WEEE Recyling Business Plan Final

WEEE Recycling
A path to a greener future
Prepared for:
Brad Treat, Entrepreneur
Robert Newman, CEO
MiTeGen
Prepared by:
Jeffrey S Rosato,
Controller & Acting CEO
Liana R Casciani,
Director of Marketing
Justan A Caeser,
Director of Operations
2015 Recycling Way
Ithaca, NY 14580
(607) REC-YCLE
WEEERecycling@gmail.com
WEEERecycling.com

Table of Contents
I. Executive Summary............................................................................................... 3
Products and Services
Financial Highlights
Objectives
Mission Statement
Management Team
II. Description of Business......................................................................................... 4
Company Ownership/Legal Entity
System Flow Chart
Competitive Advantage
SWOT
Management
III. The Industry.........................................................................................................11
Definition & Size
Suppliers
Competition
Porters 6 Forces
IV. Critical Risks ........................................................................................................15
Political/Regulatory Risk
Industry Risk
Selling Price Risk
Oil Price Risk
V. Marketing .............................................................................................................16
Market Analysis
Distribution Channels
Pricing
VI. Operations ........................................................................................................... 22
Key Mechanisms
Ongoing Activities
Development Plan
VII. Funding Required ............................................................................................... 25
Round 1 Investment
Round 2 Investment

VIII. Financials............................................................................................................. 27
Revenue Projections
Pro Forma Statements
Break-Even Analysis
IX. Miscellaneous Documents.................................................................................. 36

WEEE RECYCLING - JUNE 2015
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Executive Summary
The purpose of this business plan is to raise $1.4M for the development of a full service recycling facility for e-waste
material while showcasing the expected financials and operations over the next 5 years. WEEE Recycling is an Ithaca
based LLC that will proved e-waste collection and safe dismantling services to the customers in its targeted market. The
company was founded by Jeff Rosato, Liana Casciani and Justan Caeser.
Products and Services
WEEE Recycling has been developed to provide an extremely comprehensive removal and management service. The
business will generate highly recurring streams of revenue from both businesses and residences that use the Waste
Management business for their refuse removal needs. At this time WEEE Recycling will rent rents from Casella Waste
Management and other local government waste management entities. The following sections of the business plan will
further describe the services offered by WEEE Recycling.
Financial Highlights
WEEE Recycling is seeking an estimated $1.4 million in financing between government issued grants and convertible
debt. The terms for the convertible debt are subject to negotiations, but the ideal interest rate for the debt would be
between 10%-13%. The financing will be used to purchase the equipment necessary to produce our products, lease a
recycling facility, and to cover first year’s operating costs.
Objectives
Our Goal as a company is not just making money, it is improve the quality of life for future generations. Plastics from
our waste materials will be converted into fuels removing them from infecting our water ways. Metals will be distributed
for remanufacturing removing them from landfills. Finally, a portion of our profits will go to environmental charities to
improve the quality of the earth around the globe.
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
0 60,000 120,000180,000240,000300,000360,000
Units Sold
Cost vs. Sales
Sales Total Costs

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Mission Statement
WEEE Recycling focuses on the harvesting of rare and precious metals from everyday electronic equipment, while
providing the community the peace of mind, that all waste is disposed of the most environmentally safe manner.
Management Team
Casciani, Caesar, and Rosato combined have over 10 years in operational and marketing experience, as well as specialized
financial experience by Rosato. Our Board of Advisors combined have over 30 years of experience in the metal and
waste management industry.
Description of Business
Our business will effectively collect and remove electronic waste from communities then safely recycle and dispose of
this waste; revenue will be generated through the selling of precious and rare earth metals and plastics that can be found
in the waste. This helps solve the problem that worldwide there are 41.8 million tons of e-waste being thrown out
annually, as of 2014. Of that 41.8 million tons of waste was more than 16,000 kilo-tons of iron, 1,900 kilo-tons of
copper and 300 tons of gold as well as other precious metals such as palladium *foot note* this reference. 1
Company Ownership/Legal Entity
WEEE Recycling will be incorporated as an LLC. The benefits of this structure are below:
Protected assets
As an LLC, we the owners, our provided limited liability protection. Had we remained a general partnership, creditors
could pursue our personal assets (house, savings accounts, etc.) to pay business debts.
Pass-through taxation
LLCs typically do not pay taxes at the business level. Any business income or loss is "passed-through" and reported on
our personal income tax returns. Any tax due is paid at the individual level. However, as an LLC we can also elect for
our LLC to be taxed as a corporate entity (S or a C corporation). If we want to keep the business's profits in WEEE
Recycling in order to facilitate growth of the business, the preferred option is a C corporation. Under this form, WEEE
Recycling profits will only be subject to the beginning corporate tax rate of 15 percent-presumably less than the
owner/member's personal marginal income tax rates.
Heightened credibility
As an LLC, WEEE Recycling will garner credibility amongst potential customers, employees, vendors and partners
because they will see we have made the formal commitment to our business.
Flexible management structure
LLCs are free to establish any organizational structure agreed upon by the company owners. With that in mind, WEEE
Recycling’s owners will manage all business operations, unlike corporations which have a board of directors who oversee
1 Baldé, C.P., Wang, F., Kuehr, R., Huisman, J. (2015), The global e-waste monitor – 2014, United Nations University,
IAS – CYCLE, Bonn, Germany

