Sony Corporation is a leading electronics manufacturer known for consumer and professional products. It was founded in 1946 as Tokyo Tsushin Kogyo K.K. and changed its name to Sony in 1958. Sony aims to regain market share in LCD TVs, strengthen its game business profits, and maintain its leading position in digital imaging. It targets 300 billion yen in networked services by 2013 and 350 million networked products installed. Sony seeks growth through existing business profitability, 3D content and hardware expansion, and potential new business areas like batteries.

1. Sony Development
S1170225 Naoki Okada

2. How About Sony?
Sony Corporation is one of leading manufacturers
of electronics products for the consumer and
professinal markets.
Sony Corporation is the electronics business unit
and the parent company of the Sony Group.

3. History of Sony.
1946 -> Tokyo Tsushin Kogyo K.K, the research
and manufacture of telecommunications and
measuring equipment.
1958 -> Company name changed to Sony
Corporation.
1960 -> Sony Corporation of America established
in the USA.

4. Business Strategies
2010 compared to the previous fiscal year have
been achieved in the first half of the current fiscal
year
Sony is now positioned to launch a succession of
competitive products from the end of this calendar
year and into 2010.
Sony targets an annual 5% operating income
margin and a 10% return on equity by the end of the
fiscal year ending March 31, 2013.

5. Target
3 items
● Regain the leading market position in LCD TV
business
● Strengthen profitability of game business
●Maintain leading position as the number one digital
imaging brand in the world

6. Products and Services
Target annual revenues of 300 billion yen from
networked service business by the end of the fiscal
year ending March 31, 2013.
Expand Sony lineup of network-connected
products. Target installed user base of 350 million
units by the end of the fiscal year ending March 31,
2013.

7. Expand 3D-related
content production to display devices and game to
make available a wide variety of attractive content
and hardware, and drive the creation of new 3D
markets.
including TV, Blu-ray DiscTM players/recorders
and 3D gaming on PlayStation3

8. Growth strategies
Secure high profitability in existing businesses.
Analyze possible entry into new business domains
(storage/e-Vehicle battery).

9. Summary
How about Sony, History
Strategies - 2010 compared to the previous fiscal
year have been achieved
Target – 3 items
Product and Service
Expand 3d-related
Growth Strategies

10. Reference
http://en.wikipedia.org/wiki/Sony
http://www.sonyinsider.com/2009/11/19/sony-gets-real-d
http://www.sony.net/SonyInfo/CorporateInfo/History/hist