
SEO will never die as long as the internet and websites exist. We have to optimize our websites and shops so that they meet the new challenges. In a world of privacy and ad blockers, SEO will play a much bigger role than it used to. So seize your chances to make the search more colourful, dynamic and interactive.
SEO wird seit Jahren immer wieder tot gesagt, mir persönlich gehen alle Vorträge ziemlich auf den Keks die das behaupten - denn SEO wird niemals sterben und in Zeiten von mehr Privatsphäre und Ad freien Zonen, eher an Bedeutung gewinnen. In meiner Präsentation spreche ich darüber, wie wir uns den neuen Herausforderungen von AI gesteuerten Suchmaschinen stellen können. Wie spannend es ist ein SEO zu sein, welche Möglichkeiten wir mit den neuen Suchmaschinen haben und vieles, vieles mehr. Ich freue mich über Feedback.
Create impactful meta campaigns with less data
Veronika is going to talk about how to create impactful Meta campaigns with less data. At a time when data protection no longer allows important insights, it's time to be inventive. One of the most efficient ways to get data are test campaigns without a target group. This method shows very quickly which creatives work and which don't, who your target group is and how they move. With these insights, you can start scaling impactful campaigns. It is important to document all results and to speak openly about the learnings. For more efficient meta campaigns.
Away from guidelines and SOPs for International SEO Strategies - towards more...Veronika Höller
When it comes to international SEO, many Companies rely on generic guidelines and standard operating procedures.
To keep an overview & of course the control! While these can be helpful for setting a foundation, they are often too simplistic and overlook critical cultural factors that can significantly impact the success of a campaign. The main limitations of guidelines and SOPs include:
One-size-fits-all approach
Lack of cultural context
Inability to adapt to unique market dynamics
Limited room for creativity and innovation
How to ptimize my Website for the Future.pptxVeronika Höller
Google MUM, Google Lens the Future of Multisearch vs. SEO. In my speech I´m talking about the new possibilities to rank for multimedia content in the new search engine.
We all have self-doubts sometimes - but self-doubts aren´t the same like imposter syndrom. So many good people leaves companies because of imposter - what can we do to support this people?
HOW GOOGLE'S MUM WILL CHANGE SEO AND PPC OPTIMISATION-long-version.pptxVeronika Höller
Hi all,
here is the long version of my presentation how Google´s MUM will change SEO & PPC Optimization in the future. If you have any questions feel free to contact me. Cheers Veronika
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. Who is Veronika Höller?
● I'm a Global Senior SEO Manager @ CompuGroup
Medical DMCoE
● I work in the digital Marketing Area since 14 years right
now, I'm a Speaker and Award Judge
● Over the years I have worked for agencies, view years as a
freelancer and as in-house digital marketing manager for
big international companies
@HollerVeronika 2
3. Fun fact about Veronika
● I'm a crazy cat Lady, I have 4 cats
● I work since 14 years remote so, I´ve got a little
Zoo in my house - not only cats
● I´m a digital nerd but prefer to read paper
books, I love the smell - crazy I know!
3
4. See the whole user journey – including PPC,
SMM & SEO in one Strategy for more traffic,
better rankings and high qualified leads
● PPC and SEO are like a good marriage,
where one's weaknesses the other can
support
● Social Media Marketing the Underdog - is
more than only an engagement rate
● Brand awareness, traffic, rankings
everything is possible if you bundle all
digital channels into one strategy
4
5. PPC & SEO as
support does it
works?
Don't they cannibalize each other?
I
//
Do you want to get everything out of your website? Then get out of
your silo thinking
5
6. Most people think if I have a good SEO ranking? Then why should
I spend money on Google Ads?
We are on the first organic Position - but the most traffic comes
over the ad
Especially with the most important keywords you
should think about a double strategy - as soon as
the competition also bids on this keyword - it will
always be displayed above your organic ranking and
will probably click more often
6
7. And to answer
the Question
Do they cannibalize each other?
If you had not much budget think about which keywords are the most
important for your company. Step by Step
No, we get more Conversions since
we used Google Ads too.