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the major business decisions of the company and officers who manage the day-to-day affairs. Additionally, in lieu of a
board of directors, WEEE Recycling will establish a board of advisors to help with business matters.
Few Restrictions
There are few restrictions on who can be an LLC owner or how many owners an LLC may have and in the case of our
company, we have three owners.
System Flow Chart
Competitive Advantage
Our competitive advantage is in our location. Our full recycling facility will be the only one that takes the waste start to
finish in the northeast. This decreases the cost of transportation and shipping as well as decreases the time that it takes
to give our purchasers their recycled materials as it does not have to be shipped across the country or overseas. The
image on the following page depicts the competitive landscape.
Plastics
Non-
Ferrous
Metals
Ferrous
Metals
Safely break
down and
recycle obsolete
devices
Sell plastics and
rare earth
metals mined
from recycled e-
waste
Reduce the
environmental
impact of
obsolete
technology on
the environment
Acquire
e-Waste

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Location: Southern California
All Green States that determining how to handle the disposal of electronic equipment can be a daunting task for any
organization. Beyond internal sustainability policies, there are an increasing number of government policies around how
and where to recycle electronics, and increased regulations to consider when choosing a vendor for disposal of electronic
waste. All Green Electronics Recycling removes the complexity and guarantees accountability to ensure that the
electronics recycling process is done securely and responsibly. “Protecting your data and ensuring full environmental
compliance is what we do best.”2
Location: Headquarters in Denmark -- Recycling site in Spain
Eldan Recycling is a global supplier of recycling equipment for processing tires, cables, WEEE, aluminum, refrigerators,
MSW, magnesium and various scrap. “Since 1956, we have installed more than 830 complete plants and 7,100 single
machines all over the world.”3
2 http://www.allgreenrecycling.com/southern-california/
3 http://www.eldan-recycling.com/

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Location: India
Attero, India's largest e-waste management company and NASA recognized technology innovator, has been
spearheading efforts to tackle the e-waste issue through its 360 degree approach. Powered by patent pending disruptive
technology, Attero is now the only Indian company and globally, one among seven with the capability to extract pure
metals and rare earths from e-waste in an eco-friendly manner. Attero is also helping integrate the informal recycling
sector and setting up an effective e-waste takeback program, through training and consumer e-waste
collection/awareness events. As a global leader in the electronics asset management domain, Attero offers various
services including customized solutions for end to end e-waste management, electronics asset recovery, data security and
electronics reverse logistics along with repair, refurbishment and retailing of electronics.4
Located in Belgium
Umicore Precious Metals Refining operates the world's most sophisticated precious metals recycling facility. Umicore
recovers 17 precious and non-ferrous metals from industrial residues, used electronic scrap, automotive and industrial
catalysts and fuel cells.5
Located in Switzerland
Xstrata Recycling Inc. recycles electronic components, as well as secondary copper, nickel, gold, silver, platinum,
palladium, and lead. The company was formerly known as Noranda Recycling Inc. and changed its name to Xstrata
Recycling Inc. in August 2007. Xstrata Recycling Inc. was incorporated in 1984 and is based in San Jose, California with
additional offices in North America; Europe; East Providence, Rhode Island; and Penang, Malaysia. It has locations in
Brisbane, Australia; Zug, Switzerland; and Rouyn and Montreal, Canada. As a result of merger of Xstrata plc into
Glencore Xstrata plc. Xstrata Recycling Inc. became a subsidiary of Glencore Xstrata plc.6
4 http://www.attero.in/
5 http://www.umicore.com/en/
6 http://www.xstratacoal.com/EN/Pages/default.aspx

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SWOT
Management
Key Players
Jeffery Rosato
Acting CEO / Controller
 CMA (certified management accountant) candidate, with experience
in budgeting, variance analysis, financial statement analysis, and
sales experience.
 Held program director roles for various sporting programs, as well
as 5 years of sales experience in retail
 BS in Accounting & MBA-PA from Ithaca College.
Strengths
-Short product life spands and quick
obsollesance (endless supply)
-Centralized Regional Location
-Full Service Recylcing Center
-Growing social concern for enviornment
Weaknesses
- Not everyone is willing to go out of their
way to safely recycle
- Unable to compete with companies who
have buyback programs
- Companies are already out there with
these contracts
-No established customers
-No market presence
Opportunities
-Repair/ refurbish area
-Work with the companies that are doing
buyback programs
- Charge for pick up
Threats
-Changes to local and federal laws
- If Gov wants to take control of the
entire market
-If exporting faced with international and
environmental risks
SWOT

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Justan Caesar
Director of Operations
 Business administration major with a concentration in finance and a
MBA from Ithaca College.
 8 years of military experience, including the planning and
overseeing the execution of both the long and short term
operations of a number of naval vessels.
 Has supervised projects totaling $13+ million dollars and involving
200+ workers.
Liana Casciani
Director of HR and Marketing
 Business Administration Major with concentration in Marketing
and International business, marketing honor’s society
 Manager of local Pittsford shops Facebook and twitter
advertisements and social media presence for 5+ years.
 4+ years in administrative work involving recruiting, hiring and
training.
Board of Advisors
Thomas Cook
Education
 BS in Hotel Administration from UNLV
 MBA from U Washington
 Certifications: series 6,7, 31,& 66
Experience
 Currently the VP of Investment at Stifel Nicholas
 Total of 30+ years professional experience in finance & tourism
International sales for DHL
 Yield manager for Hilton in Hawaii General manager for two
hospitality companies in Hawaii
 Financial advisor at Morgan Stanley Smith Barney
 Owns a Five Guys Burger and Fries franchise since 2013
Angelo Casciani
Education
 MBA Canisius College
 Graduate program at RIT for computer science
 CFP - St John Fisher
Experience
 CEO- Simcona Electronics retired after 31 years
 Experience with purchasing and selling metals internationally
 Bought, sold and managed multiple real estate properties in past
 Invested in multiple private startups and small business ventures as
silent investor, managing partner /CFO.

