This document evaluates 12 websites based on their purpose, target audience, navigation, layout, imagery quality, style/fonts, and content. The websites discussed include AB InBev, BNP Paribas, Nationale Bank van België, Proximus, HLN, 2dehands, Zalando, and Fnac. In general, the evaluator found that purpose and target audiences were clear, but some sites could improve navigation, layout, and content organization. Imagery quality varied depending on who provided the images. Overall assessments ranged from "good" to needing simplification and improved structure.

1. Websites 2
By Maureen Opdebeeck, Bertjan Sturtewagen, Sebastien Vandaele and Jasper Piers

2. Introduction
In thisreport,we will be discussing12 websites.The websiteswill be evaluated onthe followingcriteria.
Criteria
Purpose For whatpurpose isthe site and doesitserve thatpurpose?
Target audience For whois the site designedandisitdesignedtowardsthatgroup?
Navigation Is the site easyto navigate?
Layout Is the site appealing,doesitlookprofessional?Doesthe theme and color
scheme of the website correspondwiththe company?
Qualityimagery Are the picturesand videosof agood quality?
Style andfonds Doesthe fondsmatch the style andlayoutof the site?
Content Do the wordsmake sense andis the contentof what’son the site make any
sense?
(tech.co,2018)
Websites
1. AB.inbev
Abinbevisthe biggestbeermanufactureroverthe wholeworldandisseatedinLeuven,Belgium.AB-
inbev standsforAnheuser-BushInBev.Whenyouenterthe website youfirstmusttell yourage whichis
positive.Minorsshouldn’tbe able toenterthese websitesbecause alcohol issomethingforadultsonly
nowadays.Alcohol abuse isomnipresentinourdailylives.
Whenyouare on the homepage,there isalotof information,abittoomuch accordingto my opinion.
You getinformationonthe sustainabilityof the company,smartdrinking,how theybrew beerandtheir
lastposts ontwitter.It’squite alot.Eventhoughtheyare the biggestbeermanufacturerinthe world,it
couldhave a betterstructure and maybe shortenthe homepage andkeepthisforspecificpages.
Whenyoumove furtheron the website andchecktheirinformationsuchastheirvision,how theybre w
beer,howproudtheyare beingBelgianetc.Thisisall ontheirmenusowhat’sgoodabout thisisthat
the menuisverystraightforward,youdon’thave toclick,and clickon furthertoget informationyou
want.What I alsolike are theirtransitions,it’sveryfluidandworkseverytime.
The contentis verystraightforwardandwell written.Theydon’tuse special vocabularythatanormal
consumercan’tunderstand.Everythingiswell writteninshortbulletpointsandthe descriptionbeneath
isshort enoughthatit doesn’tgetboring.
What couldbe betteristhe layout of the site the colors are alwaysthe same whichmakesita seamless
website butthere are nota lot of picturesthatargue withtheircontent.
Overall,it’sagoodwebsite anditshouldbe fora marketleader.If I wasthe webdesigner,Iwouldmake
the lay outa bitlessboringandmake sure that there are more picturesthatmake thissite more
attractive.The frontpage shouldalsocontainlessinformationandjustbe whata homepage shoulddo
and welcome yourcustomer(Anheuser-BuschInBev,2018).