7
8. Do we need special Landing Pages only for PPC, or can we use our
Websites for advertising?
I would always - direct paid traffic to the website.
Clicks, Interactions,
Downloads, Sells
etc. all this
engagement
happens on your
mainsite
You create one Page with
all important Informations More traffic, more interactions,
more conversions, better rankings
8
9. Own LP's for PPC only
in exceptional cases
such as special offers,
trade fair codes or
content that should
not rank in the organic
search
It's on you - do you want to use the traffic for organic to or not
9
10. A also very frequently Question is: We use Google Ads and are in
1st position, why should we work on SEO?
1. We live in an ad blocker world - Gen Z hates Advertising
2. Good organic positions help to generate more clicks, traffic and
conversions
3. You push the competition out of the top positions
4. you can plan your budget more efficiently
5. You think more about what content you post on the website and how
you place it
6. You can achieve very good rankings for niche keywords
7. more brand awareness and visibility
8. Etc. and many, many more
10
11. PPC & SEO can only work
together - if the SEO
department works together
with the PPC department
Communication is the key :)
11
12. Benefit from your knowledge and your power and create content
together for the pages that increase your conversion and
positively influence your ranking
Think about the user journey - the search query must match with the ad and the content of
the website - the customer has to find what he was looking for - then he stays and converts
SEO´s know exactly what they have to do to that a page ranks on Google & Co.
A PPC Manager knows exactly which wording makes a consumer click the ad
Use the full power of your common knowledge
12
13. Now we understand
why SEO & PPC should
work together, but
what is about Social
Media Marketing?
Social Media is more than Engagement …
13
14. The Underdog Social Media Marketing - mostly used to show the
company from a funny site - use more videos, images and find
employees
The most companies post other
content on the social media platforms
as on the websites or Landing pages.
But what if I told you that this strategy is
now outdated, and we should put more
social media content on our websites?
14
15. You have to come out
of your comfort zone -
it would mean
cross-departmental
collaboration
Really? I have to work with the
PPC Manager, the Social Media
Manager & the Design Team -
maybe also with the Dev Team …
We sit in our silos but together we can
reach our goal so much faster.
15
16. An excuse why social media doesn't work is often the high bounce
rate on the website
Websites that have many pieces of content perform much better and keep users
on the site
Ever thought about why the bounce
rate is so high here?
Because users can't find the content they
find on the social platforms on the
website.
Why not bring a bit of social media to the
site?
16
17. The important thing is
that the landing page
should tell a
structured, clear story -
think of the user
intentions
17
19. We`re starting to create longer Pages with multimedia
Content on the sites
PPC/ Social Media
• We create Ads with the creatives and content we
had on our Landing Page
• We use the Videos, Infographics, the
recommendations on our Social Media Profiles
19
20. SEO
• We structure the page for the Bot and for the user
• Title, meta description, image alt & title tag, structure
data etc.
• We use anchors for better navigation
• We use also FAQ´s & long term keywords
20
21. ● Do they need more information?
● Matching the images to the text?
● Have we a video on the page?
● Infographics, Podcast etc.?
● Can they convert directly if they
want to?
21
Check up
22. We generate Conversions over Social Media, PPC and organic with this Page! The
bounce rate is under 30%, the user stay, read or viewing the videos and convert.
Conversions come over the three channels!
22
23. Why did we go this
strange way, building
more interactive LP`s
in B2B?
Multimedia Content counts much more with MUM
23
24. 24
● I'm an SEO!
● All the channels that end up on my website I
watch!
● I'm a number-oriented SEO, so everything
should perform!
● Videos, podcasts, images everything can rank
organically
● Social media profiles are often on the first page
and provide an enormous database!
● Work together and use the database!
24
25. Summary
We all have one goal - we want the best for our company! And that works if we all get
out of our silos, work together, listen to each other, allow other opinions and go to the
best, most successful digital marketing path together. Sure, it will be not easy, you will
have a lot of discussions, vanities, other opinions etc. - but at the end you find a
solution! When I'm stressed, I go for a walk or hug my cats- or both ;) Find those
persons you can work with!
25