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Michael Bobry
Education
 BA from Ohio State University
Experience
 Experience in metal recovery industry for 30+ years
 Owned family business: Lyell Metals for 20+ years. Involved with
Premier Metals for 10+ years
 Part of Liberty Iron and Metal Holdings for 10+ years
Staff Position Needed
Warehouse Supervisor
Job Description
 Plans, directs, coordinates, and controls activities of workers engaged in production by performing the
following duties:
Essential Functions:
 Studies production schedules and estimates staffing, duty assignments and inventory requirements
 Develops a process plan including people, resources, equipment, and floor space
 Establishes or adjusts work procedures to meet production schedules
 Coordinates manpower requirements by increasing or decreasing personnel and overtime to meet changing
conditions
 Recommends measures to improve production methods, equipment performance, and quality of product
 Initiates or suggests plans to motivate workers to achieve work goals
 Maintains time and production records
 Performs activities of workers supervised
 Interprets company policies to workers and enforces safety regulations
 Responds to grievances accordingly and works with subordinates and human resources to discuss and eliminate
problems
Additional Responsibilities:
 Participates in Safety Meetings
 Assist in all loading and unloading operations at the start and end of all trips
 Performs other similar or related duties as requested or assigned
Requirements
 Education:
o Associate's degree (A.A.) or equivalent from two-year College or technical school; or six months to
one year related experience and/or training; or equivalent combination of education and experience
 Experience:
o Minimum 1 - 3 years management experience with direct reports, hiring and terminating
o Experience managing of production lines and repair and maintenance
o Experience in scrap business is a plus
o Experience in e-waste business is a highly preferred
Physical Demands: While performing the duties of this Job, the employee is regularly required to stand; walk; use
hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to sit; climb or
balance; stoop, kneel, crouch, or crawl and talk or hear. The employee must be able to climb or descend one or more set
of steep stairs or vertical ladders both inside or outside in all weather conditions. The employee must regularly lift and

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/or move up to 10 pounds, frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50
pounds. Specific vision abilities required by this job include distance vision and depth perception.
The Industry
Definition
The Industry Definition - Operators in this industry collect hazardous and nonhazardous waste and recyclable materials.
Nonhazardous waste includes municipal solid waste (household waste) and industrial and commercial waste. This
industry also includes transfer stations where waste is transferred from local vehicles to long-distance automobiles for
transport to disposal facilities. This industry does not account for government-provided services of a similar nature.
The Waste Collection Services industry has a medium level of barriers to entry. The industry comprises of large national
and regional operators and a host of small local collection companies. As the industry ramps up in scale, larger operators
increase their advantage in terms of the economies of scale they can garner, the services they can provide and their
access to capital for further investment and acquisitions. Fuel costs and environmental regulations are an increasing
burden for all industry operators, but smaller players are at a greater disadvantage.
The global waste and recycling industry collects more than 11 billion tons of solid waste and generates about $410 billion
in revenue each year, according to the United Nations Environment Program. The waste management services industry
is the largest in developed nations that consume more resources and generate more waste.
The US waste management industry includes about 24,000 establishments (single-location companies and units of multi-
location companies) with combined annual revenue of about $86 billion. Companies that provide wastewater treatment
services are covered in the Water & Sewer Utilities profile.
Size
The current size of the industry is estimated to be around $410 billion. The specific e-waste management market is
expected to grow itself by 23.5% annually to reach an estimated $49.4 billion by 2020.7
Growth
2010-2015 1.7% growth8
Major Players9
 Other waste collection services
 Residential waste collection services
 Recyclable material collection services
 Transfer and storage facility services
 Nonresidential waste collection services
 Hazardous waste collection services
 Construction and demolition site waste collection service
7 https://www.alliedmarketresearch.com/press-release/E-waste-management-market-is-expected-to-reach-49-4-billion-
global-by-2020-allied-market-research.html
8 http://www.cbi.org.uk/media/1231301/cbi_rebalancing_the_economy_report_301211.pdf
9 http://tippie.uiowa.edu/henry/reports14/waste_collection.pdf

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Trends
Although revenue for the Waste Collection Services industry dipped because activity in the industrial and construction
sectors plummeted during the recessionary period, a stronger economy will boost consumer spending and, therefore,
demand for industry services. In addition, business, industrial and construction activity will also increase, resulting in
higher waste volumes and solid revenue growth; however, regulation and high fuel costs will remain a threat.
E-Waste Management Segment
Size
Market Size
 E-waste accounted for 41.8 million tons in 2013 (EPA)10
 Global E-Waste Management Market to be worth
$20.25 billion in 2016 from 9.15 billion in 2011 at a
CAGR of 17.22% from 2011 to 2016. 11
Growth
 Growing at a CAGR of 23.5% during 2014 - 2020
 The global volume of e-waste generated is expected to
reach 93.5 million tons in 2016 from 41.5 million tons
in 2011 at a CAGR of 17.6% from 2011 to 2016
Trends
In what's referred to as the “eco-movement”, individuals are now more than ever environmentally conscious. We’ve
seen the number individuals purchasing eco-friendly homes, riding bikes to work, and composting increase over the last
few years. To get a better sense of where the industry is headed we’ve identified the following trends. 12
1. Ban on plastic
2. From paper to digital
3. “Biodegradable” plastics
4. Mandatory composting
5. Sustainable innovation
6. 3-d printing
7. Energy from waste organics
8. Recycling cigarettes
9. Increased corporate responsibility
10. Growing issues with e-waste
11. Mandatory e-waste recycling
10 http://www.epa.gov/epawaste/conserve/materials/ecycling/manage.htm
11 http:/ /www.marketsandmarkets.com/PressReleases/e-waste-management.asp
12 http://www.treehugger.com/corporate-responsibility/10-recycling-and-waste-management-trends-watch-out-near-
future.html