3. 2. BNP Paribas
BNPParibasis one of the biggestbanksinBelgium.Before the crisisof 2007 theywere calledFortis.
Since thentheyhave hada complete makeoverwithdifferentcolorsanda bettersite.
Whenyouenterthe website of thisbank,youfirstmustchoose whetheryouare a companyor a
customer.Thisisgood because companieshave otherneedsthancustomersdo.Theydonotonlyhave
otherneeds,buttheyalsohave otherquestionsthatare importantforthe company.
As I am a normal customer,Ichose thisoptionand waswelcomedwithaslideshow of differentneeds
for customer,suchas tradingor investingorforstartupsthat needa loanforexample.The slideshowis
a bit vague,butyoustill understandwhattheymean.Nexttowhatiswritten,the picturesonitgive a
nice addition.
Theirmenuiswell structured.Itgoesfromdailybanking,toloans,toinsurance &to investorto save
money.Fora bank,these are theirmainservicesbutsometimesthisisnotsowell structured.When
clickingonthe menu,eachbuttonis dividedinthree buttons.Forexample,the productstheyhave and
howtheyhandle yourmoneyandfinallyanoptionthatthere isalwaysa wayfor the customerto do
betterbanking.Ithinkthatthese titlesare veryattractive fora customerand soI also understandwhy
thisbankis successful.
Whenyoucontinue onthe homepage youalsogetthe choice to go to an office. Thisisa verypositive
for the company. Of course, intimesof today where home banking issoimportant,the elderlyoften
prefertogo to the bank itself.Thisgivesthisbankawaybiggerreach of public.
(BNPParibasFortis,2019)
3. Nationale Bank van België
The NBB is the national bankof Belgium.Forpeople like me thatare notfamiliarwithbanking systems,I
findthissite bad. The structure in itis notat all attractive andI am a bitlostevenwhenIam on the
homepage.
The menuon it isquite bigforwhat’sthere, whichgivesthe NBBlessspace towelcome customers.
Structurally,theyhave amaincompartmentinthe middle withalotof articles andthusthere isa lotof
informationandnotinformationthat joinsbetweeneachother.Nexttothatyouhave a side
compartmentwithalsoinformation onthe GDP forexample.Overall there isway toomuchinformation
on one page and as a customeryoujust don’twant to continue browsingthis website.
What’sgood on the homepage isthatthere is a slideshow andthe pictureson itgo well withwhatis
written. Forthe rest,I can’t tell anythinggoodaboutthe homepage.
Whenyouclick onthe menuforexample onthe button “aboutthe national bank”youare redirectedto
a page where theytell yousince whentheyexistandthenyou can clickon about thirtybuttonsto find
the informationthatyouneed. Once again,thisistoomuch for suchan organization thatisthis
importantin our society.

4. I understandthatthiscompanyhas a lotof responsibility andthattheycollectalot of data. Yet al this
intel shouldbe betterstructured andmaybe with lessdetails.
(nbb,2019)
4. Proximus
As a customerof Proximus,theirlayouthasalways boughtme.It’sflashyandyouare intriguedbyit. The
website workswell,andIcan vouchfor thisbecause I use it weekly.The menuiswell structured.You
have a buttonfor customers,a buttontodiscover whotheyare andwhat theydo,a buttonto showoff
all theirproductsand finallyabuttonfor supportwhensomethingiswrong.
The homepage isalsowelcoming,nexttothe flashycolorsthere are a lotof picturesthatseemlike they
are movingonyourscreen.Nexttothat youhave the phonesthat theysell inthe store and it’salways
the newestversionof aphone whichonce againmakesitattractive.
As theyworktogetherwith Netflix,the seriesthatthey show off ontheirwebsite are once againthe
newestseriesthathaven’tcome out yet.It'slike acount down.
I thinkthiswebsite isreallygood,flashyand ayoung, attractive forold and youngpeople and really
convincingaboutwhatiswrittendown.
(Proximus,2019)
5. HLN
The purpose of thissite isgivingall the latestnewsanditis veryclearthat it servesthatpurpose and
fromthe momentyouopenthe site itbecomesclearthatit isa newswebsite,youimmediatelysee
articles.The targetaudience are people whowanttoknow toknow the news,the site isimmediately
showingarticlesthatyoumightwantto readand all the latestnews.
As fornavigation,itisveryeasyto navigate,there are justafew buttonsand itis veryclearwhichone
doeswhat.
The layoutof thissite looksappealingandprofessional. Mostlythe coloursmatchthe company,except
for the navigationmenu.The difference doesn’tmake anysense andmakesthe site lookworse thanit
is.The qualityof the imagesare verygoodwhenit’spossible tohave themthatway,butit isn’talways
possible foranewswebsite.There are multiple fondsused,sometimesthe fondfromtheirlogoand
sometimesamore genericone.More cohesioncouldbenefitthissite.
Since itis a professionalnewswebsite,the contentisgenerallywell-written.
(DPG MediaNV,2019)

