SlideShare a Scribd company logo
Classic
Mind Mapping
1. Defer Judgement
2. Quantity Breeds Quality
RULES
Ideas for... Stimulus
Stimulus
Stimulus
Stimulus
Step 2:
Use Free Associations to create Ideas
Step 1:
List Major Categories to Explore or
first thoughts from Stimulus Mining
Need Ideas for...
Step 3: Capture
Meaningfully Unique
Ideas on Cards
Concept Card
Fill in all that you can - start from front side or back side
Project / Product / Service Name: ____________________________________
Suggestive of the Benefit
NEWS HEADLINE: Explain your News in 1 sentence. The first...
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
The Customer & their PROBLEM
WHO is the Customer & WHAT is their Problem (complaint, frustration, wish)
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
Meaningfully Unique BENEFIT PROMISE
Make a clear, specific and if possible numeric promise to address the problem.
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
More details on the BACK of CARD...

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Week 02_Mind mapping

  • 1. Classic Mind Mapping 1. Defer Judgement 2. Quantity Breeds Quality RULES Ideas for... Stimulus Stimulus Stimulus Stimulus Step 2: Use Free Associations to create Ideas Step 1: List Major Categories to Explore or first thoughts from Stimulus Mining Need Ideas for... Step 3: Capture Meaningfully Unique Ideas on Cards Concept Card Fill in all that you can - start from front side or back side Project / Product / Service Name: ____________________________________ Suggestive of the Benefit NEWS HEADLINE: Explain your News in 1 sentence. The first... _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ The Customer & their PROBLEM WHO is the Customer & WHAT is their Problem (complaint, frustration, wish) _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ Meaningfully Unique BENEFIT PROMISE Make a clear, specific and if possible numeric promise to address the problem. _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ More details on the BACK of CARD...