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Daimler buys into Agusta as 
motorbike and car tech converge 
Presented by 
Hari hara sudhan R
Flow of my Presentation 
• Profile of Daimler 
• Profile of Agusta 
• About the deal 
• Why Agusta 
• Benefits to Daimler 
• SWOT analysis 
• Revenue by Division 
• conclusion
Profile of Daimler 
• Industry: Automotive 
• Founded: 1926 
• Head quarters: Stuttgart, Germany 
• Product: Automobiles, commercial vehicles 
• Area served: world wide
Profile of Agusta 
• Industry: Motorcycle manufacturing 
• Founded: 12 February 1945 
• Head quarters: Varese, Italy 
• Founder: Giovanni Agusta
About the deal? 
• 30 million Euro 
• 25% of Acquisition 
• Hybrid vehicles 
• Primary focus 
• In order to maximize the Revenue
Why Agusta 
• Technology 
• Safety 
• 75 world championship 
• Light weight engines 
• Lower emission 
• Engines in Hybrids
Benefits to Daimler 
• Super bikes 
• 3 cylinder engines 
• Anti-pollution 
• Range extender
Strength 
Brand name 
Extensive production 
Large scale 
Technology 
Weakness 
After sale service 
SWOT 
Opportunities 
Increase in demand 
Product refinement 
Threats 
New entrants 
Bargaining power 
Substitute goods
Revenue by Division 
29.7 
16.3 
8 
2.4 
0.9 
3.5 
31.5 
17.8 
8 
2.5 
1 
3.8 
6 
9 
0 
2 
12 
2013 
2014 
%change 
8 
35 
30 
25 
20 
15 
10 
5 
0 
Daimler Group Mercedes-Benz 
Cars 
Daimler Trucks Mercedes-Benz 
Vans 
Daimler Buses Daimler Financial 
Services
conclusion 
• As daimler is going to make up the production 
of cars by using the technology provided by 
agusta
Reference 
• NDTV Auto NewsMercedes-AMG buys 25% 
share in MV Agusta 
• The Economic Times – 31 october 2014 
• Daimler AG 
• Agusta mv 
• ETauto.com 
• Drivespark - october 29 2014 
Thank you

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Daimler

  • 1. Daimler buys into Agusta as motorbike and car tech converge Presented by Hari hara sudhan R
  • 2. Flow of my Presentation • Profile of Daimler • Profile of Agusta • About the deal • Why Agusta • Benefits to Daimler • SWOT analysis • Revenue by Division • conclusion
  • 3. Profile of Daimler • Industry: Automotive • Founded: 1926 • Head quarters: Stuttgart, Germany • Product: Automobiles, commercial vehicles • Area served: world wide
  • 4. Profile of Agusta • Industry: Motorcycle manufacturing • Founded: 12 February 1945 • Head quarters: Varese, Italy • Founder: Giovanni Agusta
  • 5. About the deal? • 30 million Euro • 25% of Acquisition • Hybrid vehicles • Primary focus • In order to maximize the Revenue
  • 6.
  • 7. Why Agusta • Technology • Safety • 75 world championship • Light weight engines • Lower emission • Engines in Hybrids
  • 8. Benefits to Daimler • Super bikes • 3 cylinder engines • Anti-pollution • Range extender
  • 9. Strength Brand name Extensive production Large scale Technology Weakness After sale service SWOT Opportunities Increase in demand Product refinement Threats New entrants Bargaining power Substitute goods
  • 10. Revenue by Division 29.7 16.3 8 2.4 0.9 3.5 31.5 17.8 8 2.5 1 3.8 6 9 0 2 12 2013 2014 %change 8 35 30 25 20 15 10 5 0 Daimler Group Mercedes-Benz Cars Daimler Trucks Mercedes-Benz Vans Daimler Buses Daimler Financial Services
  • 11.
  • 12. conclusion • As daimler is going to make up the production of cars by using the technology provided by agusta
  • 13. Reference • NDTV Auto NewsMercedes-AMG buys 25% share in MV Agusta • The Economic Times – 31 october 2014 • Daimler AG • Agusta mv • ETauto.com • Drivespark - october 29 2014 Thank you