Sony outlines four initiatives to change its business strategies through 2010 and beyond: 1) Achieve consistent profitability in hardware like TVs and games; 2) Provide new experiences by integrating hardware, software, and services; 3) Reach new customers and markets; and 4) Increase focus on eco-friendly products and processes. Key goals include returning the TV and game businesses to profitability by 2011, expanding network services revenue to 300 billion yen by 2013, and growing the network-connected installed user base to 350 million units by 2013. Sony aims to leverage its assets to drive 3D markets and generate over 1 trillion yen in 3D product revenue excluding content by 2013.