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Suppliers
Our suppliers consist of where we are going to get the e-waste that we will be recycling. We will be getting e-waste from
residents (individuals), businesses, hospitals, educational entities, government agencies. We will also be purchasing e-
waste from collection and consolidation sites that are looking to sell or remove their e-waste in a safe and protected
manor. We will be collecting, but are not limited to the following:
Customers
 Our customers include bio-tech companies, such as Agilyx, which converts previously non-recyclable and low
value waste plastics into crude oil through a patented system that is environmentally beneficial.
 Other waste management companies, such as Advanced Environmental Recycling Technologies Inc
(AERT), which develops and commercializes technologies to recycle waste polyethylene plastics and develops,
manufactures, and markets value added,
green building compounds.
 Companies that operate within the basic
materials sector under the Industrial Metals
and Minerals Industry, these include:
o Ferrous & non-ferrous metal
recycling companies, similar to
Schnitzer Steel, which collects,
trades, brokers, processes and
recycles metal, both ferrous
(containing iron) and nonferrous
(not containing iron).
o Precious metal refiners, like
Elemental, which focuses on the
recovery, refining, and minting of
precious metals and providing
retail and wholesale investment
possibilities to a broad range of customers worldwide.
Competition
Demand depends on the volume of waste generated, which is contingent upon the economic conditions and consumer
spending. The profitability of individual companies depends on efficient operations, because the service is a commodity
sold based on price. Big companies enjoy economies of scale in purchasing equipment and establishing networks of
facilities. Small companies can compete successfully by offering specialized services or serving local markets. The US
industry is concentrated: the 50 largest companies account for about 55 percent of revenue.
 Our competitors include:
o Municipal waste management agencies
o Consumer Electronics
 Sony

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Electronic retailers
 Best Buy
Wireless telecommunications companies
 Sprint
Privately and publicly traded companies
 All Green
 Waste Management
Porters 6 Forces
 Competitive Rivalry
o Medium
 Finger lakes reuse
 Local Government trash management
 Threat of substitutes
o High
 Government program
 Local dump/waste facility
 Bringing it to any manufacturer in the area
 Storage closet/drawer
 Threat of new entreats

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o Medium
 Cost of processing plant
 Can’t lease equipment
 Dangerous metals and chemicals
 Bargaining power of suppliers
o High
 They want to be paid for their crap electronics
 Want free removal
 Bargaining power of customers
o Medium
 They can charge what they may because our product is literally garbage, we need them to
buy it or we are left with trash aka nothing
 Complimentors
o Medium
 We need people who want to melt down scrap precious metal
 The machines that break down these metals
 People who want to safely remove their electronics
 NYS Electronic Equipment Recycling and Reuse Act
 Refurbished sites
Critical Risks
Political/Regulatory Risk
The risk of new government regulations on the disposal of hazardous chemicals obtained from the deconstruction of e-
waste could increase our costs and reduce our margins. New regulations may also require the purchasing of new
equipment to perform newly required tasks, forcing us to either finance the purchase of new machinery or take money
out of retained earnings for the purchase.
Industry Risk
The risk of a competitor, such as All Green, expanding into the Northeast could affect our market share because of an
already established brand that businesses trust. Also there is a risk of a company like Waste Management, who doesn’t
currently deal with e-waste, moving into the market, which could also affect our market share because of the economies
of scale and presence in the other waste markets.

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Selling Price Risk
The risk of fluctuating selling prices affects our ability to accurately forecast our revenue. This is because each material
being sold is assigned a quality level upon delivery to the customers each plastic, non-ferrous, and ferrous metal is given
a quality percentage (0-100%) and a price per pound is then determined.
Oil Price Risk
The risk of a price increase in oil would increase our cost of transportation for selling our inventory, ultimately reducing
our margins. On the other side, a decrease in the price of oil would affect the market for plastics because as oil prices
decrease the cost to recycle plastics increases and selling price for recycled plastics also will decrease.
Marketing
Market Analysis
Our target market consists of three niche consumers: the plastic purchasers, the non-ferrous metal purchasers and the
ferrous metal purchasers. At this point in time we are focusing in on companies located in the Northeast region and only
expanding into North America who want to purchase this recycled material, rather than mine it themselves

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Distribution Channels
Plastics
Plastics are the largest volume component of electronic scrap, called “e-plastics,” some of which contains brominated
flame retardants FR. Personal computers contain the most—as much as 2.62 lb. of FR agents in the cabinet and another
1.13 lb. in the circuit boards—according to a report from the Univ. of British Columbia, Vancouver, published in the
February issue of Resource Recycling magazine.13
Plastics can be divided into two general categories--thermoplastics and thermosets
 Thermoplastics can be mechanically recycled (through application of heat and
pressure) into new manufacturing feedstock.
 Thermosets cannot be mechanically recycled because of chemical bonds
binding the plastic molecules (monomers) together.
13 http://www.ptonline.com/articles/recycling-e-plastics-new-material-stream-brings-its-own-set-of-problems
Plastic
s
Non-
Ferrous
Metals
Ferrous
Metals