5. 6. 2dehands
The purpose of thissite isto helppeople buyandsell pre-usedobjects,orobjectstheydon’twant.This
iswell executed,becauseonthe home page youimmediatelyseesome productsandknow fromthat
momentwhatthe site isabout.Theirtarget audience ispeoplewhoare lookingtosell theirproducts
and people lookingtobuysome productsat a lowerprice,theninthe stores. The sitesshow some
products,so the audience immediatelyseesthe type of websitetheywant.
For navigationitisn’tveryclear.The navigationmenuisonthe side,soyouhave to scroll downtosee all
the optionsandthere are manyoptions,eventoomany.Itdoesn’tlookorganisedanymore.
The blue fromthe logo isused forthe whole website,whichisgood,butthe site doesn’tlookvery
professional.Itlooksabiteasilymade.The picturesontheirwebsiteare insertedbyde people selling
theirproducts,sothe companydoesn’thave anycontrol overit.Generally,you cansee thattheyaren’t
shotwithprofessional cameras.The fondsare clearandare notveryflamboyant,whatfitswiththe rest
of the site.Withthe contentof the site,everythingthatiswrittenisdone bythe individualsellers,soit
doesn’tlayin theirhandsto write somethinggood.
( MarktplaatsB.V.,2019)
7. Zalando
The purpose forthis site isto sell clothingandfromthe momentyouare on the homepage,yousee
picturesof clothing,whichisgood.Theirtargetaudience are peoplelookingtobuyclothesfromthe
comfortof theirhomes.Theytargetthembymodellingcertainproductswithotherstoshow how they
couldlookon outfitsandgive all sortsof stylesandhave a good returnpolicy.The navigationonthe site
isverywell done.Youfirsthave three maincategoriesandthenapop downof multiple sub-categories.
The designlooksveryprofessionalandslick.The coloursof the companyare orange andwhite,the
latterismostlyusedonthe site.The picturesare of good qualityanditcan be seenthatthere hasbeen
modellinganduse of professionalcameras.The fondsof the site are simple andeasytoread,justlike
the style of the site.Asfor the content,the site triestohave good phrasing.
(Zalando,2019)
8. Fnac
The purpose of thissite isto sell all differenttypesof productsonlineorintheirstores.Theyachieve
this,because immediatelyonthe home page yousee addsfordealsandfeatureditems.Theytarget
people whodon’t have time togoto the store or people whofirstwanttosee if theyhave the product
theywant.Theytarget thembydeliveryandalsoshowingpricesfromtheirpartners,aswell asan
optiontocheck whetherastore still hasthe product instock.The navigationisonthe leftside of the
side,butthe categoriescanbe scrolledthroughindividually,whichmakesitnotthatbad. There are the
maincategoriesandwhenhoveringoverthem, the sub-categoriespopup.

6. The site looksprofessional,butalsoabit clustered.The colourof the companyis orange,whichcanbe
foundoncertainfeaturesonthe site.The qualityof the imagesare well done andare professionally
made.The fondsof the site are simple andare a goodfitfor the site.The contentiswell done,itgives
the informationneeded.
(Fnac, 2019)
9. Makro.be
Makro, the wholesale store thathas 5 venuesinBelgiumhasaverybasic website. The biggestareaof
the homepage is a picture of the current promotiontheyare holding. The site hasavery simple design,
with2 maincolors;white andblue. The site isonlyavailableinDutchor French. Itis clearthat theydo
not puta lotof resources indevelopingtheirwebsite. Allinformation isfairly easily accessible, withbig
and clearareas to clickon. The waytheyorganizedthe menuiskindof strange. The menuis at the top
of the website,inside awhite box thatrunsacross the widthof the site. Theyhave 3 optionsto clickon,
witha ”…” after. These three pointsare usedasa dropdownmenu,where otheroptionsare available.
But thisdropdownmenu causesthe white areaof the menu to onlybe usedfor1/5. Whythey didnot
use that full width,seemsstrange tome. Anotherwayyoucan tell thatthey don’tput a huge amountof
effortintheirwebsite, isthere webshop.Theyhave one, butitiskindof hidden inthe menudropdown
list.Whengoingtothe webshop,the site looks ratheroutdatedwithfontsandeffectsthat we donot
see anymore oncurrentwebsites. The webshoplooksalsomore hecticandless structured comparedto
the mainMakro website.
(MAKROCash & Carry Belgium,2019)
10. Belgiantrain.be
Belgiantrain.be,orthe official site of the NMBShada make-overlastyear. The site now isveryclearand
accessible foreveryone. Itisavailableinfourlanguages,Dutch,French,GermanandEnglish. The site
looksmobile inspiredandtouch-friendlywith bigandsimpleareas. Thisgivesitamore modernlook. On
the leftof the site,covering¼ of the total width,there is anarea to search for information aboutyour
trainjourney. Itis clearand easyto use. The biggestpartof the homepage iscoveredbythe latestnews
of the NMBS. Whenyou openthe menuinthe right top, the whole webpage iscoveredwitha
dropdown menu. Here youcan find justabouteverythingabouttravelingbytrain,the NMBSitself,
subscriptions andsoon. The dropdownmenukeepsthe same styleasthe home page, withone blue
area on the leftcontainingthe mainoptions andonthe rightone bigwhite areawithall subdivisions.
The main goal of the newwebsite wasprobablytomake itmore accessible foreveryonetofindgeneral
informationabout the trainjourney thatpeople plan,whichcanbe foundonthe home page. All other
informationisalsoaccessible,butyouneedtobrowse throughthe dropdownmenu,whichhelps the
keepingthe homepageclearandsimple.Ithinktheydidagoodjobat this.
(NMBS,2019)

