2. The context
As a marketing or sourcing
professional, you constantly
have to find new ways to
keep customers happy
streamline processes
and
shrink costs
3. W2P integrates, in one place,
all the tools you need to stimulate sales.
Monitor Create
W2P W2P is a unique
Distribute Adapt
end to end
collaborative solution
Order for your business.
THE SOLUTION
4. W2P, a technology for marketing excellence.
How?
1. Enhanced Brand Management
Approved and consistent templates available for local promotions
Authorized users customize and personalize material online
2. Automated Publishing Management
Updated documents available to everyone 24/7
Standard production flows and simplified processes
Fast online approval of drafts
3. Streamlined Order & Procurement Management
Online ordering: easier control & greater flexibility
Online payment possible
Print & delivery on demand
VALUE PROPOSITION
5. Why do you need W2P?
MANAGE Production + Distribution
One stop shop for all your communications
Process + Cost + Reach
OPTIMIZE
Automation = less waste + real time access
Control + Delegate
CONNECT One platform to connect all your partners
YOUR KEY BENEFITS
6. W2P is ideal for efficiently providing print materials
to local stores, channel partners, dealers and resellers.
Some examples
Large companies: authorized employees can order (and customize) company
collaterals (business cards, stationary, newsletters, brochures).
Manufacturers: channel partners and resellers can create customized product
or sales guides with specific product and price variables.
Chains of stores: each store can order various publications from signage and
shop material to coupons and flyers.
Non-profit and political organizations: regional offices can create
customized event invitations and promotional material.
Universities: students can order their syllabi online
WHO NEEDS W2P?
7. Web-to-Print: not just for marketing
• Add focus : outsource and focus on your core competencies
Management
• Increase business: reach clients with better and faster services
• Go-to-Market: faster product and promotion launches
Sales
• Collaborative work with local teams and external partners
• Stable pricing: more predictable revenue streams
Sourcing
• Automated processes: simplified online logistics
• Affordable solution: no need to purchase extra softwares, servers
Finance
• Cost reduction: less overhead, less production & storage wastes
A SOLUTION FOR EVERYONE
8. THREE CASE STUDIES
1. ERA http://www.identic.be/en/ERA
Each ERA point of sales has access to a web platform
to order and customize marketing material.
The platform is integrated into ERA’s intranet.
2. BOBCAT http://www.identic.be/en/Bobcat
All Bobcat dealers within Europe, Middle East & Africa
can order technical manuals & access and download
product information in their local language from a
customized & branded publication center.
Identic also takes care of the procurement, kitting and
shipping of documentation accompanying each new machine.
3. EXKI http://www.identic.be/en/Exki
Each Exki restaurant has access to a W2P platform to order
& customize promotional material to support their local
commercial initiatives.
THEY USE W2P
9. How does it work?
re-order
upload
templates
order production
edit
customize
personalize
logistics
10. Your order in 6 easy steps
1. SELECT Chose a document
2. CUSTOMIZE Modify certain fields
3. EDIT Change layout if permitted
4. PERSONALIZE Select or upload a list of addressees
5. FINALIZE Specify print options, validate document
6. CHECK OUT Define invoice & shipping addresses,
shipping and payment mode
FAST, FLEXIBLE, RELIABLE
11. Complete Web-to-Print Services
Two types of web portals
Out of the box (+ branding)
Tailor-made (integrated in the clients portal).
IT expertise to customize and implement your project.
Efficient commercial & technical support.
A dedicated Account Manager
Integrated logistics & print center
to complete your urgent orders within 48 hours.
FULL SUPPORT @ IDENTIC
12. Web-to-print in a nutshell
Local Sales & Marketing Buyers &
FOR WHOM C-level & Finance
Dealers & Partners Sourcing Managers
Online order & fulfillment
Create, personalize, edit and Cost control and
Cost transparency
WHAT customize sales and marketing,
Better processes without
reporting
material, 24/7, anywhere. Reduced admin costs
major investment
Use of branded templates
POD = minimal stock
Fast online draft approval, Online reports
HOW Simplified ordering
Faster production cycle Access to data
Order tracking
Quality & consistency
Branded portals that can be customized or integrated
WHERE
with existing client intranet, ERP, CRM or DAM solutions
SUMMARY