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Thermoplastics
The resin types included in commodity grade plastics are identified in the resin coding system developed by the Society
of Plastics Industries (SPI) shown below:
Commodity Grade Plastics SPI Resin Codes
 Polyethylene Terephthalate (PETE ) #1
 High Density Polyethylene (HDPE) #2
 Polyvinyl Chloride (PVC) #3
 Low Density Polyethylene (LDPE) #4
 Polypropylene (PP) #5
 Polystyrene (PS) #6
Engineering Grade Plastics
Engineering grade plastics are recovered principally from two durable good waste streams: brown goods (computers and
electronics) and automobiles. Engineering grade plastics contain blended resins and/or additives that increase properties
such as chemical resistance, rigidity, and fire and impact resistance. The development of automated identification and
sorting technology has increased the economic competitiveness of postconsumer plastic recovered from these waste
streams. The following engineering grade plastics are covered in this marketing guide14:
 Acrylonitrile-butadiende-styrene (ABS)
 Polyurethane (PU)
 Nylon
 Polycarbonate (PC)
Thermoplastics Purchaser
Agilyx, located in Oregon is the first company in the world to effectively convert previously non-recyclable and low
value waste plastics into crude oil through a patented system that is environmentally beneficial. Their technology is
making a significant impact in the reduction of the disposal of non-recyclable waste plastics, while creating a new source
of domestic energy. Their proven technology provides an environmental and cost effective alternative while producing
high value low carbon intensity petroleum products.
Thermosets
Thermosets are the types of plastics that are non-recyclable. They are made from a type of plastic that is permanently
hardened by cooling. Thermosets are heavily cross-linked.
14 http://www.calrecycle.ca.gov/Plastics/Markets/Definitions.htm

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Thermosets Purchaser
AERT, located in Arizona since 1989, has pioneered the use of recycled polyethylene plastic in the manufacture of
composite building materials. With its constantly evolving portfolio of patented and proprietary recycling technologies,
AERT has been widely recognized as a leader in resource conservation innovation and received the EPA Award for
Environmental Excellence for its process of converting scrap plastic to composite outdoor decking.
Metals
Ferrous Metals
Ferrous metals and alloys contain iron; non-ferrous materials do not. There are several other factors that differentiate the
two.
Characteristics
Ferrous metals include mild steel, carbon steel, stainless steel, cast iron, and wrought iron. These metals are primarily
used for their tensile strength and durability, especially mild steel which helps hold up the tallest skyscrapers and the
longest bridges in the world. You can also find ferrous metals in housing construction, industrial containers, large-scale
piping, automobiles, rails for railroad and transportation, most of tools and hardware you use around the house, and the
knives you cook with at home.
Due to the high amounts of carbon used when creating them, most ferrous metals and alloys are vulnerable to rust when
exposed to the elements. While this isn’t true of wrought iron, which is so iron pure that it resists oxidization, or
stainless steel, which is protected thanks to its high chromium content, it’s a good rule of thumb that if you see rust, it’s
a ferrous metal.
Most ferrous metals also have magnetic properties, which makes them very useful in the creation of large motors and
electrical appliances. The reason you can tack your child’s artwork to the refrigerator with that magnet with the local
pizza place’s phone number on it? Ferrous metal.
More importantly, ferrous metals make up the most recycled materials in the world. In 2008 alone, 1.3 billion tons of
steel were produced, and 500 million tons of that was made from scrap materials. But we’ll get to why that’s important a
little later15.
Ferrous Metals Purchaser
Sims Metal Management, located in Frankfort, NY is the world’s leading metals and electronics recycler. They are global
leaders in the secure and sustainable management of resources for industry, organizations and the public-at-large.
15 www.altonmaterials.com/the-differences-between-ferrous-and-non-ferrous-scrap-metal/

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Today, Sims Metal Management has over 250 locations on five continents, and more than 6,000 employees. In addition
to its industry-leading metal recycling business, Sims Metal Management also operates the world’s leading electrical and
electronics recovery and recycling business, Sims Recycling Solutions, as well as Sims Municipal Recycling, which
handles curbside materials.16
Non-Ferrous Metals
Characteristics
Non-ferrous metals include aluminum, brass, copper, nickel, tin, lead, and zinc, as well as precious metals like gold and
silver. While non-ferrous metals can provide strength, they are primarily used where their differences from ferrous
metals can provide an advantage.
For instance, non-ferrous metals are much more malleable than ferrous metals. Non-ferrous metals are also much
lighter, making them well-suited for use where strength is needed, but weight is a factor, such as in the aircraft or
canning industries. Because they contain no iron, non-ferrous metals have a higher resistance to rust and corrosion,
which is why you’ll find these materials in use for gutters, water pipes, roofing, and road signs. Finally, they are also non-
magnetic, which makes them perfect for use in small electronics and as electrical wiring.
As far as recycling goes, aluminum is the third most recycled material in the world. However, many other non-ferrous
materials like copper, brass and lead are relatively scarce, and metallurgists rely heavily on scrap material recycling to
make new ones.
Non-Ferrous Metal Purchasers
Miller Scrap, located in Massachusetts for over 70 years Miller Recycling has helped find solutions to recycling and solid
waste related problems. They provide answers, through waste reduction, recycling, and implementation of efficient
processing systems.
Their professional management team has the industry experience necessary to properly provide you with the proposal
you desire. From marketing, brokerage, transportation to equipment design and installation, they are the choice for
overall service. They also own and operate a high capacity processing facility, equipped with vehicle scales, baling
systems, loading docks, and full rail car siding.
Schnitzer located in New York, NY is a global leader in the metals recycling industry. Founded in 1906, they collect,
process and recycle raw scrap metal (ferrous and nonferrous) and provide processed scrap metal to mills and foundries
around the world
16 http://www.simsmm.com/#sthash.OY0rJz6I.dpuf