7. 11. nutella.com
The website of Nutellaisverymuch“In yourface”. 90% of the webpage isone bigphoto,whichchanges
every 10 seconds. Asexpected,theseare all marketingphotos,promotingNutella.Thismakesthe
website feel like one bigadvertisement. Onthe topof the site,there isone redbar whichcontainsthe
dropdownmenu.There youcanfindseveral optionstogetmore informationaboutthe brandNutella,
theirproductsand the ingredients. The site issettothe countryyou are in,youcan change the country
and selectthe language youprefer. Scrollingdownonthe site revealsmuchof the same. Again,one big
movingpicture promotingthe product. Onthe bottomthere isthe optiontoget inspirationfor
breakfast,withNutellaof course. Iunderstandthat the Nutellawebsiteis promotingthe product,butit
istoo much and too conspicuous inmyopinion.People whovisitthe website probably dosoto getmore
informationaboutthe productandthe brand, butwhat theygetisone big advertisement.
(FERRERO,2019)
12. theoceancleanup.com
The Ocean Cleanupisan organizationwhichaimis to remove plasticwaste fromthe oceans.They
inventedanewway to getthese plasticsoutof the ocean, whichlooksverypromisingfromthere tests,
but they are still workingtofinetuneit.There website isaverynice example of abusinesssite. The
website remindsme of the templatesyouget onwebsite builderslike Squarespace,whenyouwantto
create a businesssite. The website looksmodern,cleanand well-arranged. Whenyoutake alookat the
page sources, youcan see that the website isdevelopedby aDutch agencycalledGRRR.nl.The biggest
part of the homepage isoccupied byamovingpicture/videowhichactsas a background.The menubar
at the topof the page looks familiarandcontainseverythingyouwouldexpect. Scrollingdownonthe
website reveals theirvisionandplansforthe future,aswell the latestnews featuringthe organization.
The website looks verywell puttogether, findingwhatyouneed feelsintuitive.
(The OceanCleanup,2019)
Conclusion
Most websitesthesedaysthatcan be foundthroughGoogle and we use ona day-to-daybasis,are
intuitive toworkwithandhave nice layouts. Companiescannot affordto have nowebsite orhave a
website thatlooksandfeels20yearsold. Obviously,somewebsiteshave differentobjectivesthan
others(persuade,inform…). However,all siteswe have discussedinthisdocument are relatively
modernandwork as expected.

8. References
MarktplaatsB.V.(2019). Retrievedfrom2dehands.be:https://www.2dehands.be/
Anheuser-BuschInBev.(2018). ab-inbev.Retrievedfromab-inbev.be:https://ab-inbev.be/
BNPParibasFortis.(2019). De bankvooreen wereld in verandering.Retrievedfrombnpparibasfortis.be:
https://www.bnpparibasfortis.be/nl/index-NL?axes4=priv
DPG MediaNV.(2019). Het LaatsteNieuws.Retrievedfromhln.be:https://www.hln.be/
FERRERO. (2019). Retrievedfromnutella.com:https://www.nutella.com/be/nl/
Fnac . (2019). Retrievedfromfnac.be:https://www.nl.fnac.be/
MAKRO Cash& Carry Belgium.(2019).Retrievedfrommakro.be:https://www.makro.be/
nbb.(2019). Overde NationaleBank. Retrievedfromnbb.be:https://www.nbb.be/nl/over-de-nationale-
bank
NMBS. (2019). Retrievedfrombelgiantrain.be:https://www.belgiantrain.be/nl#
Proximus.(2019). personal.Retrievedfromproximus.be:https://www.proximus.be/nl/personal/
The Ocean Cleanup.(2019).Retrievedfromtheoceancleanup.com:https://theoceancleanup.com/
Zalando.(2019). Zalando.Retrievedfromzalando.be:https://www.zalando.be/heren-home/
Fogden, T. (2019, December 6). What Makes a Good Website? Seven Key Principles - 2019.
Retrieved December 26, 2019, from https://tech.co/website-builders/what-makes-good-
website