How must SONY change its businessstrategies for 2010 and beyond.S1190125 Tsubasa Omori
Sony reformed its organizationalstructure.In order to bolster profitability andtransform its operations. Include the aimthat accelerating innovation and growthand optimizing business processes,particularly within its electronics andnetworked service businesses in April ofthis year.
As a Consequence.As a result, approximately 80 percent ofSonys targeted 330 billion yen of group-wide cost reduce for the current fiscalyear end of the March 31, 2010compared to the previous fiscal yearhave been achieved in the first half ofthe fiscal year.
Furthermore.Now, Sony is positioned to launch asuccession of competitive products fromthe end of this year. This is also meansthat Sony become a quick, leanerorganization which is more responsive tothe market.
Sony implements.In order to permit more growth andcontinue to enhance profitability, Sonyimplements additional transformationmeasures centering on the followingfour initiatives.
Fourinitiatives.2, Provide user experience integratinginnovative hardware, software and services.1, Target consistent profitability in corehardware businesses. (TV, game and digitalimaging)
Fourinitiatives.3, Reach out to new customers and developnew geographic markets.4, Increase Sony’s focus on environmentallyconscious products and processes.
Target consistent profitability incore hardware businesses.- Target return the LCD TV business toprofitability in the end of year March 31,2011.- Create a new revenue model beyondconventional TV business models.
Provide user experience integratinginnovative hardware, software andservices.Target annual revenues of 300 billion yenfrom networked service business by theend of the year ending March 31, 2013.
I have used 3 references.http://www.sonyinsider.com/2009/11/19/sony-gets-real-defines-business-strategy-for-2010-and-beyond/http://www.sony.co.jp/SonyInfo/News/Press/200902/09-028/index.htmlhttp://www.google.co.jp/search?hl=ja&client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&q=sony+%E7%B5%8C%E5%96%B6%E6%88%A6%E7%95%A5&aq=2r&aqi=g-r5&aql=&oq=sony++%E3%81%91%E3%81%84%E3%81%88%E3%81%84&gs_rfai=