21
The Pricing Difference
For the most part, ferrous scrap metals tend to be in good supply, so the prices tend to be lower than most non-ferrous
metals. Because steel and iron alloys are constantly being recycled in high volume all over the globe, the prices for these
materials stay fairly constant on a month-to-month basis, dropping or raising only slightly. Non-ferrous scrap, as we
mentioned before, are somewhat harder to come by and more difficult to create. This makes the demand higher, which
drives up the price per pound higher than ferrous metals. While aluminum prices don’t fluctuate often due to recycling
efforts, others like copper and brass can change drastically in just a month’s time depending on the needs of the
market17.
Pricing
In order to gauge the selling price per pound for scrap metals and plastics we used a market-based pricing technique.
Market-based pricing can be determined two ways: 1) demand-based pricing, or 2) competition-based pricing. Demand-
based pricing is directly affected by the need for such metal or plastic, the higher the demand the higher the price per
pound will be and vice-versa if demand is low the price per pound will decrease. Competition-based pricing is set
according to the prices offered by competitors of identical and substitute products. Our selling prices will mainly be
determined on site by our customers based upon the quality grading of the mined scrap metal or plastic from the e-
waste. In determining a price pound for our sales revenue we took the average selling price per pound for the most
common metals and plastics found in e-waste materials and the result was an average price per pound equal to $1.25.
17 http://www.altonmaterials.com/the-differences-between-ferrous-and-non-ferrous-scrap-metal/

22
Operations
Key Mechanisms
Startup Activities
The following flowchart depicts the startup activities of the organization.
The following image is a digital rendering of the WEEE Recycling facility.

23
Ongoing Activities
The following flowchart depicts our machineries recycling process. Other than recycling, other ongoing activities
including seeking new customers and suppliers, maintaining relationships with current customers and suppliers,
advertising/marketing, machinery upkeep, staff training, and other normal business activiites.

24
Development Plan
The image below depicts WEEE Recycling developments, starting with inception in quarter 2 / 2015 to opening of the
facility in quarter 2 / 2017.
Q2/2015
Research and
Proof of
Concept
Q3/2015
WEEE Recycling
Founded
Q4/2015
First Round of
Investments
Q1/2016
Second Round
of Investments
Q3/2016
• Construction Begins
• Foundation and
Framing
Q1/2017
• Machinery
Installation
• Operational Checks
Q2/2017
WEEE Recycling
Facility Opens

25
Funding Required
Equipment Price
Super Chopper SC 141218 $439,140
v700 Single Shaft Vertical
Ring Mill Shedder
$20,000
Overband Electromagnetic
Separator (2)
$16,000
Eddy Current Separator (2) $60,000
Heavy Duty Granulator $11,000
Multi Purpose Rasper $50,000
ZY-200 Fine Scrap Granulator $10,000
Separation Table (2) $4,000
Water Separation Table $1,898
Total Equipment Cost $612,038
Direct Labor & Machine Cost
Year 1
$155,525
Factory Overhead Year 1 $308,753
Selling & Administrative Cost
Year 1
$258,134
Estimated Total Year 1
Financing Required
$1,334,450
Multiplier 1.05
Requested Initial Funding $1,401,173
Round 1 Investment
New York State has many grant programs such as, Innovate NY Fund (Cayuga Ventures is a local participant in
program), which are designed to help startup companies get access to initial funding. This is where we would seek our
first round of funding to reduce the amount needed to be financed through debt or equity. There are also grant
18 http://recyclingmachineryinternational.com/content/eldan-super-chopper-1412

26
opportunities for new construction of LEED certified buildings and for the installation and use of solar panels, if we
select to build our own facility from the start.
Round 2 Investment
After the grant awards are factored in, if any, we are seeking the remaining amount of $1.4 million in convertible debt at
an interest rate between 10% - 13%. Convertible debt gives us the ability to avoid placing a valuation on our business at
such an early stage and allow us to determine a set date in the future when the debt can be converted into an equity
share of WEEE Recycling. Finally, since convertible debt is expected to be converted into equity at the end of life it
allows us to avoid repayment of the principal amount financed.
We would also consider a royalty deal at 2% of sales until the $1.4 million is repaid and an additional 1% until an
additional $600,000 is paid. This would allow us to not part with any equity in the business and maintain full control of
operations. This construct however is not ideal because it would force us to part with money that could be reinvested
into the development of the company.

