sdfthtyhutyy

1. Week 8 - Advanced Survey Design (QPro)
Agenda:
 Logic Controls in QuestionPro
 Text Piping and Extraction
 Survey Distribution

2. Survey Research Process Overview
Define Goals &
Objectives
Background
Research
Identify
Population &
Sample Method
Design
Questionnaire
Data Collection
Data
Management
Analysis Reporting

3. Logic Controls in QuestionPro
 Located in the right corner of each question
 Contains various capabilities, including:
o Skip logic
o Compound branching
o Show/Hide Question
o Show/Hide Options

4. Skip Logic
Skip logic enables the automatic skipping of immediately following questions based on one simple
criterion: the answer to the current question.

5. Skip Logic – Options
Skip to a subsequent question
Terminate survey
Thank you page
Chain survey
Screening questions
Valid responses with no
further questions to
answer
Collection of personal
information while
maintaining response
anonymity

6. Compound Branching
Compound branch enables the automatic skipping of individual questions or groups of questions
based on complex criteria, including current or previous responses, metadata, etc.

7. Show/Hide Question
Show/Hide Question makes it possible to hide or display the current question based on a previous
response or set of responses.

8. Show/Hide Options
Show/Hide Options makes it possible to hide or display individual response options in the current
question based on a previous response or set of responses.

9. Branching Logic – Best Practices
 Simplicity – Use the fewest number of branches possible while
still accomplishing your objective
 Testing – Test your entire survey using various response
combinations to ensure logic is working properly
 Data unity – If you are asking identical questions of two
different groups, it should be ONE question, not TWO or more
 Planning – ALWAYS program the entire survey instrument first
and add logic as a final design step
e.g. asking about food
quality for in-person
visitors AND drive-thru

10. Text Piping
Text piping takes the text responses from a previous question (or metadata) and inserts that text into a
subsequent question. Coding format in QuestionPro is ${piping_text} (for piping text from the
immediately preceding question) or ${QuestionCode} (for piping precise responses to later questions).
NOTE: QuestionPro
requires the
insertion of a page
break between the
source and
destination
questions
for piping to work.

11. Text Piping Using Variables
Text piping with custom variables makes it possible to pipe customized text into later questions.
Coding format in QuestionPro is similar to normal piping, except it refers to the variable number
rather than the question number – e.g. ${custom1}.
NOTE: Custom variables can also
be used in analysis. They can be
used to hold custom response text
as shown here, or they can be
used to hold metadata from the
imported contact list. QuestionPro
allows up to 255 custom variables
per survey.

12. Extraction
Extraction enables the survey to ask dynamically-created follow up questions based on the results
from a previous question.
NOTE: The extracted question(s)
will be created automatically after
you enable extraction. You can
then edit or reorder the question
as needed.

13. Survey Distribution
Two main methods:
 Email
o Requires access to a survey frame (list of names and
email addresses)
o Enables scheduled survey launch, reminder emails
and response tracking
o If needed, anonymity must be actively selected
 Sharing
o Utilizes a generic URL link or QR code shared via
poster, website, social media, etc.
o Allows for broader circulation
o Does not permit response tracking or reminder emails
o Anonymous by default