Week 4
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Globalization requires companies to establish both local and foreign markets to survive in an increasingly interconnected world. Understanding cultural variables is important when operating in different countries. The document discusses key intercultural concepts like culture, ethnocentrism, and gives examples of cultural differences in communication styles between countries, such as the order of names, dates, and tendency for conciseness in business letters.
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Global business context
The document discusses several points about cross-cultural communication and understanding different cultures:
1. It outlines 5 reasons for understanding different cultures, such as developing cultural approaches to business and becoming skilled at working with different cultures.
2. It notes some limitations of frameworks for analyzing cultures, such as generalizing entire countries and regions or not accounting for how cultures change over time.
3. It proposes that understanding emotions may reduce cross-cultural misunderstandings in some "affective cultures" compared to more "neutral cultures."
Chapter 01 nature of intercultural communication
This chapter discusses key concepts related to intercultural communication including globalization, culture, stereotypes, enculturation, ethnocentrism, norms, roles, networks, subcultures, cultural intelligence, communication barriers, and multinational management orientations. It provides definitions of these terms and concepts. It also gives examples of cultural differences and perceptions, as well as stereotypes between cultures.
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Global business communication
The document summarizes a bar graph showing transportation expenditures by household income in the United States. [1] It shows that as household income increases, the amount spent on transportation also increases. [2] However, the percentage of income spent on transportation is higher for lower-income households - those making less than $5,000 per year spend 50% of their income on transportation, while those making $30,000-$40,000 per year spend 15-20%. [3] The bar graph categories are not equivalent, making true comparisons between groups more difficult.
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Global business context
The document discusses several points about cross-cultural communication and understanding different cultures:
1. It outlines 5 reasons for understanding different cultures, such as developing cultural approaches to business and becoming skilled at working with different cultures.
2. It notes some limitations of frameworks for analyzing cultures, such as generalizing entire countries and regions or not accounting for how cultures change over time.
3. It proposes that understanding emotions may reduce cross-cultural misunderstandings in some "affective cultures" compared to more "neutral cultures."
Chapter 01 nature of intercultural communication
This chapter discusses key concepts related to intercultural communication including globalization, culture, stereotypes, enculturation, ethnocentrism, norms, roles, networks, subcultures, cultural intelligence, communication barriers, and multinational management orientations. It provides definitions of these terms and concepts. It also gives examples of cultural differences and perceptions, as well as stereotypes between cultures.
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Global Culture and Values, revealing how values and beliefs typically impact administrative interactions and influence administrative behaviour. It poses three major arenas for cross culture administrative skills:the domestic work environment, the integration of organisational cultures and values and the international or cross border market place cultural values.
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Cultural factors have a significant impact on consumer behavior. International marketers must develop an understanding of cultural differences and consider key cultural elements like values, beliefs, traditions and religion when designing marketing campaigns for foreign markets. Culture is highly persuasive as people develop cultural traits from a young age, and it can prevent or encourage certain behaviors. Marketers need to pay close attention to the persuasive nature of culture and cannot assume people will disregard their culture just because a new product makes their lives easier. Language, religion, traditions and local customs are also important for marketers to consider to avoid accidentally offending local cultures.
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Session 4
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- The communication process involves developing an idea, encoding a message, transmitting it, receiving it, decoding it, and acting on it.
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This document provides an overview of business communication in the global, ethical, and technological contexts. It discusses how culture, ethics, laws, and technology impact business communication. In terms of culture, it examines high-context vs low-context communication styles and how national and individual cultural variables can influence communication. Regarding ethics, it outlines how personal ethics, organizational values, and laws guide business decisions and interactions. Finally, it reviews various technologies used for internal and external communication, such as email, voice mail, teleconferences, and databases. The document aims to increase understanding of business communication across different societies, value systems, and technological platforms.
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Week 4
- 1. WEEK 4 Inter Cultural Variables By WARDAH AZHAR
- 2. Globalization For a company it means to “survive To establish markets (both local and foreign) The world is a large mix of nationalities and people.
- 4. Global context Culture Ethnocentrism Behavioral characteristics of a nation/ community. Judging other groups or countries by the cultural standards of your group.
- 5. Try to Guess in which Countries the Following Communication and Cultural Habits Exist What do you think of culture in which people sign their last names first? What is your reaction when two signatures appear at the bottom of a bussiness letter? Why don’t people put the month first, then the day, rather than day first, then the month? What is your impression of a foreign letter that is intentionally not concise?