27
Financials
Revenue Projections
Cell Phone Computer &
Laptop
Tablet Television
(households)
MP3
NY Population (2014) 19750000 19750000 19750000 7234743 19750000
Percentage of Adults 77% 77% 77% 2.93 (TVs per
Household)
77%
Number of Adults in
NY State
15,148,250 15,148,250 15,148,250 21,197,797 15,148,250
Percentage of
Ownership
90% 76% 42% 97% 47%
Number of Devices in
NY State
13,633,425 11,512,670 6,362,265 20,498,270 7,119,678
Annual Replacement
Percentage (Once
every 4 years)
25% 25% 25% 25% 25%
Annual Replacement
per Device
3,408,356 2,878,168 1,590,566 5,124,567 1,779,919
Item LBS. of Scrap
per Item
Number of
Items in NY
State
Estimated
LBS. of Scrap
in NY State
Price per LBS.
of Scrap
Estimated Revenue
per Item
Laptop & Computer 0.1875 2878168 539,657 $1.00 $539,657
Cell phone 0.015 3408356 51,125 $1.00 $51,125
Televisions 2 5124567 10,249,134 $1.00 $10,249,134
Tablet 0.02 1590566 31,811 $1.00 $31,811
MP3 0.015 1779919 26,699 $1.00 $26,699
Total Estimated
Revenue
$10,898,426
Expected Value Probability Estimated
Revenue
Expected
Revenue
Boom Economy 15% $14,167,954 $2,125,193
Normal Economy 70% $10,898,426 $7,628,898
Bare Economy 15% $8,173,819 $1,226,073
Total Expected Value
for E-Waste Market
$10,980,164
Market Share
Estimated Percentage
6%
Year 1 Expected
Revenue
$686,260

28
Sales Budget
Quarter 1 Quarter 2 Quarter 3 Quarter 4 Year 1 Year 2 Year 3 Year 4 Year 5
Sales in LBS.
of Scap
68626 137252 205878 274504 686260 724,004 763,825 805,835 850,156
Price per
LBS. of Scrap
$1.25 $1.25 $1.25 $1.25 $1.25 $1.25 $1.25 $1.25 $1.25
Total Sales
Revenue
$85,783 $171,565 $257,348 $343,130 $857,825 $905,005 $954,781 $1,007,294 $1,062,695
Production Budget
Quarter
1
Quarter
2
Quarter
3
Quarter
4
Year 1 Year 2 Year 3 Year 4 Year 5
Budgeted
Sales in
LBS.
68626 137252 205878 274504 686260 724004 763825 805835 850156
Add:
Desired
Ending
Inventory
13,725 20,588 27,450 72,400 72,400 76,383 80,584 85,016 89,691
Units
Needed
82351.2 157839.8 233328.4 346904.4 758660.4 800386.5 844408.5 890850.6 939847.458
Less:
Beginning
Inventory
0 13,725 20,588 27,450 0 72,400 76,383 80,584 85,016
Budgeted
Production
in LBS.
82,351 144,115 212,741 319,454 758,660 727,986 768,026 810,267 854,832

29
Direct Labor and Machine Budget
Quarter 1 Quarter 2 Quarter 3 Quarter 4 Year 1 Year 2 Year 3 Year 4 Year 5
Budgeted
Production
82351 144115 212741 319454 758660 727986 768026 810267 854832
Direct
Labor
Hour per
LBS.
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
Direct
Labor
Needed
824 1,441 2,127 3,195 7,587 7,280 7,680 8,103 8,548
Hourly
Rate
$9.50 $9.50 $9.50 $9.50 $9.50 $9.75 $10.00 $10.25 $10.50
Direct
Machine
Hour per
LBS
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
Direct
Machine
Hours
Needed
824 1,441 2,127 3,195 7,587 7,280 7,680 8,103 8,548
Hourly
Rate
$11.00 $11.00 $11.00 $11.00 $11.00 $11.00 $11.00 $11.00 $11.00
Total
Direct
Labor Cost
$16,882 $29,544 $43,612 $65,488 $155,525 $151,057 $161,285 $172,182 $183,789

30
Overhead Budget
Rate
per
DMH
Quarter
1
Quarter
2
Quarter
3
Quarter
4
Total Direct
Machine
Hours
824 1441 2127 3195 7567 7280 7680 8103 8548
Variable
Overhead
Supplies $0.17 $140 $245 $362 $543 $1,286 $1,238 $1,306 $1,378 $1,453
Utilities $12.00 $9,888 $17,292 $25,524 $38,340 $90,804 $87,360 $92,160 $97,236 $102,576
Transportation $0.32 $264 $461 $681 $1,022 $2,421 $2,330 $2,458 $2,593 $2,735
Maintenance $0.25 $206 $360 $532 $799 $1,892 $1,820 $1,920 $2,026 $2,137
Total Variable
Overhead
$10,498 $18,358 $27,098 $40,704 $96,404 $92,747 $97,843 $103,232 $108,902
Fixed
Overhead
Depreciation $21,943 $21,943 $21,943 $21,942 $87,771 $87,771 $87,771 $87,771 $87,771
Plant Rent $25,000 $25,000 $25,000 $25,000 $100,000 $100,000 $100,000 $100,000 $100,000
Supervisor
Salary
$6,750 $6,750 $6,750 $6,750 $27,000 $27,500 $28,000 $28,500 $29,000
Total Fixed
Overhead
$53,693 $53,693 $53,693 $53,692 $214,771 $215,271 $215,771 $216,271 $216,771
Total Factory
Overhead
$64,191 $72,051 $80,791 $94,396 $311,175 $308,018 $313,614 $319,503 $325,673

