Google MUM, Google Lens the Future of Multisearch vs. SEO. In my speech I´m talking about the new possibilities to rank for multimedia content in the new search engine.

1. >>TEMPLATE 3049<<
#searchLDNonline #searchLDN
HOW TO OPTIMIZE MY WEBSITE FOR THE
FUTURE
!

2. DATE:
March, 28.2023 5.00 pm
The information in this presentation will self-destruct
in 5…4…3…2…1…
Multisearch vs.SEO
NAME:
@HollerVeronika #SEARCHLDN #SEARCHLDNonline

3. Based on new search algorithms
like:
Google MUM
Google Lens
BING + ChatGPT
ChatGPT overall
We often hear SEO is Dead
#SearchLDN #SEARCHLDNOnline

4. It is becoming increasingly difficult to
achieve good organic rankings as there
are more and more features in search.
#SearchLDN #SEARCHLDNOnline

5. Social media platforms, videos,
audios and images are taking up
more and more space
USER BEHAVIOR HAS
CHANGED
#SearchLDN #SEARCHLDNOnline

6. New, modern, multimedia
Searchengines
shows Videos
Images
Podcasts
Answers etc.
Oldschool Searchengines
Keyword based
shows only Website or Shop
results
very Ads based
Because of these multimedia needs, search
engines must change
Old
New
#SearchLDN #SEARCHLDNOnline

7. Every change is a chance to rebuild the SERPS
NOW IT´S TIME TO GO
WITH THE FUTURE
#SearchLDN #SEARCHLDNOnline

8. BENEFITS
1.Remove Language Hurdles
2.Understanding Information
across Types
3.Multi Tasking
4.Understand the whole page
content
5.The algorithm is trained in 75
languages 1000 times
stronger as BERT
Google MUM
#SearchLND #SEARCHLDNOnline

9. How can we optimze our Website for MUM?
• Short Videos
• Make the Web more emotional
Profile Pages from you/your
Sales/Service Team
• Podcasts - it makes sence to put
them also on your site
• Unique Images
• interactive Infographics etc.
QUITE SIMPLY WE MIX THE
WORLDS AND BRING MORE
INTERACTION TO THE
WEBSITES/SHOPS
#SEARCHLDNOnline
#SearchLDN

10. BENEFITS
 read handwritten letters
 Scan and translate text
 Copy and paste text to Desktop
 Recognize products and display
articles in online shops
 recognize plants and animals
 Detailed help with homework
 Information about attractions,
works of art or Restaurants
nearby
Google LENS
#SearchLDN #SEARCHLDNOnline

11. absolute CRAZY!
#SearchLDN #SEARCHLDNOnline

12. Searched through
Google Lens and
it's a parrotfish
#SearchLDN #SEARCHLDNOnline

13. #SearchLDN
#SEARCHLDNOnline

14. To optimize your website/Onlineshop for the new generation
of multisearch engines, you can follow these tips
#SearchLDN #SEARCHLDNOnline

15. More comprehensive search
results:
Multisearch engines are
designed to understand and
interpret a wider range of user
queries, including images,
videos, and voice commands.
Think about what possibilities - multisearch offers for
SEOs?
#SearchLnd #SEARCHLDNOnline

16. E-E-A-T
Create high-quality content:
Multisearch engines prioritize high-quality
content that is relevant and engaging to users.
This includes content that is informative, well-
written, and easy to read.
#SearchLDN #SEARCHLDNOnlin

17. Use visual content:
Google Lens prioritize visual content,
such as images and videos. By including
high-quality visual content on your
website/onlineShop, you can increase
your chances of appearing in search
results for visual queries.
#SearchLDN #SEARCHLDNOnline

18. Faster and more accurate search
results:
Multisearch engines are designed
to process and analyze large
amounts of data quickly and
accurately, which means that they
can deliver search results faster
and with greater accuracy than
traditional search engines.
Think about what possibilities - multisearch offers for
SEOs?
#SearchLDN #SEARCHLDNOnline

19. Focus on user experience:
Multisearch engines prioritize
websites/Onlineshops that offer a positive
user experience.
This includes fast page load times, easy
navigation, and mobile responsiveness,
Accessibility.
#SearchLDN #SEARCHLDNOnline

20. Use structured data:
Multisearch engines rely heavily on structured
data to understand the content of a webpage.
Making it easier for multisearch engines to index
and display your content in search results.
#SearchLDN #SEARCHLDNOnline

21. More personalized search results:
Multisearch engines are designed
to understand and interpret user
intent, which means that they can
deliver more personalized search
results that are tailored to the
user's interests and preferences.
Think about what possibilities - multisearch offers for
SEOs?
#SearchLDN #SEARCHLDNOnline

22. Optimize for voice search:
Multisearch engines are increasingly using
voice search technology to understand and
interpret user queries.
To optimize your website for voice search, focus
on long-tail keywords and use natural language
in your content.
#SearchLDN #SEARCHLDNOnline

23. #SEARCHLDNOnline
#SearchLDN

24. If you want to rank organically in the
future, you must rethink your website,
your online shop.
For this you need resources,
graphics, videos, possibilities for
audios and much more.
The C-Suite only needs to know why,
how much budget and how much
revenue is generated. Keep it short
and simple
The C-Suite
YOU NEED RESOURCES TO
OPTIMIZE YOUR
WEBSITE/ONLINE SHOP
#SearchLDN #SEARCHLDNOnline

25. HI MY NAME IS VERONIKA
Senior SEO Manager CompuGroup Medical
#SearchLDN
LinkedIN
Twitter
#SEARCHLDNOnline
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