1. How must SONY change its
business strategies for 2010
and beyond?
2. Reform of Sony
Sony reformed organized structure that Sony
strengthened profitability for the purpose of
sony quickening innovation and growth under
the conduct of the new execution
administration established in April, 2010, and
optimizing a business process particularly in
electronic equipment and networked service
companies and changed activity.
3. Company called sony
This means that is organized that is slimmer
that is faster that Sony is sensitive by a market.
They promised to rather concentrate on user
experience without already developing a
product based on the underlying technology.
Please be cautious of some stimulating
development that we found by this presentation
at the future post.
4. New growth of Sony
Sony carries out the further change plan that
four following initiative attracts to permit
further growth, and to continue strengthening
profitability:
5. Specific example
- In a central hardware company (TV, a game
and digital imaging), please aim for coherent
profitability
- Please provide new user experience
accumulating innovative hardware, software
and service
- Please develop a new geographical market to
come into contact with a new customer
- Please increase a product and the interest of
Sony being aware of environment in process
6. Management target
Through these measures, Sony aims for 5%
of operating income blanks and return on
equity of 10% of one year by the fiscal year-end
that is over on March 31, 2013.
7. TV business
• return LCD TV business to profitability in the
fiscal year that is over on March 31, 2011, and,
please aim for accomplishing the global market
share of 20% in the principle of the unit in the
fiscal year that is over on March 31, 2013.
• Please manufacture a new revenue model
more than a conventional TV business model.
8. Game busines
• Please aim for returning to profitability in the
fiscal year that is over on March 31, 2011.
• Please increase profit by extending hardware /
software sales and the reinforcement of the
PlayStation®Network service.
• Please improve profitability for game business
by a cost cut and other measures.
9. Interest of Sony
• The reduction of 30% of aim absolutes of the
greenhouse gas emission from the Sony group
site of the carbon dioxide emission finished
March 31 in comparison with a level of the
fiscal year.
• The reduction of 30% of aims of the electricity
consumption finished March 31 in comparison
with a level of the fiscal year because of a
product.