31
COGS Budget
Quarter
1
Quarter
2
Quarter
3
Quarter
4
Beginning
Inventory
$0 $13,725 $20,588 $27,450 $0 $75,619 $78,972 $85,016 $90,588
Direct Labor
& Machine
Used
$16,882 $29,544 $43,612 $65,488 $155,057 $151,057 $161,285 $172,182 $183,789
Factory
Overhead
$64,191 $72,051 $80,791 $94,396 $311,175 $308,018 $313,614 $319,503 $325,673
Cost of
Goods
Manufactured
$81,073 $101,595 $124,403 $159,884 $466,232 $459,075 $474,899 $491,685 $509,462
Cost of
Goods
Available For
Sale
$81,073 $115,320 $144,991 $187,334 $466232 $534,694 $553,872 $576,701 $600,049
Less: Ending
Inventory
$13,725 $20,588 $27,450 $75,619 $75,619 $78,972 $85,016 $20,588 $20,588
Cost of
Goods Sold
$67,348 $94,732 $117,541 $111,715 $390,613 $455,722 $468,856 $556,113 $579,461
Selling and Admin Budget
Quarter
1
Quarter
2
Quarter
3
Quarter
4
Marketing (7.5% Sales
Revenue)
$5,147 $10,294 $15,441 $20,588 $51,470 $53,757 $56,141 $60,438 $64,399
Administrative Salary $22,500 $22,500 $22,500 $22,500 $90,000 $90,000 $90,000 $90,000 $90,000
Shipping/Transportation
($0.17 per LBS Sold)
$11,666 $23,333 $34,999 $46,666 $116,664 $123,081 $129,850 $136,992 $144,527
Total $39,313 $56,127 $72,940 $89,754 $258,134 $266,838 $275,991 $287,430 $298,926

32
Cash Receipts and Cash Disbursements
Quarter 1 Quarter 2 Quarter 3 Quarter 4
Sales $85,783 $171,565 $257,348 $343,130
Cash Receipts
50% — Same Month $42,892 $85,783 $128,675 $171,564
50% — 1 Month Lag $28,594 $71,486 $114,378 $157,268
Total Cash Receipts $71,486 $157,269 $243,053 $328,832
Cash Disbursements
Direct Labor & Machine (Paid Same
Month)
$16,882 $29,544 $43,612 $65,488
Variable Overhead (Paid Same Month) $10,498 $18,358 $27,098 $40,704
Fixed Overhead (Paid Same Month) $53,693 $53,693 $53,693 $53,692
Selling & Administration (Paid Same
Month)
$39,313 $56,127 $72,940 $89,754
Interest on Long-Term Debt $42,000 $42,000 $42,000 $42,000
Tax Installment (Paid Annually) $0
Total Cash Disbursement $162,386 $199,722 $239,343 $291,638

33
Cash Budget
Quarter 1 Quarter 2 Quarter 3 Quarter 4
Cash Balance, Beginning $1,400,000 $575,062 $410,608 $292,318
Less: Equipment Purchase (One-
time)
Add: Cash Receipts $71,486 $157,269 $243,053 $328,832
Total Cash Available for Needs $859,448 $732,330 $653,661 $621,149
Less: Cash Disbursements $162,386 $199,722 $239,343 $291,638
Minimum Cash Needed $10,000 $10,000 $10,000 $10,000
Total Cash Needed $172,386 $209,722 $249,343 $301,638
Cash Excess or Deficiency $687,062 $522,608 $404,318 $319,511
Financing
Borrowing, Beginning $1,400,000 $1,350,000 $1,300,000 $1,250,000
Borrowing $0 $0 $0 $0
Repayment $50,000 $50,000 $50,000 $50,000
Interest Expense $42,000 $42,000 $42,000 $42,000
Borrowing, Ending $1,350,000 $1,300,000 $1,250,000 $1,200,000
Cash Balance, Ending $575,062 $410,608 $292,318 $207,511

34
Pro Forma Statements
Income Statement
Balance Sheet

35
Break-Even Analysis
UNITS
SOLD
SALES TOTAL
COSTS
PROFIT/LOSS
0 $0 $214,771 -$214,771
Fixed Costs $214,771 15,000 $18,750 $217,771 -$199,021
Variable Cost
per Unit
$0.20 30,000 $37,500 $220,771 -$183,271
Unit Price $1.25 45,000 $56,250 $223,771 -$167,521
Unit Increments 15,000 60,000 $75,000 $226,771 -$151,771
BREAK-EVEN
POINT
204,544 75,000 $93,750 $229,771 -$136,021
90,000 $112,500 $232,771 -$120,271
105,000 $131,250 $235,771 -$104,521
120,000 $150,000 $238,771 -$88,771
135,000 $168,750 $241,771 -$73,021
150,000 $187,500 $244,771 -$57,271
165,000 $206,250 $247,771 -$41,521
180,000 $225,000 $250,771 -$25,771
195,000 $243,750 $253,771 -$10,021
210,000 $262,500 $256,771 $5,729
225,000 $281,250 $259,771 $21,479
240,000 $300,000 $262,771 $37,229
255,000 $318,750 $265,771 $52,979
270,000 $337,500 $268,771 $68,729
285,000 $356,250 $271,771 $84,479
300,000 $375,000 $274,771 $100,229
315,000 $393,750 $277,771 $115,979
330,000 $412,500 $280,771 $131,729
345,000 $431,250 $283,771 $147,479
360,000 $450,000 $286,771 $163,229
375,000 $468,750 $289,771 $178,979
390,000 $487,500 $292,771 $194,729
405,000 $506,250 $295,771 $210,479

36
Miscellaneous Documents
This is a pamphlet that we would give to our local communities to increase awareness and support to recycle their e-
waste. In tandem with this effort we will have social media accounts on Facebook, Instagram and Twitter to maintain
connections with our “suppliers”. Using these social media outlets we will increase awareness to the destruction that e-
waste is bringing to third world countries, and our own country. Instagram post will consist of educational but also
factual information about our operations, with frequent videos of computers and electronics being chopped up, because
who doesn’t like to watch things being smashed into millions of pieces?! This will keep our company attached to our
core values and missions to help better our communities and earth.

WEEE Recyling Business Plan Final

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